Amilia

Recreation and Membership Management Softwareamilia.com

Amilia is a Montreal-based SaaS company whose SmartRec platform unifies membership management, program registration, facility scheduling, and payments for community recreation organizations, serving 1,500+ organizations across 6,600+ North American locations and processing over $1B annually.

Company typePrivate
Founded2009
HeadquartersMontréal, Canada
Headcount101–250
GTM typeB2B
OfferingSoftware

What Amilia does

Amilia is a Montreal-based SaaS company that provides the SmartRec platform — a unified cloud-based system combining membership CRM, program management, facility scheduling, online registration, integrated payments, and real-time reporting — to community and recreation organizations across North America. The platform is PCI DSS Level 1 certified, guarantees 99.99% uptime, and is sold under 24-month subscription contracts with monthly billing based on package selected and revenue processed; it also earns transaction-based payment processing fees routed through third-party acquirers and scheme owners (Visa, Mastercard, Amex). It serves 1,500+ organizations across 6,600+ locations (8,200+ in some sources) spanning YMCAs, JCCs, Parks & Recreation departments, community centers, camps, arts centers, sports facilities, dance studios, swim schools, martial arts, gymnastics, soccer, and cheerleading, processing over $1B in annual transactions with 80% of transactions self-served and 68% on mobile.

The company's go-to-market combines an enterprise field-sales motion (demo requests, solution advisors, phone outreach at 1-877-343-0004) with a product-led self-serve layer on its website. Customers include Westfield Area YMCA, YMCA of Greater Dayton, Sparta White County YMCA, Gateway Region YMCA, Anderson Area YMCA, Portage Township YMCA, Rady JCC, Sephardic Community Center, Grapevine Parks & Rec, JCC Denver, and JCC of Central NJ, among others. Documented outcomes include 46% growth in online sales for Westfield Area YMCA in the first year, 89% increase in monthly online revenue for Grapevine Parks & Rec, 83% self-service transactions at JCC Denver, and 2.5x growth in online registrations at Sephardic Community Center within 60 days.

Amilia is a privately held company (legal entity Amilia Enterprises Inc., with US subsidiary Amilia Technologies USA Inc.) that has raised approximately $65M in total funding — a $30M round in May 2022 led by Canadian Business Growth Fund, Export Development Canada, and Investissement Quebec, followed by a $35M growth round in May 2025 led by Vertu Capital. The company reports 130% revenue growth since 2022 and continues to expand its product surface with an AI module, a SmartRec App Store ecosystem, and a native CampDoc integration for camp health records. Leadership includes CEO Hugo Lachance, founder Francois Gaouette, CFO Lorenzo Pirri, and CRO Shai Haddad.

Amilia firmographics

Firmographics

Name: Amilia
Legal name: Amilia Enterprises Inc.
Website: https://amilia.com
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 101–250 employees
Short description: Amilia is a Montreal-based SaaS company whose SmartRec platform unifies membership management, program registration, facility scheduling, and payments for community recreation organizations, serving 1,500+ organizations across 6,600+ North American locations and processing over $1B annually.
Ownership category
akta.pro rank

Amilia industry classification

Industry

Product category: Recreation and Membership Management Software
NAICS: Software Publishers (513210), Software Publishers (5132)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

Recreation management software
Membership management platform
Online registration software
Community center software
Activity registration platform

Where Amilia is headquartered

Location

Headquarters

HQ city: Montréal
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Amilia business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Platform/Subscription Fees: Monthly subscription fees based on package selected and revenue processed through the platform. Initial subscription period of 24 months with automatic annual renewal.
Payment Processing: Payment processing fees charged per transaction. Pass-through fees for Scheme Owners (Visa, Mastercard, Amex), issuing banks, and other payment ecosystem participants.
Add-on Services: Additional services provided by Amilia or business partners with separate fees
Professional Services: Onboarding, training, implementation, and data migration services

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Custom enterprise pricing based on organization needs

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Amilia product offering

Product offering

Core offering

Amilia sells the SmartRec cloud-based SaaS platform that unifies membership management, program registration, facility scheduling, payments, and real-time reporting for community recreation organizations. The platform is sold on a subscription basis with monthly platform fees plus transaction-based payment processing fees, and is targeted at YMCAs, JCCs, Parks & Recreation departments, community centers, camps, and sports facilities across North America.

Product overview

Amilia offers SmartRec, a unified platform combining membership management, program operations, facility scheduling, payments, and real-time reporting for community and recreation organizations. The platform serves over 8,200 locations across North America and processes over $1B in annual transactions. SmartRec operates as a core platform with integrated modules for Membership CRM, Programs, Facilities, Reporting & Analytics, Accounting & Finance, Online Registration, Payments, Multi-Location, AI capabilities, Access Management, and Staff management. Additional offerings include Amilia University (built-in learning platform), the SmartRec App Store (add-on marketplace), and integration with CampDoc for health records. The platform targets YMCAs, JCCs, Parks & Recreation departments, community centers, camps, and sports facilities.

Differentiator

Problem solved

Functional benefit

Products and services

SmartRec Platform

Quantifiable outcome

46% increase in online sales (Westfield Area YMCA)
+11 more outcomes

Companies that use Amilia

Customer profile

Named customers11 records

Segments14 records

Ideal customer profiles4 records

Amilia technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature16 records

Amilia partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

CampDoc (DocNetwork)coreTechnology or Integration · 25 February 2026Integration between Amilia SmartRec and CampDoc (Electronic Health Record system provider for camps and youth programs). Allows enrollment, registration, and participant data to flow automatically into secure medical forms, eliminating duplicate data entry for youth-serving organizations. Both companies stated the integration will improve workflows while maintaining data integrity and security standards for managing sensitive health information.
Visa, Mastercard, Amex (Scheme Owners)coreTechnology or IntegrationPayment scheme owners enabling Amilia Payments. Transactions are routed through acquirers and settled through scheme rules governed by Visa, Mastercard, and American Express.
Payment Processors & AcquirerscoreTechnology or IntegrationThird-party payment processors and acquirers that collect and settle funds for processed transactions. Customer must enter into User Agreement with Amilia's payment processing partners.

Scale indicators14 records

Recent moves6 records

Expansion highlights2 records

Amilia competitors and assessment

Company assessment

Direct peers

PerfectMind: PerfectMind delivers membership management, registration, payments, and facility scheduling for parks & recreation, community centers, and membership-based organizations, overlapping head-to-head with Amilia's SmartRec modules.
EZFacility: EZFacility offers facility and member management software for sports and recreation centers, including scheduling, registration, and payments - directly comparable to Amilia's facilities, programs, and membership modules.
Active Network: Active Network provides recreation, sports, and activity management software to YMCAs, JCCs, parks & rec departments, and community organizations - the same core verticals Amilia targets with SmartRec, making it a direct vertical SaaS competitor.
CommunityPass: CommunityPass offers online registration and facility management for community recreation programs, parks and rec departments, and schools - a direct competitor in the community-center and municipal recreation segments.
ClassJuggler: ClassJuggler provides class and membership management for dance, gymnastics, swim, and martial arts studios - competing with Amilia in several of its secondary vertical segments (dance, gymnastics, martial arts, swim).
CivicRec: CivicRec provides online registration, facility scheduling, and payment solutions specifically for municipal parks and recreation departments, competing with Amilia in the Parks & Rec vertical segment.
Daxko: Daxko is a vertical SaaS platform purpose-built for YMCAs and JCCs, offering membership, program registration, billing, and payments - directly comparable to Amilia's SmartRec for the same nonprofit recreation customer base.
RecTrac (by Vermont Systems): RecTrac is a long-standing recreation management platform for municipal parks and recreation, community centers, and camps - a direct competitor to Amilia in the parks & rec and community-center verticals.

Broad incumbents

Mindbody: Mindbody is a broader wellness and fitness business management platform with membership, scheduling, and payments - a larger incumbent that overlaps with Amilia in fitness and studio-related segments like martial arts, dance, and swim.

Emerging players

CampBrain: CampBrain provides camp management software for registration, health records, and family communications - a niche competitor that overlaps with Amilia's camp segment and its CampDoc integration story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Amilia compliance and trust

Trust signal

Compliance1 record

Amilia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Amilia leadership team

Management profile

Number of profiles

Profiles4 records

Amilia funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Amilia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amilia

What does Amilia do?

Is Amilia a public or private company?

Amilia is a private company. It is classified as venture growth investor backed and is currently operating.

When was Amilia founded?

Amilia was founded in 2009. It employs 101 to 250 people.

Where is Amilia based?

Amilia is headquartered in Montréal, Canada, in the North America region.

How does Amilia make money?

Four revenue lines are on record. Platform/Subscription Fees are the primary driver. The others are payment Processing, add-on Services and professional Services.

Who are Amilia's main competitors?

Direct peers on record are PerfectMind, EZFacility, Active Network, CommunityPass, ClassJuggler, CivicRec, Daxko and RecTrac (by Vermont Systems). Mindbody is listed as a broad incumbent. CampBrain is listed as an emerging player.

Does Amilia have an API?

Yes. Amilia provides an API enabling access to the SmartRec Platform through third-party products. The Master Service Agreement references API/Web Hook end points/connections developed by Amilia as part of the Solutions. The platform website describes a 'flexible Open API' that connects with leading market solutions in areas like communications, fundraising, data analysis, accounting, and security.

What industry is Amilia in?

Amilia's product category is Recreation and Membership Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.