Flowly
- Company typePrivate
- Founded2017
- HeadquartersPasadena, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Flowly firmographics
Firmographics- Name
- Flowly
- Legal name
- Tamadé Inc.
- Website
- https://flowly.world
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Flowly industry classification
Industry- Product category
- Digital Health / Chronic Pain Management
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Home Health Care Services (8082), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)
- akta.pro secondary industries
- Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE), Post-Acute, Transitional Care & Readmissions Virtual Programs (Payer-Sponsored) (HLALACAG)
Keywords
Where Flowly is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flowly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Individual Program (Healing from Pain): Flowly operates on a subscription model for its 14-week Healing from Pain program, which includes one-on-one licensed therapist sessions, access to the Flowly VR system, and the Flowly app. Subscriptions are available on monthly or annual billing cycles. The program is covered by insurance through providers including Aetna, Medicare, Optum, Carelon, Cigna, United Health, Priority Health, and Guidewell.
- Enterprise / Teams Subscriptions: Flowly offers employer-sponsored access to its program under 'Flowly for Teams,' targeting employee health programs, PBMs, MSK vendors, care navigators, and EAPs. This B2B2C channel provides group access to the VR system and program for workforce pain management.
- Flowly VR Kit (Hardware): Flowly Pro Subscription Trial includes a security deposit for a Flowly Kit containing a VR headset and biofeedback heart rate sensor. The kit is shipped to users and the deposit is refundable upon return of equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Healing from Pain Program - Insurance-covered subscription |
| Subscription | Multi-year contract | Flowly Pro Subscription Trial with VR Kit |
| Subscription | Annual | Flowly for Teams - Enterprise/B2B subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Flowly product offering
Product offeringCore offering
Flowly operates a virtual clinic delivering a 14-week evidence-based Healing from Pain program that pairs one-on-one sessions with licensed human therapists (using Pain Reprocessing Therapy, Acceptance and Commitment Therapy, and Emotional Awareness and Expression Therapy) with a proprietary Flowly VR System. The VR System combines immersive virtual reality environments with real-time heart rate variability biofeedback to deliver relaxation training and nervous system regulation for chronic non-structural pain and anxiety. The company also sells the Flowly Kit (VR headset plus HR sensor hardware) and offers Flowly for Teams as an enterprise channel for employer and health plan populations.
Product overview
Flowly is a virtual clinic offering a unified product portfolio centered on its evidence-based 14-week Healing from Pain Program. The core offering combines one-on-one licensed therapy with the proprietary Flowly VR System, which consists of the Flowly Kit (VR headset and biofeedback heart rate sensor) and the Flowly App. Users engage with immersive VR environments combined with real-time heart rate variability biofeedback for relaxation training and nervous system regulation. The company also offers Flowly for Teams, an enterprise variant targeting employers and health plans, and a Flowly Pro Subscription option that bundles the hardware kit with program access.
Differentiator
Problem solved
Functional benefit
Products and services
- Healing from Pain Program A 14-week evidence-based virtual clinic program providing one-on-one personalized therapy with a dedicated licensed human therapist for individuals living with chronic non-structural pain and anxiety. Combines assessment, pain neuroscience education, and psychological approaches (Pain Reprocessing Therapy, Acceptance and Commitment Therapy, Emotional Awareness and Expression Therapy) with self-guided VR and app-based homework. Covered as an in-network benefit by Aetna, Medicare, Optum, Carelon, Cigna, United Health, Priority Health, and Guidewell.
- Flowly VR System Virtual reality relaxation training system combining a library of immersive VR environments with real-time heart rate variability biofeedback to help users regulate their nervous system, manage chronic pain, anxiety, and stress. Backed by clinical studies conducted with NIH, NIDA, UPMC, and USC.
- Flowly Kit Hardware bundle consisting of a VR headset and biofeedback heart rate sensor (body sensor and finger sensor) shipped to enrolled users, enabling them to experience Flowly's immersive relaxation training sessions. Provided with the Flowly Pro Subscription via a refundable security deposit and prepaid return label.
- Flowly App (Flowly: Relaxation Training) Mobile application available on Apple App Store (iOS) and Google Play (Android) that delivers daily relaxation training lessons, a library of VR worlds, breathwork exercises, and a personalized data portal for tracking HRV and flow score progress.
- Flowly for Teams Enterprise wellness solution for employers, health plans, PBMs, MSK vendors, care navigators, and EAPs offering the Flowly non-structural pain program to employee populations to reduce healthcare costs, disability leave, and opioid dependency while improving workforce wellbeing.
Quantifiable outcome
- 88% of people with chronic pain can experience benefit from Flowly's Healing from Pain program
- +2 more outcomes
Companies that use Flowly
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Flowly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Flowly partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AetnacoreAetna (CVS Health) includes Flowly as an in-network covered benefit for eligible members, allowing Aetna-insured individuals to access Flowly's Healing from Pain program with covered insurance reimbursement.
- MedicarecoreMedicare covers Flowly's Healing from Pain program as an eligible benefit, enabling seniors and eligible beneficiaries to access the virtual clinic's services.
- OptumcoreOptum (UnitedHealth Group) includes Flowly as an in-network covered benefit, providing access to Flowly's non-structural pain program for Optum members.
- CareloncoreCarelon (formerly Beacon Health Options) covers Flowly as part of behavioral and chronic pain management benefits for eligible members.
- CignacoreCigna provides in-network coverage for Flowly's Healing from Pain program for eligible Cigna members.
- United HealthcoreUnited Healthcare includes Flowly as a covered in-network benefit for eligible members seeking non-structural pain and anxiety management.
- Priority HealthminorPriority Health provides in-network coverage for Flowly's program for eligible Priority Health members.
- GuidewellminorGuidewell (Florida Blue parent company) includes Flowly as a covered benefit for eligible members.
- NIH (National Institutes of Health)minorFlowly's methods have been studied in clinical trials conducted in collaboration with the National Institutes of Health (NIH), supporting the scientific credibility of its VR biofeedback approach.
- NIDA (National Institute on Drug Abuse)minorFlowly's methods have been studied in clinical trials with NIDA support, particularly relevant to addressing opioid dependency and pain management alternatives.
- UPMC (University of Pittsburgh Medical Center)minorUPMC collaborated on clinical research studies related to Flowly's therapeutic methods for pain management.
- USC (University of Southern California)minorUSC researchers collaborated on clinical trials studying Flowly's therapeutic approach to pain and anxiety management.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Flowly competitors and assessment
Company assessmentDirect peers
- Curable: Curable is a direct-to-consumer digital therapeutic app for chronic pain that uses pain neuroscience education, CBT, and somatic techniques — closely overlapping Flowly's PRT/ACT curriculum and chronic non-structural pain target population.
- Lin Health: Lin Health is a digital chronic pain program combining pain reprocessing therapy with behavioral coaching and digital tools, targeting employers and health plans — directly comparable to Flowly's Healing from Pain program and Flowly for Teams motion.
- Swing Therapeutics: Swing Therapeutics develops FDA-regulated digital therapeutics for fibromyalgia and other chronic pain conditions, taking a similar evidence-based PRT/CBT approach — directly comparable in target indication and clinical methodology to Flowly.
- Mahana Therapeutics: Mahana Therapeutics is a prescription digital therapeutics company with FDA authorization for IBS, taking a payer-prescribed-DTx model comparable to Flowly's payer-integrated chronic pain positioning.
- BehaVR: BehaVR develops VR-based digital therapeutics for chronic pain, behavioral health, and stress — directly comparable to Flowly's VR + biofeedback architecture for pain and anxiety management.
- XRHealth: XRHealth operates a VR telehealth platform delivering clinician-supervised virtual care across pain, mental health, and rehabilitation — directly comparable to Flowly's VR-based virtual clinic model.
Broad incumbents
- Kaia Health: Kaia Health is a more established digital MSK and chronic pain platform offering app-based exercise therapy, education, and coaching — adjacent to Flowly but broader in scope (MSK-first) and larger in scale.
- Sword Health: Sword Health is a well-capitalized digital MSK and pelvic health platform combining AI, sensor technology, and human clinicians — competing with Flowly for employer/payer chronic-pain and MSK spend but at much larger scale.
- Hinge Health: Hinge Health is the category-leading digital MSK platform with wearable sensors, AI-guided exercise, and human coaching — a much larger incumbent competing for the same employer-sponsored MSK/chronic-pain budget as Flowly for Teams.
Emerging players
- Calm Health: Calm Health extends the Calm consumer wellness brand into clinical mental health and chronic condition management, targeting payer and employer partnerships — adjacent to Flowly on the anxiety/mental wellness side with overlap on the behavioral health payer channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flowly social profiles
Digital presenceFlowly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowly leadership team
Management profileNumber of profiles
Profiles3 records
Flowly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowly
What does Flowly do?
Flowly operates a virtual clinic delivering a 14-week evidence-based Healing from Pain program that pairs one-on-one sessions with licensed human therapists (using Pain Reprocessing Therapy, Acceptance and Commitment Therapy, and Emotional Awareness and Expression Therapy) with a proprietary Flowly VR System. The VR System combines immersive virtual reality environments with real-time heart rate variability biofeedback to deliver relaxation training and nervous system regulation for chronic non-structural pain and anxiety. The company also sells the Flowly Kit (VR headset plus HR sensor hardware) and offers Flowly for Teams as an enterprise channel for employer and health plan populations.
Is Flowly a public or private company?
Flowly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flowly founded?
Flowly was founded in 2017. It employs 1 to 10 people.
Where is Flowly based?
Flowly is headquartered in Pasadena, United States, in the North America region.
How does Flowly make money?
Three revenue lines are on record. Subscription - Individual Program (Healing from Pain) is the primary driver. The others are enterprise / Teams Subscriptions and flowly VR Kit (Hardware).
Who are Flowly's main competitors?
Direct peers on record are Curable, Lin Health, Swing Therapeutics, Mahana Therapeutics, BehaVR and XRHealth. Broad incumbents are Kaia Health, Sword Health and Hinge Health. Calm Health is listed as an emerging player.
Does Flowly have an API?
No public API is recorded for Flowly.
What industry is Flowly in?
Flowly's product category is Digital Health / Chronic Pain Management. Its primary akta.pro industry code is HLACANAJ, Digital Rehabilitation & Physical Therapy Therapeutics, with a secondary code of HLALACAE, Chronic Condition Virtual Care & Disease Management (Payer-Sponsored). Its NAICS code is 62134 and its SIC code is 8082.