Reserve
Reserve is a New York-based restaurant technology company, founded in 2014, that provides table reservation software integrated directly into Google Search and Maps and distributed via Kore.co to restaurants and dining venues for transaction-fee-based bookings.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Reserve does
Reserve is a New York-based restaurant technology company founded in 2014 that builds table-reservation software for restaurants and dining venues. Its core product is a reservation management platform that exposes real-time availability and provides restaurants with operational tooling, and the company's principal differentiator is the embedding of this reservation technology inside Google Search and Maps so diners can book a table without leaving Google's search surface.
Operationally, Reserve runs as a B2B technology provider distributed via two channels: a direct enterprise/API-first integration with Google that surfaces restaurants inline in search results and maps, and a strategic partnership with Kore.co that resells Reserve's technology into Kore.co's mid-market restaurant client base. The platform's underlying capabilities emphasize real-time availability management, instant inline booking, and improved operator visibility inside high-traffic search environments. Historical M&A activity (Dash, Set for Service, HAIL, zurvu) has been used to broaden front-of-house and payments-adjacent functionality.
The business model is built around transaction fees on bookings facilitated through Reserve's system and its distribution partners. Restaurant operators are the primary paying customer segment, served through a vertical go-to-market, with diner-side demand pulled in largely through Google's organic discovery funnel rather than a Reserve-owned consumer brand. Multiple high-profile investors (Expa, Human Ventures, Google Ventures, First Round Capital, Diageo Technology Ventures) have funded the company across rounds through 2018, and the company sits in a competitive set against OpenTable, Resy, SevenRooms, and Tock.
Reserve firmographics
Firmographics- Name
- Reserve
- Website
- https://reserve.com
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 51–100 employees
- Short description
- Reserve is a New York-based restaurant technology company, founded in 2014, that provides table reservation software integrated directly into Google Search and Maps and distributed via Kore.co to restaurants and dining venues for transaction-fee-based bookings.
- Ownership category
- akta.pro rank
Reserve industry classification
Industry- Product category
- Restaurant Reservation Software
- NAICS
- Other Travel Arrangement and Reservation Services (56159), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Dining Reservations & Restaurant Booking (HSACALAF), Reservation & Waitlist Management Services (HSACALAO), Restaurant/Table Reservation & Booking Engines (THALADAH)
Keywords
Where Reserve is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Reserve business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Restaurant Reservation Technology Platform: Reserve provides table reservation technology to restaurants, generating revenue through platform fees or transaction-based pricing for bookings facilitated through its system and partner platforms like Google
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Reserve product offering
Product offeringCore offering
Reserve provides table reservation technology for restaurants and dining venues, integrated directly into Google Search and Maps. The platform enables diners to book restaurant tables instantly within the Google search experience without navigating to separate booking sites, while giving restaurants real-time availability management, operational efficiency tools, and enhanced visibility on major search platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Table Reservations Technology Platform A table reservation technology platform for restaurants and dining venues that enables diners to book tables and gives operators real-time availability management, integrated directly into Google Search and Maps.
- Google Search and Maps Reservation Integration
Quantifiable outcome
- Streamlined reservation management for restaurants
- +2 more outcomes
Companies that use Reserve
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Reserve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Reserve partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreReserve has partnered with Google to integrate its Table Reservations technology directly into Google Search and Maps. This integration allows diners to book restaurant tables instantly within Google's platforms, while restaurants gain enhanced visibility and streamlined reservation management. The partnership represents a significant distribution channel for Reserve's technology.
- Kore.cocoreKore.co announced a collaboration with Reserve with Google to integrate Table Reservations technology into Google Search and Maps. The partnership aims to enhance diner access to restaurant bookings and empower restaurants with real-time availability management and operational efficiency tools. Kore.co positions this as supporting its mission to empower local businesses with advanced technology solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Reserve competitors and assessment
Company assessmentDirect peers
- Resy: Restaurant reservation platform owned by American Express, offering diner-facing booking and restaurant-side management tools. Directly competes with Reserve for restaurant partnerships and diner booking volume in the same product category.
- SevenRooms: Restaurant CRM, marketing, and reservation platform serving hospitality operators. Directly competes with Reserve in reservation management and diner engagement, with similar transaction-fee and SaaS pricing models.
- Tock: Reservation and ticketing platform for restaurants, wineries, and events, originally founded by Nick Kokonas and now part of the American Express family alongside Resy. Overlaps with Reserve in restaurant reservation functionality.
Broad incumbents
- OpenTable: The dominant restaurant reservation platform globally, owned by Booking Holdings. Competes with Reserve across the same reservation workflow but with substantially larger restaurant inventory, diner base, and broader hospitality software portfolio.
- Yelp Reservations: Reservation functionality embedded within Yelp's broader restaurant discovery and review platform. Competes with Reserve on diner acquisition by leveraging Yelp's organic search traffic, similar to Reserve's Google integration strategy.
- Toast: Restaurant POS and operational platform that has expanded into reservation and guest management via its acquisition of xtraCHEF and integration with partners. Competes with Reserve indirectly by bundling reservations into a broader restaurant technology suite.
Emerging players
- Eat App: Cloud-based restaurant reservation and table management platform with growing presence in the U.S. and EMEA. Overlaps with Reserve's core reservation and waitlist management capabilities, targeting similar mid-market restaurant operators.
Regional players
- Quandoo: Restaurant reservation platform with strong presence in EMEA and APAC. Comparable to Reserve in core reservation functionality, serving similar restaurant customer segments but with a different geographic footprint.
- CoverManager: Restaurant management platform providing reservation, CRM, and channel management, primarily in Spain and Latin America. Comparable to Reserve in offering integrated reservation technology for restaurants, though geographically focused.
Others
- Kore.co: Restaurant technology solutions provider that distributes Reserve's Table Reservations technology and partnered to integrate it into Google Search and Maps. Functions as a strategic distribution and integration partner rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reserve social profiles
Digital presenceReserve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reserve leadership team
Management profileNumber of profiles
Profiles2 records
Reserve funding detail
Funding detailFunding overview
Funding rounds5 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reserve M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reserve
What does Reserve do?
Reserve provides table reservation technology for restaurants and dining venues, integrated directly into Google Search and Maps. The platform enables diners to book restaurant tables instantly within the Google search experience without navigating to separate booking sites, while giving restaurants real-time availability management, operational efficiency tools, and enhanced visibility on major search platforms.
When was Reserve founded?
Reserve was founded in 2014. It employs 51 to 100 people.
Where is Reserve based?
Reserve is headquartered in New York, United States, in the North America region.
How does Reserve make money?
One revenue line is on record: restaurant Reservation Technology Platform.
Who are Reserve's main competitors?
Direct peers on record are Resy, SevenRooms and Tock. Broad incumbents are OpenTable, Yelp Reservations and Toast. Eat App is listed as an emerging player. Regional players are Quandoo and CoverManager. Kore.co is listed as an others.
Does Reserve have an API?
No public API is recorded for Reserve.
What industry is Reserve in?
Reserve's product category is Restaurant Reservation Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking. Its NAICS code is 56159 and its SIC code is 5810.