Reserve

What Reserve does

Reserve is a New York-based restaurant technology company founded in 2014 that builds table-reservation software for restaurants and dining venues. Its core product is a reservation management platform that exposes real-time availability and provides restaurants with operational tooling, and the company's principal differentiator is the embedding of this reservation technology inside Google Search and Maps so diners can book a table without leaving Google's search surface.

Operationally, Reserve runs as a B2B technology provider distributed via two channels: a direct enterprise/API-first integration with Google that surfaces restaurants inline in search results and maps, and a strategic partnership with Kore.co that resells Reserve's technology into Kore.co's mid-market restaurant client base. The platform's underlying capabilities emphasize real-time availability management, instant inline booking, and improved operator visibility inside high-traffic search environments. Historical M&A activity (Dash, Set for Service, HAIL, zurvu) has been used to broaden front-of-house and payments-adjacent functionality.

The business model is built around transaction fees on bookings facilitated through Reserve's system and its distribution partners. Restaurant operators are the primary paying customer segment, served through a vertical go-to-market, with diner-side demand pulled in largely through Google's organic discovery funnel rather than a Reserve-owned consumer brand. Multiple high-profile investors (Expa, Human Ventures, Google Ventures, First Round Capital, Diageo Technology Ventures) have funded the company across rounds through 2018, and the company sits in a competitive set against OpenTable, Resy, SevenRooms, and Tock.

Name

Reserve

Website

https://reserve.com

Company type

Private

Founded year

2014

Headcount range

51–100 employees

Short description

Reserve is a New York-based restaurant technology company, founded in 2014, that provides table reservation software integrated directly into Google Search and Maps and distributed via Kore.co to restaurants and dining venues for transaction-fee-based bookings.

Ownership category

akta.pro rank

Product category

Restaurant Reservation Software

NAICS

Other Travel Arrangement and Reservation Services (56159), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industries

Dining Reservations & Restaurant Booking (HSACALAF), Reservation & Waitlist Management Services (HSACALAO), Restaurant/Table Reservation & Booking Engines (THALADAH)

Keywords

• Restaurant reservation platform
• Table booking software
• Reservation management
• Dining technology
• Restaurant booking API

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Restaurant Reservation Technology Platform: Reserve provides table reservation technology to restaurants, generating revenue through platform fees or transaction-based pricing for bookings facilitated through its system and partner platforms like Google

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Reserve provides table reservation technology for restaurants and dining venues, integrated directly into Google Search and Maps. The platform enables diners to book restaurant tables instantly within the Google search experience without navigating to separate booking sites, while giving restaurants real-time availability management, operational efficiency tools, and enhanced visibility on major search platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Table Reservations Technology Platform A table reservation technology platform for restaurants and dining venues that enables diners to book tables and gives operators real-time availability management, integrated directly into Google Search and Maps.
• Google Search and Maps Reservation Integration

Quantifiable outcome

• Streamlined reservation management for restaurants
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or Integration · 8 December 2025Reserve has partnered with Google to integrate its Table Reservations technology directly into Google Search and Maps. This integration allows diners to book restaurant tables instantly within Google's platforms, while restaurants gain enhanced visibility and streamlined reservation management. The partnership represents a significant distribution channel for Reserve's technology.
• Kore.cocoreStrategic or Co-development Partner · 8 December 2025Kore.co announced a collaboration with Reserve with Google to integrate Table Reservations technology into Google Search and Maps. The partnership aims to enhance diner access to restaurant bookings and empower restaurants with real-time availability management and operational efficiency tools. Kore.co positions this as supporting its mission to empower local businesses with advanced technology solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resy: Restaurant reservation platform owned by American Express, offering diner-facing booking and restaurant-side management tools. Directly competes with Reserve for restaurant partnerships and diner booking volume in the same product category.
• SevenRooms: Restaurant CRM, marketing, and reservation platform serving hospitality operators. Directly competes with Reserve in reservation management and diner engagement, with similar transaction-fee and SaaS pricing models.
• Tock: Reservation and ticketing platform for restaurants, wineries, and events, originally founded by Nick Kokonas and now part of the American Express family alongside Resy. Overlaps with Reserve in restaurant reservation functionality.

Broad incumbents

• OpenTable: The dominant restaurant reservation platform globally, owned by Booking Holdings. Competes with Reserve across the same reservation workflow but with substantially larger restaurant inventory, diner base, and broader hospitality software portfolio.
• Yelp Reservations: Reservation functionality embedded within Yelp's broader restaurant discovery and review platform. Competes with Reserve on diner acquisition by leveraging Yelp's organic search traffic, similar to Reserve's Google integration strategy.
• Toast: Restaurant POS and operational platform that has expanded into reservation and guest management via its acquisition of xtraCHEF and integration with partners. Competes with Reserve indirectly by bundling reservations into a broader restaurant technology suite.

Emerging players

• Eat App: Cloud-based restaurant reservation and table management platform with growing presence in the U.S. and EMEA. Overlaps with Reserve's core reservation and waitlist management capabilities, targeting similar mid-market restaurant operators.

Regional players

• Quandoo: Restaurant reservation platform with strong presence in EMEA and APAC. Comparable to Reserve in core reservation functionality, serving similar restaurant customer segments but with a different geographic footprint.
• CoverManager: Restaurant management platform providing reservation, CRM, and channel management, primarily in Spain and Latin America. Comparable to Reserve in offering integrated reservation technology for restaurants, though geographically focused.

Others

• Kore.co: Restaurant technology solutions provider that distributes Reserve's Table Reservations technology and partnered to integrate it into Google Search and Maps. Functions as a strategic distribution and integration partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reserve
• Facebookfacebook.com/reserveapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reserve