Dynatrace

What Dynatrace does

Dynatrace, Inc. (NYSE: DT) is a publicly traded, AI-powered observability and security platform company headquartered in Waltham, Massachusetts, serving approximately 4,100 enterprise customers across more than 110 countries. The company reported FY2026 revenue of $2.018 billion (+19% YoY) and annual recurring revenue of $2.054 billion (+16% YoY), with 96% of revenue from subscriptions and a 110% dollar-based net retention rate. Its customer base spans financial services, retail, telecommunications, aviation and travel, government, healthcare, and education, anchored by enterprise logos including TD Bank, BMO, Deutsche Telekom, United Airlines, American Airlines, Air Canada, Air France-KLM, BT, Accenture, Kroger, and the State of Michigan.

The platform is built on a proprietary technology foundation: the Grail causal data lakehouse with massively parallel processing, the Smartscape real-time dependency graph, OneAgent for single-agent auto-instrumentation, PurePath for distributed tracing, OpenPipeline for stream processing, and AutomationEngine for workflow orchestration. On top of this stack sits Davis AI (deterministic causal AI for root-cause analysis) and Dynatrace Intelligence (an agentic operations system launched at Perform 2026), exposed through nine solution modules covering application observability, AI/LLM observability, application security, threat observability, business observability, digital experience, infrastructure observability, log management, and software delivery. The platform integrates natively with AWS, Microsoft Azure, Google Cloud, Alibaba Cloud, NVIDIA NIM, OpenAI, Amazon Bedrock, Azure AI Foundry, Google Vertex AI, and LangChain, among 850+ supported technologies.

Dynatrace operates a hybrid go-to-market combining direct enterprise sales with a 'Request a demo' motion, a 15-day free trial plus free Playground sandbox for product-led entry, co-sell through hyperscaler marketplaces (notably AWS Marketplace where sales surpassed $1 billion), and a global system integrator and technology alliance partner ecosystem. Pricing is primarily a single-commit subscription with scalable volume discounts and no overage penalties, with a newer Dynatrace Platform Subscription (DPS) tier introducing more flexible, consumption-aligned pricing. The company has supplemented organic development with tuck-in acquisitions including SpectX (2021), Rookout (2023), Runecast (2024), Metis (2025), DevCycle (January 2026), and Bindplane (April 2026), and in April 2026 activist investor Starboard Value disclosed a top-five stake, prompting a new $1 billion share repurchase authorization and ongoing engagement on margin expansion.

Name

Dynatrace

Legal name

Dynatrace, Inc.

Website

https://dynatrace.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Dynatrace is a publicly traded (NYSE: DT) AI-powered observability and security platform serving approximately 4,100 enterprise customers across 110+ countries, built on the Grail causal data lakehouse with deterministic Davis AI and the new Dynatrace Intelligence agentic operations layer.

Ownership category

akta.pro rank

Product category

Cloud Observability and Security Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Network Performance Management & Observability Services (BPAEAEAH)

Keywords

• AI-powered observability
• Application performance monitoring
• Runtime application security
• Log management analytics
• Digital experience monitoring

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Primary revenue stream with 96% subscription mix and ARR of $2.054 billion in FY2026 (up 16% YoY), based on multi-year Performance Subscription contracts with cohort renewals. The subscription model uses capacity-based pricing with scalable volume discounts and a single-commit structure with no overage penalties.
2. Usage-Based Consumption (via DPS): Dynatrace Platform Subscription (DPS) is a transition toward a more consumption-based model with flexible, scalable subscription pricing for modern cloud workloads. Customers can scale consumption up or down with full cost transparency and no penalties for exceeding commit.
3. Cloud Marketplace Sales (AWS): Sales through the AWS Marketplace have surpassed $1 billion, indicating significant revenue booked through hyperscaler marketplaces in addition to direct sales.
4. Professional Services (Business Insights): The Business Insights team leverages deep Dynatrace expertise to provide professional services that go beyond application performance to unlock more business value for customers.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels10 records

Core offering

Dynatrace sells a unified AI-powered observability and security platform that combines deterministic causal AI (Davis) with agentic AI (Dynatrace Intelligence) on a proprietary causal data lakehouse (Grail). Its core deliverables include full-stack application performance monitoring, distributed tracing, log management and analytics, runtime application security, threat observability, digital experience monitoring, business observability, infrastructure monitoring, AI/LLM observability, and software delivery automation — all delivered via a single subscription SaaS consumed by enterprise IT, DevOps, and security teams across hybrid and multi-cloud environments.

Product overview

Dynatrace offers a single unified AI-powered observability and security platform composed of nine solution modules — AI Observability, Application Observability, Application Security, Business Observability, Digital Experience, Infrastructure Observability, Log Management and Analytics, Software Delivery, and Threat Observability — all built on a shared technology foundation that includes the Grail™ data lakehouse, OneAgent, PurePath, Smartscape® dependency graph, OpenPipeline, AutomationEngine, AppEngine, and the Dynatrace Intelligence AI layer. The Dynatrace Intelligence layer (introduced at Perform 2026) fuses deterministic causal AI with agentic AI to deliver predictive answers and autonomous remediation. The company has expanded the platform through the acquisitions of SpectX (2021), Runecast (2024), DevCycle, and Bindplane (2026), and operates partner alliances with AWS, Microsoft Azure, Google Cloud, Postman, and others to support hybrid and multicloud enterprise deployments.

Differentiator

Problem solved

Functional benefit

Brands

• Dynatrace Intelligence: Industry's first agentic operations system that fuses deterministic and agentic AI for autonomous prevention, remediation, and optimization; launched at Perform 2026.
• Grail
• OneAgent
• Smartscape

Products and services

• Dynatrace Platform Unified AI-powered observability and security platform combining deterministic causal AI (Davis), agentic AI (Dynatrace Intelligence), the Grail data lakehouse, and the Smartscape real-time dependency graph to deliver end-to-end observability, security, and business analytics for enterprise IT, DevOps, and security teams.
• Dynatrace Intelligence Industry's first agentic operations system that fuses deterministic and agentic AI to deliver predictive insights, causal root-cause analysis, autonomous prevention, remediation, and optimization across the Dynatrace platform; includes Dynatrace Assist for natural-language querying of observability data.
• Application Observability Application performance monitoring (APM) with distributed tracing, code-level profiling, and AI-powered root-cause analysis for cloud-native and enterprise application stacks.
• AI Observability End-to-end observability for Generative AI applications, LLMs, and agentic workflows — covering application performance, orchestration, agent-to-agent communication, model integrity, semantic caches/vector databases, and infrastructure (GPU/TPU) monitoring with native integrations to Amazon Bedrock, Azure AI Foundry, NVIDIA NIM, OpenAI, Google Vertex AI, and LangChain.
• Application Security Runtime application vulnerability detection, prioritization, and attack protection — continuously detecting, analyzing, and helping remediate vulnerabilities and attacks in real time using deep runtime context, with built-in mappings to CIS, NIST, and DORA compliance standards.
• Threat Observability Intelligent threat detection, investigation, and automated response for cloud-native applications — combining runtime context, security analytics, and automation to reduce attacker dwell time.
• Business Observability Real-time business analytics with KPIs, SLOs, and business process monitoring automatically correlated with IT context, plus cost/carbon optimization and compliance management.
• Digital Experience AI-driven frontend-to-backend digital experience monitoring including Real User Monitoring, Synthetic Monitoring, Session Replay, and Mobile App Monitoring.
• Infrastructure Observability Automatic and intelligent monitoring across hybrid and cloud environments with precise AI-powered answers for hosts, virtualization, network, and services.
• Log Management and Analytics Log management and analytics powered by Grail, enabling smarter troubleshooting with logs, traces, and metrics automatically correlated in context — eliminating costly ingestion and management overhead.
• Software Delivery Cloud ecosystem automations driven by observability and security insights, including incident triage, auto-remediation, quality gates, Site Reliability Guardian, and predictive infrastructure workflows.
• DevCycle Feature management platform enabling developers to use feature flags to control rollouts and monitor their impact in real time, integrated into the Dynatrace observability stack.
• Bindplane OpenTelemetry-based telemetry pipeline that filters, normalizes, and routes logs, metrics, and traces at the edge before ingestion — reducing token costs driven by LLM consumption and supporting data compliance through masking and encryption.
• Runecast AI-powered security and compliance platform providing proactive vulnerability assessment, threat detection, and configuration management for hybrid and multicloud environments.

Quantifiable outcome

• BMO cut 60 hours of monthly log analytics toil per team and slashed issue analysis/resolution time by 80%
• +14 more outcomes

Named customers31 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability12 records

Feature11 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• DXC TechnologycoreImplementation/ SI/ Consulting Partner · 28 April 2026Co-presented at the EMA webinar 'Connect Real Time Business Impact with Observability and AI' on April 28, 2026, alongside Enterprise Management Associates and Dynatrace, focused on AI-driven observability connecting IT performance to business outcomes.
• Enterprise Management Associates (EMA)coreGTM or Marketing Partner · 28 April 2026Co-hosted the webinar 'Connect Real Time Business Impact with Observability and AI' on April 28, 2026, featuring Dynatrace and DXC; EMA research indicates 55% of organizations are shifting to cross-functional, outcome-driven operations.
• Amazon Web Services (AWS)flagshipStrategic or Co-development Partner · 1 April 2026Strategic alliance expanded to focus on observability for agentic AI, including AI workload monitoring, new product integrations, and the release of the AWS DevOps Agent to bolster AI agent performance. Dynatrace sales through the AWS Marketplace have surpassed $1 billion. AWS is one of three named hyperscaler partners (with Azure and GCP).
• PostmanflagshipStrategic or Co-development Partner · 1 April 2026Expanded technology alliance with Postman to integrate real-time observability data into AI-assisted API workflows, enabling AI-assisted API development with telemetry context. The integration was highlighted at the Perform conference.
• Microsoft Azure (incl. Azure AI Foundry)flagshipTechnology or Integration · 1 January 2026Native integration with Microsoft Azure and Azure AI Foundry for AI observability and infrastructure monitoring. Listed as a flagship technology partner on the Dynatrace platform page and a top-level hyperscaler partner alongside AWS and GCP.
• Google Cloud (GCP / Google Vertex AI)flagshipTechnology or Integration · 1 January 2026Native integration with Google Cloud Platform and Google Vertex AI for AI observability and infrastructure monitoring. Listed as a flagship technology partner on the Dynatrace platform page.
• Amazon (Amazon Bedrock / AgentCore)coreTechnology or Integration · 1 January 2026Native integration with Amazon Bedrock and Amazon Bedrock AgentCore for AI/LLM observability. Co-developed the Amazon Bedrock AgentCore Agent Observability capability and contributed the secure Amazon Bedrock access blueprint published by AWS.
• OpenAIcoreTechnology or Integration · 1 January 2026Native integration for AI Observability covering OpenAI models, supporting token usage, latency, guardrails, and prompt-level observability.
• NVIDIA (NVIDIA NIM / AI Factory)coreTechnology or Integration · 1 January 2026Native integration with NVIDIA NIM and co-positioned in the NVIDIA Enterprise AI Factory reference architecture for agentic AI observability and GPU/TPU infrastructure monitoring.
• AnthropiccoreTechnology or Integration · 1 January 2026Listed as a supported technology partner on the Dynatrace platform integrations page, indicating integration with Anthropic AI services.
• Alibaba CloudcoreTechnology or Integration · 1 January 2026Listed as a supported technology partner on the Dynatrace platform integrations page for multi-cloud observability.
• OraclecoreTechnology or Integration · 1 January 2026Listed as a supported technology partner (Oracle HTTP Server) on the Dynatrace platform integrations page.
• LangChaincoreTechnology or Integration · 1 January 2026Native integration with LangChain for AI orchestration observability, including chain performance, guardrails, and prompt caching monitoring.
• Sandhata TechnologiesminorImplementation/ SI/ Consulting Partner · 1 March 2023Strategic partnership formed in March 2023 between Sandhata Technologies Ltd. and Dynatrace LLC, referenced in the global Infrastructure Monitoring Market report as a notable industry partnership.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Datadog: Direct competitor in cloud observability and APM, offering infrastructure monitoring, APM, log management, security, and increasingly AI/LLM observability. Datadog's ~120% net retention and faster growth make it the primary share competitor.
• New Relic: Direct APM and observability competitor, now private under Francisco Partners and TPG. Offers full-stack observability with consumption-based pricing similar to Dynatrace's DPS transition.
• IBM Instana: IBM-owned APM and observability platform with automated full-stack discovery and AI-driven root cause. Direct competitor in enterprise APM, often bundled into broader IBM observability and AIOps deals.

Broad incumbents

• Cisco (Splunk + AppDynamics): Following Cisco's acquisition of Splunk, the combined entity competes in observability, log analytics, and security. AppDynamics is a direct APM competitor. As a broad incumbent, Cisco/Splunk offers overlapping capabilities with deep enterprise penetration.
• Microsoft (Azure Monitor / Microsoft Sentinel): Hyperscaler-native observability and security suite that is a default option for Azure-heavy enterprises. Microsoft is simultaneously a flagship integration partner for Dynatrace (Azure AI Foundry) and a long-term competitive threat via bundled pricing.
• ServiceNow: Broad incumbent that competes indirectly via IT operations management, AIOps, and workflow automation — increasingly overlapping with Dynatrace's AutomationEngine and incident response capabilities in ITSM-driven deals.

Emerging players

• Elastic: Competitor in log analytics, search-based observability, and security analytics (Elastic Security). Strong overlap with Dynatrace's log management and threat observability modules, particularly on Elasticsearch-based stacks.
• Grafana Labs: Open-source-based observability stack (Grafana, Loki, Tempo, Mimir, Pyroscope) that competes on data-collection and visualization layers. Its OpenTelemetry-first approach is a potential long-tail threat to Dynatrace's OneAgent-based collection.
• Sumo Logic: Cloud-native log management and observability platform, now private under Francisco Partners. Competes directly with Dynatrace's log management and analytics module and is often evaluated alongside it in mid-market deals.
• Honeycomb: Emerging player in observability for modern cloud-native and AI workloads, with event-based instrumentation (OpenTelemetry-native) and production debugging strengths. Direct overlap with Dynatrace's APM and AI observability use cases among engineering-led buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Dynatrace
• LinkedInlinkedin.com/company/dynatrace

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynatrace