Oobeo

What Oobeo does

Oobeo is a US-based, cloud-native parking management software company that delivers contactless operations for parking operators, asset owners, property managers, hotels, and healthcare facilities. Founded in 2016 as a valet app and previously operated as a subsidiary of Toledo Ticket Technologies, Oobeo has expanded into a six-product platform covering Digital Valet, gateless Mobile Parking Payments (QR scan / text-to-pay / tap-to-pay), Digital Permits for monthly and tenant billing, Attendant Payments (mPOS), Indoor Wayfinding, and Shuttle Request Software, plus the EnforcePlus ALPR-based enforcement module launched in December 2024. The platform's architecture is mobile-first and hardware-light, running on iOS and Android without requiring gates, pay stations, or leased devices, and is PCI DSS (SAQ-D) compliant with HIPAA-compliant wayfinding and SOC 2-equivalent controls for the Digital Valet product.

The company monetizes primarily through a transaction-based pricing model ($0.10 plus 1% of parking revenue processed) and recurring subscriptions, with operators retaining 100% of convenience fees and receiving revenue directly to their bank accounts. Open APIs connect the platform to Square (official software partner), Authorize.net, SpotHero reservation scanning, PARCS vendors, and eight hotel PMS systems (Opera, Suite8, Protel, Infor, Guestline, Sihot, Mews, Clock PMS) for automated guest-folio billing. Distribution is hybrid: enterprise and mid-market deals flow through "Request a demo" direct sales, while SMB operators can self-serve sign-up online with a $1 card verification.

As of August 4, 2025, Oobeo operates as a subsidiary of UK-based JustPark following its acquisition, which the buyer framed as a North American growth platform. Reported platform reach includes 6 million+ active users and $1 billion+ in cumulative booking volume; headcount is reported at 1–10 employees in firmographic data, though this may understate the operating team given the JustPark integration. The company is led by CEO Mitch Carter and President Dave Dorner.

Name

Oobeo

Legal name

OOBEO, Inc.

Website

https://oobeo.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

1–10 employees

Short description

Oobeo is a contactless parking management software platform offering digital valet, gateless mobile payments, digital permits, attendant mPOS, ALPR enforcement, and indoor wayfinding for parking operators, hotels, healthcare facilities, and property managers across the United States.

Ownership category

akta.pro rank

Product category

Parking Management Software

NAICS

Parking Lots and Garages (81293)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)

akta.pro secondary industries

Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH)

Keywords

• Parking management software
• Contactless parking payments
• Digital valet solutions
• Parking permit management
• Mobile parking enforcement

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fee - Parking Revenue Share: Oobeo charges a standard transaction fee of $0.10 plus 1% of parking revenue processed through the platform. Operators keep 100% of convenience fees/surcharges they set.
2. Subscription Services: Monthly subscription-based parking software for valet, permits, attendant payments, and enforcement. No hardware or phone leasing required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Oobeo provides a cloud-based, contactless parking management software suite that enables parking operators, asset owners, and property managers to run gateless lots, valet operations, gated garages, residential permits, on-street parking, and event parking without costly proprietary hardware. Its products include Digital Valet, Mobile Parking Payments, Digital Permits, Attendant Payments (mPOS), Indoor Wayfinding, Shuttle Request Software, and the EnforcePlus ALPR-based enforcement add-on, with mobile payments, permit billing, hotel PMS integrations, and PCI-DSS compliant processing delivered through iOS, Android, web, and SMS interfaces.

Product overview

Oobeo is a parking management software platform offering an integrated suite of contactless parking solutions. The core platform consists of Digital Valet, Mobile Parking Payments (Self Parking), Digital Permits, Attendant Payments (mPOS), Indoor Wayfinding, and Shuttle Request Software. These products work together to serve gateless lots, valet operations, gated garages, residential, on-street, and event parking scenarios. Add-on modules include EnforcePlus for parking enforcement and the Oobeo Valet App. The platform requires no costly hardware, integrates with Square payments and Hotel PMS systems, and delivers revenue directly to operators' bank accounts. Oobeo was acquired by JustPark in 2025 and serves over 6 million users with over $1 billion in booking volume.

Differentiator

Problem solved

Functional benefit

Brands

• EnforcePlus: A fully featured mobile app and software suite for parking enforcement with ALPR technology, automated dispute processing, and PCI-compliant payments.
• Valetware

Products and services

• Digital Valet Cloud-based valet parking software that streamlines valet operations through web, mobile and SMS technology. Enables guests to request their vehicles, pay, and tip from their own phones via digital tickets sent by SMS; supports ticketless valet, license plate recognition, damage photo capture, and real-time vehicle request/pay/tip functionality for parking operators.
• Mobile Parking Payments (Self Parking) Mobile payment solution for gateless parking lots with no app download required for parkers. Supports QR scan, text-to-pay, or tap-to-pay options, includes flexible rate options and a real-time reporting dashboard, and enables gateless lot operations without gates, tickets, or expensive hardware.
• Digital Permits Digital parking permit solution for managing monthly permits, contract parking, and tenant billing. Features automated billing, self-service permit management, self-service vehicle management, automated SMS payment reminders, and permit invalidation for non-payment.
• Attendant Payments (mPOS) Mobile point-of-sale solution for parking attendants to take in-person payments, turning any smartphone into a POS device. Supports NFC contactless payments, Apple Pay, Google Pay, EMV chip, and cash tracking with PCI SAQ-D compliant real-time reporting.
• Indoor Wayfinding QR code-based indoor navigation solution that provides instant, easy-to-follow directions to parkers' vehicles. Requires no app download or wifi, works on any smartphone with minimal data requirements, supports multiple languages, and is HIPAA compliant.
• Shuttle Request Software Shuttle and bus request application that notifies drivers via push notifications when a shuttle is needed. Includes QR code scanning, multiple pickup location selection, and driver tracking.
• EnforcePlus Mobile parking enforcement solution with ALPR technology, automated license plate recognition, photographic evidence capture, cloud photo storage, PCI-compliant citation processing, automated dispute resolution, and online dispute management. Has no monthly fees and is available for parking management companies, asset owners, and property managers.
• Oobeo Valet App Mobile application for valet attendants available on iOS and Android. Supports smartphones and tablets with permission-based access control for ticketless valet operations.

Quantifiable outcome

• 4.8/5.0 average guest rating from 12 million+ valet visits
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• SquarecoreTechnology or IntegrationOfficial Square software partner providing integrated payment processing. Square hardware (card readers) available to Oobeo customers with some devices available for free. Supports Square payments for streamlined checkout experience including Cash App payments.
• SpotHerocoreTechnology or IntegrationPre-paid reservation scanning integration allowing valet attendants to scan and validate SpotHero reservations directly in the Oobeo app, simplifying event parking operations.
• Hotel PMS ProviderscoreTechnology or IntegrationPre-built API integrations with hotel property management systems: Opera, Suite8, Protel, Infor, Guestline, Sihot, Mews, and Clock PMS. Enables automated valet billing posting to guest folios and reservation recognition.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ParkMobile: ParkMobile (owned by BMW/Peachtree) is the largest US mobile parking payments app for on-street and gateless off-street parking, directly competing with Oobeo's mobile pay, permit, and gateless suite for the same operator and municipal customers.
• SpotHero: SpotHero is a leading North American parking marketplace and software provider for event, monthly, and gateless parking. It overlaps with Oobeo's self-parking, event, and permit products and is also an existing integration partner (SpotHero reservation scanning).
• PayByPhone: PayByPhone (Volkswagen Group subsidiary) provides mobile parking payments and permit management for municipalities and operators across North America and Europe, directly competing with Oobeo's mobile pay and digital permits products.
• Passport Inc. Passport provides mobile parking payments, permits, and enforcement software to cities and private operators. Its product scope closely mirrors Oobeo's gateless payments, permits, and EnforcePlus-style enforcement workflows.
• FlashParking (Verra Mobility): FlashParking, part of Verra Mobility, offers PARCS, gateless payments, valet, and enforcement for off-street operators and hotels/hospitals - overlapping with Oobeo's valet, gateless, and EnforcePlus offerings, especially in hospitality valet.
• Arrive (formerly ParkWhiz): Arrive, owned by EasyPark Group, provides mobile parking payments, reservations, and event parking across North America. Its consumer-facing reservation app and operator tools overlap with Oobeo's event, gateless, and reservation use cases.
• Park+ (HonkMobile parent): HonkMobile provides tap-to-pay and app-based mobile parking, permits, and enforcement across Canada and the US. Its contactless tap-to-pay model and gateless lot support compete head-to-head with Oobeo's mobile payment product.

Broad incumbents

• T2 Systems: T2 Systems is a long-standing parking management and PARCS provider serving universities, municipalities, and commercial operators. It competes broadly with Oobeo across permits, enforcement, and operator reporting but typically requires on-premise hardware.
• JustPark: JustPark is the UK-leading parking marketplace and now Oobeo's parent company (acquired August 2025). It is the most comparable business in terms of mission, PLG model, and product breadth, and is the integration partner for cross-Atlantic expansion.

Emerging players

• PayIt: PayIt is a government and parking payments platform serving municipalities with mobile pay, permits, and digital citations. It is an emerging competitor in the digital parking/citation space, overlapping with Oobeo's permits and EnforcePlus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parkwithoobeo
• Facebookfacebook.com/oobeo
• LinkedInlinkedin.com/company/oobeo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oobeo