GetWhy A/S
GetWhy A/S is a Copenhagen-based AI consumer research platform that conducts AI-moderated video interviews with global consumers for enterprise insights teams at brands such as eBay, Heineken, Arla, Maersk, and L'Oréal, operating across CPG, retail, B2B, and other verticals with a self-serve SaaS platform and a full-service research agency.
- Company typePrivate
- Founded2018
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GetWhy A/S does
GetWhy A/S, founded in 2018 and headquartered in Copenhagen, Denmark, operates an AI-moderated consumer research platform that conducts video-based qualitative interviews with global consumers for enterprise insights teams. The platform runs adaptive AI moderation in 100+ languages, capturing text, audio, and video signals, with every interview scored against the company's proprietary 17-criteria quality framework. The system is built on a model fine-tuned on over one million proprietary interviews rather than a general-purpose LLM, and draws from a vendor-agnostic recruitment panel of more than 300 million verified customers with multi-layer fraud detection. Core products include AI-Moderated Interviews, Study Builder Agent, Recruitment Agent, Research Agent, Storytelling Agent (GetWhy Stories), and a Living Intelligence Layer (Boards) for compounding insights across studies. The company also offers a parallel full-service research agency staffed by Senior Researchers and Lead Strategists for clients that prefer outsourced delivery.
The company serves 100+ global enterprise brands across CPG, retail and e-commerce, technology/media/telecom, finance/banking/insurance, healthcare/life sciences, B2B, agency/consulting, and travel/hospitality verticals, with named customers including eBay, Heineken, Arla Foods, Maersk, and L'Oréal. Revenue is generated through a combination of SaaS platform subscriptions (recurring) and full-service delivery (professional services), priced on a quote-based annual model tailored to enterprise requirements. GTM is hybrid: a self-serve product-led motion for teams wanting autonomy, alongside direct enterprise sales supported by demo-driven conversion and full-service research delivery. Independent Nucleus Research validation reports 80% faster time-to-insight, 84% cost reduction per interview, 12x capacity increase, and a 24-48 hour brief-to-report cycle versus a 6-week agency baseline. The company holds ISO/IEC 27001 certification and is GDPR-compliant, and operates a US subsidiary (GetWhy US Inc., New York) alongside its Danish headquarters. PeakSpan Capital is the disclosed growth-equity backer.
The company is privately held, venture/growth-equity backed, with cumulative disclosed funding of approximately $61.8M including a $42M round led by PeakSpan Capital in July 2024. Headcount is reported at 51-100 employees. Operating model is dual: a self-serve AI platform aimed at democratizing qualitative research for in-house teams, and a human-augmented full-service offering for clients needing strategic depth — positioning GetWhy as both a technology vendor and a managed research provider to enterprise insights functions.
GetWhy A/S firmographics
Firmographics- Name
- GetWhy A/S
- Legal name
- GetWhy A/S
- Website
- https://getwhy.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GetWhy A/S is a Copenhagen-based AI consumer research platform that conducts AI-moderated video interviews with global consumers for enterprise insights teams at brands such as eBay, Heineken, Arla, Maersk, and L'Oréal, operating across CPG, retail, B2B, and other verticals with a self-serve SaaS platform and a full-service research agency.
- Ownership category
- akta.pro rank
GetWhy A/S industry classification
Industry- Product category
- Consumer Research Technology
- NAICS
- Other Computer Related Services (541519), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational NLP & Dialogue Management (chatbots, agents) (HDAAADAF)
Keywords
Where GetWhy A/S is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
GetWhy A/S business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: GetWhy Research Agent platform subscription enabling self-serve teams to launch and run studies independently, end to end. Access to AI moderation, recruitment, analysis, and reporting capabilities.
- Full-Service Delivery: Senior Researchers and Lead Strategists provide full-service research delivery including study design, validation, synthesis authoring, strategic depth, business context, and stakeholder alignment. Combination of platform plus professional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with Full-Service option |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GetWhy A/S product offering
Product offeringCore offering
GetWhy operates an AI-moderated qualitative research platform that designs studies, recruits participants from a 300M+ global panel, runs live video interviews in 100+ languages via a proprietary AI moderator fine-tuned on 1M+ interviews, and delivers narrative-driven insights with multimedia reports in 24-48 hours. The platform also offers a full-service delivery mode where senior researchers and lead strategists handle end-to-end consumer research for enterprise clients.
Product overview
GetWhy is an AI company offering a unified enterprise research platform for AI-moderated qualitative research. The platform combines multiple integrated modules: the core AI-Moderated Interviews engine, Study Builder Agent for AI-powered study design, Recruitment Agent for global participant recruitment (300M+ pool), Research Agent for AI-led analysis and synthesis, Storytelling Agent (GetWhy Stories) for turning insights into shareable media, and Living Intelligence Layer (Boards) for compounding insights across studies. A Full-Service Research Agency offering provides senior researchers on demand. All components share the proprietary 17-Criteria Quality Framework as the quality standard and are trained on 1M+ proprietary interviews. Studies run from brief to multimedia report in 24-48 hours, compared to 6 weeks for traditional agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- AI-Moderated Interviews Live video interviews conducted by an AI moderator in 100+ languages, capturing words, tone, facial expression, and behavior. Every prompt is evaluated against the 17-criteria quality framework, the industry's only documented standard for AI moderation. Targets enterprise insights teams running qualitative research.
- Study Builder Agent AI-powered tool that transforms business questions into ready-to-run study guides in under five minutes. Built on the same frameworks senior researchers use and auto-generates questionnaires from briefs with templates for U&A, concept tests, segmentation, and brand tracking.
- Recruitment Agent Vendor-agnostic proprietary screening and recruitment across 300+ million verified customers. Provides 8-step automated quality assurance with multi-layer fraud detection before, during, and after interviewing. Supports 100+ languages.
- Research Agent AI-led analysis and synthesis that processes raw interviews into clear conclusions. Models fine-tuned on 1M+ proprietary interviews surface narrative-driven themes across text, audio, and video, with auto transcription and verbatim quote extraction.
- GetWhy Stories (Storytelling Agent) Turns qualitative data into on-demand narratives. Continuously analyzes research, surfaces new patterns, and packages insights as articles, videos, podcasts, avatar readouts, and presentation-ready decks designed to be more understandable, memorable, and shareable across the organization.
- Living Intelligence Layer (Boards) Compounds insights across studies by theme, market, and priority. Provides a Research Library and Research Agent queryable by the entire organization to support enterprise-wide insight retrieval and decision-making.
- Full-Service Research Agency Senior researchers and Lead Strategists deliver full-service consumer research for enterprise clients who prefer not to use self-service. Includes co-design, validation, synthesis authoring, and capability building inside client organizations, available on-demand with strategic depth and stakeholder alignment.
Quantifiable outcome
- 80% faster time to insight
- +6 more outcomes
Companies that use GetWhy A/S
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles4 records
GetWhy A/S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature7 records
GetWhy A/S partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights6 records
GetWhy A/S competitors and assessment
Company assessmentDirect peers
- Remesh: Remesh offers an AI-moderated live conversation platform for employee and consumer research, directly competing with GetWhy's AI-moderated interviews in qualitative research workflows and target buyer (insights leaders).
- Listen Labs: Listen Labs is an AI-native consumer research platform that automates qualitative interviews and analysis, closely overlapping with GetWhy's Study Builder + AI moderation + synthesis flow.
- Yabble: Yabble provides AI-powered consumer insights tools including virtual audiences and qualitative analysis, competing in the same AI-moderated insights category as GetWhy.
- Suzy: Suzy is an enterprise consumer insights platform combining on-demand research with AI analysis, serving CPG/retail enterprise buyers similar to GetWhy's core segment.
- Attest: Attest is a consumer research platform targeting brand and marketing teams with rapid survey-based and qualitative research capabilities, competing for similar enterprise insights budgets.
- Dovetail: Dovetail is a customer research and insights platform that centralizes qualitative analysis; it overlaps with GetWhy's synthesis and Living Intelligence/Boards layer for enterprise research teams.
- Discuss.io: Discuss.io is an enterprise video-first market research platform with global panels and qualitative project capabilities, directly comparable to GetWhy's recruitment + video interview infrastructure.
Broad incumbents
- Qualtrics: Qualtrics is a broad experience management platform with consumer and product research capabilities, serving many of the same enterprise insights functions as GetWhy but as part of a much wider portfolio.
- Forsta: Forsta is an enterprise experience and research technology platform offering surveys, qualitative, and analytics, competing for the same enterprise insights buyers as GetWhy with broader capability breadth.
- Kantar: Kantar is a global market research incumbent that GetWhy explicitly positions against; while broader and primarily services-led, Kantar overlaps on consumer insights, brand tracking, and qualitative research for the same CPG/retail buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
GetWhy A/S social profiles
Digital presenceGetWhy A/S compliance and trust
Trust signalCompliance4 records
GetWhy A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetWhy A/S leadership team
Management profileNumber of profiles
Profiles5 records
GetWhy A/S subsidiaries and ownership
Company hierarchySubsidiaries1 record
GetWhy A/S funding detail
Funding detailFunding overview
Funding rounds8 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetWhy A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetWhy A/S
What does GetWhy A/S do?
GetWhy operates an AI-moderated qualitative research platform that designs studies, recruits participants from a 300M+ global panel, runs live video interviews in 100+ languages via a proprietary AI moderator fine-tuned on 1M+ interviews, and delivers narrative-driven insights with multimedia reports in 24-48 hours. The platform also offers a full-service delivery mode where senior researchers and lead strategists handle end-to-end consumer research for enterprise clients.
Is GetWhy A/S a public or private company?
GetWhy A/S is a private company. It is classified as venture growth investor backed and is currently operating.
When was GetWhy A/S founded?
GetWhy A/S was founded in 2018. It employs 51 to 100 people.
Where is GetWhy A/S based?
GetWhy A/S is headquartered in Copenhagen, Denmark, in the Europe region.
How does GetWhy A/S make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are full-Service Delivery.
Who are GetWhy A/S's main competitors?
Direct peers on record are Remesh, Listen Labs, Yabble, Suzy, Attest, Dovetail and Discuss.io. Broad incumbents are Qualtrics, Forsta and Kantar.
Does GetWhy A/S have an API?
No public API is recorded for GetWhy A/S.
What industry is GetWhy A/S in?
GetWhy A/S's product category is Consumer Research Technology. Its primary akta.pro industry code is HDAAADAF, Conversational NLP & Dialogue Management (chatbots, agents). Its NAICS code is 541519 and its SIC code is 7372.