Channelize.io
Channelize.io is a live video commerce platform enabling e-commerce brands to add live shopping and shoppable video experiences directly within their websites and apps via pre-built integrations with Shopify, WooCommerce, Magento, PrestaShop, Wix, and Shoplazza. It serves 1,000+ brands across beauty, fashion, food, and other verticals on a tiered subscription model with zero sales commission.
- Company typePrivate
- Founded2017
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Channelize.io does
Channelize.io is an end-to-end live video commerce platform founded in 2017 that enables e-commerce brands to deploy interactive live shopping experiences and shoppable video content directly within their own websites and mobile applications. The company operates through ClickLive LLC, a US-incorporated parent based in Holly Springs, North Carolina, with engineering operations rooted in Gurgaon, India, and a headcount of 51-100 employees. The platform serves a reported 1,000-1,600+ e-commerce brands across verticals including beauty and skincare, fashion and jewelry, food and beverages, health and fitness, consumer electronics, travel and hospitality, automobiles, and banking/financial services, with named logos spanning enterprise (Maybelline, Garnier, Bacardi, Anne Klein, Express, Tupperware, Dermalogica) to SMB and D2C segments.
The technology stack combines native pre-built integrations for six major e-commerce platforms (Shopify, WooCommerce, Magento, PrestaShop, Wix, and Shoplazza) with API, SDKs, and UI kits for custom web and mobile integrations. Live video infrastructure is powered by Agora.io and hosted on AWS with MongoDB as the data layer; marketing automation is connected via Klaviyo. Core products include Live Shopping (real-time shoppable livestreams with product spotlight, add-to-cart, chat moderation, multi-host streaming, RTMP/OBS support, simulcasting to seven social destinations, analytics, and white-label) and Shoppable Videos (on-demand shoppable video that converts existing TikTok and Instagram Reels into embeddable purchase content). The platform is GDPR and HIPAA compliant with TLS/SSL encryption.
The business model is tiered subscription SaaS (Start Here, Growth, Scale plans) priced by viewing minutes consumed, with growth-minute overage billed on a usage basis and annual billing offering a discount. Channelize.io charges zero commission on sales generated through the platform, positioning itself as pure infrastructure for merchants. Go-to-market is primarily product-led growth via a 14-day free trial and marketplace listings across the six e-commerce app stores, supplemented by a referral and partner program targeting agencies, integrators, and influencers. In December 2025 the company acquired LiveScale, a competitor livestream platform used by major brands, and announced a $1.3 million public community fundraising campaign.
Channelize.io firmographics
Firmographics- Name
- Channelize.io
- Legal name
- ClickLive LLC
- Website
- https://channelize.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Channelize.io is a live video commerce platform enabling e-commerce brands to add live shopping and shoppable video experiences directly within their websites and apps via pre-built integrations with Shopify, WooCommerce, Magento, PrestaShop, Wix, and Shoplazza. It serves 1,000+ brands across beauty, fashion, food, and other verticals on a tiered subscription model with zero sales commission.
- Ownership category
- akta.pro rank
Channelize.io industry classification
Industry- Product category
- Live Video Commerce / Shoppable Video Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)
- akta.pro secondary industries
- Live Streaming & Webcasting Platforms (BPAMAJAB), Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)
Keywords
Where Channelize.io is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Channelize.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans with Viewing Minutes: Tiered subscription plans (Start Here, Growth, Scale) based on viewing minutes consumption. Plans include simulcast to social platforms, multi-host shows, advanced analytics, beauty filters, Klaviyo integration, show calendar scheduler, RTMP/OBS support, custom branding, and chat moderation. Annual billing offers discount. Growth minutes available for additional consumption without upgrading.
- Growth Minutes Overage: When viewing minute limits are exceeded, brands automatically use Growth Minutes billed at per-1,000-minute rates based on their plan tier. Allows flexible scaling without immediate plan upgrade.
- Zero Commission on Sales: Platform charges no commission or transaction fees on sales generated through live shows or shoppable videos, positioning itself as pure infrastructure for brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start Here - Entry tier for beginners with basic live shopping features |
| Subscription | Monthly | Growth - Mid-tier with expanded features and higher minute limits |
| Subscription | Monthly | Scale - Enterprise tier with maximum features and highest minute limits |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels13 records
Channelize.io product offering
Product offeringCore offering
Channelize.io is an end-to-end Live Video Commerce platform that enables e-commerce brands to add interactive live shopping shows and shoppable videos directly inside their own websites and mobile apps. The platform combines real-time livestream selling, simulcasting across major social channels, and on-demand shoppable videos with built-in product carousels, add-to-cart, chat, and analytics. It is sold as a SaaS subscription based on viewing minutes with pre-built integrations for Shopify, WooCommerce, Magento, PrestaShop, Wix, and Shoplazza, plus APIs and SDKs for custom implementations.
Product overview
Channelize.io is an end-to-end video commerce platform offering two core products: Live Shopping for interactive livestream commerce with real-time buyer engagement, and Shoppable Videos for on-demand video commerce. The platform provides APIs, SDKs, and UI kits for web and mobile app integration, along with pre-built plugins for major e-commerce platforms including Shopify, WooCommerce, Magento, PrestaShop, Wix, and Shoplazza. Key features include in-show product promotion, product spotlight, add-to-cart functionality, live chat with pinned messages, shopping show analytics, mini player, and custom RTMP support for professional broadcasting.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Shopping Interactive, shoppable livestream platform that enables e-commerce brands to host real-time live shopping shows inside their own websites and mobile apps, with in-show product promotion, product spotlight, add-to-cart, live chat with pinned messages, multi-host streaming, RTMP/OBS support, simulcasting to social platforms, real-time analytics, and white-label branding. Sold to merchants on Shopify, WooCommerce, Magento, PrestaShop, Wix, Shoplazza, and custom web/mobile storefronts via API/SDK.
- Shoppable Videos On-demand shoppable video platform that lets brands transform any video into interactive commerce content with clickable product links, product carousels, and floating videos, including the ability to import and reuse TikTok and Instagram Reels content on the brand's own website and app. Targets the same e-commerce merchants as Live Shopping and is sold via the same subscription tiers.
Quantifiable outcome
- 5x higher conversion rate compared to traditional e-commerce
- +7 more outcomes
Companies that use Channelize.io
Customer profileNamed customers28 records
Segments10 records
Ideal customer profiles2 records
Channelize.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature13 records
Channelize.io partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and strategic.
- ShopifycoreOfficial integration partnership providing Channelize.io Live Shopping app on Shopify App Store. Enables Shopify merchants to easily install and use live shopping and shoppable video features directly within their Shopify stores.
- WooCommercecoreOfficial WordPress/WooCommerce plugin partnership. Channelize.io Live Shopping & Video Streams plugin available through WordPress plugin directory, enabling WooCommerce merchants to add live shopping capabilities.
- Magento (Adobe Commerce)coreOfficial Adobe Commerce Marketplace listing for Magento merchants. Channelize Live Shopping module available for seamless integration with Magento e-commerce stores.
- PrestaShopcoreOfficial PrestaShop Addons partnership providing Channelize.io Live Shopping module for PrestaShop merchants seeking live video commerce capabilities.
- WixcoreOfficial Wix App Market partnership. Channelize Live Video Shopping app available for Wix website owners to add live shopping functionality.
- ShoplazzacoreIntegration partnership with Shoplazza platform, providing Live Shopping app for Shoplazza merchants.
- Agora.iocoreTechnology partnership for live video streaming infrastructure. Agora.io provides the underlying real-time video streaming technology powering Channelize.io's live shopping platform.
- AWS (Amazon Web Services)coreCloud infrastructure partnership using AWS for hosting Channelize.io's secure cloud infrastructure.
- MongoDBcoreDatabase technology partnership providing MongoDB database infrastructure for Channelize.io platform.
- KlaviyostrategicMarketing automation integration partnership. Channelize.io integrates with Klaviyo for Email & SMS notifications about upcoming shows, enabling brands to engage audiences with show reminders.
Scale indicators14 records
Recent moves6 records
Expansion highlights7 records
Channelize.io competitors and assessment
Company assessmentEmerging players
- NTWRK: NTWRK is a live shopping and social commerce platform focused on sneakers, streetwear, and collectibles. Overlaps with Channelize.io in the live shopping format and youth-oriented shopping experience.
- ShopShops: ShopShops connects shoppers with live shopping hosts for fashion, beauty, and lifestyle brands. It overlaps with Channelize.io's core verticals and live shopping delivery model, though more consumer-facing than pure SaaS.
Broad incumbents
- Instagram Live Shopping: Instagram (Meta) offers live shopping and product tagging features natively to merchants. As a broader incumbent, it competes with Channelize.io's simulcasting destination and embedded live commerce capabilities.
- TikTok Shop: TikTok Shop is the native live commerce and shoppable video layer inside TikTok. It is a broad incumbent alternative that pulls live shopping activity onto a social platform rather than a brand's own site.
- Amazon Live: Amazon Live is Amazon's native live shopping experience embedded within its marketplace. It competes with Channelize.io by offering brands a free, integrated live commerce surface rather than requiring third-party infrastructure.
Direct peers
- Bambuser: Bambuser is a direct peer offering live shopping and one-to-many video commerce software for brands and retailers, with similar integrations and SaaS pricing. It is frequently mentioned alongside Channelize.io in industry comparisons.
- Firework: Firework provides shoppable video, live commerce, and digital store-as-a-service for brands and retailers, with comparable enterprise customer profiles and e-commerce platform integrations. Directly comparable SaaS competitor.
- Whatnot: Whatnot is a live shopping marketplace focused on collectibles, fashion, and lifestyle categories. While marketplace-led rather than SaaS, it competes for the same live commerce budget and consumer attention.
- TalkShopLive: TalkShopLive enables brands and creators to run live shopping experiences across owned channels and social platforms. Closely aligned offering with simulcasting and shoppable show capabilities.
- Buywith: Buywith is a shoppable video and livestream commerce platform targeting fashion, beauty, and lifestyle brands, overlapping directly with Channelize.io's core verticals and SMB/mid-market customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Channelize.io social profiles
Digital presenceChannelize.io compliance and trust
Trust signalCompliance3 records
Channelize.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Channelize.io leadership team
Management profileNumber of profiles
Profiles2 records
Channelize.io subsidiaries and ownership
Company hierarchySubsidiaries1 record
Channelize.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Channelize.io M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Channelize.io
What does Channelize.io do?
Channelize.io is an end-to-end Live Video Commerce platform that enables e-commerce brands to add interactive live shopping shows and shoppable videos directly inside their own websites and mobile apps. The platform combines real-time livestream selling, simulcasting across major social channels, and on-demand shoppable videos with built-in product carousels, add-to-cart, chat, and analytics. It is sold as a SaaS subscription based on viewing minutes with pre-built integrations for Shopify, WooCommerce, Magento, PrestaShop, Wix, and Shoplazza, plus APIs and SDKs for custom implementations.
Is Channelize.io a public or private company?
Channelize.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Channelize.io founded?
Channelize.io was founded in 2017. It employs 51 to 100 people.
Where is Channelize.io based?
Channelize.io is headquartered in Gurugram, India, in the Asia region.
How does Channelize.io make money?
Three revenue lines are on record. Subscription Plans with Viewing Minutes are the primary driver. The others are growth Minutes Overage and zero Commission on Sales.
Who are Channelize.io's main competitors?
Emerging players on record are NTWRK and ShopShops. Broad incumbents are Instagram Live Shopping, TikTok Shop and Amazon Live. Direct peers are Bambuser, Firework, Whatnot, TalkShopLive and Buywith.
Does Channelize.io have an API?
Yes. Channelize.io offers API, SDKs, and UI kits for integration in web and mobile applications. The platform provides embeddable scripts and custom RTMP support for technical integration.
What industry is Channelize.io in?
Channelize.io's product category is Live Video Commerce / Shoppable Video Software. Its primary akta.pro industry code is BPAMAGAJ, Social Commerce & Livestream Shopping Platforms, with a secondary code of BPAMAJAB, Live Streaming & Webcasting Platforms. Its NAICS code is 51621 and its SIC code is 7370.