Linktree

What Linktree does

Linktree is a software platform that operates the leading link-in-bio service, allowing individual creators, musicians, small businesses, and brands to consolidate multiple destinations (social profiles, stores, streaming platforms, content) behind a single customizable URL. Founded in 2016 in Collingwood, Australia, the company reports 70M+ users globally and serves customers ranging from individual creators like Selena Gomez, Pharrell Williams, and Tony Hawk to enterprise clients such as HBO, Comedy Central, and the LA Clippers.

The platform's core technology combines a customizable landing-page builder with an expanding suite of native and integrated tools: link shortening, dynamic QR code generation, social scheduling (via the 2024 Plann acquisition), digital business cards (via the 2025 Fingertip acquisition), digital product and course sales, audience email collection synced to Mailchimp/Klaviyo/Kit, commerce integrations with Stripe/PayPal/Square, and AI-assisted features for caption generation, hashtag recommendations, and Smart Insights analytics. Distribution is entirely self-serve through linktr.ee, the iOS App Store, and Google Play, with global reach supported by offices in Collingwood and San Francisco.

Linktree operates a freemium subscription model. The free tier offers basic functionality with Linktree branding; the Pro tier (approximately $110/year) and a Premium enterprise tier are subscription-based, with additional revenue from transaction fees on digital product sales, marketplace commissions on creator-to-creator transactions, and affiliate referral revenue. GTM is product-led growth with community-led and event-driven overlays: creators sign up directly, virally share their Linktree URLs across Instagram/TikTok/YouTube bios, and the company activates users at events like SXSW and through a Discord developer community. The business has scaled revenue from $25M (2022) to $61.6M annualized by mid-2025.

Name

Linktree

Legal name

Linktree Pty Ltd

Website

https://linktr.ee

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Linktree is a link-in-bio software platform serving 70M+ individual creators, musicians, and small businesses worldwide with customizable landing pages, social scheduling, monetization tools, and audience analytics, monetized via a freemium subscription and transaction-fee model.

Ownership category

akta.pro rank

Product category

Creator Link-in-Bio Software

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)

akta.pro secondary industry

Web Directories & Link Indexes (BPAMAAAK)

Keywords

• Link in bio software
• Creator economy platform
• Social media link management
• Creator monetization tools
• Social commerce platform

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue (Pro and Premium tiers): Recurring subscription fees from paid tiers offering advanced features like custom branding, analytics, removed Linktree branding, and priority support. Free tier available with basic functionality.
2. Transaction Fees (Digital Products): Fees collected when creators sell digital products through their Linktree pages using integrated payment processing
3. Marketplace Commission: Revenue share from creator-to-creator marketplace transactions facilitated through the Linktree platform
4. Affiliate Revenue: Commissions earned through affiliate partnerships and referral programs integrated into the Linktree ecosystem

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Linktree operates a link-in-bio SaaS platform that lets creators consolidate multiple content, social, commerce, and monetization destinations behind a single customizable URL on social media bios. The platform has expanded into a broader creator toolkit with social scheduling, AI content tools, analytics, digital product and course sales, affiliate commerce, audience management, QR codes, and a LinkApps marketplace, monetized via freemium subscriptions, transaction fees, and marketplace commissions.

Product overview

Linktree is a unified link-in-bio platform that has evolved into a comprehensive creator monetization ecosystem. The core Linktree platform enables creators to share multiple content links from a single URL, which serves as a hub for social media profiles, websites, stores, and content. The product portfolio includes core features (Link in Bio, Analytics, Link Shortener, QR Code Generator) alongside specialized sub-products spanning social media management (Social Planner/Plann, Instagram Auto Reply, AI Content Generator, Hashtag Generator), monetization tools (Linktree Shops, Courses, Digital Products, Bookings, Sponsored Links, Rewards), audience engagement (Contact Forms, Audience Management, Digital Card), and ecosystem extensions (Tour and Events, Music Links, Marketplace with Templates and LinkApps). Acquired brands include Plann (social scheduling, August 2024), Bento (Berlin, 2023), and Fingertip (freelancer tools, 2025). The platform is available across multiple social platforms including Instagram, TikTok, LinkedIn, X, Facebook, Pinterest, Threads, and YouTube.

Differentiator

Problem solved

Functional benefit

Brands

• LinkApps: Ecosystem of apps and tools for content management and monetization on the Linktree platform
• Linktree Pro
• Link in Bio

Products and services

• Linktree Link in Bio Platform The flagship link-in-bio product that lets individual creators, musicians, small businesses, and brands consolidate multiple content links, social profiles, stores, and monetization tools behind a single customizable URL shared on social media bios.
• Social Planner (Plann by Linktree) Social media scheduling and auto-posting tool for hands-free content planning across Instagram, TikTok, Facebook, Pinterest, LinkedIn, Threads, and YouTube. Built on the Plann acquisition by Linktree.
• Linktree Shops Affiliate commerce feature allowing creators to curate product recommendations and earn commissions through shoppable posts on their Linktree profiles.
• Digital Products Capability for creators to host and sell digital products such as eBooks, templates, and downloadable content directly through their Linktree pages with Stripe payment integration.
• Online Courses Feature for creators to build and sell online courses directly through Linktree with integrated payment processing.
• Bookings Scheduling tool for creators to offer paid sessions and appointments, monetizing expertise through booking capabilities integrated into their Linktree profile.
• Linktree Digital Card Digital business card with QR code that can be saved to Apple Wallet or Google Wallet for offline networking and contact exchange, originating from the Fingertip acquisition.
• Linktree Marketplace (LinkApps) App marketplace featuring LinkApps including Tour and Events, Calendly, and other third-party integrations that creators can add to their Linktree profiles.

Quantifiable outcome

• Revenue grew from $25 million in 2022 to $61.6 million by mid-2025
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability8 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FingertipcoreStrategic or Co-development Partner · 1 November 2025Australian digital business card platform acquired by Linktree in November 2025, expanding Linktree's offerings to include digital business card functionality for professional networking and contact sharing.
• PlanncoreStrategic or Co-development Partner · 1 August 2024Sydney-based social scheduling platform acquired by Linktree in August 2024. Plann provides social media content scheduling capabilities that integrate with Linktree's link management platform, enabling creators to schedule posts and manage their social presence alongside their link-in-bio.
• BentocoreStrategic or Co-development Partner · 1 June 2023Berlin-based platform acquired by Linktree in June 2023, expanding Linktree's feature set and European market presence.
• BMI (Broadcast Music, Inc.)minorGTM or Marketing PartnerLinktree is a partner in BMI's Spark program, offering BMI members 50% off Linktree Pro's first year. This partnership targets music industry professionals and creators within the BMI ecosystem.
• Creators Guild of America (CGA)minorGTM or Marketing PartnerLinktree committed to using the CGA Rider and displaying the CGA Shield as a trust signal on creator profiles, building credibility with professional creators and establishing standards for creator platforms.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Campsite: Campsite (formerly part of the Stripe link-in-bio ecosystem) is a direct link-in-bio and creator microsite platform. It overlaps with Linktree's core product and is positioned for creators and small communities.
• Stan Store: Stan Store is a link-in-bio and digital storefront platform built specifically for creators to sell products, courses, and bookings. It competes head-to-head with Linktree on link-in-bio and has aggressively expanded into commerce, directly targeting Linktree's monetization roadmap.
• Link.bio: Link.bio (formerly Link in Bio by Linktree-style competitors) is a direct link-in-bio service targeting creators and small businesses. It competes on the same core use case and pricing model.
• Beacons: Beacons is a creator platform offering link-in-bio pages combined with a media kit builder, digital storefront, and email tools. It serves the same individual creator and influencer segments as Linktree with overlapping free and paid tiers.
• Milkshake (by Hostinger): Milkshake is a mobile-first link-in-bio and mini-website builder for creators, now part of Hostinger. It targets the same individual creator segment with a similar free-plus-paid model.
• Taplink: Taplink is a link-in-bio and microsite builder popular with creators and small businesses, offering payments, CRM, and booking features. It is a direct functional peer with strong international traction in markets Linktree is also expanding into.

Broad incumbents

• Gumroad: Gumroad is a digital product marketplace and storefront used by creators to sell downloads, courses, and memberships. It competes with Linktree's Digital Products and Linktree Shops capabilities, although without the link-in-bio hub.
• Linkfire: Linkfire is a smart-link platform focused on music marketing and streaming routing, used by artists and labels. It overlaps with Linktree's music-link integrations (Spotify, Apple Music, Tidal) and is a comparable distribution solution for musicians.
• Kajabi: Kajabi is an established all-in-one platform for creators selling courses, memberships, and digital products. It overlaps with Linktree's monetization features (courses, digital products, bookings) while offering a much broader creator-business suite.
• Squarespace: Squarespace is a website builder that has expanded into creator commerce and link-in-bio tools (e.g., Bio Sites). It competes at the higher end of the small business and brand customer segments that Linktree's Premium tier also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/linktree_
• YouTubeyoutube.com/@linktreeapp
• Instagraminstagram.com/linktr.ee
• TikToktiktok.com/@linktr.ee
• LinkedInlinkedin.com/company/linktree

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linktree