Irisity
Irisity is a Swedish AI video analytics company whose IRIS+ platform applies deep learning to any IP camera for real-time threat detection, forensic search, and behavioral analytics, serving enterprise, government, transportation, and infrastructure customers across 60+ countries via a partner-first channel.
- Company typePublic
- Founded2005
- HeadquartersGothenburg, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Irisity does
Irisity AB (publ) is a Swedish AI video analytics company headquartered in Gothenburg, with global operations spanning EMEA, North America, CALA, and APAC. Founded in 2005 and publicly listed (IRIS), the company employs 51–100 people and is majority-owned by Stockhorn Capital AB following a December 2025 mandatory public cash offer that took it private at SEK 0.132 per share.
The company's core offering is IRIS+, an open AI video analytics platform built on proprietary deep learning models (CNN, YOLOv3/7, Mask R-CNN) that analyze live and recorded video streams from any RTSP/ONVIF-compatible IP camera. IRIS+ supports cloud, hybrid, on-premise, and edge deployment modes, and ships with a library of pre-configured AI Detection Agents (intrusion, loitering, fire/smoke, fall detection, line crossing, traffic monitoring, etc.) plus optional modules for facial recognition, forensic search, business intelligence, and edge device processing. Irisity is GDPR-compliant by design, ISO/IEC 27001-aligned, and integrates deeply with leading VMS platforms (Genetec, Milestone, Axis, Lenel, Immix, Hanwha Vision, Mobotix).
Irisity generates revenue through per-camera SaaS subscriptions (with floating licenses), on-premise perpetual licenses, professional services, and edge hardware sales, distributed via a partner-first go-to-market model established in 2025 alongside a broader restructuring and simplification plan. Customers include G4S Lithuania, the City of Gothenburg, Øresund Bridge Consortium, Stockholm Metro, a U.S. federal agency, and a New York transportation customer, spanning verticals such as infrastructure, transportation, education, safe cities, healthcare, and retail. Following an 86% YoY EBITDA improvement in Q4 2025, management has targeted cash flow neutrality in 2026.
Irisity firmographics
Firmographics- Name
- Irisity
- Legal name
- Irisity AB (publ)
- Website
- https://irisity.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Irisity is a Swedish AI video analytics company whose IRIS+ platform applies deep learning to any IP camera for real-time threat detection, forensic search, and behavioral analytics, serving enterprise, government, transportation, and infrastructure customers across 60+ countries via a partner-first channel.
- Ownership category
- akta.pro rank
Irisity industry classification
Industry- Product category
- AI Video Analytics Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
- akta.pro secondary industries
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior) (BPAKAGAK), Video Surveillance & Analytics (Edge Video) (HSAPAPAE), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)
Keywords
Where Irisity is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices5 records
Markets served
Irisity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS / Recurring Subscription: Irisity generates recurring revenue from cloud-hosted and hybrid SaaS subscriptions for the IRIS+ platform. The company emphasizes recurring revenue streams as a key financial pillar and is working toward cash flow neutrality in 2026 following restructuring. Subscription pricing is license-based per camera, not per Edge Device, with floating (reassignable) licenses.
- On-Premise / Perpetual License: The platform supports on-premise deployments where the software is installed on customer hardware (servers). Customers can purchase perpetual licenses for on-premise installations alongside professional services (installation, support, maintenance, training).
- Professional Services: Irisity offers professional services including installation, training, education, and support and maintenance. These services are provided directly and through subcontractors and partners.
- Edge Hardware Sales: Irisity sells or recommends edge hardware devices (IRIS+ Edge, Edge 10) that run the AI analytics locally. Hardware requirements include Intel i3-equivalent CPU (4+ cores), 8GB+ RAM, and 500GB+ SSD.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 30-day free trial available for all customers to test the platform with their own cameras before committing to a purchase. |
| Subscription | Annual | Camera-based subscription licensing with floating (reassignable) licenses across cameras. |
| Subscription | Monthly | Cloud-hosted deployments with centralized management and automatic updates, priced on a per-camera subscription basis. |
| One time/ perpetual license | Multi-year contract | On-premise or air-gapped deployments with perpetual or subscription licensing on customer-owned hardware. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Irisity product offering
Product offeringCore offering
Irisity develops and sells IRIS+, an open AI video analytics platform that processes live and recorded video from any IP camera (RTSP/ONVIF-compatible) to detect objects, recognize behaviors, and trigger real-time alerts. The platform supports cloud, hybrid, on-premise, and edge deployment models with pre-configured AI Detection Agents for use cases including intrusion, loitering, fire/smoke, fall detection, and traffic monitoring. The company sells camera-based subscription licenses, perpetual on-premise licenses, edge hardware, and professional services to enterprise and government customers globally.
Product overview
Irisity offers IRIS+, an open AI video analytics platform with a modular architecture. The core platform (IRIS+) provides real-time threat detection and forensic analysis, compatible with any IP camera brand/model. Key modules include AI Detection Agents (intrusion, loitering, smoke/fire, fall detection, unattended objects, line crossing), Edge Devices for on-premise processing, Core Server for centralized management, Facial Recognition Module, Forensic Search/Investigate, Business Intelligence Dashboard, Search for Similar, Camera Filter, and Personalized AI for custom solutions. Irisity also maintains legacy/acquired products: innoVi (AI-powered video analytics SaaS/on-premise) and savVi (classic video analytics from Agent Vi). The IRIS School Guard sub-brand focuses on school security. Deployment options span cloud, hybrid, on-premise (air-gapped), and edge (camera-based).
Differentiator
Problem solved
Functional benefit
Brands
- IRIS+: AI-powered video analytics platform for real-time threat detection, forensic analysis, and integration with IP cameras.
- innoVi
- savVi
- IRIS School Guard
Products and services
- IRIS+ Platform Open AI video analytics platform providing real-time threat detection and forensic analysis. Works with any IP camera brand/model using RTSP/ONVIF protocols, supports on-premise, hybrid, cloud, and on-camera-edge deployment. Built on 20+ years of video intelligence expertise with AI Detection Agents for intrusion, loitering, fire/smoke, fall detection, and other use cases. Sold via camera-based subscription licensing with floating licenses.
- IRIS+ Edge Device
- IRIS+ Core Server Pre-configured central management server for small to medium installations, connecting up to 100 cameras across one or multiple sites via Edge Devices. Enables cost-effective deployment for perimeter security, facility monitoring, or retail analytics.
- IRIS School Guard Deep learning-based video analytics solution for school and public facility security. Established market leader in Nordic countries, available on Google Cloud Marketplace, used by City of Gothenburg for school surveillance across the municipality.
- innoVi AI-powered video analytics software platform for surveillance networks, provided as SaaS or on-premise software. Legacy/standalone product maintained alongside IRIS+.
- savVi Classic video analytics solution from Irisity, formerly from Agent Vi, maintained as a legacy product offering.
- Personalized AI / Custom Solutions Custom AI agents tailored to unique organizational needs, improving detection, analysis, and operational efficiency. Examples include detecting organization-specific scenarios such as two people on a motorcycle or custom safety violations.
- Alarm Filtering for Central Monitoring Simple entry point for video analytics designed for professional alarm centrals. Point any surveillance camera to the platform and receive high-quality alerts when perimeter is breached, enabling remote guarding services.
Quantifiable outcome
- 70% reduction in security operating costs (replacing patrolling guards with intelligent camera surveillance)
- +3 more outcomes
Companies that use Irisity
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Irisity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature8 records
Irisity partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and key.
- GeneteccoreGenetec is a VMS (Video Management System) platform with which Irisity's IRIS+ integrates deeply. Irisity lists Genetec among its trusted technology partners and integration ecosystem, shown on its customer-facing website and documentation.
- Milestone SystemscoreMilestone is a leading VMS provider with whom Irisity has a deep product integration. Irisity's IRIS+ integrates with Milestone's VMS platform, enabling joint customers to leverage AI analytics within Milestone's video management environment.
- Axis CommunicationscoreAxis Communications is an IP camera manufacturer and strategic technology partner. Irisity integrates with Axis cameras and technology, with Axis listed as both a partner and customer. Irisity is a Mobotix partner, offering solutions integrated with Mobotix camera technology.
- MobotixcoreMobotix is an IP camera manufacturer. Irisity offers integrated solutions with Mobotix cameras, and Mobotix is listed among Irisity's trusted partners and customers on the Irisity website.
- IntelkeyIrisity collaborates with Intel to optimize AI video analytics performance through Intel's hardware (CPUs, accelerators). Irisity's partnership with Intel and Dell streamlines AI deployment by leveraging Intel silicon in edge and server hardware.
- Dell TechnologieskeyIrisity partners with Dell and Intel to optimize AI deployment on Dell hardware infrastructure. The collaboration enables optimized performance for IRIS+ on Dell edge and server platforms, improving scalability and deployment efficiency.
- Google Cloud PlatformkeyIrisity's IRIS+ is available on Google Cloud Marketplace, and cloud deployments use GCP infrastructure including hardware-backed key storage. Video and metadata in cloud deployments are protected by GCP's encryption services.
- LenelcoreLenel is a VMS and access control platform. Irisity's IRIS+ integrates with Lenel, enabling joint customers to leverage AI analytics within Lenel's security management ecosystem.
- ImmixcoreImmix is a VMS platform provider. Irisity's IRIS+ integrates with Immix, allowing customers using Immix to deploy AI-powered video analytics from Irisity.
- SecuritaskeySecuritas is a global security services company and trusted customer/logo partner of Irisity. As a major security services provider, Securitas likely uses Irisity's IRIS+ platform for delivering AI-enhanced guarding services to its clients.
- ProsegurkeyProsegur is a global security services company and trusted customer/logo partner of Irisity. Prosegur uses or resells Irisity's AI video analytics solutions as part of its security service offerings.
- G4SkeyG4S is a major global security services company and Irisity customer. G4S Lithuania uses IRIS+ for security monitoring, with the company citing IRIS+ as enabling 100% event detection and reducing manual surveillance burden.
- ConvergintkeyConvergint is a global systems integrator and trusted customer/logo partner of Irisity. Convergint deploys Irisity's solutions as part of its security integration projects for enterprise customers.
- Johnson ControlskeyJohnson Controls is a global building technology and security systems integrator. Listed as a trusted Irisity partner and customer, Johnson Controls integrates Irisity's AI video analytics into its broader building security and automation solutions.
- SiemenskeySiemens is a global technology and industrial company listed as a trusted partner and customer of Irisity. Siemens may integrate Irisity's video analytics into its building technology and infrastructure solutions.
- Hanwha VisioncoreHanwha Vision (formerly Hanwha Techwin) is an IP camera manufacturer. Irisity integrates with Hanwha Vision cameras, with Hanwha Vision listed among Irisity's trusted technology partners on the website.
- MicrosoftkeyIrisity relies on the Microsoft ecosystem for internal operations, including Microsoft Office, Exchange, Outlook, and cloud services. Microsoft acts as a data processor for Irisity's personal data under Irisity's privacy policy, storing data within the EU.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Irisity competitors and assessment
Company assessmentDirect peers
- Verkada: Cloud-managed video surveillance and AI analytics platform combining cameras, cloud, and analytics. Direct competitor to Irisity's cloud-based IRIS+ offering, with a vertically integrated hardware + software model versus Irisity's camera-agnostic approach.
- Eagle Eye Networks: Cloud video surveillance (VSaaS) provider with AI analytics layered on top, supporting third-party cameras via ONVIF. Competes head-to-head with Irisity in the camera-agnostic cloud video analytics category.
- Rhombus Systems: Cloud-based physical security platform combining cameras with AI-powered analytics for enterprise customers. Comparable to Irisity in targeting enterprises with subscription-based video analytics, though Rhombus is more hardware-centric.
- BriefCam: Video analytics platform offering real-time alerts and forensic search for object detection, behavior analysis, and people counting. Closely comparable to Irisity's IRIS+ in product capabilities and use cases (security, retail, smart cities).
Broad incumbents
- Avigilon (Motorola Solutions): Motorola Solutions' video security and analytics business offering camera hardware, VMS, and AI analytics. Larger incumbent with broader portfolio that overlaps Irisity in AI video analytics, especially for government and enterprise.
- Bosch Security Systems: Global security vendor offering IP cameras with embedded AI video analytics as part of a broader building technologies portfolio. Competitor in camera-native analytics that Irisity's open platform is designed to complement or substitute for.
- Axis Communications: Leading IP camera manufacturer that also offers AXIS Camera Station and analytics. Both a technology partner/customer of Irisity and a competitor via camera-native analytics capabilities.
- Genetec: Major VMS and unified security platform provider with integrated analytics. Both a deep integration partner and a competitor via Genetec's own analytics offerings (KiwiVision, etc.).
- Milestone Systems: Leading open-platform VMS provider with partner-driven analytics ecosystem. Direct integration partner of Irisity while also curating competing analytics partners through its marketplace.
Emerging players
- Coram AI: AI-native cloud video surveillance startup focused on enterprise and multi-site deployments. Comparable in target use case (AI-powered video analytics) but at a smaller, earlier-stage scale than Irisity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Irisity social profiles
Digital presenceIrisity compliance and trust
Trust signalCompliance3 records
Irisity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irisity leadership team
Management profileNumber of profiles
Profiles9 records
Irisity funding detail
Funding detailFunding overview
Funding rounds15 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irisity M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irisity
What does Irisity do?
Irisity develops and sells IRIS+, an open AI video analytics platform that processes live and recorded video from any IP camera (RTSP/ONVIF-compatible) to detect objects, recognize behaviors, and trigger real-time alerts. The platform supports cloud, hybrid, on-premise, and edge deployment models with pre-configured AI Detection Agents for use cases including intrusion, loitering, fire/smoke, fall detection, and traffic monitoring. The company sells camera-based subscription licenses, perpetual on-premise licenses, edge hardware, and professional services to enterprise and government customers globally.
Is Irisity a public or private company?
Irisity is a public company. It is classified as public and is currently operating.
When was Irisity founded?
Irisity was founded in 2005. It employs 51 to 100 people.
Where is Irisity based?
Irisity is headquartered in Gothenburg, Sweden, in the Europe region.
How does Irisity make money?
Four revenue lines are on record. SaaS / Recurring Subscription is the primary driver. The others are on-Premise / Perpetual License, professional Services and edge Hardware Sales.
Who are Irisity's main competitors?
Direct peers on record are Verkada, Eagle Eye Networks, Rhombus Systems and BriefCam. Broad incumbents are Avigilon (Motorola Solutions), Bosch Security Systems, Axis Communications, Genetec and Milestone Systems. Coram AI is listed as an emerging player.
Does Irisity have an API?
Yes. REST API allows access to sensors, events, and rules. Contact support to enable. Users create a service account in Settings > Users > Create service account, then generate tokens with expiration dates. WebHooks enable sending real-time event data to external platforms and integrating with third-party VMS systems. Developer documentation is at docs.irisity.com/iris-plus-integrations/iristm-rest-api.
What industry is Irisity in?
Irisity's product category is AI Video Analytics Software. Its primary akta.pro industry code is HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting), with a secondary code of HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 5132 and its SIC code is 7370.