What Noba does

NOBA is an independent creative agency headquartered in New York City that operates a unified network of approximately 60 specialists across brand, creative, media, and performance marketing. The firm explicitly positions itself as 'senior-first, global, modular, AI-augmented' and serves three primary verticals: insurance (where it acts as agency of record for several insurance carriers), security, and consumer packaged goods. Named clients include GardaWorld (security) and Harridan (CPG). Strategy leaders hold active insurance licenses in Property & Casualty, Life & Health, and Surplus Lines, which provides rare operational domain credibility in a regulated industry.

The agency's core offerings include creative agency of record engagements, insurance marketing services, brand management, product launch campaigns, and Generative AI Optimization. Its proprietary technology is dab.ai, an AI-powered social media moderation and management tool that aggregates engagement across channels and enables instant flagging, hiding, and banning of unwanted content. Operating offices span New York City (headquarters), Los Angeles, Philadelphia, Montreal, and Bucharest, enabling 24/7 global delivery. Related operating brands include Consulat (production house), Harridan (CPG), and the AiiA campaign for Crisis24.

Revenue is generated through professional services — agency-of-record retainers and project-based engagements — sold primarily via direct enterprise sales to insurance carriers, security firms, and CPG companies. No pricing tiers, ARR, or revenue figures are publicly disclosed. Note: the input also references a separate 'Digital Bank NOBA' planning a $3.7B Nasdaq Stockholm IPO; that entity is distinct from the creative agency analyzed here, though both share the Noba name.

Name

Noba

Legal name

Noba

Website

https://noba.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

NOBA is an independent, AI-augmented creative agency in New York City with ~60 specialists serving insurance, security, and CPG clients via agency-of-record engagements, and offering the proprietary dab.ai social media moderation tool.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative agency services
• Insurance marketing solutions
• Brand management agency
• Social media moderation
• AI-augmented advertising

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: NOBA generates revenue through creative agency services including brand management, insurance marketing, product launch campaigns, and strategic communications. As an agency of record, they provide ongoing retainer-based services to enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Noba is an independent creative agency headquartered in New York City, operating as a unified network of approximately sixty specialists across brand, creative, media, and performance marketing. The agency acts as a creative agency of record for insurance carriers, security companies, and consumer packaged goods (CPG) brands, providing tailored 360-degree communication solutions including direct-to-consumer marketing, agent acquisition and engagement, corporate communications, brand management, product launch campaigns, and generative AI optimization. In addition to its agency services, Noba developed dab.ai, a proprietary AI-powered social media moderation and management tool.

Product overview

Noba is an independent creative agency headquartered in New York City, operating as a unified network of sixty specialists across brand, creative, media, and performance marketing. The company serves insurance, security, and CPG industries and offers dab.ai, an AI-powered social media moderation tool. Core service offerings include Creative Agency of Record, Insurance Marketing Services, Brand Management, Product Launch, and Generative AI Optimization. The company maintains offices in New York City, Los Angeles, Philadelphia, Montreal, and Bucharest.

Differentiator

Problem solved

Functional benefit

Brands

• dab.ai: AI-powered all-in-one social media moderation and management tool that aggregates engagement across social channels.
• Consulat
• Harridan
• AiiA

Products and services

• dab.ai A first-of-its-kind, all-in-one social media moderation and management tool that aggregates engagement across all social channels, enabling users to respond to desired content and instantly flag, hide, and ban unwanted content. Processes text content via natural language processing and anomaly detection.
• Insurance Marketing Services Tailored 360-degree communication solutions and Insurtech technologies for insurance carriers, spanning direct-to-consumer marketing, agent acquisition and engagement, and corporate communications. Strategy leaders hold active insurance licenses across Property & Casualty, Life & Health, and Surplus Lines.
• Creative Agency of Record Full-service creative agency of record delivering brand, creative, media, and performance marketing services to enterprise clients across insurance, security, and consumer packaged goods industries on a retainer basis.
• Generative AI Optimization AI-augmented marketing optimization service that leverages generative AI capabilities to enhance creative output and campaign performance for brand, media, and performance marketing engagements.
• Security Sector Marketing Services Creative marketing and advertising services for security-sector clients, including crisis communications, security branding, and public awareness campaigns; demonstrated through engagement with GardaWorld.
• CPG Brand Management and Product Launch Strategic brand management, product launch execution, and go-to-market strategy for consumer packaged goods clients; includes product photography and brand campaign development.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• dab.aicoreTechnology or IntegrationNOBA developed dab.ai, a first-of-its-kind all-in-one social media moderation and management tool that aggregates engagement across all social channels. This proprietary technology enables instant Flag, Hide, and Ban functionality for content moderation.
• Consulat Production HouseminorStrategic or Co-development PartnerNOBA partnered with Consulat Production House for the Harridan brand photography and campaign work, combining production capabilities for CPG client deliverables.
• GardaWorldcoreStrategic or Co-development PartnerNOBA X Security collaboration with GardaWorld, one of the largest privately owned security companies, providing advertising and marketing services for the security sector.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Anomaly: Independent creative agency with comparable size and a model that combines brand, creative, and integrated marketing for enterprise clients — directly overlapping NOBA's senior-first, full-service positioning.
• Mother: Independent creative agency known for senior-led, brand-forward work for major advertisers; mirrors NOBA's independent structure and creative-led differentiation against network agencies.
• 72andSunny: Independent creative agency serving large consumer and enterprise brands with integrated brand, content, and media capabilities similar to NOBA's offering across insurance, security, and CPG.
• R/GA: Independent digital creative and technology agency that, like NOBA, blends creative services with proprietary technology products — a structural parallel to NOBA's dab.ai build.
• Wieden+Kennedy: Larger independent creative agency famous for senior-led brand work and a model that prioritizes creative quality over holding-company process — directly comparable to NOBA's stated positioning.
• Pereira O'Dell: Independent creative agency with an explicit focus on integrating creative, media, and technology; comparable to NOBA's AI-augmented, modular service model for enterprise clients.
• The Martin Agency: Independent creative agency serving major enterprise brands across verticals; overlaps with NOBA's full-service AOR positioning for mid-to-large clients.

Broad incumbents

• Accenture Song (formerly Droga5): Global creative and technology services network that competes with NOBA for enterprise AOR work at much larger scale; representative of the holding-company/consulting incumbents NOBA explicitly positions against.
• McCann Worldgroup: Large global agency network with deep insurance and financial-services client rosters; the type of incumbent NOBA competes with for enterprise AOR mandates in regulated verticals.
• Dentsu Creative: Global creative network within Dentsu; competes with NOBA for multi-region enterprise mandates where scale and media-buying leverage are required.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/noba_tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noba