Stigg
Stigg is an Israeli infrastructure-SaaS company (Tel Aviv, founded 2022) providing a Monetization Control Layer for SaaS and AI-first products, decoupling pricing, entitlements, metering, and billing via API-first primitives, serving enterprises like Miro, Webflow, PagerDuty, and AI21labs.
- Company typePrivate
- Founded2022
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Stigg does
Stigg is an Israeli-headquartered (Tel Aviv) infrastructure software company, founded in 2022 by former New Relic executives, that provides a "Monetization Control Layer" purpose-built for SaaS and AI-first products. The platform decouples pricing, entitlements, metering, and billing from the underlying billing stack, enabling real-time control over credits, limits, and dollar spend via a composable, API-first architecture with SDKs in JavaScript/TypeScript, Python, Ruby, Go, and Java, plus a Sidecar service, CLI, and MCP server for AI-agent interactions. Stigg positions itself as infrastructure that sits on top of existing billing systems rather than replacing them, with native bidirectional integrations to Stripe (including App Marketplace listing), Salesforce, Zuora, HubSpot, Snowflake, BigQuery, and AWS.
The company's product suite spans Catalog & Modeling (single source of truth for pricing/packaging definitions), Entitlements & Provisioning, Usage Metering (1000+ events/second per customer, 99.99% uptime SLA across multi-region with 300+ edge PoPs), Subscription Management, Versioning/Lineage & Migrations, Embedded UIs, and a dedicated Credits Management module for AI products. Recent product launches include AI Usage Management (real-time governance for AI-native products), MCP Server, CLI in public beta, and Stigg Agent Skills for Claude Code. The platform holds SOC 1 Type 2, SOC 2 Type 2, and ISO 27001 certifications.
Stigg operates a hybrid go-to-market combining product-led growth (free "Try Stigg" self-service signup via SDK integration) with enterprise field sales for larger deployments. Pricing is quote-based and not publicly disclosed; the company earns subscription and usage-based revenue from its SaaS platform. Named enterprise customers include Miro, Webflow, PagerDuty, AI21labs, Cloudinary, Upwork, Airbyte, and 8X8, with reported outcomes including 7x faster pricing change deployment (Webflow), 98% faster time to market (Miro), and 100+ days of internal build effort saved (AI21labs). The company has raised approximately $23.9 million in total disclosed funding across a $6.4 million seed round (April 2022, Unusual Ventures and Emerge) and a $17.5 million Series A (December 2024, Red Dot Capital Partners). Stigg is led by co-founder and CEO Dor Sasson.
Stigg firmographics
Firmographics- Name
- Stigg
- Legal name
- Stigg Inc.
- Website
- https://stigg.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stigg is an Israeli infrastructure-SaaS company (Tel Aviv, founded 2022) providing a Monetization Control Layer for SaaS and AI-first products, decoupling pricing, entitlements, metering, and billing via API-first primitives, serving enterprises like Miro, Webflow, PagerDuty, and AI21labs.
- Ownership category
- akta.pro rank
Stigg industry classification
Industry- Product category
- Monetization Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
- akta.pro secondary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where Stigg is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Stigg business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Stigg operates as a SaaS platform charging companies for access to its monetization infrastructure. Pricing is likely based on usage volume, subscription tier, or a combination thereof. The platform supports subscription, usage-based, and hybrid pricing models for its customers.
- Usage-Based Billing: Stigg enables customers to implement usage-based pricing (metered features, event-based meters) and charges based on consumption metrics tracked through its metering infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for self-service evaluation |
| Subscription | Annual | Enterprise / production tier with full feature access, SLAs, and support |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Stigg product offering
Product offeringCore offering
Stigg provides a Monetization Control Layer for AI and SaaS products — an API-first, composable infrastructure that decouples pricing, entitlements, metering, and credits from the core billing stack. The platform delivers real-time, provably correct entitlement decisions and usage metering at the edge, enabling companies to deploy pricing and packaging changes in days rather than months. It supports seat-based, usage-based, credit-based, and hybrid pricing models with native integrations to Stripe, Salesforce, Zuora, HubSpot, Snowflake, BigQuery, and AWS.
Product overview
Stigg is a monetization and pricing infrastructure platform positioned as a 'Monetization Control Layer for AI Products.' The core offering is a composable, API-first infrastructure that provides real-time control over credits, limits, and monetization for AI and SaaS companies. The platform consists of core modules including Catalog & Modeling (pricing consolidation), Entitlements & Provisioning (access management), Usage Metering (real-time event ingestion), Subscription Management (billing workflows), Versioning/Lineage & Migrations (plan management), and Embedded UIs (paywalls and dashboards). Developer tools include SDKs (JavaScript, TypeScript, Python, Ruby, Go, Java), a Sidecar service for low-latency entitlement checks, CLI tools, MCP Server for AI agent integration, and Agent Skills for Claude Code. The Credits Management module enables AI product monetization with prepaid credit models, real-time deduction, and usage-based pricing. The platform integrates natively with Stripe, Salesforce, Snowflake, BigQuery, and other billing/CRM/data systems, and is available in the Stripe App Marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Stigg Monetization Control Layer Platform The Stigg Monetization Control Layer is the core cloud platform that provides real-time control over credits, limits, and dollars for AI and SaaS products. It is a composable, API-first infrastructure that decouples pricing, entitlements, metering, and credits from the core billing stack, delivering provably correct, fully auditable entitlement enforcement with 99.99% uptime SLA and 1000+ events/second metering per customer environment. It targets SaaS and AI-first companies needing real-time pricing and packaging changes without engineering bottlenecks.
- Credits Management Module A monetization module purpose-built for AI products using prepaid and recurring credit models. Supports custom currency types, real-time burn-down tracking, audit ledger, auto top-ups, hard and soft usage limits, and promotional and paid grant management. It enables AI-first companies to monetize token-based and credit-based pricing with real-time control and auditability.
- Stigg MCP Server and CLI The Model Context Protocol server and Command Line Interface tools that allow developers and AI agents to programmatically access Stigg's monetization infrastructure for managing pricing changes as code and entitlement operations from the terminal.
- Stigg Agent Skills for Claude Code A Claude Code integration that enables AI agents to manage entitlements and monetization operations through code, extending Stigg's monetization control layer to agent-based workflows.
Quantifiable outcome
- 7x faster deployment of pricing and packaging changes (Webflow)
- +4 more outcomes
Companies that use Stigg
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Stigg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature12 records
Stigg partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- StripeflagshipStigg deepened its partnership with Stripe by launching its app in the Stripe App Marketplace, enabling automatic bidirectional synchronization of products, prices, subscriptions, and customers between the two platforms. Reference customers Webflow and Miro use Stigg alongside Stripe for entitlement enforcement, usage metering, and real-time pricing control. Stigg positions itself as an infrastructure layer on top of Stripe for AI-driven billing models. Co-presented at Stripe Sessions 2025.
- Auth0coreAuth0 is listed as a technology partner in Stigg's partner ecosystem visual. The partnership enables Auth0 customers to simplify SaaS pricing through Stigg's integration.
- AWS (Amazon Web Services)coreAWS is shown as an integration partner in Stigg's 'Fully Extensible' integrations section. Stigg is also available on AWS Marketplace, enabling AWS customers to procure and deploy Stigg's monetization infrastructure.
- SalesforcecoreSalesforce is listed among Stigg's native integrations, enabling connectivity between Stigg's monetization layer and Salesforce CRM and billing systems.
- ZuoracoreZuora is listed among Stigg's native integrations, providing connectivity for companies using Zuora for billing to layer Stigg's monetization control capabilities.
- HubSpotcoreHubSpot is listed among Stigg's native integrations, enabling CRM connectivity alongside monetization infrastructure.
- SnowflakecoreSnowflake is listed among Stigg's native data warehouse integrations, enabling customers to export credits tables, ledger entries, consumption data, and subscription data for analytics and revenue recognition.
- BigQuerycoreBigQuery is listed among Stigg's native data warehouse integrations, complementing the Snowflake integration for customer analytics and data warehouse connectivity.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Stigg competitors and assessment
Company assessmentDirect peers
- Metronome: Usage-based billing platform purpose-built for AI and infrastructure products. Most direct overlap with Stigg on real-time metering, entitlement decisions, and AI-product monetization; positioned against Stigg in the same enterprise AI billing wedge.
- Orb: Billing and analytics platform for usage-based and hybrid pricing models. Competes head-to-head with Stigg on metering accuracy, plan modeling, and revenue analytics for AI-first and developer-led SaaS.
- m3ter: Enterprise-grade usage metering and pricing infrastructure targeting SaaS companies with complex billing models. Direct overlap with Stigg on metering, entitlements, and plan versioning for AI and SaaS workloads.
Emerging players
- Lago: Open-source usage-based billing infrastructure. Competes on the same monetization-layer wedge as Stigg but differentiates via open-source deployment; relevant as a Stigg alternative for engineering-led adopters.
- Kill Bill: Open-source subscription billing and payment platform. Targets a similar developer-led monetization stack as Stigg with an OSS-first model, attracting engineering-heavy SaaS teams evaluating Stigg alternatives.
Broad incumbents
- Stripe Billing: Stripe's native subscription and usage-based billing product. The most strategic incumbent — Stigg explicitly positions itself as 'infrastructure on top of Stripe,' making Stripe both partner and most dangerous competitor.
- Zuora: Established subscription billing platform for the enterprise. Overlaps with Stigg on subscription management and pricing model changes but is a legacy full-replacement billing stack; Stigg is one of its listed integrations.
- Chargebee: Subscription management and recurring billing platform widely adopted by SaaS companies. Overlaps with Stigg on subscription workflows, plan management, and entitlement enforcement, particularly for SMB and mid-market SaaS.
- Maxio: SaaS-focused billing and financial operations platform (formerly SaaSOptics + Chargify). Competes in the same SaaS monetization stack with subscription management, usage-based pricing, and revenue recognition.
- Recurly: Subscription management and billing platform with established usage-based pricing capabilities. Adjacent competitor for SaaS and digital subscription businesses, especially in mid-market segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stigg social profiles
Digital presenceStigg compliance and trust
Trust signalCompliance3 records
Stigg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stigg leadership team
Management profileNumber of profiles
Profiles1 record
Stigg funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stigg M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stigg
What does Stigg do?
Stigg provides a Monetization Control Layer for AI and SaaS products — an API-first, composable infrastructure that decouples pricing, entitlements, metering, and credits from the core billing stack. The platform delivers real-time, provably correct entitlement decisions and usage metering at the edge, enabling companies to deploy pricing and packaging changes in days rather than months. It supports seat-based, usage-based, credit-based, and hybrid pricing models with native integrations to Stripe, Salesforce, Zuora, HubSpot, Snowflake, BigQuery, and AWS.
Is Stigg a public or private company?
Stigg is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stigg founded?
Stigg was founded in 2022. It employs 11 to 50 people.
Where is Stigg based?
Stigg is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Stigg make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are usage-Based Billing.
Who are Stigg's main competitors?
Direct peers on record are Metronome, Orb and m3ter. Emerging players are Lago and Kill Bill. Broad incumbents are Stripe Billing, Zuora, Chargebee, Maxio and Recurly.
Does Stigg have an API?
Yes. Stigg offers GraphQL and REST APIs for entitlement management, subscription handling, usage metering, and credit operations. The platform provides SDKs in multiple languages (JavaScript, TypeScript, Python, Ruby, Go, Java), a Sidecar service for low-latency entitlement checks with caching and real-time updates, CLI tools, and MCP server for AI agent integrations. API playground available for testing. Developer documentation is at docs.stigg.io.
What industry is Stigg in?
Stigg's product category is Monetization Infrastructure. Its primary akta.pro industry code is CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 522320 and its SIC code is 7372.