Laka

What Laka does

Laka is a London-based green-mobility insurtech founded in 2017 that operates a peer-pooled ("Collective") bicycle and micromobility insurance platform serving individual cyclists, bike retailers and electric-mobility users across the United Kingdom and nine European Union markets. The company underwrites cover through a multi-carrier stack — Zurich for bicycle insurance, Sportscover and Allianz for cycling liability, MGAM and Builders Direct for EU liability — and distributes it both direct-to-consumer via laka.co and through bike dealer networks including Decathlon, Ribble, Gazelle, Brompton, Riese & Müller and Sigma Sports, with point-of-sale activation via EPOS integration with Citrus Lime.

Laka's core technology is its Collective pricing engine, which replaces fixed annual premiums with monthly contributions calculated post-claim and capped, splitting the actual cost of claims across the member pool. The platform is hosted on AWS (UK) and built on a SaaS stack of Stripe, Intercom, Customer.io, Dixa, Heap Analytics, Google Analytics, VWO and LogRocket. Beyond the consumer tiers (Core and Complete), the company offers specialist sub-products for e-bikes, cargo bikes, triathlon, road, mountain and adventure/gravel bikes, an add-on Health & Recovery insurance product, the Laka Perks benefits platform, and Laka for Business — a B2B2C embedded-insurance platform for retailers and OEMs.

The company earns revenue primarily through monthly insurance contributions and embedded-insurance transaction fees on cover sold through dealer networks. The business is in an active scale-and-consolidation phase: between 2022 and 2026 it raised roughly $30M+ in disclosed funding (a $12.2M Series A, a €7.6M round alongside the Cylantro acquisition, an April 2024 investment by Achmea Innovation Fund, a $10.3M Series B led by Shift4Good and MS&AD Ventures in July 2025, and a £6.5M HSBC Innovation Banking venture-debt facility earmarked for M&A in November 2025), and has executed four acquisitions in three years — Cylantro (France, 2023), CoverCloud UK renewal rights (2024), the Luko e-scooter portfolio from Allianz Direct (2025) and VeloLife (UK, 2026), the last adding 100+ UK bike dealer locations. Laka is FCA-authorised (FRN 785971) and processes personal data in line with GDPR.

Name

Laka

Legal name

Laka Ltd

Website

https://laka.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Laka is a London-based green-mobility insurtech offering peer-pooled ("Collective") bicycle, e-bike and e-scooter insurance to individual cyclists and bike retailers across the UK and nine EU markets, with an embedded B2B2C distribution model backed by multi-carrier underwriting.

Ownership category

akta.pro rank

Product category

Bicycle and E-Bike Insurance

NAICS

Consumer Goods Rental (5322)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Bicycle insurance
• Collective insurance
• Mobility insurtech
• E-bike coverage
• Cargo bike insurance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Collective premium contributions (B2C): Primary revenue stream. Individual cyclists pay into the Collective each month; the actual amount is determined after the month closes based on the Collective's claims, capped at a stated maximum. £0 excess on bike claims; no depreciation; flexible month-to-month.
2. Embedded / B2B2C insurance at point of sale: Insurance distributed through bike dealer networks (Decathlon, Ribble, Gazelle, Riese & Müller, Brompton, Sigma Sports, and the 100+ UK dealer locations acquired via VeloLife), integrated into dealer EPOS (Citrus Lime). Premium flows back to Laka via the underwriting carriers.
3. Health & Recovery Insurance (add-on): Optional accident & injury insurance sold alongside bicycle cover, focused on specialist treatments and recovery services.
4. Referral program (Laka Credits): Members can earn promotional credits toward future bicycle insurance premiums by referring friends; non-cash, customer-acquisition mechanism.
5. Crowdfunding equity (Seedrs): Retail crowdfunding round on Seedrs (linked from the homepage), giving retail investors a stake and providing primary capital.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Laka provides collective, peer-to-peer bicycle, e-bike, and cargo bike insurance in which members' monthly premiums are adjusted based on the actual claims of the entire group rather than fixed individual pricing. The company sells these policies both direct-to-consumer and through bike dealers under a B2B2C model, and supplements cover with optional cyclist Health & Recovery insurance.

Product overview

Laka is a London-based green mobility insurtech operating a single integrated consumer insurance platform built around its "Collective" model, in which a pool of cyclists shares the cost of claims through fairly distributed monthly contributions. The consumer-facing product line is anchored by two core tiers — Laka Complete (comprehensive cover including theft, accidental damage, roadside recovery, optional worldwide travel and licensed racing) and Laka Core (essential theft and third-party cycling liability) — delivered with always-included benefits such as £0 excess, no depreciation, multi-bike discount, legal assistance, and Laka Perks. The Complete and Core tiers are wrapped around by specialist sub-products for Cargo Bike, E-bike, City Bike, Triathlon Bike, Mountain Bike, Road Bike and Adventure & Gravel Bike riders, complemented by add-on Health & Recovery Insurance (accident and injury cover) and a free Laka Club membership with events and discounts. Beyond the direct-to-consumer D2C channel, Laka operates Laka for Business — a B2B2C embedded insurance platform that distributes cover through bike retailers, OEMs and distribution partners (integrated with EPOS provider Citrus Lime and including brand partners Decathlon, Ribble, Gazelle, Brompton, Riese & Müller and Sigma Sports) — and underpins the offering with a referral program and a Collective insurance engine that powers monthly contribution distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Laka Complete: The complete bike insurance product line covering theft, third party cycling liability, crash & accidental damage, roadside recovery, and optional racing and travel.
• Laka Core
• Laka Club
• Laka Perks
• Laka for Business
• Health & Recovery Insurance

Products and services

• Laka Complete

Quantifiable outcome

• €140 million+ of bicycles and e-bikes insured across Europe (as of April 2024)
• +9 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature6 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• VeloLifeflagshipStrategic or Co-development Partner · 6 May 2026UK specialist cycle insurance provider acquired by Laka in May 2026 — Laka's fourth acquisition in three years. Brings 100+ UK bike dealer locations and a curated dealership network (co-founded by Justin Rodley) onto Laka's B2B2C platform alongside the Citrus Lime EPOS integration.
• CylantroflagshipStrategic or Co-development Partner · 25 October 2023French e-bike broker acquired by Laka in October 2023 alongside a €7.6M funding round, to anchor Laka's expansion in France and the broader European e-mobility insurance market.
• DecathlonflagshipChannel Partner/ Reseller/ DistributorFeatured in the 'Trusted by' section of the Laka homepage; Laka is offered to Decathlon's cycling customers, with Decathlon also named alongside Ribble and Gazelle as a brand partner integrated into Laka's B2B2C channel.
• RibbleflagshipChannel Partner/ Reseller/ DistributorFeatured as a 'Trusted by' brand partner; Laka cover available to Ribble customers, integrated into Ribble's DTC/retail experience.
• GazellecoreChannel Partner/ Reseller/ DistributorFeatured as a 'Trusted by' brand partner; Laka cover bundled with Gazelle e-bikes, supporting the city/e-bike insurance offering.
• BromptoncoreChannel Partner/ Reseller/ DistributorFeatured as a 'Trusted by' brand partner; Laka cover offered to Brompton customers.
• Riese & MüllercoreChannel Partner/ Reseller/ DistributorFeatured as a 'Trusted by' premium e-bike manufacturer partner on the Laka homepage.
• Sigma SportscoreChannel Partner/ Reseller/ DistributorMulti-store UK cycling retailer featured in the 'Trusted by' section.
• CoverCloud (UK renewal rights)coreStrategic or Co-development PartnerAcquired the UK renewal rights of CoverCloud in 2024 as part of the M&A roll-up of European micromobility insurance books.
• Allianz Direct (Luko e-scooter portfolio)coreStrategic or Co-development PartnerAcquired the e-scooter insurance portfolio of Luko from Allianz Direct in 2025, extending Laka's e-mobility product line.
• Citrus LimeflagshipTechnology or IntegrationEPOS (point-of-sale) provider for independent bike retailers. Laka's embedded insurance is integrated into Citrus Lime, enabling instant policy activation at the till in 100+ UK dealer locations.
• Zurich Insurance GroupflagshipStrategic or Co-development PartnerUnderwrites Laka's bicycle insurance and supports claims handling; Laka shares customer personal data with the Zurich Insurance Group for these purposes (per Laka's Privacy Policy).
• Sportscover Europe LimitedcoreStrategic or Co-development PartnerUnderwrites the cycling liability insurance provided to Laka customers, with personal data shared for underwriting and claims.
• Allianz Global Corporate & SpecialtycoreStrategic or Co-development PartnerCo-underwrites Laka's liability insurance alongside Sportscover Europe Limited, supporting claims handling.
• MGAM LimitedcoreStrategic or Co-development PartnerLuxembourg-based mutual that underwrites Laka's liability insurance alongside Builders Direct; personal data is shared for underwriting and claims.
• Builders Direct (S.A.)coreStrategic or Co-development PartnerLuxembourg-based underwriting partner for Laka's liability cover; customers waive insurance secrecy under article 300 of Luxembourg Insurance Law to enable data sharing with Laka, MGAM, Caytons Law and other appointed parties.
• Caytons LawminorImplementation/ SI/ Consulting PartnerExternal legal/claims partner that handles Laka's liability claims work; receives customer personal data for those purposes.
• StripecoreTechnology or IntegrationPayment, analytics and other business services for laka.co and app.laka.co; collects device-identifying information and supports fraud detection.
• Amazon Web Services (AWS)coreTechnology or IntegrationHosts the Laka website and associated mobile applications in the UK; information is encrypted at rest and not accessible to AWS employees.
• IntercomcoreTechnology or IntegrationReal-time chat and customer messaging platform used for Laka customer communications.
• CrispcoreTechnology or IntegrationReal-time chat / customer support tooling used alongside Intercom, Customer.io and Dixa.
• Customer.iocoreTechnology or IntegrationUsed by Laka to send email and other customer communications and to customize messages.
• SeedrscoreGTM or Marketing PartnerEquity crowdfunding platform used by Laka for a retail crowdfunding round; linked from a persistent homepage banner ('We're crowdfunding. Invest today') and acts as a community/brand marketing channel.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Yellow Jersey Cycle Insurance: UK specialist cycle insurance broker distributing cover to road, MTB, gravel and e-bike riders through independent bike shops. Direct competitor in the same specialist cycle-insurance distribution channel.
• PedalCover: UK specialist bicycle insurance provider focused on theft and accidental damage cover for higher-value bikes and e-bikes. Competes head-to-head with Laka in D2C specialist cycle insurance.
• Cycleplan: UK bicycle insurance specialist offering annual cover for theft, damage and liability to individual cyclists and via dealer partnerships. Operates in the same niche vertical with a similar D2C plus bike-shop channel model.
• VeloLife: UK specialist cycle insurance provider distributed through a network of over 100 independent bike dealers; recently acquired by Laka. Previously a direct competitor in the dealer-embedded cycle insurance channel.
• Bikmo: UK-based specialist bicycle insurance provider offering cover for theft, accidental damage and public liability directly to cyclists and via bike dealers. Closest direct competitor to Laka in the UK cycle insurance niche.

Broad incumbents

• Lemonade: US-listed insurance carrier using a peer-to-pool / giveback model that mirrors the structural innovation of Laka's Collective, but across home and renters insurance. Comparable as a tech-led, community-style insurance business model reference.
• Zego: UK-based mobility insurtech providing flexible cover for gig-economy drivers, e-scooter and fleet operators. Comparable as a UK insurtech operating across multiple mobility / micromobility lines via embedded distribution.
• Admiral Group: Large UK general insurer with multi-product personal lines and price-comparison brands. Comparable as a broader incumbent that could enter the cycle insurance niche with significant capital and pricing power.

Emerging players

• By Miles: UK insurtech offering usage-based, pay-as-you-drive car insurance with monthly billing. Comparable as a UK insurtech challenger using flexible monthly billing and behavioural data, but in motor rather than cycling.
• Bought By Many (Many Pets): UK insurtech that pioneered social/group-based specialty insurance (initially pet insurance) and now operates as Many Pets. Comparable as a UK insurtech that built a specialist community around a niche insurance category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lakahq
• LinkedInlinkedin.com/company/lakahq
• Instagraminstagram.com/lakahq
• TikToktiktok.com/@laka_hq
• Xx.com/lakahq

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds14 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laka