IUNU
IUNU is a Seattle-based industrial computer vision company that provides the LUNA AI platform for autonomous plant monitoring, yield forecasting, and crop management to commercial greenhouse operators across 18 countries.
- Company typePrivate
- Founded2013
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What IUNU does
IUNU is an industrial computer vision company founded in 2013 and headquartered in Seattle, Washington, that builds the LUNA AI platform for autonomous monitoring and management of commercial greenhouse operations. The platform uses AI-powered computer vision, autonomous sensor carriers (robots), and image-processing pipelines to continuously capture plant-level data, detect crop stress and disease, optimize irrigation and fertilization, and generate facility-specific yield forecasts that learn from each greenhouse's genetics and climate strategy. LUNA is sold as an enterprise SaaS platform with crop-specific variants for vine crops (tomatoes, cucumbers, peppers), leafy greens, and ornamentals, plus add-on modules including LUNA Connect (climate/ERP integration), LUNA Advisor (decision support), LUNA Inscribe (mobile crop registration), and GrowerGPT (on-demand AI assistant).
The company serves commercial greenhouse growers on a quote-based annual subscription model, distributed through direct enterprise field sales with demos scheduled via Calendly. IUNU reports deployments across 100+ facilities in 18 countries and names customers including Bushel Boy Farms, Pure Green Farms, Nature Fresh Farms, Enza Zaden, Costa Farms, Mucci Farms, Rougeline, Pure Harvest, Topline Farms, and Tomeco Growers. The technology stack is anchored by integrations with NVIDIA, Microsoft Azure, Google Cloud, and Intel, and a 2026 global partnership with Priva links LUNA AI directly to one of the dominant European greenhouse climate-control platforms, supporting yield-forecasting and prognosis use cases.
IUNU has raised approximately $65 million across multiple funding rounds, including a $24 million Series B in March 2022 led by Lewis & Clark AgriFood and a $20 million Series B extension in April 2025 led by S2G Investments with Farm Credit Canada. The company has executed tuck-in acquisitions of CropWalk (pest management, August 2021) and Artemis (September 2021) to expand plant-health capabilities, holds 18 granted US patents plus international filings, and is expanding its European footprint via a new office and manufacturing facility planned for Belgium or the Netherlands.
IUNU firmographics
Firmographics- Name
- IUNU
- Legal name
- IUNU, Inc.
- Website
- https://iunu.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IUNU is a Seattle-based industrial computer vision company that provides the LUNA AI platform for autonomous plant monitoring, yield forecasting, and crop management to commercial greenhouse operators across 18 countries.
- Ownership category
- akta.pro rank
IUNU industry classification
Industry- Product category
- Agricultural Technology / Greenhouse Computer Vision Software
- NAICS
- Vegetable and Melon Farming (1112), Food Crops Grown Under Cover (11141), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Farm Machinery & Equipment (3523), Services-Computer Integrated Systems Design (7373), Agricultural Services (700)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Pest/Disease/Weed Detection & Forecasting Analytics (AFABAMAI), Agricultural & Field Robotics (HDAAAIAD), Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
Keywords
Where IUNU is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
IUNU business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- LUNA Platform Subscription/SaaS: IUNU operates as a SaaS/platform company providing their LUNA AI system on a subscription basis to greenhouse operators. The platform is delivered as a service with autonomous monitoring capabilities, requiring no manual plant data collection by users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing for greenhouse operators |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
IUNU product offering
Product offeringCore offering
IUNU develops and sells the LUNA AI platform, an AI- and computer-vision-driven system that autonomously monitors greenhouse crops using sensors and robotics. The platform continuously captures plant-level data, delivers real-time crop health insights, yield forecasting, and disease detection, and connects with climate control and ERP systems to support commercial greenhouse operators producing vine crops, leafy greens, and ornamentals.
Product overview
IUNU's product portfolio is built around the LUNA platform, which consists of LUNA AI as the core computer vision and autonomy system, combined with specialized modules including LUNA Connect (integration layer), LUNA Advisor (growing partner), and LUNA Inscribe (mobile crop registration). The platform offers crop-specific variants for Vines (tomatoes, cucumbers, peppers), Leafy Greens, and Ornamentals. Additional features include GrowerGPT for AI-powered expert assistance. LUNA connects greenhouse operators and collects detailed data using autonomous sensors and computer vision to improve crop yields and efficiency in Controlled Environment Agriculture (CEA) operations.
Differentiator
Problem solved
Functional benefit
Brands
- LUNA: AI and computer vision platform for greenhouse automation that autonomously tracks plant development, providing real-time plant data, crop insights, predictive analytics, and yield forecasting for greenhouse operations.
- LUNA AI
- LUNA CMP
- LUNA Connect
- LUNA Advisor
- LUNA Inscribe
- GrowerGPT
- CropTalk
Products and services
- LUNA AI
Quantifiable outcome
- 500x increase in crop registration coverage through automation
- +6 more outcomes
Companies that use IUNU
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
IUNU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature9 records
IUNU partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PrivacoreGlobal partnership integrating Priva One's climate execution data with IUNU's LUNA AI system to deliver yield forecasting and prognosis capabilities to commercial greenhouse growers. The combined platform provides evidence-based forecasts that continuously learn from facility-specific conditions, genetics, and executed climate strategies. Now available globally to joint customers.
- NVIDIAcoreTechnology partner providing GPU computing infrastructure for AI/ML processing powering LUNA AI's computer vision and deep learning capabilities.
- MicrosoftcoreCloud infrastructure partner providing Azure cloud services for LUNA platform hosting and data processing.
- GooglecoreTechnology partner for cloud infrastructure and AI/ML services supporting LUNA platform capabilities.
- IntelcoreTechnology partner providing computing hardware and edge processing capabilities for greenhouse monitoring systems.
- CropWalkminorAcquired in August 2021 to integrate pest control programs into the LUNA system. CropWalk was a pest management company specializing in pest monitoring and detection for greenhouse plant health.
Scale indicators4 records
Recent moves7 records
Expansion highlights7 records
IUNU competitors and assessment
Company assessmentDirect peers
- Source.ag: Amsterdam-based AI platform for greenhouse growers providing crop monitoring, yield forecasting, and climate optimization for vegetable producers. Source.ag is the closest direct competitor to IUNU in the high-tech greenhouse AI category, with overlapping customer profiles in the Netherlands and Europe.
- 30MHz: Dutch sensor and data analytics platform for horticulture and greenhouses, offering wireless sensors, dashboards, and crop monitoring tools. Comparable to IUNU's LUNA in serving commercial greenhouse operators with real-time environmental and crop data.
- Priva: Dutch global leader in climate control and process automation for horticulture and buildings, and an IUNU integration partner via the 2026 Priva One partnership. Priva's climate execution platform is foundational to high-tech greenhouses and a competing layer IUNU must integrate with rather than displace.
Emerging players
- Klimlink: Greenhouse climate monitoring and analytics provider serving European growers with environmental sensor networks and data insights. Comparable as a regional data platform targeting the same commercial greenhouse segment IUNU serves, though narrower in scope than LUNA AI.
- CropX: Precision agriculture platform combining soil sensors, satellite imagery, and farm management analytics. CropX overlaps with IUNU in agricultural data analytics and decision support, though CropX is broader across open-field agriculture while IUNU focuses on controlled environments.
- Heliospectra: Swedish provider of LED lighting and smart horticultural technology for controlled environment agriculture. Comparable as a tech vendor selling into the same commercial greenhouse operator base that IUNU serves, though focused on lighting rather than vision/AI.
- Plantix (PEAT GmbH): AI-driven crop disease and pest diagnosis from smartphone images, focused on smallholder agriculture globally. Comparable to IUNU in using computer vision for plant disease detection, though Plantix serves open-field smallholders rather than commercial greenhouses.
Broad incumbents
- Blue River Technology (John Deere): Computer vision and machine learning company acquired by John Deere, building 'see & spray' technology for row crops. Comparable to IUNU in applying computer vision to agriculture, though focused on outdoor row crops rather than greenhouses.
- Prospera (Valmont Industries): Computer vision platform for agriculture acquired by Valmont/Valley Irrigation, providing AI-based crop monitoring across greenhouses and open fields. Direct adjacency to IUNU in computer-vision-driven agriculture insights, now backed by a large industrial irrigation incumbent.
- Signify (Philips Horticulture LED): Global lighting giant with a dedicated horticulture LED and growing solutions business, serving the same large commercial greenhouse operators as IUNU. Signify is a broad incumbent in CEA inputs whose data and lighting control overlap with adjacent layers of the LUNA value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
IUNU social profiles
Digital presenceIUNU financial estimates
Financial estimateRevenue estimate
Valuation estimate
IUNU leadership team
Management profileNumber of profiles
Profiles5 records
IUNU subsidiaries and ownership
Company hierarchySubsidiaries1 record
IUNU funding detail
Funding detailFunding overview
Funding rounds8 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IUNU M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IUNU
What does IUNU do?
IUNU develops and sells the LUNA AI platform, an AI- and computer-vision-driven system that autonomously monitors greenhouse crops using sensors and robotics. The platform continuously captures plant-level data, delivers real-time crop health insights, yield forecasting, and disease detection, and connects with climate control and ERP systems to support commercial greenhouse operators producing vine crops, leafy greens, and ornamentals.
Is IUNU a public or private company?
IUNU is a private company. It is classified as venture growth investor backed and is currently operating.
When was IUNU founded?
IUNU was founded in 2013. It employs 51 to 100 people.
Where is IUNU based?
IUNU is headquartered in Seattle, United States, in the North America region.
How does IUNU make money?
One revenue line is on record: LUNA Platform Subscription/SaaS.
Who are IUNU's main competitors?
Direct peers on record are Source.ag, 30MHz and Priva. Emerging players are Klimlink, CropX, Heliospectra and Plantix (PEAT GmbH). Broad incumbents are Blue River Technology (John Deere), Prospera (Valmont Industries) and Signify (Philips Horticulture LED).
Does IUNU have an API?
No public API is recorded for IUNU.
What industry is IUNU in?
IUNU's product category is Agricultural Technology / Greenhouse Computer Vision Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFABAMAI, Pest/Disease/Weed Detection & Forecasting Analytics. Its NAICS code is 1112 and its SIC code is 3523.