JetSynthesys
JetSynthesys is a Pune-based digital entertainment company that builds and scales IP-led gaming (Real Cricket, EverMerge, Sachin Saga), esports (GEPL), creator content (Global Music Junction), and wellness (RightLife) businesses targeting Gen Z audiences across India and global markets.
- Company typePrivate
- Founded2010
- HeadquartersMumbai, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What JetSynthesys does
JetSynthesys Private Limited is a Pune-headquartered digital entertainment and technology company founded in 2014 (with corporate roots in the JetLine Group dating to the 2010s and the Navani family business to the 1930s) that builds and scales IP-driven content and creator businesses across video gaming, esports, entertainment, and wellness verticals. Its core products span owned mobile games (Real Cricket with 500M+ downloads via Nautilus Mobile, Sachin Saga with 30M+ downloads, and the recently acquired EverMerge with $350M+ lifetime revenue), partnered titles (War Dragons with Pocket Gems), and original esports IPs including GEPL — the world's only franchise-based e-cricket league with 910K+ player registrations broadcast on Star Sports and JioHotstar. The company operates an integrated platform-plus-IPs architecture across three pillars: Video Gaming & Esports (games, esports operations, talent), Creators & Experiences (Global Music Junction with 40B+ views and 100M+ subscribers, JetAlive live events, KidzByte for young creators, Fanory creator monetization), and Bharat Xcelerate (RightLife AI wellness, ThinkRight.me meditation, 100MB sports destination, Ratnagiri Jets cricket team).
The company monetizes through multiple streams: freemium in-app purchases on mobile games, advertising across 40B+ content views and 100M+ subscribers, esports franchise fees and broadcasting rights (GEPL Season 3 ₹3.1 crore prize pool), live event ticketing and brand sponsorships via JetAlive, creator platform commissions via Fanory, and licensing/IP royalties from cricket game rights. Key customers and partners include Star Sports and JioHotstar (broadcasting), Mumbai Indians, Rajasthan Royals, and Lucknow Super Giants (cricket gaming licensing), Warner Music India (26% stake in Global Music Junction), and Krafton (strategic investor and ICC rights bid partner). The company has 251-500 employees and operates from 10 offices across India (Pune HQ, Mumbai, New Delhi, Chennai), Singapore (regional HQ), London, New York, San Francisco, Los Angeles, and Tokyo.
FY24 operating revenue was INR 196 Crore (approximately $23-24M USD), up 34% YoY, with losses of INR 97.52 Crore (up 43% YoY) reflecting aggressive reinvestment in growth. The company has raised strategic capital from Sachin Tendulkar ($2M in 2021) and Krafton (2025), and management has signaled plans for an IPO within 2-3 years to fund global expansion targeting 70% FY27 growth in gaming and esports.
JetSynthesys firmographics
Firmographics- Name
- JetSynthesys
- Legal name
- JetSynthesys Private Limited
- Website
- https://jetsynthesys.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- JetSynthesys is a Pune-based digital entertainment company that builds and scales IP-led gaming (Real Cricket, EverMerge, Sachin Saga), esports (GEPL), creator content (Global Music Junction), and wellness (RightLife) businesses targeting Gen Z audiences across India and global markets.
- Ownership category
- akta.pro rank
JetSynthesys industry classification
Industry- Product category
- Mobile Gaming and Esports
- akta.pro primary industry
- Esports Platforms & Competitive Gaming Networks (BPAMAKAH)
- akta.pro secondary industries
- Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA), Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production) (MPAFAEAJ)
Keywords
Where JetSynthesys is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices10 records
Markets served
JetSynthesys business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-App Purchases & Freemium Gaming: Free-to-play mobile games (EverMerge, Real Cricket, Sachin Saga) monetize through in-app purchases for virtual goods, power-ups, and premium content. Core revenue driver with 500+ million combined downloads across portfolio.
- Advertising Revenue: Gaming properties with 40 billion+ views and 100 million+ subscribers generate advertising revenue. Creator platforms and content publishing also contribute through brand integrations and ad placements.
- Esports Tournament Operations: Revenue from organizing esports tournaments including GEPL franchise fees, brand sponsorships, broadcasting rights, and prize pool management. GEPL Season 3 has prize pool of INR 3.1 crore.
- Live Events & Ticketing: JetAlive platform powers physical and digital live experiences generating revenue through brand sponsorships, ticket sales, and amplified media impressions. 25,000+ fans engaged on-ground with 1.3B+ media impressions.
- Creator Monetization Platform: Fanory platform enables creators to monetize content through direct fan payments, subscriptions, and digital content sales. JetSynthesys takes platform commission on transactions.
- Licensing & IP Rights: Revenue from licensing owned gaming IPs including cricket game rights. Partnership with Warner Music India for Global Music Junction content publishing. Cricket gaming partnerships with Mumbai Indians, Rajasthan Royals, Lucknow Super Giants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freemium mobile gaming with in-app purchases |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
JetSynthesys product offering
Product offeringCore offering
JetSynthesys is a digital entertainment and technology company that builds, acquires, and scales IP-driven content and creator businesses across video gaming, esports, entertainment content, and wellness verticals. Its core operations include developing and publishing mobile games (Real Cricket, EverMerge, Sachin Saga), operating franchise-based esports leagues (GEPL, Skyesports), running creator and content platforms (Global Music Junction, Fanory, JetAlive), and offering metaverse-as-a-service solutions for brands via its Metaphy Labs platform. The company monetizes primarily through in-app purchases, advertising, esports franchise fees and sponsorships, brand partnerships, and IP licensing.
Product overview
JetSynthesys is a digital entertainment platform operating across video gaming, esports, entertainment content, and wellness sectors. The company follows a platform-plus-multiple-IPs architecture with three main verticals: (1) Video Gaming & Esports encompassing owned games (EverMerge, Sachin Saga, Real Cricket via Nautilus Mobile), partnerships (War Dragons with Pocket Gems), esports operations (Skyesports, GEPL), and gaming solutions (JetHeart Labs, Global Gaming Japan); (2) Creators & Experiences covering content publishing (Global Music Junction with 40B+ views), live events (JetAlive), and young creator platforms (KidzByte); (3) Bharat Xcelerate including wellness (RightLife, ThinkRight.me), sports (100MB, Ratnagiri Jets), and a portfolio of investments (Nautilus Mobile, NODWIN Gaming, Artium Academy, etc.) and incubations (Fanory, Playizzon, Mela). The company targets Gen Z audiences with IP-driven content and creator businesses, having made strategic acquisitions including EverMerge, Skyesports, KidzByte, Fanory, and Metaphy Labs.
Differentiator
Problem solved
Functional benefit
Brands
- EverMerge: Top 100 grossing merge puzzle mobile game acquired from Big Fish Games
- Sachin Saga
- Real Cricket
- Jet Skyesports
- GEPL (Global e-Cricket Premier League)
- Nautilus Mobile
- JetAlive
- Global Music Junction (GMJ)
- Bharat Xcelerate
- Rightlife
- ThinkRight.me
- 100MB
- JetHeartLabs
- AAX Gaming
- Revenant x TX
- KidzByte
- Fanory
- Ratnagiri Jets
Products and services
- EverMerge A top-100 highest-grossing casual mobile merge puzzle game with over $350 million in lifetime revenue and 150,000 daily active users, with strong player base in the US and Western Europe. Acquired by JetSynthesys from Big Fish Games.
- Real Cricket Global market leader in cricket simulation mobile games with 500+ million lifetime downloads, 2 million daily active users, and 4 million average daily sessions. Represents the 2nd largest market share in cricket gaming category.
- Sachin Saga Pro Cricket Mobile cricket game built in partnership with cricketing legend Sachin Tendulkar, with over 30 million lifetime downloads and 145,000 daily active users averaging 2 hours 15 minutes of engagement per user.
- War Dragons 3D real-time strategy mobile game published by JetSynthesys in partnership with Pocket Gems, featuring 100+ unique dragons and over 10 million lifetime downloads.
- JetAlive Live events platform powering phygital live experiences for Gen Z audiences, with revenue generated through brand sponsorships, advertising, and ticketing for physical events.
- Global Music Junction Content publishing platform with market leadership in Bhojpuri and Haryanvi regional music, generating 40 billion+ views and 100 million+ subscribers across creator network.
- RightLife AI-driven, wearable-free preventive healthcare platform using proprietary facial scan technology, AI-driven food scanning, and data correlation models for personalized health guidance across sleep, nutrition, movement, and mental wellbeing.
- ThinkRight.me Mindfulness and meditation platform providing positivity and mental health content to consumers.
- KidzByte Educational news and knowledge app for children designed to empower young users with a voice and expand JetSynthesys' digital entertainment offerings.
- Fanory Creator monetization platform enabling creators to build, monetize, and own their digital universe through direct fan payments, subscriptions, and digital content sales.
- JetHeart Labs Gaming solutions platform providing technology, publishing, and co-development services to gaming creators, developers, and publishers with global processes.
- Global e-Cricket Premier League (GEPL)
Quantifiable outcome
- Real Cricket game achieved 500+ million downloads with 2 million daily active users
- +4 more outcomes
Companies that use JetSynthesys
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
JetSynthesys technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
JetSynthesys partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core, major and strategic.
- Krafton (ICC Gaming Rights Bid)flagshipJetSynthesys partnered with Krafton to bid for ICC's official cricket gaming rights. Competition includes EA Sports, Big Ant Studios, Nazara Technologies, and others. ICC outlined licensing framework spanning mobile and console platforms.
- Star SportscoreBroadcasting partner for GEPL (Global e-Cricket Premier League) Season 3, broadcasting across Star Sports TV network. GEPL is world's only franchise-based e-cricket league.
- JioHotstarcoreDigital streaming partner for GEPL Season 3 broadcasts, reaching millions of cricket fans through India's largest streaming platform.
- Warner Music IndiamajorWarner Music India acquired 26% stake in JetSynthesys' Global Music Junction, creating strategic partnership for regional music content publishing. Warner Music gains access to India's growing digital music market through GMJ's market leadership in Bhojpuri and Haryanvi music.
- BrincstrategicPartnership with Brinc to launch gaming accelerator programme supporting early-stage gaming startups with mentorship, funding, and resources.
- Digital HeartsstrategicPartnership with Japan's Digital Hearts to develop Indian gaming talent and assist Japanese gaming studios to expand in global markets. JetSynthesys Japan subsidiary provides gaming publishing and co-development services.
- Pocket GemscorePartnership with Pocket Gems for War Dragons game publishing - a visually stunning 3D real-time strategy game with 10+ million lifetime downloads and 100+ unique dragons.
- Mumbai IndiansmajorOfficial partner for Real Cricket mobile game. JetSynthesys cricket gaming portfolio includes partnerships with major IPL franchises.
- Rajasthan RoyalsmajorOfficial partner for Real Cricket mobile game.
- Lucknow Super GiantsmajorOfficial partner for Real Cricket mobile game.
- NODWIN GamingmajorJetSynthesys incubated and strategically consolidated NODWIN Gaming with Nazara. NODWIN achieved positive EBITDA of ₹21 crore in FY26 and is preparing for IPO listing. Leading Indian esports organization with presence across esports ecosystem.
Scale indicators21 records
Recent moves7 records
Expansion highlights8 records
JetSynthesys competitors and assessment
Company assessmentDirect peers
- NODWIN Gaming: India's leading esports company, organized as a tournament operator and esports IP owner. JetSynthesys incubated and strategically consolidated NODWIN with Nazara; both companies operate the same esports league and franchise IP models targeting the same Indian esports audience.
- Nazara Technologies: India's listed mobile gaming and esports company (NSE: NAZARA), with a comparable portfolio of cricket and casual mobile games plus sports IPs. Nazara competes directly with JetSynthesys in mobile gaming publishing and is also a competing bidder for ICC gaming rights.
- Mobile Premier League (MPL): India's largest mobile gaming and esports platform with 100M+ users across casual and competitive titles. MPL is a direct peer in mobile esports and skill gaming monetization, with comparable scale and India-centric audience.
- Dream Sports: Parent of Dream11, the dominant fantasy cricket platform with hundreds of millions of Indian users. Dream Sports shares JetSynthesys' cricket-centric audience and is a logical strategic acquirer/partner for cricket gaming IP consolidation.
- Games24x7: India-headquartered multi-game platform operating fantasy sports and casual gaming verticals with comparable scale. Games24x7 is a direct competitor for India mobile gaming market share and talent.
Broad incumbents
- EA Sports (Electronic Arts): Global leader in sports simulation gaming (FIFA, Madden, Cricket) and a direct competitor for the ICC cricket gaming rights. EA Sports competes with JetSynthesys in the cricket gaming category globally and represents the largest commercial threat to the ICC rights bid.
- Krafton: South Korean publisher of PUBG/BGMI and a strategic investor in JetSynthesys' 2025 round. Krafton is simultaneously a financial partner and a competing bidder for ICC gaming rights, making it both ally and rival across the broader mobile gaming/esports landscape.
- Big Fish Games (Aristocrat Leisure): Casual mobile game publisher and former owner of EverMerge before JetSynthesys' 2026 acquisition. Big Fish is a peer in the casual puzzle genre and a potential seller/source of additional IP for JetSynthesys' expansion strategy.
- Tencent Games: World's largest video games publisher with deep presence across mobile, PC, and esports. Tencent is a broad incumbent peer in gaming IP ownership, esports leagues, and cross-market publishing that JetSynthesys could partner with or compete against for global expansion.
- Riot Games: Global esports league operator (League of Legends, Valorant) and a model for the franchise-based league structure that GEPL aspires to. Riot is a peer in professional esports production, broadcasting partnerships, and brand sponsorship monetization at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
JetSynthesys social profiles
Digital presenceJetSynthesys financial estimates
Financial estimateRevenue estimate
Valuation estimate
JetSynthesys leadership team
Management profileNumber of profiles
Profiles17 records
JetSynthesys subsidiaries and ownership
Company hierarchySubsidiaries9 records
JetSynthesys funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JetSynthesys M&A and investment
M&A and investmentM&A7 records
Investments11 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JetSynthesys
What does JetSynthesys do?
JetSynthesys is a digital entertainment and technology company that builds, acquires, and scales IP-driven content and creator businesses across video gaming, esports, entertainment content, and wellness verticals. Its core operations include developing and publishing mobile games (Real Cricket, EverMerge, Sachin Saga), operating franchise-based esports leagues (GEPL, Skyesports), running creator and content platforms (Global Music Junction, Fanory, JetAlive), and offering metaverse-as-a-service solutions for brands via its Metaphy Labs platform. The company monetizes primarily through in-app purchases, advertising, esports franchise fees and sponsorships, brand partnerships, and IP licensing.
Is JetSynthesys a public or private company?
JetSynthesys is a private company. It is classified as venture growth investor backed and is currently operating.
When was JetSynthesys founded?
JetSynthesys was founded in 2010. It employs 251 to 500 people.
Where is JetSynthesys based?
JetSynthesys is headquartered in Mumbai, India, in the Asia region.
How does JetSynthesys make money?
Six revenue lines are on record. In-App Purchases & Freemium Gaming is the primary driver. The others are advertising Revenue, esports Tournament Operations, live Events & Ticketing, creator Monetization Platform and licensing & IP Rights.
Who are JetSynthesys's main competitors?
Direct peers on record are NODWIN Gaming, Nazara Technologies, Mobile Premier League (MPL), Dream Sports and Games24x7. Broad incumbents are EA Sports (Electronic Arts), Krafton, Big Fish Games (Aristocrat Leisure), Tencent Games and Riot Games.
Does JetSynthesys have an API?
No public API is recorded for JetSynthesys.
What industry is JetSynthesys in?
JetSynthesys's product category is Mobile Gaming and Esports. Its primary akta.pro industry code is BPAMAKAH, Esports Platforms & Competitive Gaming Networks, with a secondary code of MPAFAEAA, Creator & Streamer Platforms (Live & VOD for Game Content).