Reworld
Reworld is a Beijing-based private mobile gaming company operating the UGC sandbox platform Restart World (重启世界), enabling young Chinese players to design, publish, and share their own game levels on mobile without programming expertise.
- Company typePrivate
- Founded2018
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Reworld does
Reworld (北京代码乾坤科技有限公司 / Beijing Code Qiankun Technology Co., Ltd.) is a Beijing-based mobile gaming company founded in November 2018 by Xing Shanhu (邢山虎), creator of the popular "我叫MT" (I Am MT) mobile game franchise. The company operates a mobile User-Generated Content (UGC) gaming and social platform, with its flagship product being "重启世界" (Restart World), a sandbox mobile game that enables players to design, publish, and share their own game levels without programming knowledge.
The platform is built on what Reworld describes as a "global top-tier physics engine," which provides realistic, randomly generated virtual worlds that creators can populate. The product features a Disney-quality art style with a toy-like modern aesthetic and emphasizes social interaction, positioning the game as both entertainment and a creative tool. Distribution occurs through mobile app stores (iOS and Android) within China only. The company describes itself as an integrated internet enterprise spanning tool development, platform operations, and capability training.
Reworld operates a freemium business model, with revenue likely derived from in-game purchases, premium content, and platform commissions on creator content. The company serves young players in China with creative ambitions, positioning itself as a democratized game development platform. The company has raised approximately 400 million RMB (~$57M USD) across two funding rounds: a 100M RMB Series A in 2018 (Joy Capital, Northern Light Venture Capital, ZhenFund) and a 300M RMB Series B in 2020 (Joy Capital plus an unnamed global internet giant). Headcount is reported at 101–250 employees.
Reworld firmographics
Firmographics- Name
- Reworld
- Legal name
- 北京代码乾坤科技有限公司
- Website
- https://reworlder.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reworld is a Beijing-based private mobile gaming company operating the UGC sandbox platform Restart World (重启世界), enabling young Chinese players to design, publish, and share their own game levels on mobile without programming expertise.
- Ownership category
- akta.pro rank
Reworld industry classification
Industry- Product category
- Mobile UGC Gaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)
- akta.pro secondary industries
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF), Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG)
Keywords
Where Reworld is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Reworld business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- UGC Game Platform Revenue: The company operates a social gaming platform centered on user-generated game content. Players can create, share, and play games created by others on the platform. Revenue likely comes from a combination of in-game purchases, premium content, and platform commissions on creator content.
Go-to-market motion1 record
Distribution channels1 record
Reworld product offering
Product offeringCore offering
Reworld operates a mobile UGC gaming social platform whose flagship product is the sandbox game 《重启世界》(Restart World). The platform allows players with creative passion to use in-app creation tools to design, build, and publish their own game levels on mobile devices without programming knowledge. The offering combines a game and a creative tool, leveraging a globally top-tier physics engine to enable realistic, randomly generated worlds with a Disney-quality visual style.
Product overview
Reworld (北京代码乾坤科技有限公司) operates as a mobile UGC (User-Generated Content) gaming and social platform. The company offers a single flagship product: the sandbox game 《重启世界》 (Restart World), which serves as both a game and a creative tool where players can build and share their own game content. The platform aims to enable anyone with creative ambitions to realize their dream of making games.
Differentiator
Problem solved
Functional benefit
Brands
- 重启世界: Sandbox mobile game with high creative freedom, Disney-quality art style, and toy-like modern aesthetic. Players can use game creation tools to create game levels and publish them on the mobile platform.
Products and services
- 重启世界 (Restart World) A mobile sandbox game offering players high creative freedom to design and publish their own game levels. Features Disney-quality art style and toy-like aesthetics, powered by a global top-tier physics engine that enables realistic, randomly generated worlds. Targeted at young Chinese players and aspiring game creators who want accessible in-app creation tools.
Companies that use Reworld
Customer profileSegments1 record
Ideal customer profiles1 record
Reworld technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Reworld partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Reworld competitors and assessment
Company assessmentDirect peers
- Roblox Corporation: Global UGC gaming platform where users create, share, and play games built on Roblox Studio. The closest direct analog to Reworld's "Restart World" platform and the reference business model for mobile/social UGC gaming.
- Mojang Studios (Minecraft): Developer of Minecraft, the iconic sandbox/UGC game with strong creator community (mods, servers, Marketplace). Comparable to Reworld as a sandbox creative platform with mobile distribution and active user-generated content ecosystems.
- Manticore Games (Core): Core is a free UGC game creation platform built on Unreal Engine, enabling creators to make and publish 3D games. Comparable to Reworld as a desktop/mobile UGC creation ecosystem competing for the same creator demographic.
- Rec Room: Cross-platform social UGC platform with creator tools (Rec Room Studio) for building rooms and games. Similar to Reworld in combining social, sandbox gameplay, and user-generated content creation targeting young players.
Broad incumbents
- Epic Games (Fortnite / Unreal Engine): Operator of Fortnite (including Fortnite Creative UGC mode) and creator of Unreal Engine. Broader incumbent than Reworld, but directly comparable via its UGC creation tooling and creator-economy features.
- Tencent: China's largest gaming publisher and platform operator with sandbox/UGC-adjacent titles and WeGame distribution. Comparable as a potential dominant competitor or distribution/strategic partner for Reworld within the Chinese market.
- NetEase: Major Chinese gaming publisher with sandbox/Minecraft-like titles (e.g., Minecraft China edition partner) and broad UGC ambitions. Comparable as a large Chinese gaming incumbent that could compete with or enable Reworld's platform.
Regional players
- miHoYo / HoYoverse: China-founded global gaming developer with high production-quality titles and a strong creator/UGC community ecosystem around its games. Comparable to Reworld as a China-based gaming studio with mobile distribution and premium aesthetic execution.
Emerging players
- Roblox China (Luobu Studio partnership): Local Chinese version of Roblox operated via a JV with a local partner. Comparable to Reworld as the most direct potential head-to-head UGC platform competitor should it scale inside China.
- Sandbox (The Sandbox): Blockchain-based UGC virtual world with creator marketplace for user-made games and assets. Comparable to Reworld as a UGC sandbox platform, though differentiated by its Web3/metaverse mechanics and asset-tokenization model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reworld financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reworld leadership team
Management profileNumber of profiles
Profiles1 record
Reworld funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reworld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reworld
What does Reworld do?
Reworld operates a mobile UGC gaming social platform whose flagship product is the sandbox game 《重启世界》(Restart World). The platform allows players with creative passion to use in-app creation tools to design, build, and publish their own game levels on mobile devices without programming knowledge. The offering combines a game and a creative tool, leveraging a globally top-tier physics engine to enable realistic, randomly generated worlds with a Disney-quality visual style.
Is Reworld a public or private company?
Reworld is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reworld founded?
Reworld was founded in 2018. It employs 101 to 250 people.
Where is Reworld based?
Reworld is headquartered in Beijing, China, in the Asia region.
How does Reworld make money?
One revenue line is on record: UGC Game Platform Revenue.
Who are Reworld's main competitors?
Direct peers on record are Roblox Corporation, Mojang Studios (Minecraft), Manticore Games (Core) and Rec Room. Broad incumbents are Epic Games (Fortnite / Unreal Engine), Tencent and NetEase. miHoYo / HoYoverse is listed as a regional player. Emerging players are Roblox China (Luobu Studio partnership) and Sandbox (The Sandbox).
Does Reworld have an API?
No public API is recorded for Reworld.
What industry is Reworld in?
Reworld's product category is Mobile UGC Gaming Platform. Its primary akta.pro industry code is MPAFAIAA, UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core), with a secondary code of MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like). Its NAICS code is 51621 and its SIC code is 7900.