OurRitual
- Company typePrivate
- Founded2022
- HeadquartersNew Castle, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
OurRitual firmographics
Firmographics- Name
- OurRitual
- Legal name
- Ritual Health Technologies, Inc.
- Website
- https://ourritual.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
OurRitual industry classification
Industry- Product category
- Online Relationship Therapy
- NAICS
- Other Individual and Family Services (62419)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
Where OurRitual is headquartered
LocationHeadquarters
- HQ city
- New Castle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OurRitual business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Subscription: Weekly subscription for individuals seeking personal relationship growth. Includes weekly 20-minute sessions with a dedicated Relationship Expert, personalized learning path, science-backed tools, exercises, and exclusive video content. Billed monthly or on a 3-month commitment plan with a 20% discount for longer commitments.
- Couple Subscription: Weekly subscription for couples growing together. Includes weekly 40-minute virtual sessions with a dedicated Relationship Expert, personalized learning path, exclusive video content, and a free partner account. Billed monthly or on a 3-month commitment plan with a 20% discount.
- Partner / Affiliate Referrals: Revenue sharing with digital affiliates, media agencies, content creators, and other partners through the OurRitual Partners Program (operated via Impact Radius), generating referral-based commissions for new customer acquisition.
- Employee Benefit Program: B2B employer-sponsored access to OurRitual subscriptions as an employee wellness benefit, providing a corporate or group subscription revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Plan – Monthly billing |
| Subscription | Multi-year contract | Individual Plan – 3-Month commitment |
| Subscription | Monthly | Couple Plan – Monthly billing |
| Subscription | Multi-year contract | Couple Plan – 3-Month commitment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
OurRitual product offering
Product offeringCore offering
OurRitual is a subscription-based digital platform that delivers relationship therapy and growth support for individuals and couples. Members are matched with a dedicated Relationship Expert for weekly 20–40 minute live video sessions, supported between sessions by AI-powered tools (Ora conversational guide, OurReflections session analysis) and curated Personalized Pathways of video content and exercises. The service is offered as Individual Plans and Couples Plans, plus a Partners/Employee Benefits program for B2B distribution.
Product overview
OurRitual is a relationship support platform combining expert-led couples therapy sessions with personalized digital tools. The core offering consists of a web platform and mobile app (iOS and Android) that delivers expert sessions, AI-powered relationship guidance (Ora), session analysis (OurReflections), and curated educational content through Personalized Pathways. The platform offers two subscription plans: Individual Plan ($36/week) with 20-minute sessions, and Couples Plan ($60/week) with 40-minute sessions. Additional offerings include a Partners Program for affiliates and employers, and expert matching services that pair users with vetted Relationship Experts based on their goals and needs.
Differentiator
Problem solved
Functional benefit
Products and services
- OurRitual Platform (Web App) Core digital platform combining expert-led therapy sessions with personalized digital relationship tools, exercises, and guided pathways for individuals and couples.
- OurRitual Mobile App iOS and Android mobile application delivering expert sessions, personalized exercises, guided reflections, Ora AI assistant, and content in one place for relationship support on the go.
- Individual Plan Weekly subscription for individuals: one 20-minute virtual session per week with a dedicated Relationship Expert, personalized learning path, science-backed tools, exercises, and exclusive video content. Billed monthly or on a 3-month commitment plan with a 20% discount (starting at $36/week on the 3-month plan; $47.50/week monthly).
- Couples Plan Weekly subscription for couples: one 40-minute virtual session per week with a dedicated Relationship Expert for both partners, personalized learning path, science-backed tools, exercises, exclusive video content, and a free partner account. Billed monthly or on a 3-month commitment plan with a 20% discount (starting at $60/week on the 3-month plan; $77.50/week monthly).
- Expert Sessions Live video sessions with vetted Relationship Experts available 24/7 in 20-minute (individual) or 40-minute (couples) formats. Users are matched with an expert and can attend sessions together or separately.
- Employee Benefits Program B2B employer-sponsored access to OurRitual subscriptions as an employee wellness benefit, providing corporate or group subscription revenue stream for HR and benefits buyers.
- Partners Program (Affiliate / Referral Program) Partnership program for digital affiliates, media agencies, content creators, mental health professionals, and content sites, providing customizable tracking links via Impact Radius and competitive referral commissions for new customer acquisition.
Quantifiable outcome
- 91% of members noticed meaningful improvements after 4 weeks
- +4 more outcomes
Companies that use OurRitual
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
OurRitual technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature6 records
OurRitual partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dr. Orna GuralnikcoreDr. Orna Guralnik, a renowned psychologist and star of the TV series 'Couples Therapy,' was appointed Chief Clinical Officer of OurRitual. She brings clinical expertise, credibility, and brand association to the platform and participates in expert training, masterclasses, and content development.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
OurRitual competitors and assessment
Company assessmentDirect peers
- BetterHelp: Largest D2C online therapy subscription platform with generalist and specialty tracks including couples. Competes directly on subscription teletherapy model, though broader in scope and not couples-specialized.
- Talkspace: Public online therapy platform offering individual, couples, and teen therapy via subscription. Direct overlap on subscription pricing, video sessions, and B2B employer channel.
- Regain: Couples-specialist D2C teletherapy service under the BetterHelp umbrella. Most direct competitor on couples-only positioning and subscription pricing.
- Paired: Couples-focused app combining daily prompts, exercises, and therapist-led sessions. Comparable hybrid digital + expert model for relationship support.
- Lasting: Relationship counseling app offering self-guided courses and live therapist sessions for couples. Closely comparable content-plus-expert subscription model.
- 7 Cups: Online emotional support service combining peer listeners and licensed therapists on a subscription basis. Comparable hybrid digital + human support model for relationship and emotional challenges.
Broad incumbents
- Modern Health: Global mental health benefits platform selling to employers with therapy, coaching, and self-guided content. Overlaps on employer-sponsored relationship support via broader wellness category.
- Lyra Health: Enterprise mental health benefit provider covering therapy, coaching, and medication. Comparable B2B employer GTM and clinical quality positioning in mental health.
- Spring Health: Employer-focused precision mental health platform with therapy, coaching, and medication services. Comparable employer channel and clinically-led positioning.
Emerging players
- Open AI Relationship Tools (Glow, Keeper, etc.): General-purpose LLM-based relationship advice tools and emerging relationship-focused AI apps. Emerging AI-only category that competes with OurRitual's Ora on between-session engagement and may eventually undercut pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OurRitual social profiles
Digital presenceOurRitual financial estimates
Financial estimateRevenue estimate
Valuation estimate
OurRitual leadership team
Management profileNumber of profiles
Profiles2 records
OurRitual funding detail
Funding detailFunding overview
Funding rounds3 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OurRitual M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OurRitual
What does OurRitual do?
OurRitual is a subscription-based digital platform that delivers relationship therapy and growth support for individuals and couples. Members are matched with a dedicated Relationship Expert for weekly 20–40 minute live video sessions, supported between sessions by AI-powered tools (Ora conversational guide, OurReflections session analysis) and curated Personalized Pathways of video content and exercises. The service is offered as Individual Plans and Couples Plans, plus a Partners/Employee Benefits program for B2B distribution.
Is OurRitual a public or private company?
OurRitual is a private company. It is classified as venture growth investor backed and is currently operating.
When was OurRitual founded?
OurRitual was founded in 2022. It employs 11 to 50 people.
Where is OurRitual based?
OurRitual is headquartered in New Castle, United States, in the North America region.
How does OurRitual make money?
Four revenue lines are on record. Individual Subscription is the primary driver. The others are couple Subscription, partner / Affiliate Referrals and employee Benefit Program.
Who are OurRitual's main competitors?
Direct peers on record are BetterHelp, Talkspace, Regain, Paired, Lasting and 7 Cups. Broad incumbents are Modern Health, Lyra Health and Spring Health. Open AI Relationship Tools (Glow, Keeper, etc.) is listed as an emerging player.
Does OurRitual have an API?
No public API is recorded for OurRitual.
What industry is OurRitual in?
OurRitual's product category is Online Relationship Therapy. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 62419.