3D Cloud

What 3D Cloud does

3D Cloud (also operating as 3D Cloud by Marxent) is an enterprise 3D product visualization platform serving furniture, office furniture, kitchen and bath, outdoor, and storage retailers and manufacturers. Founded in 2011 and headquartered in St. Petersburg, Florida, with additional offices in Miamisburg, Ohio, and London, the company delivers browser-based 3D product configurators, room planning applications, WebAR experiences, instant rendering services, and a content-sharing network to enterprise retail and manufacturing customers. Named customers include Macy's, Lowe's, HNI Corporation, Kingfisher, John Lewis, MillerKnoll, Herman Miller, Ashley HomeStore, Raymour & Flanigan, CITY Furniture, Joybird, and Flexsteel, with live operations across the US, UK, EU, Australia, and New Zealand. The platform manages over 1 trillion product variants, 450,000+ 3D meshes, and 350,000+ materials, producing over 100 million renders annually with sub-two-minute render times.

The platform is anchored by the 3D Cloud Platform with centralized digital asset management, CMS, data analytics, and business rules capabilities. Proprietary technology includes patented AI-powered chat-based product configuration (20 allowed USPTO claims), patented Design from Photo technology that converts 2D inspiration photos into 3D room designs, WebAR OnDemand for highly configurable products with hundreds to trillions of variants, LiDAR-powered 3D Cloud Room Scanner, and Visual CPQ for real-time pricing and quote generation. The platform supports SIF file format for enterprise system integration, runs on Google Cloud Platform, and holds SOC 2 Type I and Type II, ISO 27001, GDPR, and CCPA compliance certifications. Product surface includes vertical-specific designers for kitchen, bath, deck, storage and closet, modular sectional configurators, and virtual reality shopping experiences.

3D Cloud operates a quote-based enterprise SaaS subscription model with annual billing, supplemented by professional 3D modeling services and 3D Cloud Network subscriptions where retailers pay to access manufacturer-uploaded 3D content. Go-to-market is direct enterprise sales with dedicated account teams, with 8–12 week typical deployment cycles. Marketing channels combine content (Spatial Magazine, annual research studies), industry events (Trimble Dimensions, Shoptalk Europe, Retail Tech Show), and industry association partnerships (AHFA, HFA, NKBA, NADRA). The company has raised approximately $54.7 million in total funding, including a $7.5M Series D in May 2023 (led by Arnie Bellini) that valued it at over $135 million, followed by a $20M round in September 2024 led by Bellini Capital.

Name

3D Cloud

Legal name

3D Cloud

Website

https://3dcloud.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

3D Cloud (formerly 3D Cloud by Marxent) is an enterprise 3D product visualization platform serving furniture, office, kitchen and bath, outdoor, and storage retailers and manufacturers, with patented AI configuration, room planning, WebAR, and a content network.

Ownership category

akta.pro rank

Product category

3D Product Visualization Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• 3D product visualization
• Product configuration software
• Augmented reality retail
• Room planning software
• Digital asset management

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Enterprise subscription model for access to the 3D Cloud platform including CMS, analytics, 3D applications, and configurators. Pricing is quote-based and tiered based on enterprise needs.
2. 3D Modeling Services: Professional services for creating photorealistic 3D product models, room renders, and content libraries. Part of comprehensive customer success program.
3. 3D Cloud Network Subscriptions: Retailers subscribe to access manufacturer-uploaded 3D product content through the network platform, enabling content reuse across applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

3D Cloud provides an enterprise 3D product visualization platform that enables furniture, office, kitchen, bath, outdoor, and storage retailers and manufacturers to create, manage, and deploy interactive 3D shopping experiences at scale. The platform includes product configurators, room planners, WebAR, instant rendering, and a 3D content network connecting manufacturers with retailers.

Product overview

3D Cloud provides a comprehensive enterprise platform for 3D product visualization and configuration, built around the core 3D Cloud Platform for asset management and deployment. The platform includes specialized product configurators (3D Product Configurators, 3D Modular Configurators, 3D Sectional Configurator) that enable real-time product customization with patented AI conversational configuration. Room planning applications (3D Cloud Room Planner, 3D Cloud Room Scanner) bridge inspiration and purchase through Design from Photo technology and LiDAR scanning. The portfolio extends to rendering solutions (3D Cloud Renders, 3D Cloud Product Renders), augmented and virtual reality experiences (WebAR, Virtual Reality Shopping), and vertical-specific designers (Kitchen Designer, Bathroom Designer, Deck Designer, Storage and Closet Designer). The 3D Cloud Network enables content sharing between manufacturers and retailers, while 3D Modeling Services provides professional asset creation. Additional offerings include Visual Merchandising for advertising content and the Digital Asset Management System for enterprise content workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Cloud Platform
• 3D Product Configurators Browser-based 3D product configuration system for furniture, office furniture, and customizable products. Features AI conversational configuration (patented), 360-degree visualization, WebAR OnDemand support, and code-free management for non-technical users.
• 3D Modular Configurators Specialized configurator for modular products like sectionals and modular furniture systems. Data-driven configuration at scale with intuitive interface for consumers and professionals to create and share complex configurations. Supports SIF, PIM, CRM, and BOM integrations.
• 3D Sectional Configurator Specialized 3D product configurator for modular sofas with unlimited real-time variants and mobile optimization. Integrates with e-commerce carts, supports both in-store sales associates and online consumers, and includes business rules to reduce ordering errors and returns.
• 3D Cloud Room Planner Browser-based 3D room planning application enabling shoppers and designers to create complete spaces, visualize true-to-scale products, and move from design to add-to-cart. Features Design from Photo technology, ProCamera tools for instant renders, and supports mobile devices.
• 3D Cloud Room Scanner LiDAR-powered room scanning application for capturing accurate floorplan measurements. Seamlessly connects precise measurements to 3D design by uploading floorplans directly into 3D Cloud Room Planner. Eliminates manual measurements and paper floorplans.
• 3D Cloud WebAR Web-based augmented reality solution for furniture products with support for unlimited variants. Includes WebAR OnDemand for configurable products, rendering configured products into USDZ and GLB assets on the fly. Supports app-free AR from product pages.
• Virtual Reality Shopping Virtual reality and 360-degree panorama solution for retail experiences. Exports 360-degree panoramas from Room Planner for viewing via phone, computer, or VR headset. Enables virtual showrooms and designer presentations.
• 3D Cloud Kitchen Designer Real-time 3D kitchen design solution with Design from Photo technology and Assisted Kitchen Design. Trusted by Lowe's Home Improvement and Kingfisher, enables complex kitchen designs in seconds with real-time pricing and bill of materials output.
• 3D Cloud Bathroom Designer 3D bathroom design solution with Design from Photo technology and product configurators for showers and vanities. Reflects complex rules of bathroom design and remodeling, enabling detailed assemblies and accurate product lists.
• 3D Cloud Deck Designer Cloud-based 3D deck design software enabling visual design of buildable decks with real product SKUs. Produces bill of materials with accurate pricing, supports DIY to pro workflows, and includes Design from Photo capability.
• 3D Cloud Storage and Closet Designer 3D visualization solution for storage and closet companies enabling custom solutions through interactive design tools. Customers can configure shelving systems, drawer units, and accessories with adjustable dimensions.
• 3D Cloud Network Network platform connecting furniture manufacturers and retailers for sharing, managing, and scaling 3D content. Manufacturers upload 3D models, retailers search and subscribe to products, and subscribed products deploy into interactive shopping experiences.
• 3D Modeling Services Professional 3D modeling services for creating photorealistic, reusable 3D assets for enterprise e-commerce applications. Delivers assets optimized for WebAR, 3D Room Designers, Google Swirl Ads, and supports GLB, glTF, and USDZ formats.
• Visual Merchandising 3D visual merchandising solution for creating advertising and lifestyle content. Produces photoreal 3D renders for social media, digital photo replacement for online advertising, and supports Google Swirl, AR Quick Look, and Google AR for visual search.
• 3D Cloud Renders Instant 3D room rendering service for producing photorealistic lifestyle scenes and room visualizations at scale. Runs on Google Cloud Platform with renders producible in under two minutes. Includes support for 360-degree panoramas and VR experiences.
• 3D Cloud Product Renders High-resolution product imagery rendering solution producing 2K, 4K, or 8K quality images from 3D models. Supports single or bulk rendering, spin sets, flexible camera and lighting controls. Exports to PIM, DAM, CMS, e-commerce portals, and merchandising systems. Processes over 100 million renders annually.
• 3D Digital Asset Management System Enterprise-grade digital asset management system for 3D assets and product data with self-service content workflows. Enables ordering, building, and managing 3D content without bottlenecks, supporting visual CPQ, bulk rendering, and configurator deployment.

Quantifiable outcome

• 30% increase in add-to-cart rate for customers using 3D Product Configurators
• +8 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• RTIH (Retail Technology Innovation Hub)coreGTM or Marketing Partner · 23 June 2026Partnership to co-brand and judge the RTIH Retail Technology Hot 100 List for 2026, identifying top retail technology companies. Judging panel includes executives from Holland & Barrett, JD Sports, Walmart, and Boots.
• Wonder SuitecoreStrategic or Co-development Partner · 15 April 2026Partnership to launch an integrated 3D furniture customization platform allowing in-store shoppers to personalize furniture selections in real-time. Best Home Furnishings is the launch partner. Solves disconnect between online configurators and in-store experience.
• Google CloudcoreTechnology or IntegrationTechnology partnership with Google Cloud Platform. 3D Cloud renders run on Google Cloud Platform infrastructure. Also integrated for Google AR search, Google Swirl advertising, and Google AR Core compatibility.
• GartnerminorOthersRecognized as a Gartner Cool Vendor in relevant technology category, providing analyst validation and market credibility.
• AICPAcoreOthersSOC 2 Type I and Type II compliance certification through third-party audits by AICPA. Ensures security, availability, integrity, confidentiality, and privacy controls meet enterprise standards.
• AHFA (American Home Furnishings Alliance)minorOthersIndustry association membership for home furnishings industry.
• HFA (Home Furnishings Association)minorOthersIndustry association membership for home furnishings retailers.
• NKBA (National Kitchen and Bath Association)minorOthersIndustry association membership for kitchen and bath industry professionals.
• NADRA (North American Deck and Railing Association)minorOthersIndustry association membership for deck and outdoor living industry.
• City of HopeminorOthersCharitable partnership supporting City of Hope cancer research and treatment.
• FlexsteelcoreTechnology or Integration3D Cloud Network partner allowing Flexsteel to distribute 3D product content to retail partners through the platform, simplifying complex processes and delivering dynamic brand experiences.

Scale indicators18 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Configura: Provider of CET Designer space planning and configuration software, dominant in the office furniture and contract interiors vertical. Directly overlaps with 3D Cloud's office furniture configurator and room planner offerings for manufacturers and dealers.
• Roomle: 3D room planning and product configuration platform for furniture retail. Offers configurators, room planners, and AR visualization for European and global retailers, competing most directly with 3D Cloud Room Planner and Configurator modules.
• Chief Architect: 3D home design software for residential designers, builders, and remodelers. Comparable in offering room planning, kitchen/bath design, and visualization tools, though primarily desktop-based versus 3D Cloud's cloud-native platform.
• Cedreo: 2D/3D home design software for builders, remodelers, and home improvement retailers. Overlaps with 3D Cloud's Kitchen Designer and Bathroom Designer offerings and serves a similar SMB-to-mid-market home improvement buyer.
• Threekit: Enterprise 3D product visualization and configuration platform for commerce. Closest direct competitor, serving similar mid-market and enterprise retailers with 3D/AR product configurators, though with less vertical specialization in furniture and home improvement.
• Vntana: 3D and AR platform for e-commerce, offering 3D asset management, configurators, and AR visualization for retailers and brands. Competes in the same product visualization space though with broader horizontal retail focus versus 3D Cloud's furniture/kitchen/bath depth.

Broad incumbents

• Adobe: Creative software giant with Substance 3D and Dimension products used for 3D content creation and product visualization. Adobe's enterprise commerce ambitions and AI investments (Firefly) make it a broad incumbent to watch in product visualization and immersive content production.
• Shopify: Leading e-commerce platform that has added 3D model and AR viewing features natively for merchants. While not a configurator platform, Shopify's bundled 3D/AR features for product pages threaten standalone visualization tools at the SMB end of the market.
• Autodesk: Major design software incumbent offering 3D tools (VRED, Forma, Fusion) used across manufacturing, AEC, and product design. While not a vertical specialist in furniture commerce, its broad 3D capabilities and enterprise relationships represent an adjacent competitive threat if it pushes deeper into commerce visualization.

Emerging players

• Foyr: AI-powered 3D visualization platform for interior design and home staging. Emerging player with partial overlap in room rendering and design workflows, though more focused on consumer/SMB interior design versus 3D Cloud's enterprise retailer/manufacturer focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/3DCloudPlatform
• YouTubeyoutube.com/@3DCloudPlatform
• Facebookfacebook.com/3DCloudPlatform
• LinkedInlinkedin.com/company/3d-cloud-platform
• Pinterestpinterest.com/3DCloudPlatform

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds9 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3D Cloud