What Humanitics does

Humanitics was a Paris-based AI retail analytics SaaS company founded in 2020 that converted fragmented store-level data into prioritized commercial actions for frontline retail managers. The platform consolidated internal and external data sources and applied proprietary algorithms to detect, benchmark, and rank commercial opportunities in real time, delivering recommendations at key operational moments: weekly action planning, daily store kick-offs, sales-floor animation, and end-of-day reviews. Its product suite comprised three modules — Opportunities of the Week (action prioritization against dynamically clustered comparable stores), Tracking Impact of Your Actions (action monitoring and ROI measurement), and Comparable Stores (clustering of stores by customer profile and buying behavior to enable meaningful performance benchmarking that accounts for seasonal variation across regions). The underlying technology combined predictive analytics, a recommendation engine, and anomaly detection on structured retail sales data.

The company's go-to-market was enterprise sales-led, with demo booking via HubSpot and a focus on retail operations executives and store managers. Pricing was not publicly disclosed; contracts appear to have been negotiated per enterprise. Humanitics served primarily luxury and fashion retailers, with named customers including Hugo Boss, LVMH, Lacoste, and Chantelle. Reported client outcomes included +3% to +5% incremental turnover from the first week of usage, 20 minutes to elaborate a weekly action plan, and 90% weekly active users among store managers. The company was supported by partners including Cegid Data Lab, Microsoft for Startups, BPI France, Station F, Wilco, and HEC Paris.

In November 2025, Humanitics was acquired by YOOBIC, a global AI-powered retail operations platform, becoming a wholly-owned subsidiary. Its technology was integrated into the YOOBIC Store Manager Copilot, an AI assistant for store managers. Prior to the acquisition, the company had raised a single disclosed seed/pre-seed round of $200,000 from CDG Invest in October 2022.

Name

Humanitics

Legal name

HUMANITICS

Website

https://humanitics.ai

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

1–10 employees

Short description

Humanitics is a Paris-based AI retail analytics SaaS platform that consolidates store data and delivers prioritized, actionable recommendations to store managers at luxury and fashion retailers such as LVMH, Hugo Boss, Lacoste, and Chantelle. Acquired by YOOBIC in November 2025.

Ownership category

akta.pro rank

Product category

Retail Analytics Software

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)

Keywords

• Retail analytics software
• Store performance management
• AI retail recommendations
• Comparable store clustering
• Retail action planning

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: AI-powered retail analytics delivered as a software-as-a-service platform. Pricing and billing structure not publicly disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Humanitics is an AI-powered retail analytics SaaS platform that consolidates internal and external store data, dynamically groups comparable stores based on customer profiles and buying behavior, and delivers prioritized weekly action recommendations (visual merchandising, stock management, training) directly to store managers. The platform tracks action impact, reduces time spent on analysis and reporting, and provides regional visibility over in-progress actions across points of sale. Following the November 2025 acquisition by YOOBIC, the technology was integrated into the YOOBIC Store Manager Copilot.

Product overview

Humanitics is an AI-powered retail analytics SaaS platform that consolidates all available internal and external store data, then uses proprietary algorithms to detect, analyze, and prioritize commercial opportunities in real time. The product suite consists of three core modules: Opportunities of the Week (action planner that benchmarks store performance against comparable stores and generates prioritized weekly actions), Tracking Impact of Your Actions (action monitoring and impact measurement), and Comparable Stores (dynamic store clustering for accurate performance benchmarking). The platform delivers recommendations to store managers, retail operations directors, and regional managers at key moments including weekly action plans, daily kick-offs, and end-of-day reviews. In November 2025, Humanitics was acquired by YOOBIC, and its technology became integrated into the YOOBIC Store Manager Copilot.

Differentiator

Problem solved

Functional benefit

Products and services

• Opportunities of the Week AI-driven weekly action planner that analyzes each store's sales, benchmarks against comparable stores with similar customer profiles, and identifies performance gaps as prioritized opportunities. Sends the most valuable opportunities to store managers for weekly action planning across areas such as visual merchandising, stock management, and training.
• Tracking Impact of Your Actions Action monitoring module that records the actions decided by store managers and tracks their progress status, relieving managers of laborious manual reporting. Provides regional management with visibility over actions in progress across all points of sale and identifies the most impactful actions by context and product.
• Comparable Stores (Vos boutiques comparables) Proprietary dynamic store clustering capability that uses algorithms to group stores visited by similar customer profiles with similar buying behaviors. Enables legitimate performance comparisons that outperform fixed segmentations by accounting for seasonal changes in shopping behavior that do not happen simultaneously across all regions.
• YOOBIC Store Manager Copilot AI assistant for retail store managers launched by YOOBIC following its acquisition of Humanitics. Integrates Humanitics' AI-driven retail analytics capabilities to provide real-time sales insights, action recommendations, and performance coaching directly to store managers on the sales floor.

Quantifiable outcome

• +3% to +5% incremental turnover from first week of usage
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cegid Data LabcoreTechnology or IntegrationPartnership through Cegid Data Lab, indicating integration or data collaboration within the retail technology ecosystem.
• Microsoft for StartupscoreTechnology or IntegrationHumanitics participates in Microsoft for Startups program, leveraging Azure cloud infrastructure and startup support resources.
• Retail ReloadminorStrategic or Co-development PartnerPartnership within retail technology ecosystem, nature of collaboration not explicitly detailed on website.
• ProdcominorStrategic or Co-development PartnerPartnership within retail technology ecosystem, nature of collaboration not explicitly detailed on website.
• Station FcoreStrategic or Co-development PartnerStation F is the world's largest startup campus located in Paris. Humanitics appears to be part of this ecosystem, potentially benefiting from its infrastructure and network.
• WilcominorStrategic or Co-development PartnerWilco is an innovation accelerator program. Partnership suggests involvement in retail/fashion tech acceleration initiatives.
• HEC ParisminorStrategic or Co-development PartnerPartnership with HEC Paris business school, potentially involving talent, research collaboration, or academic partnerships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• YOOBIC: Acquirer of Humanitics and now parent operator of the Store Manager Copilot. Larger, established retail-operations SaaS platform with task management, training and employee-engagement capabilities across 100+ enterprise retailers, making it the most directly comparable operator in the same customer segment.
• Salesforce (Tableau & CRM Analytics): Dominant enterprise BI/CRM incumbent with Tableau and Einstein; represents the broad-platform alternative that Humanitics must integrate with or displace inside large retailers.

Direct peers

• StyleSage: Fashion retail analytics covering pricing, assortment and competitive benchmarking for apparel and luxury brands, addressing a similar store and HQ decision-maker audience.
• Trax: Computer-vision and analytics platform for retail merchandising, shelf and store execution; competes in the same retail-actionable-insights category serving CPG and apparel brands.
• Vue.ai: AI platform for fashion retail covering merchandising, personalization and store-level intelligence; serves many of the same luxury and fashion brand customers as Humanitics.
• Edited: Retail market-intelligence and analytics platform widely used by fashion and apparel brands for pricing, assortment and store-performance insights; comparable target customer base.
• Nextail: AI-driven retail platform for assortment, allocation and store-level decisions; overlaps with Humanitics on store-level data-driven action recommendations for fashion and apparel retailers.
• RetailNext: Cloud-based in-store analytics platform using traffic, sales and IoT data to optimize store performance; closely aligned with Humanitics' store-manager-action use case for enterprise retail customers.

Emerging players

• Syte: Visual-AI discovery and personalization platform for retail with store-manager-relevant merchandising signals; intersects with Humanitics' action-recommendation use case in fashion.

Others

• Cegid: French retail and ERP software provider and a Humanitics partner via Cegid Data Lab; adjacent retail-tech ecosystem participant rather than direct competitor, but serves the same enterprise retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/HUMANITICS
• LinkedInlinkedin.com/company/humanitics-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanitics