SimpliField, a Field Agent company
SimpliField is a mobile SaaS platform for retail operations, frontline communications, and performance analytics, serving multi-location enterprises including L'Oréal, Hublot, and Pizza Hut. Now part of YOOBIC, it combines task management, audits, learning, and AI-powered tools across retail, grocery, and hospitality verticals.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SimpliField, a Field Agent company does
SimpliField is a mobile-first SaaS platform founded in Paris in 2013 that provides retail operations, internal communications, and performance analytics for frontline workforces in multi-location enterprises. The platform's core architecture combines employee communication (news, chat, alerts, multimedia updates), task management with customizable checklists and workflow automation, store visit and audit optimization with photo documentation, onboarding and microlearning, and analytics dashboards built for store managers through district managers and HQ. The platform integrates with 200+ third-party systems and serves enterprise customers including L'Oréal, Hublot, and Pizza Hut across retail, luxury, and restaurant verticals. Pricing follows a quote-based annual subscription model tailored to organization size and feature requirements, delivered through a direct enterprise field sales motion with dedicated customer success and support teams.
SimpliField operated independently with a cumulative disclosed funding base of approximately $15.45M across rounds from Kima Ventures, 50 Partners, CapHorn Invest, Runa Capital, and Five Elms Capital, the largest being an $11M Series A in January 2020 led by Five Elms Capital. The company was subsequently acquired by YOOBIC, a strategic operating company in the same frontline workforce management category, with Georgeta Dumont serving as General Manager of SimpliField through the transition. Following the acquisition, SimpliField's capabilities have been integrated into the broader YOOBIC platform alongside task management, communications, learning, integrations, and AI-powered performance modules. The combined entity serves 350+ businesses and addresses verticals including retail, grocery, convenience stores, fashion and luxury, pharmacy, restaurants and QSR, and gym and fitness centers.
The company generates revenue through enterprise SaaS subscription contracts, typically on annual billing cadences, with custom pricing based on user count, organization size, and feature scope. GTM is enterprise-led with direct field sales, custom demos, and dedicated customer success infrastructure targeting large multi-location retail organizations. Marketing is content-driven through the YOOBIC blog, the Frontline Fridays podcast, industry events including NRF 2026, and organic social presence on LinkedIn, Facebook, and Instagram. The platform is now accessed via the YOOBIC corporate website, with existing SimpliField customers retaining login access through the app.simplifield.com portal during and after the integration.
SimpliField, a Field Agent company firmographics
Firmographics- Name
- SimpliField, a Field Agent company
- Legal name
- SimpliField
- Website
- https://simplifield.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- SimpliField is a mobile SaaS platform for retail operations, frontline communications, and performance analytics, serving multi-location enterprises including L'Oréal, Hublot, and Pizza Hut. Now part of YOOBIC, it combines task management, audits, learning, and AI-powered tools across retail, grocery, and hospitality verticals.
- Ownership category
- akta.pro rank
SimpliField, a Field Agent company industry classification
Industry- Product category
- Retail Operations Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Computer Communications Equipment (3576), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Appointment Scheduling & Service Dispatch Support (BPAAABAO)
- akta.pro secondary industry
- Retail Colocation (Multi-Tenant Data Centers) (HDABACAA)
Keywords
Where SimpliField, a Field Agent company is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
SimpliField, a Field Agent company business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the mobile platform for retail operations, communications, and analytics. The platform serves as the primary revenue stream with annual or multi-year contract engagements typical for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
SimpliField, a Field Agent company product offering
Product offeringCore offering
SimpliField provides a mobile-first SaaS platform that connects retail headquarters with field and store teams, combining employee communications, task management, store visits and audits, onboarding/microlearning, and performance analytics. The platform is purpose-built for multi-location retailers and is sold on an annual enterprise subscription basis with custom quote-based pricing. Following its acquisition by YOOBIC, SimpliField now operates as a brand under the YOOBIC platform while retaining its dedicated customer portal.
Product overview
YOOBIC is a unified mobile platform for retail operations that has acquired SimpliField, combining both brands into a single integrated solution. The platform architecture consists of core modules including Task Management, Communications, Learning, AI-powered Performance, and Integrations. SimpliField's field management capabilities (store visits, employee communication, onboarding, reporting & analytics) are now integrated under the YOOBIC platform. The platform serves multiple industries including retail, grocery, convenience stores, fashion, pharmacy, restaurants, and fitness centers.
Differentiator
Problem solved
Functional benefit
Products and services
- SimpliField Platform
Quantifiable outcome
- Store-level mistakes can cost retailers $10M–$40M annually (industry benchmark cited in related content)
Companies that use SimpliField, a Field Agent company
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
SimpliField, a Field Agent company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SimpliField, a Field Agent company partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
SimpliField, a Field Agent company competitors and assessment
Company assessmentDirect peers
- YOOBIC: Now the parent company of SimpliField, YOOBIC operates a near-identical mobile platform for retail operations, task management, communications, learning, and analytics. Following the acquisition, the two share product, customer base, and GTM motion, making YOOBIC the closest functional peer and the entity that defines SimpliField's future product direction.
- Beekeeper: Beekeeper provides a frontline employee app focused on communications, task management, and operational workflows for deskless workers in retail, hospitality, manufacturing, and construction. It directly competes with SimpliField's communications and task modules in the same enterprise buyer profile.
- WorkJam: WorkJam is a digital workplace platform for frontline and hourly employees, offering task management, communication, training, and scheduling for retail, hospitality, and manufacturing. It competes head-to-head with SimpliField on store execution and HQ-to-field communication workflows.
- Reflexis Systems (Zebra Technologies): Reflexis, now part of Zebra Technologies, provides retail workforce management, task execution, and store operations software widely deployed across large retail chains. It is one of the longest-standing direct competitors to SimpliField's store visit and task management modules in enterprise retail.
- Quinyx: Quinyx is a workforce management platform with strong retail and hospitality vertical focus, offering scheduling, time & attendance, task management, and employee engagement. Its task execution and store operations capabilities overlap directly with SimpliField's audit and task workflows.
- Deputy: Deputy provides scheduling, timesheets, task management, and employee communication for shift-based workforces in retail, hospitality, healthcare, and fitness. Its task and communication features overlap with SimpliField, particularly for multi-location operators seeking integrated WFM plus execution.
Broad incumbents
- ServiceNow (Zinc / HR Service Delivery): ServiceNow acquired Zinc to extend its NOW platform into frontline worker communications and task workflows. As a broad incumbent with deep enterprise relationships, it offers overlapping capability in communications and task execution as part of a much larger digital workflow portfolio.
- Microsoft (Viva Connections / Teams): Microsoft Viva Connections and Teams are increasingly positioned as a frontline employee experience layer within the Microsoft 365 ecosystem. Their bundling with enterprise productivity suites makes them a broad incumbent threat to standalone platforms like SimpliField in large enterprise accounts.
- Salesforce (Slack-based frontline): Salesforce, via Slack and its Customer 360 platform, has built frontline worker communication and engagement capabilities that overlap with SimpliField's communications and culture/community use cases. Its enterprise CRM footprint gives it leverage to bundle frontline features into larger deals.
Emerging players
- RetailNext: RetailNext provides in-store analytics, traffic counting, and store execution insights for brick-and-mortar retail. While narrower in scope than SimpliField, it overlaps on the analytics and store visit use cases for retail operations teams, and could be an adjacent or complementary peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SimpliField, a Field Agent company social profiles
Digital presenceSimpliField, a Field Agent company financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpliField, a Field Agent company leadership team
Management profileNumber of profiles
Profiles2 records
SimpliField, a Field Agent company funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpliField, a Field Agent company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpliField, a Field Agent company
What does SimpliField, a Field Agent company do?
SimpliField provides a mobile-first SaaS platform that connects retail headquarters with field and store teams, combining employee communications, task management, store visits and audits, onboarding/microlearning, and performance analytics. The platform is purpose-built for multi-location retailers and is sold on an annual enterprise subscription basis with custom quote-based pricing. Following its acquisition by YOOBIC, SimpliField now operates as a brand under the YOOBIC platform while retaining its dedicated customer portal.
Is SimpliField, a Field Agent company a public or private company?
SimpliField, a Field Agent company is a private company. It is classified as corporate owned and is currently acquired.
When was SimpliField, a Field Agent company founded?
SimpliField, a Field Agent company was founded in 2013. It employs 51 to 100 people.
Where is SimpliField, a Field Agent company based?
SimpliField, a Field Agent company is headquartered in Paris, France, in the Europe region.
How does SimpliField, a Field Agent company make money?
One revenue line is on record: saaS Platform Subscription.
Who are SimpliField, a Field Agent company's main competitors?
Direct peers on record are YOOBIC, Beekeeper, WorkJam, Reflexis Systems (Zebra Technologies), Quinyx and Deputy. Broad incumbents are ServiceNow (Zinc / HR Service Delivery), Microsoft (Viva Connections / Teams) and Salesforce (Slack-based frontline). RetailNext is listed as an emerging player.
Does SimpliField, a Field Agent company have an API?
No public API is recorded for SimpliField, a Field Agent company.
What industry is SimpliField, a Field Agent company in?
SimpliField, a Field Agent company's product category is Retail Operations Software. Its primary akta.pro industry code is BPAAABAO, Appointment Scheduling & Service Dispatch Support, with a secondary code of HDABACAA, Retail Colocation (Multi-Tenant Data Centers). Its NAICS code is 5182 and its SIC code is 3576.