What AUI (Augmented Intelligence) does

AUI (Augmented Intelligence) develops Apollo-1, the company's foundational neuro-symbolic model for task-oriented conversational AI agents that function on behalf of enterprises rather than end users. Apollo-1 combines neural modules for language and perception with symbolic modules for state, logic, and execution in a single reasoning loop; agents are expressed as typed JSON codebases (agent.aui.json, entities.aui.json, parameters.aui.json, integrations.aui.json, rules.aui.json) executed by a neuro-symbolic reasoner runtime that deterministically evaluates typed rule predicates. Eight years of development and approximately 60,000 human agents were used to encode procedural conversational knowledge into the symbolic substrate, with a patented schema optimization loop enabling continuous improvement. The company is headquartered in New York with R&D offices in Tel Aviv and Ramallah, employs 45 people, and is venture-backed at a $750 million valuation cap with nearly $60 million raised to date.

Apollo-1 is sold primarily through enterprise field sales to Fortune 500 buyers in regulated industries (banks, insurers, airlines, retailers, healthcare providers) for high-stakes use cases including claims processing, returns, disputes, payments, cancellations, bookings, and policy-adherent customer service. Distribution layers include a Google Cloud Marketplace listing, a self-serve Conversational API and CLI (private beta ahead of Q2 2026 general availability), and a no-code widget for SMB and developer-led deployments. Revenue mechanics are subscription-based enterprise licensing with multi-year agreements led by Chief Commercial Officer Zac Maufe, who joined in November 2025 from Google Cloud and Wells Fargo. A February 2026 acquisition of Quack AI for approximately $15 million doubled the Tel Aviv R&D team and added complementary symbolic customer-service agent technology and mid-market logos. SOC 2 Type II compliance has been achieved, supporting regulated-industry procurement.

Name

AUI (Augmented Intelligence)

Legal name

Augmented Intelligence Inc.

Website

https://aui.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

AUI builds Apollo-1, a proprietary neuro-symbolic foundation model for enterprise task-oriented conversational AI agents that deterministically enforce business rules and integrate with back-end systems. It serves Fortune 500 companies in regulated industries plus mid-market customers via API, CLI, and Google Cloud Marketplace.

Ownership category

akta.pro rank

Product category

Conversational AI Foundation Model

NAICS

Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)

Keywords

• Conversational AI platform
• Neuro-symbolic foundation model
• Enterprise AI agents
• Task-oriented dialogue
• AI agent infrastructure

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Apollo-1 API and Platform Access: Subscription-based API access to Apollo-1 neuro-symbolic foundation model for building enterprise conversational AI agents. Private beta currently available with weekly batch approvals; general availability targeted Q2 2026. Pricing details not publicly disclosed.
2. Enterprise Licensing and Deployment: Multi-year enterprise agreements with Fortune 500 and global companies for deep integration of Apollo-1 as critical conversational AI infrastructure, led by Chief Commercial Officer Zac Maufe with field sales team.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

AUI builds Apollo-1, described as the world's first neuro-symbolic foundation model for task-oriented conversational AI. The product lets enterprises author, deploy, and operate AI agents that hold real conversations with end users while deterministically enforcing business rules, policies, and integrations. Apollo-1 is sold to Fortune 500 companies and developers via an API, CLI, Playground, Google Cloud Marketplace, and enterprise licensing agreements.

Product overview

AUI offers Apollo-1 as its core neuro-symbolic foundation model for building task-oriented conversational AI agents that operate on behalf of companies. The product portfolio consists of Apollo-1 (the core model), the Apollo-1 Playground (interactive web interface for agent building and testing), Apollo-1 CLI (developer command-line interface), Apollo-1 Conversational API (REST API for task-oriented dialogue), and the Agent Builder (natural language authoring agent embedded in the Playground). Following general availability in Q2 2026, the Workflow Automation API will enable programmatic workflow initiation. The acquired brand Quack AI brings specialized customer service agent technology with 15 employees joining the Israeli R&D team. The platform integrates natively with Salesforce, HubSpot, Zendesk, and supports MCP for tool connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Apollo-1 Neuro-symbolic foundation model that lets enterprises build task-oriented conversational AI agents which converse with end users and deterministically follow business rules, integrate with existing systems via APIs, and produce auditable traces of every decision. Sold via enterprise licensing, Google Cloud Marketplace, and the Apollo API.
• Apollo-1 Playground Interactive web environment for authoring, testing, and debugging Apollo-1 agents, with side-by-side code editing, live agent interaction, and white-box trace inspection for non-technical and technical users.
• Apollo-1 CLI Command-line interface that lets developers author and manage Apollo-1 agents as typed JSON codebases inside IDEs such as Cursor or VS Code, with schema autocomplete and full git-based version control and diff workflows.
• Apollo-1 Conversational API REST API offering Messaging and System Prompt endpoints that integrate Apollo-1 task-oriented dialogue into applications, with a Python SDK ('from apollo import Agent') and full MCP support for external tool connections. Currently in private beta, with general availability targeted for Q2 2026.

Quantifiable outcome

• 90.8% one-shot success rate vs Amazon Rufus at 16.7% across 120 live Amazon shopping scenarios (multi-turn conversations with strict one-shot scoring)
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Quack AIcoreOthers · 23 February 2026AUI acquired Quack AI on February 23, 2026, for approximately $15 million. Quack AI, founded in 2023 by Nadav Kemper and Aviram Roisman with 15 employees and $7M raised, developed trainable AI customer service agents using a symbolic code-based approach. The acquisition doubled AUI's Israeli R&D team in Tel Aviv and added specialized conversational AI expertise and customer logos including Artlist, WalkMe, and Yotpo.
• Google CloudcoreStrategic or Co-development Partner · 30 September 2024Strategic go-to-market partnership announced September 2024. Google Cloud offers Apollo on its marketplace, Apollo integrates with Google Cloud products (BigQuery, Vertex AI, analytics, AI/ML capabilities), and AUI and Google Cloud go to market together to solve key industry challenges for consumer, retail, and regulated industry customers. Zac Maufe (then Global Head of Regulated Industries at Google Cloud) represented Google in this partnership before joining AUI as Chief Commercial Officer.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Decagon: AI customer service agent platform for enterprise; builds task-oriented conversational agents with tool use, integrations, and policy adherence — directly comparable to Apollo-1's positioning and target buyer (Fortune 500 CX leaders).
• Sierra AI: Enterprise conversational AI agent platform focused on customer experience, founded by Bret Taylor. Targets large enterprise CX use cases with similar reliability and integration requirements to Apollo-1.
• Cognigy: Enterprise conversational and agentic AI platform for customer service automation; comparable use cases (contact center automation, tool integration) and enterprise GTM motion.
• Kore.ai: Enterprise conversational AI platform offering virtual agents and process automation for banking, healthcare, and retail — overlaps with AUI's regulated-industry target segments and tool-grounding capabilities.
• Rasa: Open-source conversational AI framework with enterprise tier; both Rasa and AUI emphasize customizable, production-grade dialogue systems with structured logic — comparable developer-led positioning.
• Yellow.ai: Enterprise conversational AI platform for customer service and support automation across channels; comparable target verticals (retail, banking, healthcare) and agentic automation positioning.

Broad incumbents

• Salesforce (Agentforce / Einstein Bots): Broad CRM and customer engagement incumbent shipping native agentic AI (Agentforce, Einstein Bots) to its enterprise installed base; competes with Apollo-1 for the same conversational AI budget but offers the full CRM suite rather than specializing.
• Google Cloud (Vertex AI Agents / Dialogflow): Hyperscaler providing general-purpose conversational AI and agent frameworks via Vertex AI Agents and Dialogflow; both a strategic GTM partner and a competitive threat given bundled infrastructure pricing.

Emerging players

• Moveworks: Enterprise AI agent platform focused on IT and HR support automation; partial overlap with Apollo-1's task-oriented agent capabilities and enterprise buyer base, but narrower in scope (internal support use cases).
• LangChain: Developer framework for building LLM-powered applications and agents; competes for developer mindshare in the conversational agent space though takes a horizontal, framework-level approach versus AUI's vertical foundation-model play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=KbXladrIXR8
• LinkedInlinkedin.com/company/augmentedintelligence-aui

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUI (Augmented Intelligence)