Suja Life

What Suja Life does

Suja Life is a public better-for-you functional beverage company headquartered in Oceanside, California, that produces and distributes a three-brand portfolio — Suja Organic (cold-pressed juices and wellness shots delivering vitamins, minerals, superfoods, and probiotics), Vive Organic (functional wellness shots formulated with adaptogens, herbs, and functional mushrooms for energy, focus, and mood), and Slice Soda (a prebiotic/probiotic/postiotic fruit soda relaunched in 2025 after acquiring the legacy Pepsi brand in 2024). The company operates cold-press processing technology at scale, processing approximately one million pounds of fresh produce per week to serve roughly 14 million buyers through a national retail network of more than 37,000 U.S. stores including Albertsons and Kroger across grocery, convenience, and away-from-home channels.

The business model is wholesale CPG beverage distribution: Suja sells finished SKUs through enterprise retail partners at standard trade terms (specific pricing not publicly disclosed), generating revenue from per-unit sales of branded beverage products across juices, shots, and sodas. It holds the #1 position in the cold-pressed juice sub-category with 11% household penetration and approximately 8% share of the $3.9B natural healthy beverage category, which is growing at roughly 4x the rate of the total beverage market. The company was founded in 2012, was previously controlled by private-equity sponsor Paine Schwartz Partners, and completed its NASDAQ IPO (ticker SUJA) on May 7-8, 2026, pricing 8.9 million shares at $21.00 for net proceeds of approximately $173.6M and an opening market capitalization of ~$695.3M.

Name

Suja Life

Legal name

Suja Life, LLC

Website

https://www.sujalife.com/

Company type

Public

Founded year

2012

Operating status

Ipo

Headcount range

51–100 employees

Short description

Suja Life is a public better-for-you functional beverage company (NASDAQ:SUJA) producing cold-pressed juices, functional wellness shots, and better-for-you sodas across three brands — Suja Organic, Vive Organic, and Slice — distributed to roughly 14 million buyers through 37,000+ U.S. retail stores.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Refrigerated Probiotics & Functional Shots (CRADACAN), Probiotic/Prebiotic Functional Beverage Production (Non-Fermented) (AFAFAFAE)

Keywords

• Cold-pressed juices
• Functional beverages
• Wellness shots
• Organic sodas
• Better-for-you drinks

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Product Sales: Suja Life generates revenue through the sale of better-for-you functional beverages including cold-pressed juices, wellness shots, and better-for-you sodas across major retail channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Suja Life manufactures and sells better-for-you functional beverages through three brands: Suja Organic cold-pressed juices and wellness shots, Vive Organic adaptogen- and mushroom-based wellness shots, and Slice Soda fruit sodas with prebiotic, probiotic, and postbiotic formulations. Products are made from organic ingredients and distributed nationally through grocery, convenience, and away-from-home retail channels in the United States.

Product overview

Suja Life is a better-for-you functional beverage company operating three core brands: Suja Organic (cold-pressed juices and wellness shots delivering essential vitamins, minerals, superfoods, and probiotics), Vive Organic (expertly crafted wellness shots with adaptogens, herbs, and functional mushrooms for energy, focus, mood, and mental well-being), and Slice Soda (better-for-you fruit sodas with prebiotic, probiotic, and postbiotic formulations, relaunched in 2025 after acquiring the Pepsi brand originally introduced in 1984). The company serves approximately 14 million buyers and processes ~1 million pounds of fresh produce per week, distributing across a national retail network of more than 37,000 U.S. stores.

Differentiator

Problem solved

Functional benefit

Brands

• Suja Organic: Leading organic beverage brand known for cold-pressed juices and wellness shots delivering essential vitamins, minerals, superfoods, and probiotics
• Vive Organic
• Slice Soda

Products and services

• Suja Organic Leading organic beverage brand offering cold-pressed juices and wellness shots delivering essential vitamins, minerals, superfoods, probiotics and other functional ingredients to support consumer wellness.
• Vive Organic Expertly crafted, research-backed wellness shots made with organic adaptogens, herbs, and functional mushrooms formulated for energy, focus, mood, and mental well-being support.
• Slice Soda Better-for-you fruit soda featuring prebiotic, probiotic, and postbiotic formulations, relaunched as a healthier nostalgic soda with reduced sugar and added functional benefits.
• Slice Soda Pineapple Tropical pineapple-flavored better-for-you soda containing prebiotics, probiotics, and postbiotics, with 35 calories and 5 grams of sugar per can.
• Vive Organic Mind Boost Wellness Shot Wellness shot formulated to support mental well-being using organic adaptogens, herbs, and functional mushrooms.
• Vive Organic Mood Boost Wellness Shot Wellness shot formulated to support mood and mental well-being using organic adaptogens, herbs, and functional mushrooms.
• Vive Organic Energy + Focus Wellness Shot Wellness shot formulated to provide sustained energy and improved focus using organic ingredients, available at Kroger stores nationwide.
• Vive Organic Energy Extra Strength Wellness Shot Higher-caffeine version of the Energy + Focus wellness shot, formulated to provide sustained energy and improved focus using organic ingredients.
• Vive Organic Multivitamin Wellness Shot Multivitamin wellness shot formulated with organic functional ingredients, part of Vive Organic's new product lineup.
• Vive Organic Goldenberry Digestion Wellness Shot Wellness shot featuring goldenberry and organic functional ingredients for digestion support.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered major.

• AlbertsonsmajorChannel Partner/ Reseller/ Distributor · 3 June 2026National retail partner for Slice Soda products. Slice Pineapple flavor launched exclusively at Albertsons locations nationwide on June 3, 2026.
• KrogermajorChannel Partner/ Reseller/ Distributor · 27 October 2025National retail distribution partner for Vive Organic wellness shots including Energy + Focus and Energy Extra Strength variants.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pressed Juicery: Pressed Juicery is a leading U.S. cold-pressed juice brand with retail stores and grocery distribution, directly comparable to Suja Organic's core juice portfolio and similar health-conscious consumer target.
• Daily Harvest: Daily Harvest offers cold-pressed juices and plant-based functional beverages through a direct-to-consumer and retail model, closely aligned with Suja's cold-pressed and wellness-shot positioning.
• Olipop: Olipop is a venture-backed better-for-you soda brand featuring prebiotic formulations, directly comparable to Slice Soda's pre/pro/postbiotic positioning and target consumer.
• Poppi: Poppi is a leading prebiotic soda brand competing for the same better-for-you soft drink shelf space as Slice Soda, with similar distribution through national grocery and club channels.
• Health-Ade Kombucha: Health-Ade is a major U.S. kombucha and functional fermented beverage brand distributed in the same natural and conventional grocery channels as Suja, competing for the same health-conscious functional beverage shopper.
• GT's Living Foods: GT's Living Foods is the leading U.S. kombucha brand and a pioneer in the functional/probiotic beverage category, a direct competitor to Suja's probiotic-forward product positioning.
• Evolution Fresh: Evolution Fresh (owned by Starbucks) produces cold-pressed juices and functional beverages distributed nationally, competing directly with Suja Organic in the same refrigerated juice aisle.
• BluePrint (Hain Celestial): BluePrint is a well-known cold-pressed juice brand owned by Hain Celestial Group, distributed through grocery and natural channels with a comparable organic/health positioning to Suja Organic.
• Vital Proteins: Vital Proteins offers functional beverages and wellness shots featuring collagen, adaptogens, and functional ingredients — comparable to Vive Organic's adaptogen and functional mushroom shot portfolio.

Broad incumbents

• Bolthouse Farms: Bolthouse Farms is a major incumbent in refrigerated juices, smoothies, and functional beverages with national grocery distribution, overlapping with Suja's juice and functional product footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SujaJuice
• Facebookfacebook.com/SujaJuice
• LinkedInlinkedin.com/company/suja-juice

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suja Life