What Ride1UP does

Ride1Up is a San Diego-based direct-to-consumer electric bike manufacturer founded in 2018 by Kevin Dugger after building his own e-bikes by hand. The company's functional thesis is that quality e-bikes from established brands like Trek, Gazelle, or Riese & Müller carry $3,000-$5,000 price tags driven in part by retail markups, leaving a structural opening for a value-positioned DTC brand using name-brand components. Its product lineup spans the Portola folding bike ($895-$995), Roadster v3 lightweight commuter ($1,395-$1,495), Vorsa full-size platform with three variants ($1,395-$1,695), Prodigy v2 with Brose TF Sprinter mid-drive ($1,595-$2,595), CF Racer1 carbon fiber performance model ($2,195), and TrailRush eMTB ($1,995), plus a separate Revv1 sub-brand of moped-style e-bikes ($1,695-$2,395 including the EVO with the world's first semi-solid state e-bike battery at 1,200+ charge cycles). Technology includes proprietary Current-Based Cadence and Intui-Drive Torque systems, multi-class speed configurability (Class 2/3/Off-Road), Apple Find My integration on Vorsa models, UL 2271 and TUV ANSI/CAN/UL 2849 certifications, and accessories/parts sold by model.

Ride1Up monetizes primarily through one-time hardware sales on owned e-commerce storefronts ride1up.com and revv1.ride1up.com, with revenue supplemented by accessories, replacement parts, and gift cards. Go-to-market combines direct e-commerce with a multi-channel growth engine: an ambassador program paying 8% on referred sales, an affiliate program paying 5% (managed via Tune/HasOffers) with a 30-day cookie, and a 'Get on the Map' dealer/rental/mechanic partner network. Price accessibility is reinforced through Affirm financing (6/12/36-month terms) and Truemed-powered HSA/FSA eligibility, while geographic demand is amplified by participation in California's E-bike Incentive Project. The customer base is fragmented across urban commuters, versatile lifestyle riders, off-road/adventure buyers, performance-oriented riders seeking German mid-drive quality, and mobility-assisted riders using HSA/FSA dollars. The company remains founder-led and privately held, with a single disclosed $6.5 million Series A from Ecosystem Integrity Fund in September 2022 and no subsequent institutional round evidenced in the data.

Name

Ride1UP

Legal name

RIDE1UP, Inc.

Website

https://ride1up.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ride1Up is a San Diego-based, direct-to-consumer electric bike manufacturer founded in 2018 that sells quality component e-bikes (Brose mid-drive, Apple Find My, semi-solid state battery) at $895-$2,595 to value-oriented commuters, off-road riders, and mobility-assisted buyers across the US and Canada.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-Bike Retail (CRAMAHAE)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Electric bicycles
• E-bike manufacturer
• Commuter e-bikes
• Folding e-bikes
• Moped-style e-bikes

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Electric Bike Sales: Primary revenue stream from direct sale of e-bikes across multiple models (Portola, Roadster v3, Vorsa, Prodigy v2, CF Racer1, TrailRush, Revv1 series). One-time hardware purchase model with price points ranging from ~$895 to ~$2,595. Sales conducted via owned e-commerce storefronts and through partner network.
2. Accessories & Parts: Sale of accessories (panniers, apparel, cargo carrying, pet/passenger gear, racks, helmets, locks) and replacement parts (batteries, chargers, rear wheels/motors, keys). Available through the same e-commerce platform.
3. Affiliate & Partner Referrals: Commissions earned through affiliate program (5% on qualified sales) and ambassador network (8% on net sales). Revenue shared with partners driving customer referrals to the e-commerce platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Ride1Up designs, manufactures, and sells affordable Class 3 electric bicycles directly to consumers through owned e-commerce storefronts (ride1up.com and revv1.ride1up.com). The portfolio spans commuter, folding, all-around, premium mid-drive, carbon-fiber, trail, and moped-style e-bikes, supplemented by accessories and replacement parts, all positioned as name-brand-component alternatives at 40–60% below competitor pricing.

Product overview

Ride1Up is a San Diego-based e-bike manufacturer offering a portfolio of affordable, quality electric bicycles under the main Ride1Up brand plus the Revv1 sub-brand. The Ride1Up lineup includes the Portola (compact folding), Roadster v3 (lightweight commuter), Vorsa (full-size all-around with three variants), Prodigy v2 (premium German mid-drive), CF Racer1 (carbon fiber performance), and TrailRush (trail eMTB). The Revv1 sub-brand targets moped-style e-bikes with the Revv1 FS (full-suspension), Revv1 HT (hardtail), Revv1 DRT (dirt/mountain), and Revv1 EVO (featuring groundbreaking semi-solid state battery technology). The company also offers accessories and replacement parts. All products emphasize value pricing with quality components.

Differentiator

Problem solved

Functional benefit

Brands

• Revv1: A sub-brand focused on moped-style e-bikes and high-power electric bicycles, featuring models like Revv1 FS, Revv1 HT, Revv1 DRT, and Revv1 EVO with semi-solid state battery technology.

Products and services

• Portola Compact folding electric bike for city commuting and versatile riding, featuring 3-inch cross-country tires, hydraulic brakes, suspension fork, 8-speed Shimano Altus derailleur, and up to 45 miles of pedal-assisted range. Available in 10.4Ah ($895) and 13.4Ah ($995) battery configurations and multiple colors.
• Roadster v3 Lightweight premium Class 3 electric commuter bike featuring a 500W MIVICE rear hub motor, torque sensor, and the proprietary Intui-Drive Torque System. Available in belt drive, chain drive, rigid, and suspension versions. Class 3 capable of up to 28 MPH; ~40 lb base weight; priced from $1,395 to $1,495 with the suspension variant at $1,445.
• Vorsa Full-size all-around e-bike platform offered in three variants (Vorsa Lite, Vorsa, Vorsa FT Fat Tire) with a 750W AKM rear hub motor, 15Ah Reention Flamingo battery, up to 60 miles of pedal-assisted range, and Apple Find My integration for tracking. Priced $1,395 (Lite) / $1,495 (standard) / $1,595 (FT Fat Tire) / $1,695 (XR).
• Prodigy v2 Premium German-engineered touring mid-drive e-bike featuring a Brose TF Sprinter motor (typically found in $3,000–$5,000+ competitor bikes). Available in belt CVT and chain drive variants with step-thru and standard frame options; 35–50 mile pedal-assisted range. Priced $1,595 (chain) to $2,595 (belt CVT).
• CF Racer1 Ultra-lightweight carbon fiber electric bike for performance riding, targeting riders seeking maximum speed and agility. Priced at $2,195 (was $2,295); currently out of stock.
• TrailRush Trail-ready electric mountain bike (eMTB) for off-road riding with adjustable suspension and rugged components designed for trail use. Priced at $1,995 (was $2,095).
• Revv1 FS Moped-style e-bike with full-suspension frame, multi-class speed system configurable between Class 2 (20 MPH), Class 3 (28 MPH), and Off-Road mode (28+ MPH on private roads). 750W motor, "boost" feature for off-the-line amp increase on DRT and FS frames. Priced from $1,995 (was $2,495).
• Revv1 HT Moped-style e-bike with hardtail frame, multi-class speed system, aggressive styling and urban commuting capability at the most accessible Revv1 price point. Priced from $1,695 (was $1,995).
• Revv1 DRT Dirt-riding moped-style e-bike with motorcycle styling, knobby dirt tires, adjustable suspension, and off-road mode. Supports additional batteries and accessories for extended off-road use. Priced from $2,195 (was $2,595).
• Revv1 EVO World's first e-bike with semi-solid state battery technology, offering over 1,200 charge cycles (more than double typical lithium-ion at ~500 cycles), full recharge in approximately 2 hours, and ~70% capacity retention at -20°C. Improved thermal stability and fire resistance; UL certified. Priced at $2,395.
• E-Bike Accessories Range of e-bike accessories including insulated panniers, apparel, cargo carrying solutions, pet and passenger accessories, front and rear racks, touring/commuting gear, gift cards, and starter kit bundles.
• E-Bike Replacement Parts Replacement parts and components for Ride1Up e-bikes including batteries, chargers, rear wheels with motors, and keys, organized by bike model.

Quantifiable outcome

• Semi-solid state battery delivers 1,200+ charge cycles (2x typical lithium-ion) with ~70% capacity retention at -20°C
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• TruemedminorGTM or Marketing PartnerThird-party company facilitating HSA/FSA (Health Savings Account/Flexible Spending Account) purchases of Ride1Up e-bikes. Enables Ride1Up to market toward health-conscious and mobility-assisted buyer segments who can use pre-tax healthcare dollars to buy e-bikes.
• AffirmminorGTM or Marketing PartnerFinancing partner integrated at checkout enabling pay-over-time purchases (6, 12, or 36 months). Affirm promotes Ride1Up as a merchant partner, while Ride1Up uses Affirm to reduce price barriers for buyers.
• California E-bike Incentive ProjectminorGTM or Marketing PartnerRide1Up is an approved participant in California's official e-bike rebate program ($3M first round). Rebates up to $2,000 per household based on income level plus $1,750 base, with eligible Ride1Up models potentially becoming free after rebate. Ride1Up provides a dedicated portal page to help rebate recipients apply their vouchers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Riese & Müller: German premium e-bike manufacturer known for high-end full-suspension and mid-drive touring e-bikes (Delite, Superdelite, Charger) typically priced $5,000-$10,000+. Explicitly cited by Ride1Up as a benchmark the Prodigy v2 undercuts.
• Trek Bicycle: One of the world's largest bicycle manufacturers, selling premium e-bikes under the Trek, Electra, and Diamant brands (e.g., Allant+, Domane+ SLR). Ride1Up's Prodigy v2 directly undercuts Trek's premium mid-drive e-bikes by 40-60% on price.
• Gazelle: Dutch premium e-bike manufacturer (Royal Dutch Gazelle) with deep mid-drive heritage. The Prodigy v2's Brose TF Sprinter motor and value pricing specifically position Ride1Up against Gazelle's higher-priced Ultimate and Medeo lines.
• Specialized: Premium global bicycle brand with the Specialized Turbo e-bike line (Vado, Como, Levo, Creo). Competes with Ride1Up at the high end of the market; provides the benchmark Ride1Up undercuts on price-to-specs.

Direct peers

• Aventon Bikes: California-based DTC e-bike brand with very similar value-positioning to Ride1Up, offering affordable commuter, fat-tire, and folding e-bikes (e.g., Level, Pace, Aventure, Sinch) at comparable $1,000-$2,500 price points. Closest head-to-head competitor across multiple categories.
• Lectric eBikes: Phoenix-based DTC e-bike company famous for the affordable folding XP series that directly competes with Ride1Up's Portola. Operates a similar lean, online-first model and recently acquired Juiced Bikes to broaden its lineup.
• Rad Power Bikes: Seattle-based DTC e-bike pioneer and one of the largest e-bike brands in North America. Competes with Ride1Up in the fat-tire, commuter, and folding categories with similar value-oriented pricing and a growing retail plus service network.
• Himiway: California-based DTC e-bike brand specializing in fat-tire, long-range commuter and adventure e-bikes. Directly competes with Ride1Up's TrailRush and Revv1 DRT models at overlapping price points.
• Super73: California-based lifestyle e-bike brand focused on motorcycle-styled, throttle-equipped models (S1, S2, Z, RX). Directly comparable to Ride1Up's Revv1 sub-brand in the moped-style segment at overlapping $1,695-$2,595 price points.
• Biktrix: Canadian DTC e-bike brand focused on mid-drive motor configurations and customizable builds, including the Stunner and Juggernaut lines. Closely comparable to Ride1Up's mid-drive Prodigy v2 positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ride1up
• LinkedInlinkedin.com/company/ride1up

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ride1UP