ScaleHR
ScaleHR is a Toronto-based advisory and marketing platform that helps emerging HR, recruitment, and work-tech companies build visibility and generate leads through its Catalyst marketing program, the SocialHRCamp event series, and the Orbi AI-powered HR advisor.
- Company typePrivate
- Founded2025
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What ScaleHR does
ScaleHR is a Toronto-based strategic advisory and visibility platform purpose-built for the HR technology ecosystem. Founded in 2020 by Jeff Waldman as a fractional HR consulting practice, the company pivoted in 2025 to focus exclusively on helping emerging HR, recruitment, and work-tech brands build awareness and generate demand. Its flagship offering is Catalyst, a three-tier content and influencer marketing program priced at $999, $2,500, and $4,500 per month, which leverages ScaleHR's community assets — including the SocialHRCamp event series, the Unmuted Podcast hosted by Waldman, and a 30,000+ LinkedIn newsletter network of HR professionals — to deliver warm leads, content amplification, and event sponsorship opportunities for HR tech vendors.
The company's product surface has expanded into software with Orbi, an AI-powered strategic HR advisor that delivers personalized, role-specific guidance to HR practitioners, leaders, and executives via text-based interaction. Orbi is priced on a per-team subscription basis at $29 (Starter, up to 3 seats), $69 (Team, 4-8 seats), and $149 (Scale, 9-20 seats) per month, and is differentiated from generic LLMs through pre-contextualization to the user's industry, geography, and seniority level. ScaleHR also co-operates the Leadership Activated 8-module coaching program with Mosaic People Development and publishes the annual HR Pulse Report.
ScaleHR operates a hybrid revenue model combining subscription services (Catalyst marketing programs and Orbi SaaS) with event sponsorships (SocialHRCamp), content partnerships, and consulting engagements. The company remains privately held and bootstrapped with no disclosed institutional funding, operates with a 1-10 person team, and serves a global client base including notable enterprise and mid-market logos such as Deel, alongside a long tail of emerging HR tech startups. Distribution is split between consultative direct sales for Catalyst and self-service website purchase for Orbi, supplemented by strategic partnerships — most prominently a March 2026 alliance with Othership, a ZenaTech subsidiary, which extends ScaleHR's reach into enterprise HR buyers.
ScaleHR firmographics
Firmographics- Name
- ScaleHR
- Legal name
- ScaleHR
- Website
- https://goscalehr.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ScaleHR is a Toronto-based advisory and marketing platform that helps emerging HR, recruitment, and work-tech companies build visibility and generate leads through its Catalyst marketing program, the SocialHRCamp event series, and the Orbi AI-powered HR advisor.
- Ownership category
- akta.pro rank
ScaleHR industry classification
Industry- Product category
- HR Technology Marketing Services
- NAICS
- Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industry
- Influencer Campaign Operations & Managed Services (BPAFAHAF)
Keywords
Where ScaleHR is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ScaleHR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Catalyst Marketing Programs: Three-tier subscription marketing programs (Starter $999/mo, Growth $2,500/mo, Scale $4,500/mo) offering content amplification, event access, lead generation, and advisory services for HR tech companies.
- Orbi AI HR Advisor Subscriptions: Team-based SaaS subscriptions for AI-powered HR advisory. Three tiers: Starter (up to 3 seats) at $29/month, Team (4-8 seats) at $69/month, and Scale (9-20 seats) at $149/month. All plans include access to three Orbi versions for different HR seniority levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - $999/month - Entry-level brand awareness for startups |
| Subscription | Monthly | Growth - $2,500/month - Scaled visibility and lead generation for growing SMBs |
| Subscription | Monthly | Scale - $4,500/month - Full omnichannel for mid-market brands |
| Subscription | Monthly | Orbi Starter - $29/month/team (up to 3 seats) |
| Subscription | Monthly | Orbi Team - $69/month/team (4-8 seats) |
| Subscription | Monthly | Orbi Scale - $149/month/team (9-20 seats) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ScaleHR product offering
Product offeringCore offering
ScaleHR runs a dual-revenue platform for the HR tech ecosystem. Catalyst is a tiered monthly content and influencer marketing subscription program ($999–$4,500/month) that provides blog sponsorships, podcast features, LinkedIn newsletter amplification, advisory calls, webinar production, and SocialHRCamp sponsor discounts to emerging HR, recruitment, and work-tech brands. Orbi is a separately sold AI-powered HR advisor available as team-based subscriptions ($29–$149/month) targeted at HR practitioners, leaders, and executives who need always-on strategic HR guidance without the prompting overhead of generic AI tools.
Product overview
ScaleHR is a strategic advisory and visibility platform for emerging HR, Recruitment, and Work Tech companies. The company operates a platform-plus-services model centered on five main offerings: Catalyst (a three-tiered content and influencer marketing program ranging from $999/month to $4,500/month), Orbi (an AI-powered always-on HR advisor with team-based pricing at $29-149/month), SocialHRCamp (global experiential events), the Unmuted Podcast (thought leadership content), and the HR Pulse Report (annual industry research). Additionally, ScaleHR partners with Mosaic People Development on the Leadership Activated program. The portfolio collectively helps HR tech startups build brand awareness, generate leads, and grow through marketing services, community events, AI-powered advisory tools, and educational content.
Differentiator
Problem solved
Functional benefit
Brands
- Catalyst: Content and influencer marketing program for emerging HR, Recruitment and Work Tech brands to build visibility and generate leads. Offered in three tiers: Starter ($999/mo), Growth ($2,500/mo), and Scale ($4,500/mo).
- SocialHRCamp
- Unmuted Podcast
- Orbi
- Leadership Activated
Products and services
- Catalyst A monthly subscription content and influencer marketing program for HR tech startups and growth-stage HR tech companies that combines content amplification (blog sponsorships, podcast ads, LinkedIn posts), event access (SocialHRCamp discounts, co-created webinars/podcasts), and a strategic advisory call, sold in three publicly priced tiers.
- Orbi An AI-powered conversational HR advisor for individual HR professionals and HR teams (practitioners, leaders/managers, and executives) that delivers structured strategic HR guidance, compliance and risk navigation, and talent/performance frameworks without requiring expert prompting.
- SocialHRCamp A global experiential event for HR and Talent professionals that facilitates strategy exploration, idea experimentation, and networking, operated as a flagship community platform and sponsorship channel for ScaleHR and its Catalyst clients.
- Unmuted Podcast A weekly podcast hosted by founder Jeff Waldman that interviews HR leaders and experts about trends, challenges, and stories shaping the future of work; published on YouTube and audio channels as ScaleHR's flagship thought-leadership content.
- HR Pulse Report ScaleHR's annual research publication covering HR technology trends, performance management, recruiting, employee engagement, and workplace culture, positioned as an authoritative research asset for HR leaders.
- Leadership Activated An 8-module leadership development program co-developed with Mosaic People Development that embeds one-on-one coaching and covers mindset, trust, coaching, high performance, change leadership, prioritization, and strategy execution, offered to HR and people leaders.
Quantifiable outcome
- 200+ HR tech companies served historically
- +2 more outcomes
Companies that use ScaleHR
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
ScaleHR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
ScaleHR partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Othership (ZenaTech Inc. subsidiary)coreOthership, a workplace intelligence platform and subsidiary of ZenaTech Inc., partnered with ScaleHR to deliver workplace intelligence solutions to ScaleHR's network of over 30,000 HR leaders and practitioners across Canada. The collaboration includes a live webinar on June 2, 2026, exploring how workplace intelligence can shape organizational performance, culture, and strategy. The partnership positions both organizations to help HR and business leaders address hybrid work complexity through data-driven insights.
- Mosaic People DevelopmentcoreScaleHR partnered with Mosaic People Development to launch Leadership Activated, an 8-module leadership development program that embeds one-on-one coaching for participants along with skills adoption tactics. The program focuses on key leadership skills including growth mindset, trust, coaching, high performance, change leadership, prioritization, and strategy execution.
- SocialHRCampcoreScaleHR scales SocialHRCamp as a flagship community-driven global experiential event for HR and Talent professionals. The event explores cutting-edge strategies, facilitates experimentation with new ideas, and builds meaningful connections. SocialHRCamp serves as a core platform for Catalyst client visibility and lead generation.
- TAP NetworkminorTAP Network is a non-profit association for People and Culture professionals in Canada's tech sector. ScaleHR partners with TAP Network for research and content, including co-publishing the HR Pulse Report and featuring TAP's diversity research on their blog.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ScaleHR competitors and assessment
Company assessmentDirect peers
- Aspire: Aspire is an influencer marketing platform that helps brands run creator campaigns end-to-end — directly comparable to ScaleHR's Catalyst program, which packages influencer/content marketing for HR tech brands.
- CreatorIQ: CreatorIQ is an enterprise creator marketing platform with workflow, analytics, and campaign management — comparable to ScaleHR Catalyst's tiered campaign services for a specific vertical (HR tech).
- Upfluence: Upfluence provides influencer discovery, outreach, and campaign management software — overlapping with ScaleHR's influencer-driven Catalyst offering, though Upfluence sells tooling versus ScaleHR's managed-service tiers.
- DisruptHR: DisruptHR is a global HR community-event series — directly comparable to ScaleHR's SocialHRCamp as a community-led experiential event platform for HR and talent leaders.
- Grin: Grin is a creator marketing platform focused on influencer relationship management and campaign execution — comparable to Catalyst's content/influencer marketing service lines for B2B tech brands.
Broad incumbents
- SHRM: SHRM is the dominant HR professional association, operating media, events, training, and content at massive scale — a broad incumbent whose conferences (SHRM26) ScaleHR actively participates in, competing for the same HR-leader attention.
- HRDive: HRDive is an established HR media/news outlet covering HR tech, talent, and workplace trends — a broader incumbent that competes with ScaleHR's Unmuted Podcast and blog for HR leader mindshare.
- Lattice: Lattice is a broader HR tech incumbent (performance, engagement, OKRs) that runs extensive content, community, and HR-leader programs — overlapping with ScaleHR's HR-leader audience and content engine.
Emerging players
- Workhuman: Workhuman operates a social recognition and employee experience platform with community content elements — comparable as an HR tech brand that combines community/content with a software product, mirroring ScaleHR's services-plus-SaaS model.
- Sana: Sana is an AI knowledge and learning platform that competes for HR/organizational AI advisory budgets against ScaleHR's Orbi — comparable as a verticalized AI assistant for knowledge work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ScaleHR social profiles
Digital presenceScaleHR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScaleHR leadership team
Management profileNumber of profiles
Profiles1 record
ScaleHR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScaleHR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScaleHR
What does ScaleHR do?
ScaleHR runs a dual-revenue platform for the HR tech ecosystem. Catalyst is a tiered monthly content and influencer marketing subscription program ($999–$4,500/month) that provides blog sponsorships, podcast features, LinkedIn newsletter amplification, advisory calls, webinar production, and SocialHRCamp sponsor discounts to emerging HR, recruitment, and work-tech brands. Orbi is a separately sold AI-powered HR advisor available as team-based subscriptions ($29–$149/month) targeted at HR practitioners, leaders, and executives who need always-on strategic HR guidance without the prompting overhead of generic AI tools.
Is ScaleHR a public or private company?
ScaleHR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ScaleHR founded?
ScaleHR was founded in 2025. It employs 1 to 10 people.
Where is ScaleHR based?
ScaleHR is headquartered in Toronto, Canada, in the North America region.
How does ScaleHR make money?
Two revenue lines are on record. Catalyst Marketing Programs are the primary driver. The others are orbi AI HR Advisor Subscriptions.
Who are ScaleHR's main competitors?
Direct peers on record are Aspire, CreatorIQ, Upfluence, DisruptHR and Grin. Broad incumbents are SHRM, HRDive and Lattice. Emerging players are Workhuman and Sana.
Does ScaleHR have an API?
No public API is recorded for ScaleHR.
What industry is ScaleHR in?
ScaleHR's product category is HR Technology Marketing Services. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of BPAFAHAF, Influencer Campaign Operations & Managed Services. Its NAICS code is 541613 and its SIC code is 7311.