What Olive & Cocoa does

Olive & Cocoa, LLC is a privately held, US-based direct-to-consumer luxury gifting retailer founded in 2009 and headquartered in Salt Lake City. The company curates and sells unique gift crates, fresh-cut floral arrangements, gourmet food baskets, premium apparel, jewelry, spa sets, and home goods across a unified e-commerce storefront (oliveandcocoa.com), organized by recipient (For Her, For Him, Baby & Kids), occasion (Birthday, Wedding, Sympathy, Thank You, Anniversary, etc.), and season. The platform is built on the CommerceV3 commerce engine, with member accounts, order tracking, easy reorder, reminder service, and omnichannel support via a toll-free phone line (800-538-5404) and a requestable print catalog.

The company's revenue model spans three streams: (1) one-time DTC gift purchases priced publicly per SKU (ranging from ~$48 to ~$388, with most items in the $80–$200 band); (2) recurring subscription revenue via the Floral of the Month Club; and (3) B2B business and corporate gifting, including proprietary Custom Logo Hot Iron Branded Crates that imprint client logos on wooden packaging for client, employee, and event gifting at scale. Co-founders Greg Berglund and Lisa Mangano Berglund remain co-owners. Olive & Cocoa holds the registered Olive & Cocoa® trademark and operates under the 'Simply Unique Giving™' brand positioning, supported by a 100% Satisfaction Guarantee and signature hand crafted wood crate presentation.

Name

Olive & Cocoa

Legal name

Olive & Cocoa, LLC

Website

https://oliveandcocoa.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Olive & Cocoa is a US-based DTC luxury gifting retailer, founded in 2009, that curates and sells unique gift crates, gourmet food baskets, and fresh floral arrangements to consumers and corporate clients via its e-commerce storefront, subscription club, and custom-branded business gifting program.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: One-time e-commerce purchases of curated gift items (food gifts, florals, home decor, jewelry, apparel, spa sets) priced individually per product/SKU with publicly disclosed price points across the website.
2. Floral of the Month Club Subscription: Recurring continuity subscription (Continuity Clubs category) delivering monthly floral arrangements to subscribers under the Floral of the Month Club product.
3. Business / Corporate Gifting: Bulk and per-order B2B gifting revenue through dedicated business gifting categories (signature/seasonal food gifts, floral business gifts, monogrammed gifts, holiday business gifts), with upsell via Custom Logo Hot Iron Branded Crates.
4. Free Personalization Services: Free monogramming on select personalized gifts (e.g., Regal Monogram Pajamas include up to 2 monogrammed characters free) and free elegant gift wrap on all orders — a value-added service that supports premium pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Olive & Cocoa curates and sells luxury gift crates, fresh-cut floral arrangements, gourmet food gift baskets, and personalized gifts (apparel, jewelry, spa, home goods) directly to consumers and businesses via its oliveandcocoa.com e-commerce storefront. The company offers direct-to-recipient shipping with complimentary gift wrap and signature hand-crafted wood crate packaging, alongside a recurring Floral of the Month Club subscription and a dedicated Business Gifting program featuring custom logo hot-iron branding on wooden crates.

Product overview

Olive & Cocoa operates a single unified e-commerce gifting platform — a curated online gift shop rather than a modular software product — that brings together multiple product lines under one storefront. The core catalog is organized around several gift categories (Fresh Floral Arrangements, Food & Gourmet Gift Baskets, Gifts For Her, Gifts For Him, For The Home, Baby & Kids Gifts, and Business Gifts), supported by recurring/subscription offerings such as the Floral of the Month Club and an occasion-based curation engine that surfaces themed collections for birthdays, sympathy, romance, and corporate gifting. Individual SKU-level products (e.g., Cashmere Poncho, "Loved" Silver Circle Necklace, Luxe Poker Night Set, Serenity Spa Crate) sit beneath these categories as the building blocks of the assortment, while the corporate gifting program layers Custom Logo Branding on top of select items for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Floral Arrangements Fresh-cut floral arrangements offered in vase, garden, rose, tulip and succulent styles for birthdays, sympathy, romance, and seasonal gifting, sold directly to consumers and corporate customers via the oliveandcocoa.com storefront.
• Food & Gourmet Gift Baskets Curated gourmet food gift baskets featuring artisan snacks, chocolates, meats, cheeses, and beverages packaged in signature keepsake wood crates, sized and themed for gifting across many occasions and recipients.
• Gifts For Her Recipient-based gift category for women spanning spa sets, loungewear/pajamas, jewelry, handbags, scarves, wraps, and cashmere/wool apparel such as the Cashmere Poncho, Antoinette Embroidered Blazer, and "Loved" Silver Circle Necklace.
• Gifts For Him Recipient-based gift category for men including apparel, accessories, barware, books, and themed gift sets such as the Luxe Poker Night Set, the "Fore" Him Golf Set, and the History of Fly Fishing Book & Corkscrew.
• For The Home Home gifts category including candles, throws, leather totes, decorative trays, tabletop items, wine gifts and barware, pillows, books, wreaths, and outdoor decor intended as housewarming and hostess presents.
• Baby & Kids Gifts Recipient-based gifts for new parents, babies, and children featuring plush toys, blankets, apparel, nursery decor, and keepsake items curated for occasions such as baby showers and birthdays.
• Business Gifts Corporate gifting program for client, employee, and event gifting, offering signature and seasonal business food gifts, floral business gifts, monogrammed business gifts, holiday business gifts, and bulk fulfillment with optional custom logo hot-iron branding on wooden crates.
• Floral of the Month Club Recurring monthly subscription program delivering a fresh, themed floral arrangement to the recipient each month, available as a gift with 3-, 6-, or 12-month durations.
• Custom Logo Hot Iron Branded Crates In-house custom branding service that applies corporate logos directly onto hand-crafted wood gift crates via hot-iron branding, enabling bespoke branded gift packaging for business and corporate gifting orders.

Quantifiable outcome

• Tastes for Everyone product holds 459 customer reviews and 4.9 star rating
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CommerceV3coreTechnology or IntegrationOlive & Cocoa's e-commerce storefront is powered by CommerceV3, evidenced by all product and homepage images being served from the cdn.commercev3.net/cdn.oliveandcocoa.com CDN. CommerceV3 functions as the underlying commerce platform powering catalog, cart, checkout, member accounts, and order management.
• Hickory Farms (referenced competitor in same market report)minorOthersNo commercial partnership disclosed. Hickory Farms is mentioned in a third-party market research report as a competing gift baskets market player (18% market share) alongside other major players like Harry & David (27% market share).
• Harry & David (referenced competitor in same market report)minorOthersNo commercial partnership disclosed. Harry & David is referenced in a third-party market research report as a leading gift baskets market player with a 27% market share, situating Olive & Cocoa within the broader competitive landscape.

Scale indicators17 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Harry & David: Harry & David is the category-leading gourmet gift basket and fruit gifting brand, holding 27% share of the global gift baskets market per industry research. Olive & Cocoa directly competes in curated gift baskets, floral gifting, and seasonal/occasion-based gifting with overlapping SKUs (food baskets, fruit-forward gifts, signature packaging).
• FTD: FTD is a long-standing US floral and gift delivery network serving consumer and corporate occasions with fresh flowers, plants, and gift baskets. Olive & Cocoa competes directly in fresh-cut floral arrangements, sympathy/funeral gifting, and occasion-driven gifting.
• Personalization Mall: Personalization Mall (a 1-800-Flowers.com brand) is a major personalized and monogrammed gift retailer offering apparel, drinkware, home goods, and accessories with custom engraving and embroidery. Olive & Cocoa competes directly in monogrammed apparel gifts (e.g., Regal Monogram Pajamas) and personalized gift categories.
• Edible Arrangements: Edible Arrangements sells fruit-based arrangements and edible gifts through a franchise/retail and e-commerce network for birthdays, holidays, sympathy, and corporate gifting. It competes with Olive & Cocoa in floral-adjacent gift presentations and B2B corporate gifting.
• Hickory Farms: Hickory Farms is the second-largest player in the gift baskets market at 18% share, with a comparable assortment of curated food/savory gift boxes, seasonal holiday assortments, and corporate gifting programs. Olive & Cocoa competes head-on in food gift baskets, holiday gifting, and B2B corporate gifting.
• 1-800-Flowers.com: 1-800-Flowers.com is a US-based floral and gift e-commerce retailer (with brands like Harry & David, Shari's Berries, Personalization Mall, Fannie May) selling fresh flowers, gift baskets, plants, and gourmet gifts for consumer and corporate occasions. Olive & Cocoa directly overlaps on floral arrangements, gift baskets, and corporate gifting.

Emerging players

• The Bouqs Co. The Bouqs Co. is a digitally native floral delivery company offering farm-direct bouquets and recurring subscriptions for consumer and corporate buyers. It overlaps Olive & Cocoa's fresh floral assortment and Floral of the Month subscription club, with a more digitally-led, subscription-heavy model.
• BloomNation: BloomNation is an online floral marketplace connecting consumers to local florists with same-day delivery. It overlaps Olive & Cocoa's floral arrangements and sympathy/birthday/anniversary gifting, with a marketplace model rather than a curated owned-inventory approach.
• Goldbelly: Goldbelly is an online marketplace for artisanal, regional, and gourmet food gifts curated from restaurants and producers across the US. It overlaps with Olive & Cocoa's curated food gift basket category and 'Simply Unique Giving' positioning, though Olive & Cocoa operates its own inventory rather than a marketplace.

Broad incumbents

• Wine.com: Wine.com is the largest online wine retailer in the US, with a broader assortment including gourmet food, glassware, and corporate gifting. Olive & Cocoa overlaps with Wine.com in wine-adjacent gift sets, barware gifts, and corporate gifting at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/oliveandcocoa
• Facebookfacebook.com/oliveandcocoa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olive & Cocoa