RAIN
RAIN is an independent, woman-led digital growth agency founded in 1999 that delivers integrated media, creative, strategy, and analytics services under its 'Transactional Brand Building' methodology to approximately 40 enterprise clients across e-commerce, healthcare, fitness, and consumer goods.
- Company typePrivate
- Founded1998
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What RAIN does
RAIN is an independent, woman-led digital growth agency founded in 1999, headquartered in Portland, Oregon with a distributed workforce of 300+ employees operating virtually across 30+ US states. The agency serves approximately 40 enterprise clients across e-commerce, senior-focused healthcare, fitness and sports, consumer goods, and tools/hardware verticals, with named engagements including CenterWell, Mercari, EGO POWER+, OOFOS, Total Gym, Pie Insurance, Calibrate, Soma, and SKIL. RAIN delivers four integrated service pillars—Media, Creative, Strategy, and Analytics—unified under a proprietary methodology called 'Transactional Brand Building' that the agency positions as a simultaneous driver of sales conversion and brand equity.
The underlying service stack combines cross-channel media planning and buying, creative development and production, strategic consulting, and data analytics supported by proprietary tools intended to optimize client ROI. The firm reports annual billings of $800 million, indicating meaningful scale relative to typical independent agencies. A specialized practice area, HypeHer, addresses women's sports media opportunities as a differentiated offering. Leadership comprises CEO Nithya Thadani, with Greg Hedges and Will Hall serving as chief experience and chief creative officers respectively.
RAIN's go-to-market is enterprise field sales via direct agency engagement, supported by a thought leadership engine that includes a podcast ('The Forecast'), monthly and quarterly Media Impact Reports, case studies, and participation in industry events such as the 2026 IAB NewFronts. The agency operates a single, integrated engagement model rather than a modular product stack, with revenue mechanics tied to media commissions, retainers, and project fees on client billings. There is no public pricing disclosure, and the firm remains privately held with no disclosed funding history tied to the agency entity.
RAIN firmographics
Firmographics- Name
- RAIN
- Legal name
- Rain
- Website
- https://rain.agency
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RAIN is an independent, woman-led digital growth agency founded in 1999 that delivers integrated media, creative, strategy, and analytics services under its 'Transactional Brand Building' methodology to approximately 40 enterprise clients across e-commerce, healthcare, fitness, and consumer goods.
- Ownership category
- akta.pro rank
RAIN industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Audio/Podcast/Streaming Media Buying (MPAAABAF)
Keywords
Where RAIN is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RAIN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Earned Wage Access Platform: Rain provides earned wage access solutions that enable employees to access their earned wages before payday. The company conducts surveys of employers and employees to understand payroll modernization needs.
- Stablecoin Payment Infrastructure: Rain operates as a stablecoin infrastructure platform with direct Visa membership, enabling partners to launch and scale consumer and corporate credit card programs across APAC. The company enables over $500 billion in annual stablecoin transactions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
RAIN product offering
Product offeringCore offering
Rain is a full-service creative, advertising, and media agency that delivers integrated media, creative, strategy, and analytics services to enterprise brand clients under a "Transactional Brand Building" approach that combines sales and branding goals simultaneously. The agency also operates HypeHer, a dedicated practice area for women's sports media opportunities, and serves clients across ecommerce, senior-focused goods, fitness, and healthcare sectors.
Product overview
Rain Agency is a full-service creative, advertising, and media agency that operates as a single unified offering rather than a platform-plus-modules architecture. The agency delivers brand and performance outcomes through four integrated service pillars—Media, Creative, Strategy, and Analytics—all unified under its 'Transactional Brand Building' approach that combines sales and branding goals simultaneously. The agency also features HypeHer, a specialized practice area for women's sports media opportunities. The service offerings are not sold as separate products but as an integrated agency engagement model serving clients in ecommerce, senior-focused goods, fitness, and healthcare sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Services
- Creative Services
- Strategy Services
- Analytics Services
- HypeHer
Quantifiable outcome
- 188% growth in contacts, 163% growth in leads, 139% growth in new patients (CenterWell)
- +4 more outcomes
Companies that use RAIN
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
RAIN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
RAIN partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VisacoreRain has expanded its Visa membership into the Asia-Pacific region, enabling partners to launch and scale consumer and corporate credit card programs across APAC. Rain positions itself among a limited number of stablecoin infrastructure platforms with direct Visa membership.
- Microsoft TeamscoreRain, a provider of earned wage access solutions, announced integration with Microsoft Teams that enables employees to view their available earned wage balance before payday within their daily workplace platform. The integration makes Rain one of the first earned wage access providers for Microsoft Teams.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
RAIN competitors and assessment
Company assessmentDirect peers
- Pereira O'Dell: Pereira O'Dell is an independent creative and media agency with strong performance marketing and ecommerce expertise, directly comparable to Rain's focus on measurable customer acquisition outcomes.
- The Many: The Many is an independent, full-service creative and media agency known for performance-driven brand work with ecommerce and consumer brands, making it a direct comparable to Rain's Transactional Brand Building model and client mix.
- Mekanism: Mekanism is an independent creative agency that integrates media, creative, and content production for challenger and growth-stage brands, closely mirroring Rain's integrated agency model and cross-channel approach.
- 72andSunny: 72andSunny is an independent, full-service creative and media agency with a brand-building heritage, comparable to Rain in scope (media, creative, strategy) and enterprise client engagement.
- Anomaly: Anomaly is an independent creative and media agency that operates with an unconventional, founder-led model, similar in structure to Rain's woman-led independent approach and broad client portfolio.
- Tombras: Tombras is an independent, full-service agency offering media, creative, analytics, and production under one roof, comparable to Rain's four-pillar service structure and mid-large enterprise clients.
- Joan Creative: Joan Creative is an independent creative agency known for integrated campaign work and a culture-driven operating model, comparable to Rain on independent creative positioning and brand-building depth.
- GALE: GALE is an independent, full-service agency with deep commerce, media, creative, and analytics capabilities, comparable to Rain's integrated agency offering and ecommerce-heavy client roster.
- Dagger: Dagger is an independent creative and media agency focused on performance-driven brand work for challenger and growth-stage brands, comparable to Rain's Transactional Brand Building thesis.
Broad incumbents
- Mother Design: Mother Design is part of the Mother network of independent creative shops, comparable to Rain as an independent creative agency with global parent affiliation, offering a benchmark for size and creative reputation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
RAIN social profiles
Digital presenceRAIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAIN leadership team
Management profileNumber of profiles
Profiles3 records
RAIN funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAIN
What does RAIN do?
Rain is a full-service creative, advertising, and media agency that delivers integrated media, creative, strategy, and analytics services to enterprise brand clients under a "Transactional Brand Building" approach that combines sales and branding goals simultaneously. The agency also operates HypeHer, a dedicated practice area for women's sports media opportunities, and serves clients across ecommerce, senior-focused goods, fitness, and healthcare sectors.
Is RAIN a public or private company?
RAIN is a private company. It is classified as venture growth investor backed and is currently operating.
When was RAIN founded?
RAIN was founded in 1998. It employs 51 to 100 people.
Where is RAIN based?
RAIN is headquartered in New York, United States, in the North America region.
How does RAIN make money?
Two revenue lines are on record. Earned Wage Access Platform is the primary driver. The others are stablecoin Payment Infrastructure.
Who are RAIN's main competitors?
Direct peers on record are Pereira O'Dell, The Many, Mekanism, 72andSunny, Anomaly, Tombras, Joan Creative, GALE and Dagger. Mother Design is listed as a broad incumbent.
Does RAIN have an API?
No public API is recorded for RAIN.
What industry is RAIN in?
RAIN's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAAABAF, Audio/Podcast/Streaming Media Buying. Its NAICS code is 54181 and its SIC code is 7311.