Team Vitality

What Team Vitality does

Team Vitality is a French privately held esports organization founded in 2013 and headquartered in Paris, operating competitive teams across Counter-Strike 2, Valorant, Rocket League, the League of Legends EMEA Championship (LEC), and Mobile Legends. The organization runs five distinct revenue streams: tournament prize winnings, direct-to-consumer merchandise and apparel sales through vitality.gg e-commerce and the 75m² V.Shop physical retail store at its 400m² V.Hive flagship, sponsorship and partnership deals, B2B professional services (bootcamp rentals, corporate events, gaming animations, masterclasses), and brand licensing. Pricing for jerseys ranges from $27 to $112 with customization add-ons of €15, while B2B services are quote-based.

The company's product surface spans the V.Hive mobile application (a gamified fan engagement platform with quests, leaderboards, battle pass, and community tournaments), team-specific merchandise lines for each competitive roster, lifestyle and travel collections, and digital in-game items such as Valorant VCT 2025 bundles. Technology is concentrated in the V.Hive ecosystem rather than proprietary AI or ML, with the physical V.Hive space integrating a gaming internet cafe (V.Play), coffee shop (V.Cafe), retail store (V.Shop), and player training facility (V.Bootcamp) under a single roof. Distribution combines direct e-commerce with global shipping, physical retail, partner retail through E.Leclerc, third-party marketplaces, and B2B direct sales.

Team Vitality serves two distinct customer segments. The primary B2C segment consists of esports fans and fashion-conscious consumers purchasing branded apparel, jerseys, and lifestyle products globally. The B2B segment comprises enterprise partners seeking access to engaged esports audiences, including E.Leclerc (retail), Fulllife (kit supplier), ASUS ROG (gaming hardware), Stake (crypto), Blacklyte (furniture), Nescafe (consumer goods), ALDI (retail), PSG Esports (sports crossover), and Skin.Land (digital marketplace). The organization has raised approximately €50 million from Rewired.gg across multiple funding rounds, acquired Indonesia's Bigetron Esports in May 2025 to enter Southeast Asia under the 'Bigetron by Vitality' brand, and has secured recognition including three CS2 Major titles, an ESL Grand Slam in Rocket League, and Esports PC Player of the Year for ZywOo in 2025.

Name

Team Vitality

Legal name

Team Vitality

Website

https://vitality.gg

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Team Vitality is a French privately held esports organization founded in 2013 that fields competitive teams across CS2, Valorant, Rocket League, and LEC, monetizing through sponsorships, branded merchandise, licensing, B2B services, and tournament winnings.

Ownership category

akta.pro rank

Product category

Esports Organization

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Esports Teams & Player Organizations (MPAFADAB)

akta.pro secondary industries

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA), Esports Tournament Sponsorships & Partnerships (MPAGANAM)

Keywords

• Esports organization
• Competitive gaming teams
• Esports merchandise
• Gaming apparel
• Esports partnerships

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Tournament Prize Winnings: Revenue from competitive esports tournament victories across multiple game titles including CS2, Valorant, Rocket League, and LEC
2. Merchandise and Apparel Sales: Direct-to-consumer sales of jerseys, streetwear, accessories through e-commerce and physical V.Shop retail location
3. Sponsorship and Partnership Revenue: Partnership deals with brands including E.Leclerc, Fulllife, ASUS ROG, Stake, ALDI, PSG Esports, and other sponsors across esports, lifestyle, and retail sectors
4. B2B Services: Professional services including gaming animations, V.Hive rentals for corporate events, bootcamp reservations, and masterclasses for businesses and teams
5. Licensing: Brand licensing agreements allowing third parties to use Team Vitality intellectual property and brand assets

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Team Vitality operates competitive esports teams across CS2, Valorant, Rocket League, and League of Legends (LEC), and monetizes through branded merchandise sales (jerseys, apparel, accessories, digital items) via direct e-commerce and physical retail, B2B services including brand sponsorships, licensing, bootcamp rentals, corporate event hosting, gaming animations, and masterclasses, and tournament prize winnings. The organization maintains an integrated community ecosystem anchored by the proprietary V.Hive platform (mobile app with quests, leaderboards, and battle pass) and a 400m² physical V.Hive flagship in Paris combining retail, café, gaming, and training facilities.

Product overview

Team Vitality is a global esports organization operating as a multi-title competitive team across Counter-Strike 2, Valorant, Rocket League, and League of Legends (LEC). The company's commercial operations center on an official merchandise store selling branded apparel and accessories, including Pro Jersey 2026 collection designed with Fulllife featuring NanoMatter™ fabric technology, the Essentials lifestyle collection, Travel Kit performance gear, and specialty collaborations such as DearBBall Rocket League collection and PSG Esports partnership jerseys. The organization maintains a physical presence through V.Hive, a 400m² flagship venue in Paris housing retail (V.Shop), gaming (V.Play), cafe (V.Cafe), and training facilities (V.Bootcamp). Digital offerings include the V.Hive gamification app with quests, battle passes, and community tournaments, plus digital items like Valorant VCT bundles. The portfolio spans team-specific merchandise for CS2, Valorant, Rocket League, LEC, and Rising Bees teams, with regional expansion through Bigetron by Vitality in Southeast Asia.

Differentiator

Problem solved

Functional benefit

Brands

• V.Hive: 400m² headquarters in Paris combining internet cafe, coffee shop, retail store, and player training facility (V.Bootcamp). Includes V.Play, V.Cafe, V.Shop, and V.Bootcamp spaces.
• KARE
• V.Hive App

Products and services

• Official Merchandise Store
• Pro Jersey 2026

Quantifiable outcome

• 3 Major titles in CS2 (2023, 2024, 2025)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• E.LeclerccoreChannel Partner/ Reseller/ Distributor · 18 February 2026Strategic partnership with French retail giant E.Leclerc marking the retailer's first entry into esports sponsorship. Branding appears across multiple Team Vitality competitive teams with plans for retail engagement activities including Rocket League competition (E.Leclerc Challenge).
• FulllifecoreStrategic or Co-development Partner · 9 January 2026Multi-year partnership naming Fulllife as official kit supplier for professional teams through mid-2026. Collaboration unveiled 2026 Pro Jersey featuring Team Vitality's signature yellow-and-black design using NanoMatter performance fabric, manufactured in Portugal from recycled materials.
• Skin.LandminorGTM or Marketing Partner · 27 October 2025Official partnership with Counter-Strike 2 skin marketplace to enhance skin trading experience for players and fans through exclusive digital experiences and shared values of innovation and community.
• Bigetron EsportscoreStrategic or Co-development Partner · 15 May 2025Acquisition of Indonesia's Bigetron Esports to expand presence in Southeast Asia and mobile gaming market. Rebranded as 'Bigetron by Vitality' with joint leadership from Bigetron's CEO and Team Vitality executives.
• ASUS Republic of GamersmajorTechnology or IntegrationASUS ROG esports partnership providing gaming gear and equipment. ROG launched Vitality Edition mouse pad and expanded esports collaborations including deals with Cloud9 and KIWOOM DRX while building on existing collaboration.
• StakemajorGTM or Marketing PartnerStake brand partnership visible on team jerseys and merchandise, crypto casino platform co-owned by Ed Craven and Bijan Tehrani.
• Paris Saint-Germain (PSG Esports)majorStrategic or Co-development PartnerCollaboration on PSG Esports x Vitality jersey for 2025-2026 season featuring PSG branding alongside Team Vitality bee and Eiffel Tower design.
• ALDIminorGTM or Marketing PartnerMainstream brand partnership with German retailer ALDI as part of continued investment from mainstream brands in esports.
• DearBBallminorStrategic or Co-development PartnerCollaboration celebrating Rocket League team's historic season with limited-edition collector products including hoodies, t-shirts, and crewnecks featuring team players (Zen, Exotiik, Stizzy, apEX, Ropz, ZywOo, Mezii).

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Astralis: Danish CS2-focused esports organization with historical Major pedigree. Comparable given European base, CS2 competitive overlap, and similar apparel-and-content monetization model.
• Team Liquid: Dutch-founded global multi-game esports organization competing in LoL, CS2, Dota 2, Valorant, and more. Highly comparable in scope, international footprint, and content/community platform investment.
• Karmine Corp: French esports organization competing in LEC, Valorant, and Rocket League. Most direct French domestic competitor to Team Vitality with overlapping target audience and similar lifestyle-merchandise model.
• FaZe Clan: US-headquartered multi-title esports and lifestyle organization with strong CS2, Fortnite, and content presence. Closest peer in terms of lifestyle-brand identity, streetwear crossover, and content-driven fan engagement.
• Cloud9: North American multi-game esports organization competing in LoL (LCS), CS2/Valorant, and other titles. Comparable in multi-title breadth and major partnership deals (ASUS ROG partnership mirrors Team Vitality's).
• T1: Korean multi-title esports organization (League of Legends, Valorant, etc.) backed by SK Telecom. Relevant peer given multi-game championship pedigree, large roster of sponsors, and international fan base.
• 100 Thieves: Los Angeles-based esports org and lifestyle apparel brand competing in LoL, Valorant, and CS2. Direct comparable given heavy emphasis on apparel and streetwear, premium DTC e-commerce, and crossover brand identity.
• G2 Esports: Berlin-based multi-title esports organization competing in LoL (LEC), CS2, Valorant, Rocket League, and more. Closest European peer to Team Vitality in terms of multi-game breadth, European footprint, and lifestyle-brand crossover into apparel and content.
• Natus Vincere (NAVI): Ukrainian-founded multi-title esports organization competing in CS2, Dota 2, and other titles. Direct peer given similar multi-game strategy, CS2 Major pedigree, and comparable global brand positioning.
• Fnatic: London-headquartered legacy esports org with rosters across LoL, CS2/Valorant, and Dota 2. Direct comparable given European origin, multi-title strategy, and branded merchandise operations through Fnatic Gear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TeamVitality
• YouTubeyoutube.com/channel/UCgjhed4ZWlmC25hS4Sgs7gw
• Facebookfacebook.com/teamvitality
• Instagraminstagram.com/teamvitality
• TikToktiktok.com/@teamvitality
• LinkedInlinkedin.com/company/team-vitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Vitality