Nudj Health

What Nudj Health does

Nudj Health is a Pasadena, California-based digital health company founded in 2021 that delivers tech-enabled lifestyle medicine and whole-person care services targeting chronic disease prevention and remission. Its core offering is an enterprise AI-enabled technology platform that supports an interdisciplinary clinical team certified in mental health, lifestyle medicine, and behavior change. The platform includes the NUDJ mobile application, the Nudj Analytics real-time outcomes dashboard, the Nudj Academy content and health-coach training library, and the Nudj RCM revenue cycle management module powered by Abstrakt. Care is delivered across six interconnected lifestyle pillars (nutrition, fitness, sleep quality, stress management, social support, and substance cessation) and adapted from the University of Washington AIMS Center's collaborative care model.

The company sells primarily to enterprise healthcare buyers — physician groups, specialty practices (cardiology, oncology, primary care, women's health), health systems, health plans, employers, and ACOs — with services covered by Medicare and Medicaid reimbursement pathways including collaborative care management fees, remote patient monitoring codes, and lifestyle medicine interventions. Named deployments include Corewell Health, Foothill Cardiology, Hospital for Special Surgery, Dallas Surgical Group, Florida Cardiology, and Cardiology & Vascular Associates. GTM combines enterprise field sales to providers with inside sales to health plans, employers, and ACOs, supported by ACLM Corporate Roundtable membership, conference presence, clinical outcomes publications, and earned media.

The company has raised approximately $23 million across disclosed rounds, including a $10 million Series A in April 2022 led by Nebraska Medicine, Teal Ventures, HIP, and the Cohn Family Trust, plus additional SEC Form D exempt offerings. It has served over 15,000 patients cumulatively and reports documented outcomes including 44% depression score reduction, 39% anxiety score reduction, ~$3,000 per patient annual cost savings, and 73% reduction in mental health encounter volume. Nudj Health holds ACLM Certified Lifestyle Medicine Treatment Program status and NBHWC Approved Health Coach Training Program status, with operating footprint across California, Texas, Michigan, Nebraska, New York, and Florida.

Name

Nudj Health

Legal name

Nudj Health, Inc.

Website

https://nudjhealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Nudj Health is a Pasadena-based digital health company founded in 2021 that delivers AI-enabled lifestyle medicine and collaborative whole-person care to physician groups, health systems, health plans, and employers for chronic disease prevention and remission, supported by Medicare/Medicaid reimbursement pathways.

Ownership category

akta.pro rank

Product category

Chronic Care Management

NAICS

Health Care and Social Assistance (62), Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension) (HLACAPAD)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Lifestyle medicine services
• Chronic disease management
• Collaborative care platform
• Remote patient monitoring
• Cardiometabolic health programs

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Services - Provider Partnerships: Nudj Health provides whole-person care services to patients through partnerships with healthcare providers including physician groups and health systems. Services are covered by Medicare and Medicaid. The company generates revenue by extending provider capabilities and billing for collaborative care lifestyle medicine interventions.
2. Healthcare Provider B2B Services: B2B services to health plans, employers, and ACOs who are accountable for healthcare costs. Services include evidence-based lifestyle medicine therapeutic interventions as a primary treatment for chronic disease prevention and remission.
3. Medicare/Medicaid Reimbursable Services: Services are reimbursable through Medicare including collaborative care management fees, remote patient monitoring codes, and lifestyle medicine interventions. One referring clinic generated approximately $1 million in additional revenue annually through the full Nudj Health Lifestyle Medicine treatment program.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nudj Health delivers whole-person lifestyle medicine services through an AI-enabled enterprise technology platform, partnering with healthcare providers, health systems, health plans, employers, and accountable care organizations. Services are delivered by an interdisciplinary clinical team certified in mental health, lifestyle medicine, and behavior change across six interconnected lifestyle pillars (stress management, nutrition, physical activity, sleep, social support, and substance cessation) to prevent and bring chronic disease into remission, with reimbursable billing through Medicare and Medicaid.

Product overview

Nudj Health is a digital health company offering a tech-enabled lifestyle medicine stack composed of a core enterprise AI-enabled platform (the Nudj Health Platform / Collaborative Care Platform), the Nudj mobile application (NUDJ), and a suite of integrated service modules. The platform powers clinical delivery of whole-person care across six lifestyle pathways (stress management, nutrition, physical activity, sleep quality, social support, and substance cessation) through an interdisciplinary care team. Supporting modules include Nudj Analytics (real-time outcomes reporting), Nudj Academy (education and health coach training), and Nudj RCM (revenue cycle management, powered by Abstrakt). The company delivers services to physician groups, employers, health plans, and health systems, primarily targeting cardiometabolic disease prevention and chronic disease remission.

Differentiator

Problem solved

Functional benefit

Brands

• Nudj Academy: An extensive library of lifestyle medicine, health, and wellness content, instructor-led classes, videos, and health literacy content for patients, employees, and members.
• Nudj Analytics
• Nudj RCM
• Nudj Health-Food as Medicine

Products and services

• Nudj Health Whole-Person Care Services Interdisciplinary clinical team delivering evidence-based lifestyle medicine interventions across six interconnected lifestyle pillars (stress management, nutrition, physical activity, sleep, social support, substance cessation), supported by an enterprise AI-enabled technology platform with patient engagement, clinical documentation, and risk stratification. Services are sold to physician groups, health systems, health plans, employers, and ACOs for chronic disease prevention and remission.
• Nudj RCM (Revenue Cycle Management)

Quantifiable outcome

• 44% decrease in depression scores (PHQ-9)
• +13 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• Unlimited HeartcoreStrategic or Co-development Partner · 10 December 2025Partnership to expand whole-person atrial fibrillation care globally using the AFibulous Human-Experience Model, integrating clinical, behavioral, and emotional support strategies to improve long-term health outcomes for AFib patients.
• Umoja HealthcoreStrategic or Co-development Partner · 11 November 2025Partnership to launch 'Nudj Health-Food as Medicine' initiative aimed at improving access to nutritious food and addressing diet-related chronic diseases through integrated health and nutrition programs. Collaboration delivers personalized care plans and nutritional interventions.
• American College of Lifestyle Medicine (ACLM)coreStrategic or Co-development Partner · 10 May 2022Nudj Health joined ACLM's Corporate Roundtable as a lifestyle medicine collaborative care innovator. ACLM designated Nudj Health a Certified Lifestyle Medicine Treatment Program in October 2023. ACLM President Dr. Beth Frates has publicly endorsed Nudj Health's program.
• MedAxiomminorGTM or Marketing Partner · 18 April 2022Industry partnership announced April 2022 for cardiovascular care transformation through lifestyle medicine integration.
• Geneva Health SolutionsminorOthers · 7 January 2022Related entity - Nudj Health CEO Yuri Sudhakar was previously CEO and Co-Founder of Geneva Health Solutions (acquired by BioTelemetry in 2019). Several Nudj Health executives (Jeff Marchese, Deb Halligan, Rick Abe, Earl Bray) previously held leadership roles at Geneva Health Solutions.
• Corewell HealthflagshipStrategic or Co-development Partner · 1 January 2022Three-year partnership integrating lifestyle medicine into clinical care pathways. Corewell Health deployed Nudj Health's whole-person care model across their health system. Results include 3,000+ patients with measurable improvements and ~$3,000 per patient annual cost savings. Announced ground-breaking cost and utilization data in November 2025.
• Abstrakt (RCM Partnership)coreTechnology or IntegrationNudj RCM, powered by Abstrakt, provides outcome, expert-led, AI-powered comprehensive platform for revenue cycle management including billing, claims submission, denial management, collections, and financial analytics.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Omada Health: Omada Health is a digital chronic disease prevention and management platform serving employers, health plans, and providers with AI-enabled coaching across diabetes, hypertension, and behavioral health — directly comparable to Nudj Health's enterprise lifestyle medicine model and B2B GTM.
• Virta Health: Virta Health delivers clinician-supervised, nutrition-focused virtual care to reverse type 2 diabetes and other cardiometabolic conditions, serving health plans, employers, and providers — closely mirroring Nudj's whole-person, lifestyle-first approach to chronic disease remission.
• Hello Heart: Hello Heart is a digital cardiovascular health platform combining connected BP monitors, AI-driven insights, and coaching, sold through employers, health plans, and providers — overlapping Nudj's cardiology wedge, RPM modality, and B2B distribution.
• Wellvana Health: Wellvana Health is a value-based care enablement platform partnering with PCPs and ACOs to manage chronic disease outcomes and total cost of care, and is also a prior employer of Nudj's CMO Lifestyle Medicine — comparable operating model and cardiology/population-health focus.
• Lark Health: Lark Health provides AI-driven chronic disease prevention and management coaching for diabetes, hypertension, and prediabetes via a chat-based virtual platform sold to payers and providers — a directly comparable AI-enabled lifestyle coaching and chronic care offering.

Broad incumbents

• Livongo (Teladoc Health): Livongo, now part of Teladoc Health, pioneered connected devices and AI-driven coaching for diabetes, hypertension, and mental health at population scale — a broad incumbent offering overlapping capabilities with Nudj's chronic disease and behavioral health stack.
• Sharecare: Sharecare is a broad digital health company offering wellness, chronic condition, and lifestyle medicine content and programs to employers, health plans, and providers — overlapping Nudj's lifestyle medicine content and employer wellness distribution.

Emerging players

• Hinge Health: Hinge Health is a digital musculoskeletal care platform combining wearable sensors, AI coaching, and PT for employers and health plans — adjacent in chronic pain, lifestyle, and employer-channel overlap with Nudj's musculoskeletal and women's health extensions.
• Lyra Health: Lyra Health is a mental health benefit platform serving employers and health plans with virtual therapy, coaching, and integrated behavioral care — comparable to Nudj's employer-channel mental health and collaborative care model and partner distribution.
• Noom: Noom is a behavior change platform focused on weight management, metabolic health, and lifestyle coaching for consumers, employers, and health plans — overlapping Nudj's cardiometabolic, weight loss, and lifestyle coaching offerings at the consumer end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nudjhealth
• Xx.com/NudjHealth
• Facebookfacebook.com/nudjhealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds10 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nudj Health