Ometria
Ometria is a Customer Data and Experience Platform (CDXP) purpose-built for retail brands, unifying customer data and orchestrating AI-powered personalized marketing across email, SMS, website, mobile, ads, direct mail, in-store, and loyalty channels for mid-market and enterprise retailers worldwide.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Ometria does
Ometria is a Customer Data and Experience Platform (CDXP) built exclusively for retail brands, headquartered in London and founded in 2013. The platform combines a customer data platform (CDP) with cross-channel experience orchestration across email, SMS, mobile push, website personalization, social ads, direct mail, in-store/clienteling, and customer loyalty channels. At its core sits Architect AI, an agentic AI system trained on 30 billion retail customer data points and 20+ billion touchpoints in the proprietary Retail Success Model, powering predictive CLV, affinity modeling, journey optimization, generative content creation, and a natural-language Deep Insights Agent. Notable technical components include a Data Ingestion Engine with native integrations to hundreds of retail systems, identity resolution across email, mobile, and cookie identifiers, and pre-built campaign blueprints for retail-specific scenarios such as predictive anti-lapse and predicted-next-order.
The company serves mid-market to enterprise retail and ecommerce brands globally, with a named customer roster spanning Sephora, Steve Madden, Hotel Chocolat, Interflora, Fred Perry, Boden, Foot Locker, Holt Renfrew, Mackage, Brooklinen, Monsoon, Victoria Beckham, Davines, and others across fashion, beauty, food & beverage, floristry, home & garden, and footwear verticals. Ometria operates a SaaS subscription model with quote-based enterprise pricing and a consultative "book a demo" sales motion, complemented by an agency and systems-integrator partner channel and a technology partner ecosystem that includes Yotpo, Attentive, and Mention Me.
The company has raised approximately $82 million across disclosed funding events, most notably a $40 million Series C led by InfraVia Capital Partners in November 2021 and a $9.9 million CIBC Innovation Banking facility in September 2023. Leadership comprises co-founders Ivan Mazour (CEO), Djalal Lougouev (CSO), and James Dunford-Wood (CXO), alongside C-suite executives in operations, marketing, technology, and revenue, supported by a 12-member advisory board of senior retail operators.
Ometria firmographics
Firmographics- Name
- Ometria
- Legal name
- Ometria Ltd.
- Website
- https://ometria.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ometria is a Customer Data and Experience Platform (CDXP) purpose-built for retail brands, unifying customer data and orchestrating AI-powered personalized marketing across email, SMS, website, mobile, ads, direct mail, in-store, and loyalty channels for mid-market and enterprise retailers worldwide.
- Ownership category
- akta.pro rank
Ometria industry classification
Industry- Product category
- Retail Customer Data & Experience Platform (CDXP)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)
- akta.pro secondary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where Ometria is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Ometria business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: CDXP platform subscription model providing access to customer data platform, cross-channel experience orchestration, and AI capabilities. Pricing based on usage and scale.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ometria product offering
Product offeringCore offering
Ometria provides a Customer Data and Experience Platform (CDXP) built exclusively for retail brands. The platform consolidates customer data from disparate retail systems into unified profiles and orchestrates personalized marketing experiences across email, SMS, mobile push, website, direct mail, in-store, ads, and loyalty channels. It is powered by Architect AI, an agentic AI system trained on billions of retail-specific customer touchpoints that delivers predictive analytics, segmentation, journey optimization, and content generation.
Product overview
Ometria is a Customer Data and Experience Platform (CDXP) built exclusively for retail. The core platform is powered by Architect AI, an agentic AI system trained on 30 billion retail customer data points. The platform combines a Customer Data Platform (CDP) for data consolidation and insight with cross-channel experience orchestration across email, SMS, ads & retargeting, mobile push, website personalization, direct mail, in-store/customer service, and customer loyalty channels. Key modules include the Data Ingestion Engine, Experience Orchestration with drag-and-drop journey builder, the Deep Insights Agent for natural language data exploration, and channel-specific capabilities. The platform delivers measurable outcomes including 18% repurchase rate increase and 430% ROI according to Forrester research.
Differentiator
Problem solved
Functional benefit
Brands
- Architect AI: Agentic AI platform at the core of Ometria that powers a suite of specialist agents for personalization, customer journey optimization, AI insights, and content creation.
Products and services
- Ometria CDXP Platform
- Architect AI
- Deep Insights Agent
Quantifiable outcome
- 18% repurchase rate increase (Forrester TEI study)
- +9 more outcomes
Companies that use Ometria
Customer profileNamed customers22 records
Segments2 records
Ideal customer profiles2 records
Ometria technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature8 records
Ometria partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered customer and partner.
- Nobody's ChildcustomerWomen's wear omnichannel retailer partnered with Ometria to implement customer data and experience platform for omnichannel growth, unifying online and in-store customer data with real-time personalization and AI-powered segmentation.
- YotpopartnerTechnology partner integrated into Ometria's open ecosystem for retail technology integrations. Yotpo provides loyalty and reviews solutions.
- AttentivepartnerTechnology partner integrated into Ometria's open ecosystem. Attentive provides SMS marketing solutions.
- Mention MepartnerTechnology partner integrated into Ometria's open ecosystem. Mention Me provides referral marketing solutions.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Ometria competitors and assessment
Company assessmentDirect peers
- Bloomreach: Bloomreach offers a commerce experience platform combining a CDP with personalization and search/merchandising for retailers and ecommerce brands. It is the most direct competitor to Ometria's CDXP positioning, serving a similar mid-market and enterprise retail customer base.
- Klaviyo: Klaviyo is a B2C CRM and marketing automation platform purpose-built for ecommerce and DTC brands. It directly competes with Ometria in retail/ecommerce CRM, with overlapping email, SMS, and customer data capabilities, though Klaviyo skews toward smaller DTC customers.
- dotdigital: dotdigital is a UK-based marketing automation and customer engagement platform with a strong retail and ecommerce focus. It competes with Ometria in cross-channel marketing for retail brands, particularly in the UK and European mid-market.
- Emarsys: Emarsys (an SAP company) provides an AI-powered marketing platform for retail, with omnichannel personalization and customer engagement capabilities. It directly competes with Ometria in enterprise retail marketing automation, though as part of SAP's broader CX portfolio.
- Sailthru by Marigold: Sailthru (now part of Marigold) provides personalized email, mobile, and web messaging for retail and ecommerce brands. It overlaps with Ometria's personalization and cross-channel orchestration capabilities for retail customers.
- Listrak: Listrak is a US-based retail marketing automation platform offering email, SMS, personalization, and customer data capabilities. It competes directly with Ometria in retail-specific CRM and cross-channel marketing for mid-market and enterprise brands.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise marketing suite used by many large retailers for email, mobile, advertising, and CDP. While not retail-specialized, it competes with Ometria for enterprise retail CRM and personalization budgets as part of a much wider CX portfolio.
- Adobe Experience Cloud: Adobe Experience Cloud includes Real-Time CDP, personalization, and cross-channel orchestration used by major retailers. As a horizontal incumbent with massive scale, it competes with Ometria at the enterprise end of the retail market.
Emerging players
- Segment (Twilio): Segment provides a customer data platform with identity resolution and pipeline capabilities used by retailers and ecommerce brands. While more horizontal than Ometria, it overlaps in CDP and downstream personalization use cases for retail customers.
- Treasure Data: Treasure Data offers an enterprise CDP with AI-driven customer engagement features used by retailers and consumer brands. It competes partially with Ometria on data consolidation and predictive personalization, particularly for larger enterprise retailers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ometria social profiles
Digital presenceOmetria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ometria leadership team
Management profileNumber of profiles
Profiles9 records
Ometria funding detail
Funding detailFunding overview
Funding rounds9 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ometria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ometria
What does Ometria do?
Ometria provides a Customer Data and Experience Platform (CDXP) built exclusively for retail brands. The platform consolidates customer data from disparate retail systems into unified profiles and orchestrates personalized marketing experiences across email, SMS, mobile push, website, direct mail, in-store, ads, and loyalty channels. It is powered by Architect AI, an agentic AI system trained on billions of retail-specific customer touchpoints that delivers predictive analytics, segmentation, journey optimization, and content generation.
Is Ometria a public or private company?
Ometria is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ometria founded?
Ometria was founded in 2013. It employs 101 to 250 people.
Where is Ometria based?
Ometria is headquartered in London, United Kingdom, in the Europe region.
How does Ometria make money?
One revenue line is on record: saaS Platform Subscription.
Who are Ometria's main competitors?
Direct peers on record are Bloomreach, Klaviyo, dotdigital, Emarsys, Sailthru by Marigold and Listrak. Broad incumbents are Salesforce Marketing Cloud and Adobe Experience Cloud. Emerging players are Segment (Twilio) and Treasure Data.
Does Ometria have an API?
Yes. Ometria provides robust SDKs, webhooks and REST APIs for data ingestion. The platform offers native integrations with hundreds of best-in-class retail systems, commerce platforms, and business intelligence tools. Out-of-the-box connectors enable super-fast, hassle-free integration led by retail technology specialists. Developer documentation is at support.ometria.com.
What industry is Ometria in?
Ometria's product category is Retail Customer Data & Experience Platform (CDXP). Its primary akta.pro industry code is BPAAABAB, Sales Support & Customer Retention (Upsell, Win-back, Loyalty), with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 51821 and its SIC code is 7370.