Unrivaled Sports

What Unrivaled Sports does

Unrivaled Sports (legal entity: Sandlot Youth Sports Holdings, LLC) is a privately held U.S. youth sports holding company formed in March 2024 by Josh Harris and David Blitzer (Harris Blitzer Sports & Entertainment) with a strategic investment from The Chernin Group. The company operates a 15-venue, multi-brand portfolio spanning youth baseball and softball (Cooperstown All Star Village, Ripken Experience complexes in Aberdeen/Myrtle Beach/Pigeon Forge, Diamond Nation, Rocker B Ranch, Big League Dreams, Sports Force Park, Baseball Factory, Softball Factory, ForeverLawn Sports Complex, Twin Creeks), youth flag football (Unrivaled Flag, Under the Lights, New England Flag Football, Football 'N' America), and action sports camps (We Are Camp, High Cascade, Windells, Snöbahn, Seek Skate Camp, Milepost 35), serving 800k+ athletes and 2m+ visitors annually across 12+ states.

The underlying platform is a multi-brand digital infrastructure operating across 15+ venue and brand websites with unified event registration, Salesforce-powered lifecycle marketing/CRM/SMS automation, AI-driven customer-support chatbots, cross-contextual behavioral tracking for targeted advertising, and integrated livestreaming (ESPN+ and DICK'S-owned GameChanger). Each acquired brand retains its own identity while shared services in technology, marketing, sponsorship sales, and procurement are coordinated at the parent level. Privacy and compliance infrastructure spans GDPR, CCPA, COPPA, CAN-SPAM, CASL, and Washington MHMDA.

Unrivaled Sports generates revenue through multiple streams: tournament/event registration fees across baseball, softball, flag football and action sports leagues; on-site hospitality (lodging, F&B, concessions, retail) at resort-style venues like Rocker B Ranch and Cooperstown All Star Village; merchandise sales at venue retail stores; presenting sponsorships and on-site brand activations from DICK'S Sporting Goods, Under Armour, and ESPN/Disney; and recurring league/program membership fees (e.g., Under the Lights flag football leagues across 27 states). Distribution is predominantly direct-to-consumer via owned brand websites and on-site venue operations, with enterprise sponsorship and investor sales negotiated directly with major brand and financial partners.

Name

Unrivaled Sports

Legal name

Sandlot Youth Sports Holdings, LLC

Website

https://unrivaledsports.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Unrivaled Sports is a privately held holding company operating a 15-venue portfolio of youth baseball, softball, flag football, and action sports brands serving 800,000+ athletes and 2 million+ visitors annually across the United States.

Ownership category

akta.pro rank

Product category

Youth Sports Facilities & Programming

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth sports facilities
• Youth baseball tournaments
• Flag football leagues
• Youth sports camps
• Sports resort hospitality

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Strategic Equity Investment: $120 million funding round led by DICK'S Sporting Goods in May 2025; prior strategic investment from The Chernin Group in March 2024. Capital used to expand access, upgrade facilities, and grow youth sports participation.
2. Tournament and Event Registration Fees: Participation fees from families and teams for youth sports tournaments, leagues, camps, and clinics across Ripken Baseball, Cooperstown All Star Village, Rocker B Ranch, Diamond Nation, Big League Dreams, Unrivaled Flag, etc. Steady seasonal revenue driven by team registrations, player fees, and event packages.
3. Hospitality, Lodging, Food & Beverage: On-site lodging, dining, concessions, retail, restaurants, sports bars, coffee shops, and recreational amenities at resort-style venues such as Rocker B Ranch and Cooperstown All Star Village generate per-visit F&B and hospitality revenue alongside tournament fees.
4. On-Site Merchandise and Retail Sales: Direct sales of branded apparel, novelties, and equipment at retail stores within each venue (Ripken Experience retail stores, Rocker B Ranch general store, etc.).
5. Sponsorship and Brand Partnership Revenue: Presenting sponsorships, exclusive apparel agreements, content series, and on-site activations from brands such as Under Armour, DICK'S Sporting Goods, ESPN, and others at major tournaments (Ripken Nationals, Flag World Championships, etc.).
6. League and Program Membership Fees: Recurring/seasonal league participation fees (e.g., Under the Lights flag football leagues across 27 states with 170 local leagues and 35,000 participants; New England Flag Football; Football 'N' America league programming).

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels9 records

Core offering

Unrivaled Sports operates a consolidated portfolio of 15+ premier youth sports venues and programming brands across baseball, softball, flag football, and action sports. It runs youth tournaments, leagues, camps, and clinics at replica MLB-ballpark facilities, resort-style complexes, and national flag football leagues, with on-site lodging, F&B, retail, and sponsorship activations. The company is a parent operating company (Sandlot Youth Sports Holdings, LLC) that consolidates heritage brands such as Ripken Baseball, Cooperstown All Star Village, Diamond Nation, Under the Lights, and We Are Camp under one umbrella.

Product overview

Unrivaled Sports operates as a portfolio (parent company) rather than a single unified software product. Its offering is a multi-brand platform of premier youth sports venues, leagues, camps, and tournament programming that is acquired and integrated under one parent entity. The core platform consolidates baseball/softball venues (e.g., Cooperstown All Star Village, Ripken Baseball and its Ripken Experience complexes in Aberdeen, Myrtle Beach, and Pigeon Forge, Rocker B Ranch, Diamond Nation, Big League Dreams in Las Vegas and Manteca, ForeverLawn Sports Complex, Sports Force Park, Twin Creeks, Baseball Factory, Softball Factory, All-Ripken, and the Unrivaled Baseball/Unrivaled Fastpitch programming brands) with a growing flag football vertical (Unrivaled Flag, Under the Lights Flag Football, New England Flag Football, and FNA co-founded by Drew Brees) and an action sports / camps vertical (We Are Camp, Snöbahn, High Cascade, Windells, Seek Skate Camp, Milepost 35). Each acquired brand retains its own identity and operates as a venue or programming sub-brand within the Unrivaled network, while shared functions (technology, marketing, retail, F&B, and event operations) are coordinated at the parent level.

Differentiator

Problem solved

Functional benefit

Brands

• Cooperstown All Star Village: Premier youth baseball tournament destination in Oneonta, New York.
• Ripken Baseball
• Unrivaled Flag
• Rocker B Ranch
• Ripken Experience Aberdeen
• Ripken Experience Myrtle Beach
• Ripken Experience Pigeon Forge
• Unrivaled Baseball
• Unrivaled Fastpitch
• ForeverLawn Sports Complex
• Diamond Nation
• Big League Dreams
• Sports Force Park
• Under the Lights Flag Football
• New England Flag Football
• FNA (Football 'N' America)
• All-Ripken
• Baseball Factory
• Softball Factory
• We Are Camp
• Snöbahn
• High Cascade
• Windells
• Seek Skate Camp
• Milepost 35

Products and services

• Ripken Baseball Youth Tournaments and Experiences Youth baseball tournament and 'Big League Experiences' brand operating multiple Ripken Experience complexes (Aberdeen MD, Myrtle Beach SC, Pigeon Forge TN) with replica MLB ballpark fields, batting cages, and bullpens. For youth baseball athletes and traveling families.
• Cooperstown All Star Village Premier youth baseball tournament destination in Oneonta, NY with multiple F&B outlets (Club House, Upper Deck, Team Dining) and high-volume concessions for tournament seasons. For youth baseball athletes and traveling families.
• Rocker B Ranch Resort-Style Tournament Destination Resort-style youth baseball tournament venue in Graford, Texas offering all-inclusive packages with on-site lodging, dining, swimming pool, volleyball and basketball courts, restaurant, coffee shop, and retail store. For traveling sports families.
• Diamond Nation Baseball & Softball Complex Baseball and softball tournament complex in Flemington, NJ hosting events serving thousands of baseball and softball participants annually. For youth baseball and softball athletes.
• Big League Dreams Replica Ballpark Venues

Quantifiable outcome

• 800,000+ athletes served annually across 15 venues and properties
• +4 more outcomes

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship / co-marketing anchor, flagship event venue partnership, high — flagship talent/brand partnership, mid — operational continuity post-acquisition, foundational — brand equity and operational leadership, mid — niche action-sports brand alignment, founding / operating leadership, mid — operating leadership, mid — streaming & data integration, core operating brand and core operating brand cluster.

• Under Armourflagship / co-marketing anchorGTM or Marketing Partner · 1 April 2026Multi-year partnership announced April 2026 as exclusive performance apparel partner across several Unrivaled Sports youth baseball and flag football events (Ripken Nationals, flag football championships). Includes content series, social media highlights, livestream coverage, and on-site activations celebrating youth athletes and coaches.
• ESPN Wide World of Sports Complex (Walt Disney World Resort)flagship event venue partnershipStrategic or Co-development Partner · 1 February 2026Hosted the 2026 Youth Flag Football World Championships (February 19–22, 2026) at ESPN Wide World of Sports Complex. Nearly 1,000 teams and 10,000 athletes from 7 countries competed; Division 1 Championship games streamed live on ESPN+.
• Drew Brees / Football 'N' America (FNA)high — flagship talent/brand partnershipStrategic or Co-development Partner · 1 October 2025Partnership announced October 21, 2025 with NFL Legend Drew Brees; Football 'N' America (co-founded by Brees) incorporated into Unrivaled Sports portfolio. Aims to expand youth flag football leagues nationwide and develop future youth sports programming around Brees' brand. Brees appeared at Fox Business and Bleacher Report promoting the partnership.
• Cust Family (Diamond Nation co-founders)mid — operational continuity post-acquisitionStrategic or Co-development Partner · 1 April 2024Cust Family listed as Co-Founders of Diamond Nation and Partners on Unrivaled Sports team page following April 2024 acquisition of Diamond Nation in Flemington, New Jersey. Provides operational continuity and local credibility for the baseball/softball complex.
• Cal Ripken Jr. and Bill Ripkenfoundational — brand equity and operational leadershipStrategic or Co-development Partner · 1 September 2023Strategic investment completed by Josh Harris and David Blitzer in Ripken Baseball and Cooperstown All Star Village in September 2023; Ripken family retained as Partners. Cal Ripken Jr. and Bill Ripken continue to lend their names and expertise to the Ripken Baseball network (including Ripken Experience Aberdeen, Myrtle Beach, Pigeon Forge, and Ripken Nationals).
• Shaun Whitemid — niche action-sports brand alignmentStrategic or Co-development PartnerListed as Partner on Unrivaled Sports team page, aligning brand and credibility with action-sports portfolio (We Are Camp, High Cascade, Windells, Snöbahn, Seek Skate Camp, Milepost 35).
• Isaac Harrouchefounding / operating leadershipStrategic or Co-development PartnerCo-Founder and Managing Partner of Unrivaled Sports; provides operational and strategic leadership across portfolio brands and acquisitions.
• Neel Joshimid — operating leadershipStrategic or Co-development PartnerListed as Partner on Unrivaled Sports team page; supports portfolio operations and acquisitions.
• GameChanger (DICK'S Sporting Goods subsidiary)mid — streaming & data integrationTechnology or IntegrationYouth sports streaming platform owned by DICK'S Sporting Goods; deployed AI-powered multi-angle streaming systems at Rocker B Ranch (Texas) for youth baseball games. Used across Unrivaled Sports tournament venues to deliver live stream and team followership experiences.
• Cooperstown All Star Village (CASV)core operating brandStrategic or Co-development PartnerPremier youth baseball tournament destination in Oneonta, NY; part of Unrivaled Sports portfolio of brands. Operates multiple F&B outlets (Club House, Upper Deck, Team Dining) serving high-volume tournament seasons.
• Big League Dreams (Las Vegas & Manteca)core operating brandStrategic or Co-development PartnerReplica ballpark youth sports complexes in Las Vegas, NV and Manteca, CA; part of Unrivaled Sports portfolio of brands.
• We Are Camp / High Cascade / Windells / Snöbahn / Seek Skate Camp / Milepost 35core operating brand clusterStrategic or Co-development PartnerAction-sports camp and training brands centered on Mt. Hood, Oregon campus; part of Unrivaled Sports portfolio. Programs cover mountain biking, snowboarding, skiing, and skateboarding for youth participants.
• Baseball Factory / Softball Factory / All-Ripkencore operating brand clusterStrategic or Co-development PartnerPlayer development brands acquired by Ripken Baseball (Sept 2023 Baseball Factory & Softball Factory; All-Ripken provides instruction); part of Unrivaled Sports portfolio.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Babe Ruth League: National youth baseball and softball organization running Cal Ripken, Babe Ruth, and Bambino divisions. Overlaps with Unrivaled's baseball programming and player development brands (Baseball Factory, All-Ripken), though organized as a community-based league structure rather than a commercial venue operator.
• USSSA (United States Specialty Sports Association): Governing body and tournament operator across multiple youth and adult amateur sports including baseball, softball, and flag football. Larger and more established than Unrivaled with overlapping leagues and national championship infrastructure.
• Little League International: Global youth baseball and softball governing body with the deepest brand recognition in the category. Indirectly comparable as the largest incumbent in Unrivaled's core sport; competes for participation mindshare and is highly relevant to the baseball vertical's growth ceiling.
• Amateur Athletic Union (AAU): Multi-sport youth amateur organization running national championships across baseball, basketball, volleyball, and other sports. Comparable in providing national tournament infrastructure but with a not-for-profit governance model rather than commercial venue ownership.

Direct peers

• Triple Crown Sports: Operates large-scale youth baseball, softball, and volleyball tournaments across the US. Direct competitor in tournament-driven youth sports with comparable multi-sport event programming and family-facing registration model.
• i9 Sports: National youth sports league franchise operator offering baseball, basketball, flag football, soccer and other sports to families. Comparable league-based direct-to-consumer youth sports model, though smaller in scale than Unrivaled's resort-style venues.
• Perfect Game: Largest US youth baseball showcase and tournament operator, running national events, player development, and recruiting coverage. Directly comparable to Unrivaled's baseball vertical (Ripken, Cooperstown, Diamond Nation, Big League Dreams) in tournament operations, athlete development, and showcase-based monetization.

Others

• Topgolf Callaway Brands: Sports entertainment venue operator combining golf with F&B, lodging-adjacent amenities, and tech-enabled gameplay. Not a direct competitor but adjacent in operating experience-based sports venues with bundled hospitality revenue per visit, providing a comparable resort-entertainment economic model.

Regional players

• National Sports Center (NSC): Large-scale multi-sport amateur sports facility in Blaine, Minnesota hosting soccer, hockey, lacrosse, and other tournaments. Comparable as a single-region mega-venue operator but with a more limited geographic footprint than Unrivaled's national network.

Emerging players

• GameChanger: Youth sports live-streaming and scoring platform owned by DICK'S Sporting Goods; deployed AI-powered multi-angle streaming at Rocker B Ranch for Unrivaled games. Comparable as a youth sports technology layer, and now a sibling company inside the DICK'S portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unrivaled-sports
• Instagraminstagram.com/unrivaled.sports

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries26 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unrivaled Sports