What Owl AI does

Owl AI is a sports technology company that builds a vision AI platform, branded OWL, that transforms live broadcast video into real-time, objective intelligence for sports officiating and broadcast production. The platform operates as an AI Operating System for Sport with two integrated modules: Owl Officiate, which delivers instant line-calling, judging support, and anomaly detection against five years of historical scoring data, and Owl Analyst, which produces live broadcast overlays, AI-driven commentary, and multilingual translation. The system is designed to ingest existing broadcast camera feeds without requiring additional hardware installation, and reduces scoring turnaround from 6-8 minutes to seconds.

Owl AI sells through enterprise platform agreements with professional sports leagues, broadcasters, and rights holders under subscription/recurring revenue models. Its go-to-market is enterprise field sales, anchored by a founding partnership with X Games and extended through 12-month platform deals with Major League Pickleball (announced December 2025) and the SMX League's AI Trailblazer program (announced February 2026). The company leverages event-driven demand by piloting technology at high-profile competitions before securing broader commercial deployment. It is venture-backed, having closed an $11 million seed round in June 2025 led by S32 with Menlo Ventures and Susa Ventures, and recognized by Sports Business Journal as one of the top 10 most innovative sports tech companies in 2026.

Founded in 2025 by Olympic athlete Jeremy Bloom and former Google Cloud AI executive Josh Gwyther, Owl AI is headquartered in Boulder, Colorado, with a team of approximately 10 employees. In June 2026, Jay Prasad, formerly CEO of Relo Metrics, was appointed CEO as Josh Gwyther transitioned to an advisory role, signaling an intent to scale beyond the founding team's initial deployments. The company was the first AI to judge professional sports on live television, establishing a regulatory and reputational first-mover position in AI-driven officiating.

Name

Owl AI

Legal name

OWL

Website

https://owl.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Owl AI provides an AI vision platform that turns live broadcast video into real-time officiating decisions, judging analytics, and multilingual broadcast commentary for professional sports leagues and broadcasters. Its OWL platform includes Owl Officiate and Owl Analyst modules deployed with X Games, Major League Pickleball, and SMX League.

Ownership category

akta.pro rank

Product category

Sports Technology / AI Sports Analytics

NAICS

Amusement Arcades (713120)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF)

akta.pro secondary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• AI sports officiating
• Computer vision sports
• Real-time video analytics
• Sports broadcast intelligence
• AI judging systems

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Licensing to Leagues: Owl AI provides its AI-powered live intelligence platform to professional sports leagues under platform agreements. The company charges leagues for access to officiating, production automation, and broadcasting enhancement services.
2. Broadcast and Media Services: Provides live overlays, commentary intelligence, and AI-driven content to broadcasters and media rights holders

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Owl AI provides an AI Operating System for Sport called OWL that ingests live video from existing broadcast cameras and processes it in the cloud to deliver real-time officiating decisions, broadcast overlays, and AI-driven commentary. The platform is sold to professional sports leagues, federations, and broadcasters through enterprise platform agreements and operates without requiring additional on-site hardware installation.

Product overview

Owl AI offers OWL, an AI Operating System for Sport delivered as a unified platform with two integrated modules: Owl Officiate for real-time officiating support (Officials/Leagues) and Owl Analyst for live broadcast intelligence (TV/Broadcast). The platform captures live video through existing broadcast cameras, processes it through cloud-based AI to deliver real-time scoring decisions, overlays, and commentary without requiring additional hardware. Owl Officiate reduces scoring turnaround from 6-8 minutes to seconds, while Owl Analyst enables live multilingual commentary and foreign language translation for global broadcasts. Both modules share the same core OWL vision and intelligence engine that transforms video into actionable insights.

Differentiator

Problem solved

Functional benefit

Products and services

• OWL (AI Operating System for Sport) The flagship AI Operating System for Sport: a cloud-based vision-AI platform that ingests live video from existing broadcast cameras and turns it into real-time sports intelligence for officials, coaches, broadcasters, and fans. Sold as an enterprise platform to professional sports leagues, federations, and broadcasters.
• Owl Officiate Real-time officiating support module of the OWL platform, designed for officials and leagues. Delivers instant, objective sports intelligence to help judges and referees make the right call during live events, reducing scoring turnaround from 6-8 minutes to seconds.
• Owl Analyst Live broadcast overlays and AI-driven commentary intelligence module of the OWL platform, designed for TV and streaming applications. Provides AI-driven commentary, multilingual translation, and enhanced data overlays to improve fan engagement during live sports broadcasts.

Quantifiable outcome

• Reduced scoring turnaround time from 6-8 minutes to seconds
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• SMX League (SuperMotocross)coreStrategic or Co-development Partner · 26 February 2026Owl AI joined the SMX League's AI Trailblazer program. The Monster Energy SMX World Championship leverages Owl AI's proprietary video-based AI technology to enhance streaming with foreign language translation, improve fan experience through additional racing data, and support global expansion.
• Major League PickleballflagshipStrategic or Co-development Partner · 4 December 2025MLP partnered with Owl AI for a 12-month agreement beginning with the 2026 season. Owl AI provides automated officiating technology using existing broadcast cameras and cloud-based AI processing for real-time line-calling decisions without installing additional hardware.
• X GamesflagshipStrategic or Co-development PartnerX Games serves as a founding partner and testing ground for Owl AI's technology. The platform was developed and refined through X Games events including snowboarding halfpipe contests, where it enables objective judging and live multilingual commentary.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hawk-Eye Innovations: Subsidiary of Sony that provides ball-tracking and officiating technology widely used in tennis, cricket, soccer, and other major sports. Most directly comparable to Owl AI's Owl Officiate module for AI-assisted officiating and line-calling.
• Second Spectrum: Sports AI and computer vision company that provides real-time tracking, officiating support, and broadcast analytics, notably in the NBA and MLS. Closely comparable in technology stack (vision AI for live sports) and customer base (leagues and broadcasters).
• Relo Metrics: Computer vision platform for sponsorship and broadcast intelligence in sports. Directly relevant peer because Owl AI's incoming CEO Jay Prasad led Relo Metrics, and both companies apply vision AI to monetize live sports content for leagues and rights holders.

Broad incumbents

• Genius Sports: Public sports data and technology company providing officiating, data, and media services to major leagues globally. Overlaps with Owl AI in officiating and broadcast data, but operates a much broader data and betting-focused portfolio.
• Sportradar: Public sports data and content company offering officiating technology, broadcast data, and betting services to leagues and media partners. Competes in adjacent layers of the same live-sports intelligence stack Owl AI targets.
• Stats Perform: Sports AI and data company providing live data, optical tracking (via its STATS Edge and SportVU heritage), and broadcast content to leagues, media, and betting operators. Comparable to Owl AI on AI-driven sports intelligence for leagues and broadcasters.
• Catapult Sports: Public sports technology company providing athlete performance tracking and analytics to professional teams and leagues. Adjacent rather than direct competitor, but serves the same professional sports customer base that Owl AI's coaches-and-athletes use case targets.

Emerging players

• Veo Technologies: AI-powered sports video capture and analysis company using automated camera and cloud processing for amateur and semi-pro teams. Comparable technology stack (AI camera + cloud processing) and a parallel ambition to expand into officiating and broadcast use cases.
• Pixellot: Provider of AI-automated sports video production and analysis without dedicated camera operators. Closely comparable to Owl AI on the 'existing camera + AI' value proposition and lower-tier sports production automation.
• SkillCorner: Sports AI company providing broadcast-quality player and ball tracking data from existing broadcast feeds. Directly comparable on extracting real-time intelligence from live broadcast video without specialized hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Owl AI