Win Brands Group

What Win Brands Group does

Win Brands Group is a privately held New York-based holding company, founded in 2017, that acquires and scales direct-to-consumer brands. The company's portfolio is anchored by QALO, acquired in November 2019, which produces silicone rings for active lifestyles and the QRNT line of subscription-free biometric smart rings (Slim at $199.95 and Original at $159.95). The QRNT rings incorporate biometric sensors for sleep, HRV, SpO2, stress, skin temperature, and movement tracking, paired with a proprietary Q Score health metric and a companion mobile app — differentiated from competitors such as Oura and Whoop by eliminating recurring subscription fees. The company has executed multiple acquisitions (Homesick Candles, Stowaway Cosmetics, Bow & Drape, Gravity Blanket, Love Your Melon) and one disclosed divestiture (Homesick BVG to K. Hall Studio in February 2026), reflecting an active portfolio management strategy under holding company leadership.

Win Brands Group generates revenue through direct-to-consumer e-commerce on owned storefronts (primarily qalo.com), with one-time hardware purchases across smart rings, silicone rings, accessories (covers, chargers, sizing kits), apparel, and pet products. Pricing ranges from $13.48 for entry-level silicone rings to $199.95 for premium QRNT smart rings, with Shop Pay installment payments, GovX military/first responder discounts, and HSA/FSA eligibility expanding accessibility. The company's go-to-market is product-led growth via the owned storefront, supplemented by content marketing, Instagram, email newsletters, earned media, and a brand ambassador program. Partnerships with Parks Project (national parks ring collections) and Eva Shockey (outdoor enthusiast collaboration) extend brand reach into mission-driven and outdoor communities.

The company has raised disclosed capital including a $50 million round in February 2021 led by Assembled Brands and Oaktree Capital Management, a $40 million round in February 2022 led by Orangewood Partners, and additional 2025 financings. With 51-100 employees and a multi-brand portfolio, Win Brands Group operates as a private holding company led by co-founders Kyle Widrick (Founder and CEO) and Taylor Sicard. The strategic direction has visibly shifted toward active-lifestyle and wearable categories (anchored by QALO and the 2025 QRNT launch) following the divestiture of Homesick BVG.

Name

Win Brands Group

Legal name

QALO

Website

https://www.winbg.com/

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Win Brands Group is a privately held New York holding company founded in 2017 that acquires and scales direct-to-consumer brands, anchored by its QALO subsidiary producing silicone rings and subscription-free QRNT biometric smart rings for active-lifestyle consumers.

Ownership category

akta.pro rank

Product category

Consumer Wearables and Accessories

NAICS

Jewelry Retailers (458310)

SIC

Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)

akta.pro primary industry

Fashion/Costume Jewelry Manufacturing (CRAKAIAB)

Keywords

• Smart ring wearables
• Silicone rings
• Consumer health tracking
• Direct-to-consumer brands
• Active lifestyle accessories

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations

Revenue model

1. Smart Ring Hardware Sales: One-time hardware purchases of QRNT smart rings and accessories including charging cases, ring covers, and sizing kits. Revenue is generated through direct e-commerce sales with optional installment payments via Shop Pay.
2. Silicone Ring Sales: One-time purchases of silicone rings including various styles (stackables, modern, step edge, strata, Q2X) in multiple colors. Includes collaboration products with Eva Shockey and Parks Project.
3. Accessories and Apparel: Pet accessories, apparel (hoodies, t-shirts), dog ID tags, and other lifestyle products that complement the ring offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Win Brands Group is a holding company that acquires and scales direct-to-consumer brands, with QALO as its primary operating subsidiary selling subscription-free smart rings (QRNT Slim and Original) with biometric health tracking, traditional silicone rings for active lifestyles, ring accessories, pet accessories, and apparel. The portfolio also includes acquired brands such as Love Your Melon (mission-driven apparel), Homesick (fragrance), Gravity Blanket, Bow & Drape, and Stowaway Cosmetics, sold through owned e-commerce storefronts.

Product overview

Win Brands Group operates a multi-brand consumer products portfolio with QALO as its primary brand. QALO offers two smart ring products (QRNT Slim and QRNT Original) that provide subscription-free health tracking including sleep, stress, HRV, SpO2, temperature, and activity monitoring. The product line includes accessories (charging cases, interchangeable covers, sizing kits), traditional silicone rings in various styles for men and women, and acquired brands (Love Your Melon apparel brand, Homesick fragrance brand). The company focuses on active lifestyle consumers with products ranging from $13.48 to $199.95.

Differentiator

Problem solved

Functional benefit

Brands

• QRNT: Smart ring product line offering subscription-free health tracking with features including sleep monitoring, vital sign tracking, and biometric sensors
• Q2X
• Parks Project Collection

Products and services

• QRNT Slim Smart Ring Ultra-thin (2.2mm, 2.5g) smart ring with biometric sensors for health tracking including sleep, stress, movement, HRV, SpO2, skin temperature, and women's health, priced at $199.95 with up to 5 days battery life and water resistance to 100m. Subscription-free.
• QRNT Original Smart Ring Original smart ring offering comprehensive health tracking with sleep, stress, movement, HRV, SpO2, and skin temperature monitoring; features interchangeable covers, up to 10 days battery life, water resistance to 100m. Priced at $159.95 with no subscription required.
• QALO Silicone Rings Silicone rings for adventurers and active lifestyles, including women's and men's collections in styles such as Classic, Stackables, Step Edge, Modern, Strata (two-tone), Q2X (ultra-tough), Reversible, Holographic, Eva Shockey collaboration, and Parks Project collaboration, priced from $13.48 to $39.95.
• Love Your Melon Apparel Mission-driven apparel brand supporting pediatric cancer causes, acquired by Win Brands Group in February 2022 and operating within the holding company's portfolio.
• Homesick Fragrance Brand Emotionally-driven fragrance brand inspired by place and memory, operated as a Win Brands Group portfolio brand (later moved to K. Hall Studio in February 2026).
• QRNT Ring Sizing Kit Complete set of sizing rings to find the perfect fit before purchasing a QRNT smart ring, priced at $19.95 and including a redemption code for a discount on a QRNT Slim purchase.
• QRNT Slim Ring Gift Kit Gift set including a full sizing kit and a unique redemption code to order a QRNT Slim Smart Ring at no additional cost, priced at $199.95 (Final Sale).
• QRNT Charging Cases Replacement charging accessories for the QRNT smart ring line, including the QRNT Slim Charging Case ($29.99) and the QRNT Original Charging Case ($34.95).
• QRNT Ring Covers Interchangeable silicone covers for QRNT rings in colors including Frosted Moss, Jelly, Pearl, Metallic, Summit, Electric, Dusty, Coquette Bow, Pink Coast, Green Coast, Freedom/Patriotic, and Frostline; available as single covers ($8.95) or 3-packs ($24.95).

Quantifiable outcome

• Up to 12.5% more accurate than popular alternatives for movement tracking
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Love Your MeloncoreStrategic or Co-development Partner · 1 February 2022Win Brands Group acquired Love Your Melon, a mission-driven outdoor apparel brand supporting pediatric cancer causes. The acquisition was part of the $40 million funding strategy to expand the portfolio of brands under Win Brands Group with focus on omnichannel retailing and brand development.
• Parks ProjectcoreStrategic or Co-development PartnerParks Project is a purpose-driven lifestyle brand with a mission to 'Leave It Better' and has donated over $2,800,000 to parklands across the country. QALO and Parks Project collaborate on exclusive national parks-themed ring collections (Yellowstone, Yosemite, Zion, Everglades). The partnership also includes giving back to Leave No Trace, a conservation organization.
• Eva ShockeyminorStrategic or Co-development PartnerEva Shockey is an outdoors enthusiast who collaborated with QALO on an exclusive collection of silicone rings. Her collection focuses on the balance of family and her love for the outdoors with unique patterns, styles, and designs including Western Strata, Woodland, and Antler Love patterns.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Garmin: Garmin is a broad incumbent in fitness/health wearables with smartwatches, watches, and cycling computers competing for the active-lifestyle health-tracking segment QRNT targets.
• Fitbit (Google): Fitbit (owned by Google) is a broad health-wearable incumbent; although primarily wrist-based, the company has discussed ring form factors and competes for the same biometric-tracking health-tracking consumer.
• Samsung (Galaxy Ring): Samsung's Galaxy Ring is a major consumer-electronics incumbent entry into smart rings, leveraging the Galaxy ecosystem for distribution, app, and health integrations — a competitive threat to QRNT's standalone value proposition.

Direct peers

• Ultrahuman: Ultrahuman offers the Ring Air smart ring with metabolic and sleep tracking, competing head-to-head with QRNT in the premium health-tracking ring category and DTC channel.
• RingConn: RingConn sells subscription-free smart rings (Gen 1/Gen 2) targeting similar value-conscious, active-lifestyle consumers. Direct competitor to QRNT's no-subscription value proposition and lightweight design.
• Groove Life: Groove Life is a direct silicone-ring competitor selling active-lifestyle silicone rings with similar positioning to QALO's core silicone ring line.
• Enso Rings: Enso Rings specializes in silicone rings including licensed and themed collections for the active-lifestyle segment, directly competing with QALO's silicone ring offerings.
• Oura: Oura is the category-defining smart ring maker with Oura Ring (gen 3/Horizon) offering subscription-based sleep, readiness, and health insights. Direct head-to-head competitor to QALO's QRNT line on biometric tracking functionality.

Emerging players

• Whoop: Whoop is a health-tracking wearable brand (Whoop 4.0 band, Whoop MG) focused on recovery, strain, and sleep. Overlaps with QRNT's biometric tracking positioning but uses a band form factor and subscription model.

Others

• Gravity Blanket: Gravity Blanket is a sleep/wellness DTC brand that Win Brands Group acquired in 2021; relevant as a prior portfolio company showcasing the group's M&A play in lifestyle/wellness consumer brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/QALO

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Win Brands Group