What Status Money does

Status Money operates a white-label, API-driven financial engagement platform branded as the Status Engine, deployed on-premises or in private cloud at banks, credit unions, and wealth management firms. The platform bundles six modular components — PFM with peer benchmarking across 18M+ Americans, financial planning with 15 life-event templates, a social advice feed, video coaching with matched advisors, AI-ranked personalized offers, and gamified cashback/crypto rewards — all fully white-labeled under the institution's brand. Core technology combines a personalization engine with real-time natural-language offer generation, AI offer ranking, predictive net-worth forecasting, anomaly detection for attrition signals, and a no-code admin console enabling marketing teams to manage campaigns without engineering support. The peer benchmarking dataset, accumulated since the 2017 consumer launch and scaled through the 2020 enterprise pivot, is independently validated by University of Chicago Booth School research showing a 23% spending reduction among users identified as spending above peers.

The company was founded in 2016 by Majd Maksad (ex-Citi analyst) and Korash Hernandez, originally as a direct-to-consumer app that reached 1M+ users by 2019 before pivoting to B2B enterprise in 2020. Revenue is generated through four streams: white-label platform licensing (quote-based annual enterprise contracts), offer-driven transaction revenue producing non-interest income for financial institution partners, premium coaching subscriptions, and partnership revenue sharing. Distribution is enterprise-led via direct field sales, OEM/white-label embedding, and channel partnerships — most notably a flagship 2026 partnership with a Top 10 U.S. Bank serving 100M+ customers and a 2023 partnership with a leading national financial comparison platform. Total disclosed funding across rounds since founding is approximately $13.4M, with lead participation from Altpoint Ventures, SixThirty Ventures, Ally Ventures, Republic, and Microsoft.

Name

Status Money

Legal name

Status Money

Website

https://statusmoney.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Status Money provides a white-label, API-driven financial engagement platform deployed on-premises at banks, credit unions, and wealth management firms, combining peer benchmarking across 18M+ Americans, AI-ranked personalized offers, financial planning, social advice, coaching, and rewards under the institution's brand.

Ownership category

akta.pro rank

Product category

Digital Banking Engagement Software

NAICS

Finance and Insurance (52)

SIC

Finance Services (6199)

akta.pro primary industry

Personal Financial Management & Budgeting (PFM) (FSAGAAAH)

akta.pro secondary industry

Net Worth & Personal Balance Sheet Tracking (FSAGADAF)

Keywords

• Personal finance management
• White-label fintech platform
• Peer benchmarking data
• Digital banking engagement
• Financial super app

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Platform Licensing: White-labeled platform licensing to financial institutions including banks, credit unions, and wealth management firms. Deployed on-premises or private cloud with enterprise contracts.
2. Subscription Revenue: Premium tier subscription for coaching services with matched financial advisors, monthly video sessions, custom peer groups, and advanced features.
3. Offer-Driven Revenue: Revenue from contextual, compliant product recommendations placed within customer experience. Generates non-interest income for financial institution partners.
4. Partnership Revenue: Revenue sharing arrangements with financial aggregator platforms and major bank partnerships powering personalized insights.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Status Money provides a turnkey, white-label financial super-app platform for financial institutions, anchored by the Status Engine — an API-driven personalization engine deployed on-premises. The offering comprises six integrated modules (PFM & Peer Comparisons, Financial Planning, Advice from Peers, Coaching, Offers & Insights, and Rewards) that can be deployed standalone or together, fully branded under the partner institution's identity.

Product overview

Status Money is a turnkey financial super app platform for financial institutions, offered as a complete platform with six ready-made modules or as a standalone API-driven engine. The core platform is Status Engine — an API-driven personalization engine deployed on-prem with AI-ranked offers, dynamic targeting, A/B testing, and no-code admin console. The six integrated modules are: PFM & Peer Comparisons (account aggregation and peer benchmarking), Financial Planning (goals and life-event templates), Advice from Peers (social feed), Coaching (video advisor matching), Offers & Insights (ML-ranked personalized offers), and Rewards (gamified cashback and crypto rewards). All components work standalone or together, fully white-labeled under the financial institution's brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Status Engine API-driven personalization engine deployed on-premises or in private cloud that financial institutions integrate via RESTful APIs with their own front-end or via prebuilt white-labeled UI components. Includes AI-ranked offers, dynamic targeting, A/B testing, offer sequencing, real-time natural-language personalization, and a no-code admin console for marketing teams.
• PFM & Peer Comparisons Personal financial management module offering account aggregation, budgeting, net worth tracking, and unique peer benchmarking comparing users against 18M+ Americans across 2M+ peer groups. Targets banks, credit unions, and wealth managers seeking to differentiate their digital experience.
• Financial Planning Goal tracking, net worth forecasting, and 15 life-event templates (marriage, job change, recession, having a child, etc.) for comprehensive financial planning informed by peer data.
• Advice from Peers Social feed with anonymous peer-to-peer financial advice, moderated content, topic-based discovery, and the ability to follow creators and trending tags. Designed for community-driven financial guidance inside partner-branded apps.
• Coaching Video chat with matched financial advisors in a subscriber-based Premium tier with ratings and reviews for personalized financial guidance. Enables partner institutions to monetize premium advisory services inside their branded app.
• Offers & Insights

Quantifiable outcome

• Users spending above peers reduced spending by 23% after joining (University of Chicago study)
• +7 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Top 10 U.S. BankflagshipStrategic or Co-development Partner · 1 January 2026Flagship partnership with a major financial institution serving 100M+ customers. Status Engine powers credit monitoring, peer benchmarking, and personalized insights at massive scale. Validates enterprise platform capability for top-tier financial institutions.
• Leading National Financial Comparison PlatformcoreTechnology or Integration · 1 January 2023Status Engine began powering personalized insights for a leading national financial comparison platform, extending reach to consumer users through aggregator channel.
• RailsbankminorStrategic or Co-development Partner · 1 January 2021Partnership with embedded finance platform Railsbank to launch a cash-back credit card that invests rewards in cryptocurrency. Combined Status Money's PFM capabilities with Railsbank's card infrastructure.
• CentSaiminorStrategic or Co-development PartnerPartnership to expand access to financial education. Combined Status Money's peer comparison data with CentSai's educational content to address low financial literacy rates.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MX Technologies: MX provides a financial data platform powering PFM, account aggregation, and personalized insights for thousands of banks and credit unions. It is the closest direct competitor to Status Money's enterprise PFM/personalization offering, competing for the same FI buyer with a similar white-label module structure.
• Empower (Personal Capital): Empower (formerly Personal Capital) offers consumer PFM plus wealth management with peer-style benchmarking and net worth tracking, and increasingly sells its tools to advisors and institutions. Directly comparable to Status Money's PFM and financial-planning modules.
• Credit Karma (Intuit): Credit Karma is a major consumer finance comparison and credit-monitoring platform that monetizes via personalized financial offers — the same core mechanic that Status Money's Offers & Insights module replicates for partner banks.

Broad incumbents

• Plaid: Plaid is the dominant bank-account connectivity and consumer-permissioned data infrastructure layer used by virtually every U.S. fintech. While more infrastructure than PFM, it sits upstream of Status Money and increasingly offers PFM-style consumer experiences through partners.
• Envestnet (Yodlee): Yodlee is a long-standing financial data aggregation and PFM provider serving large banks, lenders, and wealth managers. It is a broad incumbent that competes with Status Money for FI PFM/aggregation deals, though its feature set is more legacy and infra-oriented.
• Finicity (Mastercard): Finicity provides open-banking data connectivity and PFM solutions to FIs, now owned by Mastercard. It overlaps with Status Money on aggregation and PFM modules sold into banks, with the Mastercard distribution giving it significant incumbency advantages.
• Tink (Visa): Tink is a European open-banking platform acquired by Visa, offering account aggregation, PFM, and personalization APIs to banks across Europe. Comparable to Status Money's API-driven Engine layer and increasingly competing for global FI engagement deals.

Emerging players

• Albert: Albert is a consumer finance super-app combining PFM, saving, investing, and AI-driven financial guidance. It overlaps with Status Money's consumer-era PFM and Coaching modules and is increasingly expanding into B2B distribution.
• Larky: Larky provides white-labeled account-holder engagement and PFM tools specifically targeted at community banks and credit unions — closely matching Status Money's credit-union segment and module-based deployment model.

Others

• Prism Data: Prism Data provides consumer-permissioned financial data aggregation and analytics to FIs and fintechs, overlapping with Status Money's underlying data layer powering personalization and benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StatusMoneyUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Status Money