Benjamin
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
Benjamin firmographics
Firmographics- Name
- Benjamin
- Legal name
- Benjamin Capital Partners, Inc.
- Website
- https://benjaminone.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Benjamin is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Benjamin business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Advertising and Brand Partnerships: Brands pay Benjamin to acquire new users through the platform. Game developers, streaming services, and other brands pay referral fees for each user who installs and completes specified actions through Benjamin's offers.
- Card-Linked Offer Commissions: Benjamin receives compensation from partners, participating brands, and merchants when users make qualifying transactions with linked cards. This funds the redemption of rewards for users.
- AR Technology Licensing/Integration: Revenue generated from integrating augmented reality rewards technology to enhance brand engagement experiences for advertisers and expand into new verticals like commerce and advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer app with multiple earning methods |
| Transaction based/ take rate | Pay-as-you-go | Rewards redemption with minimum threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Benjamin product offering
Product offeringCore offering
Benjamin is a mobile and web-based cash rewards platform that enables US consumers (18+) to earn real cash by playing mobile games, completing surveys, scanning purchase receipts, watching video ads, and testing brand offers. The platform connects consumer attention with brands and advertisers, sharing revenue through card-linked cashback on qualifying transactions at participating merchants and direct payouts once the $25 minimum balance is reached.
Product overview
Benjamin is a financial technology company operating a unified cash rewards platform through its mobile app (available on iOS and Android) and website. The product ecosystem centers on the Benjamin App, which combines multiple earning mechanisms: the Game Arcade (featuring Diamond Den and Challenge Arcade game collections), Surveys, Receipt Scanning, and Watch Ads features. The core Benjamin Rewards Program tracks all user earnings through a card-linking system that monitors qualifying transactions. Additional products include Benjamin Bucks (a seasonal virtual currency for in-app progression within the Payday Pass) and a Referral Program. The company recently acquired New Thing Co. to integrate augmented reality technology. Benjamin has partnerships with major retail brands (Nike, Walmart, Tesco) and financial service providers (Chime, Current, EarnIn) for branded offers. Users can withdraw earnings via PayPal, bank transfer, or gift cards once they reach the $25 minimum threshold.
Differentiator
Problem solved
Functional benefit
Products and services
- Benjamin App The core mobile and web-based cash rewards platform from Benjamin Capital Partners, Inc. Available on iOS and Android, it enables US consumers (18+) to earn real cash rewards by playing games, completing surveys, scanning receipts, watching ads, and testing brand offers. Includes card-linking for automatic cashback via Plaid integration with major card networks.
- Game Arcade A product line within the Benjamin App providing access to hundreds of rewarded mobile games, including Diamond Den and Challenge Arcade collections. Users earn real cash rewards (games can pay $2–$20 per offer) by playing and reaching specified milestones.
- Surveys A product line within the Benjamin App that lets users earn cash rewards by completing paid surveys for market research companies, sharing opinions on products and services. Survey testing pays ~$4.50 for 12-minute tasks.
- Receipt Scanning A product line within the Benjamin App enabling users to earn cashback rewards by scanning and submitting their everyday purchase receipts from retailers including Walmart, Tesco, and other merchants.
- Watch Ads A product line within the Benjamin App that pays users real cash rewards for watching short video advertisements from brands, allowing users to monetize attention by selecting ads that interest them.
- Benjamin Rewards Program The core rewards platform from Benjamin Capital Partners that tracks user earnings across games, surveys, receipts, and ads. Includes card-linking capabilities for automatic transaction monitoring and cashback, with redemptions via PayPal, bank transfer, or gift cards.
Quantifiable outcome
- Users earn approximately $22.80 in 30 days with 3 hours of use through brand testing
- +3 more outcomes
Companies that use Benjamin
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Benjamin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Benjamin partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- New Thing Co.coreAcquired augmented reality rewards company based in Austin, Texas. Technology integration aimed at enhancing cash rewards platform with AR experiences and expanding into new markets including commerce and advertising. Acquisition accompanied by $13 million capital raise.
- Plaid Technologies, Inc.coreService provider for transaction data monitoring and financial institution connectivity. Plaid enables Benjamin to access and monitor transaction data from users' linked payment cards to identify qualifying transactions with participating merchants.
- VisacoreCard network partner. Visa payment system processes transactions for linked cards, enabling Benjamin to monitor eligible purchases for cashback rewards.
- MastercardcoreCard network partner. Mastercard payment system processes transactions for linked cards, enabling Benjamin to monitor eligible purchases for cashback rewards.
- American ExpresscoreCard network partner (where applicable). American Express payment system processes transactions for linked cards, enabling Benjamin to monitor eligible purchases for cashback rewards.
- PayPal, Inc.coreAuthorized Money Transmitter providing redemption options for users to withdraw rewards. When users elect to redeem through PayPal, Benjamin acts as agent for payment processing.
- NikeminorBrand partner where users can shop through Benjamin and earn rewards/cashback on Nike.com purchases.
- WalmartminorRetail partner where users earn cashback rewards by scanning receipts from Walmart purchases.
- TescominorUK grocery partner where users earn cashback on grocery purchases by scanning receipts.
- ChimeminorFinancial partner offering up to $400 reward for new users who set up qualifying direct deposit through Benjamin app.
- CurrentminorFinancial partner offering up to $200 reward for new users who set up qualifying direct deposit through Benjamin app.
- EarnInminorFinancial partner offering $35 reward when users cash out through Benjamin app and complete the task.
- Paramount+minorStreaming partner offering $10 reward for users who sign up for free trial through Benjamin app.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Benjamin competitors and assessment
Company assessmentDirect peers
- Ibotta: Ibotta is a leading cashback rewards app that pays consumers for purchases at grocery and retail partners via receipt scanning and offer activation — directly comparable to Benjamin's receipt scanning and card-linked cashback features.
- Fetch Rewards: Fetch Rewards is a receipt-scanning cashback app that rewards users for grocery and everyday purchases. It directly overlaps with Benjamin's receipt scanning product and broader cashback positioning.
- Rakuten: Rakuten is a long-established cashback and shopping rewards platform offering online and in-store rebates. It overlaps directly with Benjamin's card-linked and brand-partner cashback mechanics.
- Dosh: Dosh is a card-linked cashback app that automatically rewards users for qualifying purchases at partner merchants. Its core card-linking technology and offer mechanics closely mirror Benjamin's card-linked rewards program.
- Swagbucks: Swagbucks is a rewards platform paying users for surveys, watching videos, shopping, and other activities. It directly competes with Benjamin's surveys, ads, and shopping rewards verticals.
- Shopkick: Shopkick is a shopping rewards app offering cashback and gift cards for in-store and online purchases. It overlaps with Benjamin's retail brand partnerships and shopping rewards flow.
- InboxDollars: InboxDollars is a rewards platform paying users for surveys, watching videos, reading emails, and shopping — directly comparable to Benjamin's surveys, ads, and brand offer verticals.
- MyPoints: MyPoints is a rewards platform offering points/cashback for shopping, surveys, and other activities. Its multi-mechanic rewards approach mirrors Benjamin's stacked earning model.
Broad incumbents
- Honey (PayPal): Honey, owned by PayPal, is a broader shopping rewards and coupon platform. While not a direct single-vertical competitor, it represents an incumbent with adjacent cashback and partner economics, backed by a much larger parent.
Emerging players
- Upside: Upside is a cashback app focused on gas, food, and grocery purchases, leveraging partner-funded rewards. It overlaps with Benjamin's receipt scanning and everyday-spending cashback use cases, particularly around grocery and retail partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Benjamin social profiles
Digital presenceBenjamin compliance and trust
Trust signalCompliance6 records
Benjamin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benjamin leadership team
Management profileNumber of profiles
Profiles4 records
Benjamin subsidiaries and ownership
Company hierarchySubsidiaries1 record
Benjamin funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benjamin M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benjamin
What does Benjamin do?
Benjamin is a mobile and web-based cash rewards platform that enables US consumers (18+) to earn real cash by playing mobile games, completing surveys, scanning purchase receipts, watching video ads, and testing brand offers. The platform connects consumer attention with brands and advertisers, sharing revenue through card-linked cashback on qualifying transactions at participating merchants and direct payouts once the $25 minimum balance is reached.
Is Benjamin a public or private company?
Benjamin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Benjamin founded?
Benjamin was founded in 2023. It employs 51 to 100 people.
Where is Benjamin based?
Benjamin is headquartered in New York, United States, in the North America region.
How does Benjamin make money?
Three revenue lines are on record. Advertising and Brand Partnerships are the primary driver. The others are card-Linked Offer Commissions and AR Technology Licensing/Integration.
Who are Benjamin's main competitors?
Direct peers on record are Ibotta, Fetch Rewards, Rakuten, Dosh, Swagbucks, Shopkick, InboxDollars and MyPoints. Honey (PayPal) is listed as a broad incumbent. Upside is listed as an emerging player.
Does Benjamin have an API?
No public API is recorded for Benjamin.