Agri-Trak
Agri-Trak provides a subscription SaaS platform for small US specialty-crop family farms, covering H-2A labor compliance, payroll optimization, food safety documentation, and chemical application tracking. Headquartered in Pultneyville, NY, it delivers desktop, mobile, and tablet applications with offline capability.
- Company typePrivate
- Founded2020
- HeadquartersPultneyville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Agri-Trak does
Agri-Trak is a US-based SaaS company founded in 2020 and headquartered in Pultneyville, New York, that builds labor management and compliance software for small family farms growing specialty crops such as apples, cherries, peaches, nuts, and berries. The platform centralizes functions that are otherwise handled in spreadsheets or paper: H-2A visa program compliance, payroll optimization, FSMA/GAP/Primus food safety documentation, and — via the ChemTrak sub-product — chemical application recordkeeping. The company explicitly targets the 1.6M small US family-farm long tail and supplies tablets to farms, signaling a design choice to serve operations with limited in-field IT infrastructure.
The product is delivered as a multi-platform application (desktop, mobile, tablet) with offline capability, allowing data capture in orchards and fields without continuous connectivity — a meaningful technical differentiator versus browser-only competitors. The platform tracks 4,000+ employees, 10,000+ acres, and 100+ produce types, and integrates with adjacent systems including Harvust (HR/onboarding), Farm Credit East (payroll and farm financing), Munckhof Pluk-o-Trak (precision agriculture), Lake Ontario Ag Consulting, DeMay Labor, and Cole Income Tax, positioning Agri-Trak as a workflow hub for farm labor and compliance rather than a point solution.
Agri-Trak operates a subscription SaaS business model with two product tiers — Agri-Trak Pro and Agri-Trak Go — sold primarily through a sales-led motion with a self-serve option. Distribution is augmented by the Farm Credit East partnership, which gives the company reach into 18,000+ agricultural producers across 8 states. The company has raised approximately $670K across three funding rounds (Mucker Capital in March 2023, Techstars in January 2024, and Inclusive Ventures Lab in September 2024) and operates with a 1-10 person team led by a 5th-generation farmer CEO with IT experience.
Agri-Trak firmographics
Firmographics- Name
- Agri-Trak
- Legal name
- Agri-Trak, Inc.
- Website
- https://agri-trak.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agri-Trak provides a subscription SaaS platform for small US specialty-crop family farms, covering H-2A labor compliance, payroll optimization, food safety documentation, and chemical application tracking. Headquartered in Pultneyville, NY, it delivers desktop, mobile, and tablet applications with offline capability.
- Ownership category
- akta.pro rank
Agri-Trak industry classification
Industry- Product category
- Farm Management Software
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
Keywords
Where Agri-Trak is headquartered
LocationHeadquarters
- HQ city
- Pultneyville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Agri-Trak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- SaaS Subscription: Cloud-based software subscription for farm labor tracking, compliance management, and payroll optimization. Pricing tiers for different farm sizes from small farms to large operations. Includes provision of tablets and devices for field use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Agri-Trak Pro - Full platform access for larger operations |
| Subscription | Annual | Agri-Trak Go - Entry-level/affordable option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Agri-Trak product offering
Product offeringCore offering
Agri-Trak provides a cloud-based SaaS platform for small family farms growing specialty crops, delivering real-time labor tracking, H-2A visa compliance and wage management, payroll optimization, food safety audit documentation, and chemical application tracking across desktop, mobile, and tablet apps that work offline. The company supplies tablets to farms, integrates with HR, payroll, and precision agriculture partner systems, and operates two subscription tiers (Agri-Trak Pro and Agri-Trak Go).
Product overview
Agri-Trak offers a modular farm management software platform built for specialty crop growers (apples, cherries, peaches, nuts, berries). The core Agri-Trak Platform provides real-time labor tracking, H-2A compliance management, and payroll optimization through desktop, mobile, and tablet applications. Related products include ChemTrak (chemical application compliance), Agri-Trak Go (mobile field recording), the H-2A Compliance Module (housing inspections, wage management), and the Food Safety Module (FSMA/GAP/Primus audit compliance). The platform operates with or without internet connectivity and integrates with third-party systems for HR onboarding (Harvust), precision agriculture (Munckhof), and payroll processing (Farm Credit East).
Differentiator
Problem solved
Functional benefit
Brands
- ChemTrak: Chemical application tracking and compliance system designed to simplify spray records, reduce audit stress, and help growers stay ahead of regulatory requirements. Replaces paper logs, binders, and spreadsheets with a streamlined digital workflow.
Products and services
- Agri-Trak Platform (Pro) All-in-one farm management software for specialty crop growers providing real-time labor tracking, H-2A compliance management, time tracking and payroll optimization, and food safety audit compliance, delivered via desktop, mobile, and tablet apps that work offline. Sold to farm owners and managers, typically on an annual subscription with quote-based pricing.
- Agri-Trak Go Affordable, entry-level mobile/tablet-based field recording subscription that supplies tablets to farms for capturing labor, harvest, and operational data in the field, with offline capability and automatic sync when connectivity is restored. Targeted at small family farms transitioning from paper-based operations, sold via self-serve sign-up.
- ChemTrak Standalone chemical application tracking and compliance system for specialty crop growers that captures digital spray logs by block, applicator, REI/PHI, weather, and product details, generates audit-ready documentation, and includes a chemical product library for restricted-use products with Worker Protection Standard support.
Quantifiable outcome
- 8 minutes of paid time saved per employee per day
- +4 more outcomes
Companies that use Agri-Trak
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Agri-Trak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Agri-Trak partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- HarvustcorePaperless HR hiring system for farms. Hiring forms (I-9, W-4, H-2A) are electronically signed and securely stored. Employee information integrates with Agri-Trak and payroll systems. Employees auto-sync to Agri-Trak in real-time.
- Lake Ontario Ag ConsultingcoreChemical application recording partnership bringing Rx tool power into Agri-Trak application. Enables ChemTrak functionality for digital spray records and audit-ready reporting.
- DeMay LaborminorH-2A labor procurement company. Employee records are pre-loaded into Agri-Trak, simplifying onboarding and eliminating duplicate data entry for farms using DeMay Labor.
- MunckhofcorePrecision agriculture equipment provider. Munckhof Pluk-o-Trak integrates with Agri-Trak to share harvest data including bin color, size, and apple count in real-time.
- Cole Income Tax ServiceminorLocal accounting and tax preparation in Williamson, NY with 40+ years experience. Provides tax planning, bookkeeping, payroll services, and year-end reporting complementing Agri-Trak labor data.
- Farm Credit EastcoreNortheast's leading agricultural financial cooperative serving 18,000+ producers across 8 states. Direct payroll integration flows hours and wage data from Agri-Trak to Farm Credit East payroll services without rekeying.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Agri-Trak competitors and assessment
Company assessmentDirect peers
- Conservis: Farm management SaaS providing real-time tracking of field operations, labor, and inputs; serves a comparable grower persona with similar software-led operational workflows.
- Croptracker: Farm management software purpose-built for specialty crop producers, offering labor, spray, harvest, and food-safety modules — overlapping strongly with Agri-Trak's product surface area and target customer.
- AGRIVI: Global farm management platform covering crop production, labor, finance, and compliance — directly comparable SaaS stack for specialty and row-crop growers.
- Agworld: Collaborative farm management platform combining agronomy, operations, and finance workflows for growers and their advisors; competes in the same software-for-growers category.
- Bushel (formerly FarmLogs): Farm management and grain marketing platform originating from FarmLogs; comparable SaaS positioning for row and specialty crop producers with operational and financial tracking features.
- Picktrace: Specialty-crop labor tracking and harvest management SaaS — virtually identical value proposition (field time tracking, piece-rate payroll, harvest analytics for hand-picked crops), making it the closest direct competitor.
Broad incumbents
- Granular (Corteva): Farm management SaaS owned by Corteva, offering agronomy, financials, and operations tools for professional farms — larger, broader portfolio with overlap in labor and operations tracking.
- John Deere Operations Center: Equipment-manufacturer-backed farm management ecosystem with deep integration into John Deere machinery; a broad incumbent whose platform could subsume labor-tracking workflows.
- Trimble Ag Software: Established precision-agriculture suite covering field operations, water management, and farm records — a broad incumbent offering overlapping labor and compliance functionality.
- Climate FieldView (Bayer): Bayer-owned digital agriculture platform with the largest installed base in precision farming; could extend its platform into labor and compliance tracking, posing competitive risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Agri-Trak social profiles
Digital presenceAgri-Trak compliance and trust
Trust signalCompliance2 records
Agri-Trak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agri-Trak leadership team
Management profileNumber of profiles
Profiles5 records
Agri-Trak funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agri-Trak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agri-Trak
What does Agri-Trak do?
Agri-Trak provides a cloud-based SaaS platform for small family farms growing specialty crops, delivering real-time labor tracking, H-2A visa compliance and wage management, payroll optimization, food safety audit documentation, and chemical application tracking across desktop, mobile, and tablet apps that work offline. The company supplies tablets to farms, integrates with HR, payroll, and precision agriculture partner systems, and operates two subscription tiers (Agri-Trak Pro and Agri-Trak Go).
Is Agri-Trak a public or private company?
Agri-Trak is a private company. It is classified as venture growth investor backed and is currently operating.
When was Agri-Trak founded?
Agri-Trak was founded in 2020. It employs 1 to 10 people.
Where is Agri-Trak based?
Agri-Trak is headquartered in Pultneyville, United States, in the North America region.
How does Agri-Trak make money?
One revenue line is on record: saaS Subscription.
Who are Agri-Trak's main competitors?
Direct peers on record are Conservis, Croptracker, AGRIVI, Agworld, Bushel (formerly FarmLogs) and Picktrace. Broad incumbents are Granular (Corteva), John Deere Operations Center, Trimble Ag Software and Climate FieldView (Bayer).
Does Agri-Trak have an API?
Yes. Agri-Trak offers API-based data integrations with partner platforms. The integrations page describes data exchange capabilities with Harvust (real-time employee data sync), Lake Ontario Ag Consulting (chemical application data), DeMay Labor (H-2A employee data pre-loading), Munckhof Pluk-o-Trak (harvest bin data sharing), Farm Credit East (payroll data flow), and Cole Income Tax Service (accounting/tax data). These integrations enable data to flow from field operations into payroll, compliance, and business management systems.
What industry is Agri-Trak in?
Agri-Trak's product category is Farm Management Software. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its NAICS code is 11511 and its SIC code is 700.