Thrive Global

What Thrive Global does

Thrive Global is a New York-based behavior change technology company founded in 2016 by Arianna Huffington, serving enterprise employers and healthcare organizations. Its core offering is an AI-powered health and wellbeing platform that delivers personalized "Microsteps" across five daily behaviors — connection, food, movement, sleep, and stress management — using machine learning and, more recently, generative AI (via a joint venture called Thrive AI Health, co-launched with the OpenAI Startup Fund). The platform integrates with workplace and contact-center systems including Microsoft Teams, Slack, Salesforce, Genesys, NiCE CXone, Intradiem, and Webex, and is supported by adjunct modules for chronic condition management, personalized coaching, patient engagement, a 60-second stress tool (Thrive Reset), and a contact-center wellbeing offering (Thrive for Support Teams).

The product surface is paired with human services — one-on-one and group coaching, expert-led webinars, and engagement services — and an emerging healthcare vertical that includes a 2025 obesity care partnership with eMed integrating medication management with behavioral coaching, plus a partnership with Eli Lilly announced in January 2025. Underlying technology includes a recommendation engine that adapts to user activity, wearable data, and preferences; generative AI capabilities for personalized health coaching; and a multimodal AI stack combining behavioral, biometric, and contextual signals. Thrive is HIPAA, GDPR, and CCPA compliant and supports accessibility under WCAG 2.1 AA.

Thrive Global operates as a private, venture-backed company with no publicly disclosed revenue or pricing. Its revenue model centers on enterprise B2B platform subscriptions priced per employee covered, supplemented by coaching and engagement services and healthcare-program partnerships. The go-to-market is sales-led enterprise field sales targeting large employers (Microsoft, Walmart, Bank of America, Accenture, Salesforce, Pfizer, GSK, Adobe, Hilton, Cisco, P&G, Ralph Lauren, Levi Strauss, eBay, Paramount, Synchrony, Genesys) and healthcare organizations, serving over 200 employers globally with cumulative user engagement of 16M+ actions taken and reported outcomes including 58% stress improvement and an 80% utilization rate.

Name

Thrive Global

Legal name

Thrive Global Holdings, Inc.

Website

https://thriveglobal.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Thrive Global is an AI-powered behavior change technology company that partners with employers and healthcare organizations to deliver personalized wellbeing, stress management, and chronic condition support via subscriptions, coaching services, and workplace platform integrations.

Ownership category

akta.pro rank

Product category

Employee Wellness Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Workplace Wellness & Wellbeing Education (EDAAAHAN)

akta.pro secondary industries

Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management) (EDAAAHAJ), Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Employee wellbeing platform
• Behavior change technology
• Corporate wellness software
• AI health coaching
• Chronic condition management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise Platform Subscriptions: Thrive Global's primary revenue model is enterprise B2B subscriptions, selling its AI-powered behavior change platform to large employers and healthcare organizations. The platform is sold as a licensed subscription to enterprise customers, with pricing based on number of employees covered.
2. Healthcare Program Partnerships: Revenue generated through partnerships with healthcare organizations, such as the obesity care program with eMed that integrates medication management with lifestyle coaching.
3. Coaching Services: One-on-one and group health and performance coaching sessions offered as part of the platform or as standalone engagement services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Thrive Global develops and sells an AI-powered behavior change platform delivered to enterprise employers and healthcare organizations. The platform delivers science-backed Microsteps, personalized AI health coaching, chronic condition management, and engagement services across five daily behaviors (connection, food, movement, sleep, stress management), with integrations into workplace systems such as Microsoft Teams, Slack, and Salesforce.

Product overview

Thrive Global is a behavior change technology company offering a unified wellbeing platform centered on its AI-powered Health and Wellbeing Platform. The portfolio includes the Thrive AI Health Coach (generative AI-powered personalized health coaching), Chronic Condition Management, Personalized Coaching, Engagement Services, Patient Engagement, Thrive Reset, and Thrive for Teams. The platform focuses on five key daily behaviors: food, movement, sleep, stress management, and connection, using science-backed Microsteps to drive sustainable habit change. Solutions are offered both directly to employers and through healthcare organizations, with enterprise integrations into Microsoft Teams, Slack, Salesforce, Genesys, and contact center platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive for Teams: Enterprise wellness platform for employers to improve employee well-being, engagement, and productivity.
• Thrive Reset
• Thrive AI Health
• Thrive Global Cookbook

Products and services

• Health and Wellbeing Platform

Quantifiable outcome

• 16M+ actions taken to improve health and wellbeing by Thrive users
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• eMed Population HealthcoreStrategic or Co-development Partner · 30 October 2025Thrive Global partnered with eMed to deliver an integrated end-to-end obesity care program combining medication management with Thrive's behavioral coaching through a digital platform, aimed at improving health outcomes for employees.
• Stanford MedicinecoreTechnology or Integration · 9 July 2024Stanford Medicine established a research partnership with Thrive AI Health to study and validate AI-powered personalized health coaching across sleep, nutrition, fitness, stress management, and social connection.
• Alice L. Walton School of MedicinecoreTechnology or Integration · 9 July 2024Research partnership established with Thrive AI Health to advance science-based AI health coaching for chronic disease prevention and management.
• Rockefeller Neuroscience Institute at West Virginia UniversitycoreTechnology or Integration · 9 July 2024Research partnership with Thrive AI Health focused on neuroscience-based approaches to behavior change and health coaching, leveraging brain science to improve health outcomes.
• MicrosoftflagshipStrategic or Co-development PartnerMicrosoft partnered with Thrive Global to launch a wellbeing app across its global workforce. Thrive is integrated with Microsoft Teams, enabling seamless delivery of wellbeing content and behavior change tools within the Teams platform.
• Ralph LaurencoreStrategic or Co-development PartnerRalph Lauren and Thrive Global have maintained a five-year partnership, with the fashion brand's Chief People Officer Roseann Lynch endorsing Thrive's micro-step practices for employee wellbeing and work-life boundaries.
• Eli LillyflagshipStrategic or Co-development PartnerThrive Global inked a novel partnership with pharmaceutical giant Eli Lilly, as reported by Fortune in January 2025, representing a significant expansion into the healthcare and pharmaceutical sector.
• GenesyscoreTechnology or IntegrationThrive Global integrates with Genesys to deliver personalized, empathetic employee experiences within Genesys customer contact center environments, supporting agent wellbeing and performance.
• SalesforcecoreTechnology or IntegrationThrive for Support Teams integrates with Salesforce to deliver wellbeing and behavior change tools to customer support teams using the Salesforce platform.
• SlackcoreTechnology or IntegrationThrive Global integrates with Slack to deliver microsteps, wellbeing content, and behavior change nudges directly within the Slack workplace communication platform.
• Microsoft TeamscoreTechnology or IntegrationThrive Global is integrated with Microsoft Teams, enabling employees to access wellbeing content, microsteps, and behavior change tools directly within their Teams workflow.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Calm: Calm is a leading consumer and enterprise mindfulness, meditation, and sleep platform with a Calm Business offering that serves employers directly comparable to Thrive Global's enterprise wellbeing subscription business.
• Headspace Health: Headspace (formerly Headspace Health post-Ginger merger) sells employer-facing mindfulness, mental health, and wellbeing subscriptions, directly competing with Thrive Global for enterprise wellness budgets.
• Lyra Health: Lyra Health provides mental health, coaching, and wellbeing benefits to employers and health plans — a directly adjacent enterprise behavior-change platform competing for the same buyers as Thrive Global.
• Modern Health: Modern Health is a global mental health and wellbeing platform for employers, combining coaching, therapy, and self-guided content — overlapping with Thrive Global's employer coaching and stress-management offerings.
• Spring Health: Spring Health is a precision mental health and wellbeing benefit for employers and health plans, with AI-driven routing and coaching — directly comparable to Thrive Global's AI-augmented enterprise wellbeing model.
• Omada Health: Omada Health is a digital chronic-condition management platform (diabetes, hypertension, behavioral health) sold to employers and payers — directly comparable to Thrive Global's chronic condition management and patient engagement offerings.
• Virgin Pulse: Virgin Pulse is an enterprise employee wellbeing, engagement, and benefits-navigation platform serving large global employers — a long-standing direct competitor in workplace wellness programs.
• Noom: Noom is a behavior change platform combining psychology, coaching, and AI for weight management and chronic-condition prevention, with an enterprise business — directly comparable to Thrive Global's AI-coaching and obesity-care positioning.

Emerging players

• Wellable: Wellable provides employee wellness programs, wellbeing challenges, and benefits integration to mid-market and enterprise employers — a more narrowly-scoped peer overlapping with Thrive's engagement services and microstep content.
• Welltory: Welltory offers a wearable-data-driven wellbeing and stress analytics platform for individuals and employers — overlapping with Thrive's wearable-integration and stress-management features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thrive-global
• Xx.com/thrive
• Facebookfacebook.com/thriveglbl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrive Global