Clara Labs

What Clara Labs does

Clara Labs (legal entity Clara AI, Inc.) is a San Francisco-based, privately-held software company founded in 2014 that operates Clara, an AI-powered scheduling assistant. The product is delivered through a CC-to-email model: users copy Clara on a scheduling thread and she autonomously reads the full email context, checks calendar availability against user-defined preferences (focus blocks, buffer times, priority contacts, multi-timezone handling), proposes times, manages back-and-forth replies, follows up with non-responders, handles reschedules, and delivers confirmed meetings with calendar invites and video links. The architecture is fully automated with no human reviewers reading scheduling emails at any point, and is SOC 2 Type II certified with data processing agreements available for regulated industries.

Clara integrates natively with both Google Workspace and Microsoft Outlook/Exchange (including delegated access, resource calendars, and organizational directory integration), as well as Zoom, Microsoft Teams, and Google Meet for video conferencing. Underlying AI capabilities draw on large language models from OpenAI, Anthropic, and Google, combined with proprietary orchestration and conversation-state management accumulated over more than a decade and 1M+ scheduled meetings. Enterprise single sign-on is supported via Okta, Azure AD, and Google Workspace.

The company monetizes through tiered subscriptions: a free 14-day trial with 5 meetings (no credit card), a Standard plan at $80/month for 30 meetings, and an Enterprise plan with custom pricing for unlimited meetings, SSO, admin dashboards, custom domains, and tenant-wide deployment. Go-to-market combines a product-led self-serve funnel, a 30-minute live demo inside-sales motion, and direct enterprise sales. Clara is positioned around four primary verticals — Recruiters, Legal & Finance, Executives & Founders, and Agencies — each with a dedicated product landing page. As of the most recent disclosed data, Clara has raised approximately $11.6M in total funding across four rounds (2014–2017) from investors including Sequoia Capital, First Round Capital, Slack Fund, Basis Set Ventures, Salesforce Ventures, and Y Combinator, and operates with a team of 11–50 employees.

Name

Clara Labs

Legal name

Clara AI, Inc.

Website

https://claralabs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Clara Labs operates Clara, an AI-powered scheduling assistant that autonomously coordinates meetings via email CC for professionals and teams. It serves recruiters, legal and finance professionals, executives, and agencies via a freemium-to-Enterprise SaaS model with native Google and Microsoft calendar integrations.

Ownership category

akta.pro rank

Product category

AI Scheduling Assistant

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Email, Calendar & Scheduling (BPAMAMAC)

akta.pro secondary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• AI scheduling assistant
• Meeting automation software
• Calendar management platform
• Email scheduling tool
• Enterprise scheduling software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Clara offers tiered subscription plans (Free, Standard, Enterprise) with monthly or annual billing. Free tier provides 5 meetings for 14 days. Standard tier at $80/month includes 30 meetings with advanced integrations. Enterprise tier offers unlimited meetings, custom domains, admin settings, and tenant-wide access with custom pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Clara Labs sells Clara, an AI-powered autonomous scheduling assistant delivered as a SaaS subscription. Users CC Clara on email threads and she reads context, checks calendar availability, proposes meeting times, manages replies, follows up with non-responders, handles reschedules, and delivers confirmed calendar invites — entirely without human reviewers. The service is offered in Free, Standard ($80/month), and custom Enterprise tiers, with native integrations to Google Workspace, Microsoft Outlook/Exchange, Zoom, and Microsoft Teams.

Product overview

Clara Labs offers Clara, a unified AI scheduling assistant that operates through a single core product with multiple pricing tiers and use-case verticals. The platform uses the CC model: users copy Clara on email threads and she autonomously manages the complete scheduling workflow—reading context, checking calendars, proposing times, handling correspondence, following up, and delivering confirmed meetings with calendar invites. The product is offered in three tiers (Free, Standard at $80/month, and Enterprise), with specialized versions for Recruiters, Legal & Finance professionals, Executives & Founders, and Agencies. All tiers share the same core scheduling engine but differ in meeting limits, administrative features, and compliance capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Clara (AI Scheduling Assistant) An AI-powered autonomous scheduling assistant delivered as a SaaS subscription. Users CC Clara on email threads and she reads the full thread context, checks calendar availability, proposes meeting times, handles replies and counter-proposals, follows up with non-responders, manages reschedules, and delivers confirmed calendar invites with Zoom, Microsoft Teams, or Google Meet links. Targets individual professionals, recruiting teams, legal and finance firms, executives and founders, agencies, and enterprise IT deployments.

Quantifiable outcome

• 1M+ meetings scheduled
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Workspace integration provides native calendar and email connectivity for scheduling functionality. Clara connects to Google Calendar to read real-time availability, create and update events, access Google Meet links, and handle shared calendars and delegated access within Google Workspace.
• MicrosoftcoreTechnology or IntegrationMicrosoft Outlook and Exchange native integration enables Clara to work in enterprise Exchange environments with delegated calendar access, resource room booking, and organizational directory integration. This is a key differentiator as most AI scheduling tools treat Outlook as an afterthought.
• OpenAIcoreTechnology or IntegrationOpenAI provides natural language processing capabilities for Clara's scheduling assistant functionality. Data submitted through OpenAI's API is not used to train or improve their models per the privacy policy terms.
• AnthropiccoreTechnology or IntegrationAnthropic provides AI and machine learning technologies powering Clara's scheduling assistant, used for natural language processing and scheduling response generation.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud infrastructure including hosting, storage, and computing infrastructure for Clara's services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Calendly: Calendly is the dominant scheduling link platform and Clara's most frequently cited competitor. Both serve professionals and teams trying to remove scheduling friction, though they differ on the core mechanic: Calendly shifts coordination to the counterpart via a link, while Clara absorbs the coordination itself through email AI.
• Doodle: Doodle is a long-standing scheduling platform offering polling-based group scheduling, booking pages, and 1:1 scheduling. It competes with Clara for SMB and enterprise scheduling volume, particularly for group and external coordination use cases, though with a less AI-driven UX.
• x.ai: x.ai built an AI email scheduling assistant in the same category as Clara, with similar 'CC the assistant' mechanics. While x.ai has since pivoted toward general AI and foundation models, it remains a relevant historical and category peer for AI-driven scheduling.

Broad incumbents

• Microsoft Copilot for Microsoft 365: Microsoft Copilot embeds AI capabilities directly into Outlook and Exchange, including scheduling assistance. As a free or bundled capability inside the platforms Clara integrates against, it represents the most significant platform-level competitive threat to Clara's enterprise lane.
• Google Gemini in Workspace: Google Gemini in Workspace adds AI-driven scheduling suggestions and email composition directly inside Gmail and Google Calendar. As the platform provider Clara integrates against, it is both a partner and a competitive incumbent for AI scheduling workflows.
• Zoom Scheduler: Zoom Scheduler is Zoom's native AI scheduling offering that integrates with Zoom Meetings and calendar platforms. As a free or low-cost offering bundled into the Zoom ecosystem, it represents platform-level competition for scheduling-driven meeting coordination.
• Bookings by Square (formerly Appointy): Square's online booking product (formerly Appointy) provides scheduling, appointment management, and payments integration for service businesses. While more vertical-focused on appointment-based SMBs, it overlaps with Clara in automating booking workflows and serves as a broader competitive alternative.

Emerging players

• Motion: Motion combines AI scheduling with task management, calendar optimization, and project planning into a single productivity app. It overlaps with Clara on the scheduling use case but extends into a broader daily workflow product, positioning it as both a competitor and an adjacent productivity platform.
• Reclaim.ai: Reclaim.ai is an AI calendar assistant that automates scheduling, task planning, and time blocking. It overlaps with Clara in automating calendar management, particularly for professionals and teams, but emphasizes habit-based time blocking over email-driven coordination.
• Clockwise: Clockwise uses AI to optimize team calendars and schedule focus time, meetings, and flexible holds. It competes with Clara for team-level scheduling automation in the enterprise, though its core value prop is calendar optimization rather than email-based coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/claralabs
• LinkedInlinkedin.com/company/clara-labs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clara Labs