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Kutumb

Full company profile

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Namestring
Kutumb
Legal namestring
Kutumb
Websiteurl
kutumb.app
Company typeenum
Private
Founded yearint
2020
Short descriptiontext

Kutumb is a Bengaluru-based social community platform founded in 2020, targeting India's tier 2-3+ 'Bharat' markets. Through its core app and sub-brand Crafto, it enables community building and content sharing via subscriptions, reaching Rs 128.6 crore in FY25 revenue.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersBengaluru, India
HQ citystring
Bengaluru
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
social networking app, community building platform, content sharing application, consumer social media, regional language social
NAICS code2 codes
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers51621
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers516210
Product category
Consumer Social Networking
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Subscription Income (Crafto)
TypeSubscription Recurring
Description

Sharp rise in subscription income from Crafto social media app drove profitability in FY25. Revenue grew 173% year-on-year to Rs 128.6 crore.

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2Social Media Advertising
TypeAdvertising
Description

As a social media platform (Crafto), advertising revenue likely contributes to overall operations, with revenue growing from Rs 47.2 crore in FY24 to Rs 128.6 crore in FY25.

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Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
GTM typeB2C
B2C
Offering typeSoftware
Software
Brand1 record
1Crafto
Description

Social media app operated by Kutumb

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Core offering1 text field

Kutumb operates a social community platform for users in India's Bharat market (tier 2-3+ cities and beyond), enabling community building and content sharing via its social networking app. The company also owns Crafto, a social media sub-brand application that generates subscription income as a core revenue driver, with FY25 revenue of Rs 128.6 crore driven largely by Crafto subscriptions.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Revenue growth of 173% year-on-year (Rs 47.2 crore to Rs 128.6 crore)
+2 more records
Product and service2 records
1Kutumb App
CategoryConsumer Social Networking
2Crafto
CategoryConsumer Social Networking
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Peers8 records
1ShareChat
TypeDirect peer
Description

ShareChat is India's leading regional-language social networking platform with its short-video app Moj, directly competing with Kutumb for the same Bharat (tier 2-3+) user base with community and content-sharing features.

2VerSe Innovation (Josh)
TypeDirect peer
Description

VerSe Innovation operates Josh, one of India's largest short-video and creator platforms serving regional-language audiences, directly comparable to Kutumb's Crafto social media app in features, audience, and monetization approach.

3Chingari
TypeEmerging player
Description

Chingari is an Indian short-video and social platform that emerged post TikTok's India ban, targeting regional-language users and creators with overlapping social networking and content-sharing features for the Bharat segment.

4Loco
TypeEmerging player
Description

Loco is an Indian live streaming and gaming community platform targeting regional Indian audiences with community and creator-driven content, partially comparable to Kutumb's community-led social networking model.

5Trell
TypeEmerging player
Description

Trell is an Indian lifestyle and shoppable short-video social platform focused on regional creators, overlapping with Kutumb's social networking and content-sharing focus for tier 2-3 India users.

6Dailyhunt
TypeDirect peer
Description

Dailyhunt is a content aggregation and news platform serving India's regional-language audience with content-sharing and community features, overlapping with Kutumb's Bharat-focused social networking model.

7Moj
TypeDirect peer
Description

Moj is ShareChat's short-video social app targeting India's tier 2-3+ market with creator content and subscriptions — closely comparable to Kutumb's Crafto in product, audience, and subscription monetization.

8Meta (Instagram)
TypeBroad incumbent
Description

Meta operates Instagram and Facebook, which are increasingly expanding features (Reels, community groups, subscriptions) into regional Indian languages, providing overlapping capability and competing for the same Bharat content-sharing use cases as Kutumb.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds6 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors13 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Kutumb

Consumer Social Networkingkutumb.app

Kutumb is a Bengaluru-based social community platform founded in 2020, targeting India's tier 2-3+ 'Bharat' markets. Through its core app and sub-brand Crafto, it enables community building and content sharing via subscriptions, reaching Rs 128.6 crore in FY25 revenue.

Kutumb firmographics

Firmographics
Name
Kutumb
Legal name
Kutumb
Website
https://kutumb.app
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
101–250 employees
Short description
Kutumb is a Bengaluru-based social community platform founded in 2020, targeting India's tier 2-3+ 'Bharat' markets. Through its core app and sub-brand Crafto, it enables community building and content sharing via subscriptions, reaching Rs 128.6 crore in FY25 revenue.
Ownership category
akta.pro rank

Where Kutumb is headquartered

Location

Headquarters

HQ city
Bengaluru
HQ country
India
HQ region
Asia

Markets served

Kutumb business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Subscription Income (Crafto): Sharp rise in subscription income from Crafto social media app drove profitability in FY25. Revenue grew 173% year-on-year to Rs 128.6 crore.
  2. Social Media Advertising: As a social media platform (Crafto), advertising revenue likely contributes to overall operations, with revenue growing from Rs 47.2 crore in FY24 to Rs 128.6 crore in FY25.

Go-to-market motion1 record

Distribution channels1 record

Kutumb product offering

Product offering

Core offering

Kutumb operates a social community platform for users in India's Bharat market (tier 2-3+ cities and beyond), enabling community building and content sharing via its social networking app. The company also owns Crafto, a social media sub-brand application that generates subscription income as a core revenue driver, with FY25 revenue of Rs 128.6 crore driven largely by Crafto subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

  • Crafto: Social media app operated by Kutumb

Products and services

  • Kutumb App
  • Crafto

Quantifiable outcome

  • Revenue growth of 173% year-on-year (Rs 47.2 crore to Rs 128.6 crore)
  • +2 more outcomes

Companies that use Kutumb

Customer profile

Segments1 record

Ideal customer profiles1 record

Kutumb technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Kutumb partnerships and signals

Strategic signal

Scale indicators5 records

Kutumb competitors and assessment

Company assessment

Direct peers

  • ShareChat: ShareChat is India's leading regional-language social networking platform with its short-video app Moj, directly competing with Kutumb for the same Bharat (tier 2-3+) user base with community and content-sharing features.
  • VerSe Innovation (Josh): VerSe Innovation operates Josh, one of India's largest short-video and creator platforms serving regional-language audiences, directly comparable to Kutumb's Crafto social media app in features, audience, and monetization approach.
  • Dailyhunt: Dailyhunt is a content aggregation and news platform serving India's regional-language audience with content-sharing and community features, overlapping with Kutumb's Bharat-focused social networking model.
  • Moj: Moj is ShareChat's short-video social app targeting India's tier 2-3+ market with creator content and subscriptions — closely comparable to Kutumb's Crafto in product, audience, and subscription monetization.

Emerging players

  • Chingari: Chingari is an Indian short-video and social platform that emerged post TikTok's India ban, targeting regional-language users and creators with overlapping social networking and content-sharing features for the Bharat segment.
  • Loco: Loco is an Indian live streaming and gaming community platform targeting regional Indian audiences with community and creator-driven content, partially comparable to Kutumb's community-led social networking model.
  • Trell: Trell is an Indian lifestyle and shoppable short-video social platform focused on regional creators, overlapping with Kutumb's social networking and content-sharing focus for tier 2-3 India users.

Broad incumbents

  • Meta (Instagram): Meta operates Instagram and Facebook, which are increasingly expanding features (Reels, community groups, subscriptions) into regional Indian languages, providing overlapping capability and competing for the same Bharat content-sharing use cases as Kutumb.

Market position

Customer concentration

Kutumb social profiles

Digital presence

Kutumb financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kutumb leadership team

Management profile

Number of profiles

Profiles3 records

Kutumb subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Kutumb funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kutumb M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kutumb

What does Kutumb do?

Kutumb operates a social community platform for users in India's Bharat market (tier 2-3+ cities and beyond), enabling community building and content sharing via its social networking app. The company also owns Crafto, a social media sub-brand application that generates subscription income as a core revenue driver, with FY25 revenue of Rs 128.6 crore driven largely by Crafto subscriptions.

Is Kutumb a public or private company?

Kutumb is a private company. It is classified as venture growth investor backed and is currently operating.

When was Kutumb founded?

Kutumb was founded in 2020. It employs 101 to 250 people.

Where is Kutumb based?

Kutumb is headquartered in Bengaluru, India, in the Asia region.

How does Kutumb make money?

Two revenue lines are on record. Subscription Income (Crafto) is the primary driver. The others are social Media Advertising.

Who are Kutumb's main competitors?

Direct peers on record are ShareChat, VerSe Innovation (Josh), Dailyhunt and Moj. Emerging players are Chingari, Loco and Trell. Meta (Instagram) is listed as a broad incumbent.

Does Kutumb have an API?

No public API is recorded for Kutumb.

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BwdisruptKutumb Turns Profitable In FY25, Enters Indicorn ClubKutumb, the parent company of social media app Crafto, turned profitable in FY25 with operating scale expanding 2.7X, as revenue from operations surged 173% year-on-year to Rs 128.6 crore from Rs 47.2 crore in FY24. The company posted a net profit of Rs 12 crore compared to a loss of Rs 3 crore in FY24, driven largely by a sharp rise in subscription income from Crafto, while overall expenditure more than doubled to Rs 135.8 crore. The improved performance qualifies Kutumb for the "Indicorn" category — profitable Indian startups with over Rs 100 crore in annual revenue — joining the ranks defined by Titan Capital.YourStory[Funding alert] Community platform Kutumb raises $26M in Series A round led by Tiger GlobalBangalore-based startup Kutumb raised $26 million in a Series A funding round led by Tiger Global, with additional investments from Quiet Capital, Rocketship VC, and others. The funds will support the social community app platform, which targets non-English speakers in India to facilitate local community connections and discussions.EntrackrExclusive: DST and Quiet Capital set to join Tiger in Kutumb’s $25 Mn Series AKutumb is raising $25 million in a Series A funding round led by Tiger Global, with participation from DST Global, Quiet Capital, and Sequoia. This transaction represents a significant valuation jump to approximately $150–155 million, more than 16 times its previous seed valuation of around $9 million.TechCrunchTiger Global in talks to invest in young Indian social network at $170M valuationTiger Global Management is in advanced talks to lead a $15–20 million Series A investment in Kutumb, a seven-month-old Indian social network startup, at a valuation of approximately $170 million. The deal, which has been offered a termsheet but has not yet closed, would represent a significant jump from Kutumb's valuation of roughly $15 million when it raised from Sequoia Capital India's Surge accelerator late last year. The startup, which describes its platform as a "private social network like Reddit" connecting communities based on culture, beliefs, and interests, has grown its monthly active users from about 550,000 in December to over 11 million.