Kutumb
Kutumb is a Bengaluru-based social community platform founded in 2020, targeting India's tier 2-3+ 'Bharat' markets. Through its core app and sub-brand Crafto, it enables community building and content sharing via subscriptions, reaching Rs 128.6 crore in FY25 revenue.
- Company typePrivate
- Founded2020
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
Kutumb firmographics
Firmographics- Name
- Kutumb
- Legal name
- Kutumb
- Website
- https://kutumb.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kutumb is a Bengaluru-based social community platform founded in 2020, targeting India's tier 2-3+ 'Bharat' markets. Through its core app and sub-brand Crafto, it enables community building and content sharing via subscriptions, reaching Rs 128.6 crore in FY25 revenue.
- Ownership category
- akta.pro rank
Where Kutumb is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Markets served
Kutumb business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Income (Crafto): Sharp rise in subscription income from Crafto social media app drove profitability in FY25. Revenue grew 173% year-on-year to Rs 128.6 crore.
- Social Media Advertising: As a social media platform (Crafto), advertising revenue likely contributes to overall operations, with revenue growing from Rs 47.2 crore in FY24 to Rs 128.6 crore in FY25.
Go-to-market motion1 record
Distribution channels1 record
Kutumb product offering
Product offeringCore offering
Kutumb operates a social community platform for users in India's Bharat market (tier 2-3+ cities and beyond), enabling community building and content sharing via its social networking app. The company also owns Crafto, a social media sub-brand application that generates subscription income as a core revenue driver, with FY25 revenue of Rs 128.6 crore driven largely by Crafto subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Crafto: Social media app operated by Kutumb
Products and services
- Kutumb App
- Crafto
Quantifiable outcome
- Revenue growth of 173% year-on-year (Rs 47.2 crore to Rs 128.6 crore)
- +2 more outcomes
Companies that use Kutumb
Customer profileSegments1 record
Ideal customer profiles1 record
Kutumb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Kutumb partnerships and signals
Strategic signalScale indicators5 records
Kutumb competitors and assessment
Company assessmentDirect peers
- ShareChat: ShareChat is India's leading regional-language social networking platform with its short-video app Moj, directly competing with Kutumb for the same Bharat (tier 2-3+) user base with community and content-sharing features.
- VerSe Innovation (Josh): VerSe Innovation operates Josh, one of India's largest short-video and creator platforms serving regional-language audiences, directly comparable to Kutumb's Crafto social media app in features, audience, and monetization approach.
- Dailyhunt: Dailyhunt is a content aggregation and news platform serving India's regional-language audience with content-sharing and community features, overlapping with Kutumb's Bharat-focused social networking model.
- Moj: Moj is ShareChat's short-video social app targeting India's tier 2-3+ market with creator content and subscriptions — closely comparable to Kutumb's Crafto in product, audience, and subscription monetization.
Emerging players
- Chingari: Chingari is an Indian short-video and social platform that emerged post TikTok's India ban, targeting regional-language users and creators with overlapping social networking and content-sharing features for the Bharat segment.
- Loco: Loco is an Indian live streaming and gaming community platform targeting regional Indian audiences with community and creator-driven content, partially comparable to Kutumb's community-led social networking model.
- Trell: Trell is an Indian lifestyle and shoppable short-video social platform focused on regional creators, overlapping with Kutumb's social networking and content-sharing focus for tier 2-3 India users.
Broad incumbents
- Meta (Instagram): Meta operates Instagram and Facebook, which are increasingly expanding features (Reels, community groups, subscriptions) into regional Indian languages, providing overlapping capability and competing for the same Bharat content-sharing use cases as Kutumb.
Market position
Customer concentration
Kutumb social profiles
Digital presenceKutumb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kutumb leadership team
Management profileNumber of profiles
Profiles3 records
Kutumb subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kutumb funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kutumb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kutumb
What does Kutumb do?
Kutumb operates a social community platform for users in India's Bharat market (tier 2-3+ cities and beyond), enabling community building and content sharing via its social networking app. The company also owns Crafto, a social media sub-brand application that generates subscription income as a core revenue driver, with FY25 revenue of Rs 128.6 crore driven largely by Crafto subscriptions.
Is Kutumb a public or private company?
Kutumb is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kutumb founded?
Kutumb was founded in 2020. It employs 101 to 250 people.
Where is Kutumb based?
Kutumb is headquartered in Bengaluru, India, in the Asia region.
How does Kutumb make money?
Two revenue lines are on record. Subscription Income (Crafto) is the primary driver. The others are social Media Advertising.
Who are Kutumb's main competitors?
Direct peers on record are ShareChat, VerSe Innovation (Josh), Dailyhunt and Moj. Emerging players are Chingari, Loco and Trell. Meta (Instagram) is listed as a broad incumbent.
Does Kutumb have an API?
No public API is recorded for Kutumb.