Magna
Magna is a token operations infrastructure platform that helps crypto founders, protocols, and funds automate on-chain and off-chain vesting, airdrops, grants, custody, escrow, and staking across 12+ blockchains. It serves 150+ protocols with $10B+ in tokens managed.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Magna does
Magna Digital, Inc. is a token operations infrastructure company that provides a unified SaaS platform for managing the full token lifecycle across multiple blockchains. The platform is built around six core modules — Onchain Vesting, Offchain Vesting & Tax, Whitelabel Claim Portals, Grant Management, Custody & Escrow, and Staking — all of which share a single admin console and operate against audited smart contracts supporting Ethereum, Solana, Aptos, Arbitrum, Polygon, Base, Avalanche, Optimism, Sei, Sui, Filecoin, and Binance. Underlying technology includes pre-audited vesting contracts (Trail of Bits, Zellic, OtterSec, Guardian Audits), SOC 2 Type 2 compliance, and native integrations with major custody (Safe, Squads, Fireblocks, Anchorage) and HRIS (Rippling, Deel, Toku) providers, enabling tax-aware net-of-withholding distributions and RTU/83(b) workflows for crypto-native compensation.
Magna serves crypto founders, protocols, investors, GCs, and CFOs, with a named client base of 150-160 protocols including Berachain, Shiba Inu, Wormhole, Optimism, Aptos, Jito, Drift, WalletConnect, and Magic Eden. The company reports managing $10B+ in tokens on-chain and reaching a $60B peak Total Value Locked across supported networks in 2025, with 1M+ stakeholders on the platform. Go-to-market combines white-glove enterprise onboarding for major protocols with a self-serve / API-first path for developer-led adoption, supported by educational programs such as Token Launch School.
The business model is a recurring SaaS subscription starting at $500/month, supplemented by enterprise contracts and white-glove services. Magna was founded in 2022, raised a $15.2M seed round led by Tiger Global and Tusk Venture Partners at a $70M post-money valuation, and was acquired by Payward (parent company of Kraken exchange) in February 2026, after which it continues to operate as a standalone platform powered by Kraken's infrastructure.
Magna firmographics
Firmographics- Name
- Magna
- Legal name
- Magna Digital, Inc.
- Website
- https://magna.so
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Magna is a token operations infrastructure platform that helps crypto founders, protocols, and funds automate on-chain and off-chain vesting, airdrops, grants, custody, escrow, and staking across 12+ blockchains. It serves 150+ protocols with $10B+ in tokens managed.
- Ownership category
- akta.pro rank
Where Magna is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magna business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- SaaS Platform Subscription: Subscription-based pricing model starting at $500/month for platform access. Includes white-glove onboarding, smart contract deployment, vesting schedule management, and ongoing support. Premium support includes dedicated team assistance and 24/7 customer service for stakeholder tickets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform subscription starting tier |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Magna product offering
Product offeringCore offering
Magna is a token operations SaaS platform that automates the full token lifecycle for crypto companies and DAOs, including on-chain and off-chain vesting, airdrop distribution through white-label claim portals, ecosystem grant management, custody and escrow services, and custom branded staking pools. The platform serves crypto founders, protocols, investors, GCs, and CFOs with white-glove onboarding, multi-chain support across 12+ blockchains, and native integrations with leading custody and HRIS providers.
Product overview
Magna is a token management platform providing a unified SaaS solution for managing the complete token lifecycle. The platform consists of six core integrated modules: Onchain Vesting and Offchain Vesting & Tax for automated token distribution with schedule management; Whitelabel Claim Portals for branded airdrop experiences; Grant Management for ecosystem grant tracking; Custody & Escrow for secure token storage and third-party custody; and Staking for permissionless reward pools. These modules share a unified admin interface, integrate natively with leading custody solutions (Fireblocks, Anchorage, Safe, Squads), and support HRIS integrations (Rippling, Deel, Toku) for tax withholding. The platform supports Ethereum, Solana, Aptos, Arbitrum, Polygon, Base, Avalanche, Binance, Optimism, Sei, Sui, and Filecoin blockchains, managing over $10B in tokens across 150+ clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Onchain Vesting Automated on-chain token vesting using audited smart contracts to track and execute complex unlock and vesting schedules. Supports cancellation, reclamation, and top-up funding while tokens remain in existing custody tools such as Fireblocks, Anchorage, Safe, and Squads. Built for crypto founders, protocols, and their stakeholders to manage token unlocks directly on-chain with an intuitive claim interface.
- Offchain Vesting & Tax Off-chain vesting schedule tracking that distributes tokens directly from custody to recipient wallets with built-in tax withholding. Integrates with HRIS platforms including Rippling, Deel, and Toku for net-of-withholding distributions and supports RTUs and custom reporting for crypto companies managing employee and investor compensation.
- Whitelabel Claim Portals Custom-branded token claim portals deployed with the client's URL, copy, themes, and branding for large-scale airdrop distribution. Supports custom claim windows, unlock schedules, geofencing, terms and conditions, claim-to-CEX, bonus claims, and composable on-chain hooks for post-claim actions like staking and NFT minting.
- Grant Management Centralized platform for tracking, managing, and automating ecosystem grants with milestone-based distribution. Provides grant recipients with a streamlined dashboard for milestone evidence submission and centralizes KYC, wallet collection, and payment processing for crypto foundations and DAOs.
- Custody & Escrow Dynamic custody offerings including fully Magna-managed custody and collaborative multi-party signing custody, with flexible staking into LSTs or native validators. Escrow services are available for OTC transactions, disputes, liquidations, and locked collateral, with flexible timelines and direct counterparty management.
- Staking Permissionless staking pools with custom branded experiences and white-label portals accessible through the Magna platform. Includes one-click claim-and-stake functionality for airdrops and vesting allocations, dynamic reward calculations with configurable parameters, and full on-chain visibility without needing a block explorer.
Quantifiable outcome
- Supported 160+ clients with peak TVL of $60 billion in 2025
- +2 more outcomes
Companies that use Magna
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Magna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
Magna partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and strategic.
- Payward (Kraken)corePayward, parent company of Kraken exchange, acquired Magna in February 2026. Magna operates as standalone platform powered by Kraken infrastructure, serving 15M+ users across 190+ countries.
- Trail of BitscoreSecurity auditor providing smart contract audits for Magna's vesting contracts and platform infrastructure.
- ZelliccoreSecurity auditor providing comprehensive audits of Magna's smart contracts and platform security.
- OtterSeccoreBlockchain security firm providing smart contract audits and security assessments for Magna's platform.
- Guardian AuditscoreSecurity auditor providing smart contract audits for Magna's vesting and distribution infrastructure.
- SquadscoreSolana's leading multisig wallet solution with $3B+ in assets secured. Integration allows teams to manage vesting plans directly from their Squads multisig.
- SafecoreMulti-signature wallet integration enabling teams to manage token distributions with collaborative signing and enhanced security.
- FireblockscoreInstitutional-grade digital asset custody platform integrated with Magna for secure token management and distribution.
- AnchoragecoreQualified custodian integration for institutional token custody with Magna-managed vesting and distribution.
- RipplingstrategicHRIS platform integration enabling net-of-withholding token distributions for employee compensation.
- DeelstrategicGlobal HR platform integration for compliant token distribution with tax withholding support.
- TokustrategicCrypto payroll and tax withholding platform integration for token-based employee compensation.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Magna competitors and assessment
Company assessmentBroad incumbents
- Anchorage Digital: Anchorage Digital is a federally chartered qualified custodian offering staking, governance, and token lifecycle services. Its Anchorage-powered vesting integration directly competes with Magna's off-chain vesting and custody solutions for institutional clients.
- Fireblocks: Fireblocks is an institutional digital asset custody and operations platform used by exchanges, hedge funds, and protocols. While primarily a custody incumbent, its token management, staking, and transfer-agent capabilities overlap with Magna's custody and distribution modules.
- Coinbase Prime: Coinbase Prime offers institutional custody, staking, and token operations as part of a broad exchange and prime brokerage platform. Its capabilities overlap with Magna's full stack, especially for institutional and exchange-issued tokens.
Direct peers
- Safe (formerly Gnosis Safe): Safe is the leading multi-signature wallet infrastructure used by DAOs and crypto treasuries to manage and distribute tokens. Magna integrates with Safe rather than competes head-on, but Safe's smart-account layer is an adjacent primitive for the same token management workflows.
- Toku: Toku provides token payroll, tax withholding, and equity administration for crypto companies. It is both a Magna integration partner and a partial competitor for the off-chain vesting and token compensation use case.
- Securitize: Securitize is a digital asset securities platform offering token issuance, cap-table management, transfer agent, and on-chain distribution tooling. It competes with Magna for the token lifecycle and compliance-driven distribution use cases at crypto-native and institutional issuers.
- Squads: Squads is the leading Solana-native multisig and team token management platform securing $3B+ in assets. It is both a Magna integration partner and a partial direct competitor for Solana treasury and vesting management.
- Tokensoft: Tokensoft provides token issuance, vesting, and cap-table management services to enterprises and crypto projects. It overlaps directly with Magna's on-chain vesting, distribution, and white-label claim portal offerings, targeting the same protocol and enterprise customer base.
- Coinshift: Coinshift (now operating under Coinshift/Krystal) built DAO treasury and multi-sig management tooling for token distribution and payments. It addresses the same crypto-treasury and grant distribution pain points Magna targets.
- Llama (now Karpatkey): Karpatkey (formerly Llama) provides DAO treasury management, grant programs, and token operations services. It is comparable to Magna's grant management and treasury products for protocol and DAO customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Magna social profiles
Digital presenceMagna compliance and trust
Trust signalCompliance2 records
Magna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magna leadership team
Management profileNumber of profiles
Profiles2 records
Magna funding detail
Funding detailFunding overview
Funding rounds2 records
Investors30 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magna
What does Magna do?
Magna is a token operations SaaS platform that automates the full token lifecycle for crypto companies and DAOs, including on-chain and off-chain vesting, airdrop distribution through white-label claim portals, ecosystem grant management, custody and escrow services, and custom branded staking pools. The platform serves crypto founders, protocols, investors, GCs, and CFOs with white-glove onboarding, multi-chain support across 12+ blockchains, and native integrations with leading custody and HRIS providers.
Is Magna a public or private company?
Magna is a private company. It is classified as corporate owned and is currently acquired.
When was Magna founded?
Magna was founded in 2022. It employs 1 to 10 people.
Where is Magna based?
Magna is headquartered in San Francisco, United States, in the North America region.
How does Magna make money?
One revenue line is on record: saaS Platform Subscription.
Who are Magna's main competitors?
Broad incumbents on record are Anchorage Digital, Fireblocks and Coinbase Prime. Direct peers are Safe (formerly Gnosis Safe), Toku, Securitize, Squads, Tokensoft, Coinshift and Llama (now Karpatkey).
Does Magna have an API?
Yes. Magna offers a public API enabling developers to build advanced workflows such as automatically minting NFTs upon claims and integrating airdrop services into custom UIs. The API supports REST endpoints, webhooks, and Protocol Hooks. Authentication uses x-magna-api-token header. The API allows allocation management, schedule configuration, and distribution execution. Developer documentation is at docs.magna.so/magna-api-documentation.