Beauceron Security
Beauceron Security is a Canadian cybersecurity SaaS company that operates a security culture and behavior change platform, serving more than 700 enterprise customers across financial services, banking, energy, and fintech with phishing simulations, awareness training, and AI-powered email triage.
- Company typePrivate
- Founded2016
- HeadquartersFredericton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Beauceron Security does
Beauceron Security is a Canadian cybersecurity SaaS company, founded in 2016-2017 in Fredericton, New Brunswick, that operates a security culture and behavior change platform designed to measure and reduce human cyber risk inside organizations. The platform combines phishing simulations aligned to the NIST Phish Scale methodology, security awareness training, dark web monitoring, and behavioral analytics to quantify and improve employee security behavior over time. A proprietary metric called the Security Culture Score and per-employee Personal Risk Scores provide longitudinal benchmarking, while a branded AI capability called "The Analyst" automates email triage with a reported greater than 97% automation rate, materially reducing analyst workload.
The company serves approximately 700 customers globally, with a visible concentration of logos in financial services, banking, energy and utilities, and fintech, including a Fortune 500 financial institution. Beauceron holds ISO 27001 certification (since 2020), CSA-STAR, GDPR, and WCAG compliance, which lowers procurement friction in regulated verticals. Its go-to-market combines direct enterprise sales with a managed security provider (MSP/MSSP) partner channel, including an integration and channel partnership with Huntress that extends reach into the SMB and mid-market segments. Recent product expansion includes a Customer Fraud Awareness Platform (2025-08) extending the offering to end-customer fraud education, and ClickFix Phishing Simulations (2025-09) addressing a novel social-engineering attack class.
Beauceron has raised approximately $5.1M or more in total funding, including a $3.1M equity round led by BankTech Ventures in 2022 and a growth capital facility from CIBC Innovation Banking in February 2023. The company is led by CEO David Shipley, with co-founders Sean McDougall as CTO and Benjamin Steeves as CSO, and has 11-50 employees. Its business model is a subscription-based SaaS model with enterprise ACVs augmented by channel-distributed volume, and the company monetizes through tiered access to simulations, training content, behavioral analytics, and increasingly fraud-awareness modules for end customers of financial institutions.
Beauceron Security firmographics
Firmographics- Name
- Beauceron Security
- Legal name
- Beauceron Security Inc.
- Website
- https://www.beauceronsecurity.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beauceron Security is a Canadian cybersecurity SaaS company that operates a security culture and behavior change platform, serving more than 700 enterprise customers across financial services, banking, energy, and fintech with phishing simulations, awareness training, and AI-powered email triage.
- Ownership category
- akta.pro rank
Beauceron Security industry classification
Industry- Product category
- Cybersecurity Awareness & Human Risk Management Software
- NAICS
- Other Computer Related Services (541519), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Security Operations Center (SOC) as a Service (BPAEADAB)
- akta.pro secondary industry
- Application Security & DevSecOps Services (BPAKAHAJ)
Keywords
Where Beauceron Security is headquartered
LocationHeadquarters
- HQ city
- Fredericton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Beauceron Security business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Annual and multi-year subscription-based SaaS model for security culture and behavior change platform. Initial terms of 1 or 3 years with automatic annual renewal. Fees set per Service Order with non-refundable terms.
- Platform Licensing: Cloud-based behavior change platform with modules including anti-phishing, security awareness, email analysis, fraud prevention, and MSP/MSSP solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with full platform access |
| Subscription | Annual | MSP/MSSP partner licensing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Beauceron Security product offering
Product offeringCore offering
Beauceron Security provides a cloud-based Security Culture and Behavior Change Platform that measures, changes, and proves reduction of human-centric cyber risk. The platform delivers phishing simulations, security awareness training, AI-powered email triage (The Analyst), personal and organizational risk scoring, and partner-ready delivery models for MSPs and MSSPs. It is sold as an annual or multi-year SaaS subscription to enterprises, financial institutions, telecoms, government agencies, and managed service providers.
Product overview
Beauceron Security offers a unified Security Culture & Behavior Change Platform delivered as a SaaS product with multiple integrated modules. The core platform centers on Anti-Phishing & Security Awareness Solutions (phishing simulations using NIST Phish Scale), Email Analysis & Feedback (The Analyst AI for real email triage), MSP & MSSP Solutions (partner-focused delivery), and Fraud Prevention Solutions. Key platform features include the Security Culture Score (organizational maturity metric) and Personal Risk Score (individual behavior metric). The platform also includes advanced capabilities like ClickFix Phishing Simulations and the Customer Fraud Awareness Platform. All components share a common data layer and integrate natively with M365, Google, Slack, Okta, and PSA/RMM tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Beauceron Security Culture & Behavior Change Platform Unified cloud-based platform for measuring, changing, and proving reduction of human-centric cyber risk for enterprise customers.
- Anti-Phishing & Security Awareness Solutions Automated phishing simulations based on the NIST Phish Scale with adaptive, confidence-building simulations and instant contextual coaching when employees click.
- Email Analysis & Feedback (The Analyst) AI-powered module that triages reported phishing emails submitted via Outlook/Google 'Report a Phish' buttons, PhishForward forwarding, or API, providing instant plain-language feedback to employees with over 97% resolved without manual review.
- MSP & MSSP Solutions Partner-focused solution enabling Managed Service Providers and MSSPs to deliver Security Culture-as-a-Service to their end customers with automated workflows and minimal configuration.
- Fraud Prevention Solutions Solutions to help organizations prevent fraud and protect customers, including the Customer Fraud Awareness Platform designed to make customers active participants in fraud prevention.
- Customer Fraud Awareness Platform Platform solution designed to make customers an active part of fraud prevention, helping organizations extend fraud awareness beyond their workforce to their customer base.
Quantifiable outcome
- 8x reduction in click rates on phishing attempts
- +10 more outcomes
Companies that use Beauceron Security
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Beauceron Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
Beauceron Security partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft AzurecoreCloud infrastructure provider hosting Beauceron's platform on Azure Kubernetes Service (AKS) and Azure SQL Database. Primary production environment in Canada Central region with backup in Canada East.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Beauceron Security competitors and assessment
Company assessmentDirect peers
- KnowBe4: KnowBe4 is the dominant incumbent in security awareness training and phishing simulation, offering a comprehensive platform with a vast content library. Beauceron directly competes for the same enterprise buyer with overlapping phishing simulation, training, and culture measurement capabilities, and Beauceron's website publishes a head-to-head comparison page.
- Proofpoint Security Awareness: Proofpoint Security Awareness (formerly Wombat Security) is a long-standing enterprise security awareness and phishing simulation platform acquired by Proofpoint. It competes with Beauceron across anti-phishing simulations, training, and threat intelligence-driven awareness programs for large enterprise and regulated buyers.
- Hoxhunt: Hoxhunt is a security behavior change platform that combines gamified phishing simulations with personalized training, much like Beauceron's approach. Beauceron publishes a direct competitor comparison with Hoxhunt, indicating close overlap in targeting enterprise security culture buyers.
- Cofense (formerly PhishMe): Cofense is a phishing detection and response platform that combines simulations with a crowdsourced phishing-reporting network. Its phishing simulation and reporting workflow directly overlaps with Beauceron's The Analyst email triage and anti-phishing modules, serving similar enterprise and MSSP buyers.
- Infosec Institute: Infosec Institute (now part of Cengage) offers security awareness training, phishing simulations, and role-based training. Beauceron publishes a head-to-head comparison with InfoSec, indicating close overlap in enterprise security awareness and behavior change.
Broad incumbents
- Arctic Wolf: Arctic Wolf is a broad MDR/SOC-as-a-service provider that also offers security awareness and phishing simulation as part of its managed security portfolio. Beauceron publishes a comparison page against Arctic Wolf, signaling direct overlap for the MSSP and mid-market buyer.
- Huntress: Huntress is a managed detection and response provider with a strong SMB and MSP channel focus. Beauceron features Huntress as a comparison on its website and has a partnership/alliance relationship, and the two companies increasingly co-sell into the same MSP buyer base.
- Sophos Phish Threat: Sophos offers Phish Threat as part of its broader endpoint and network security portfolio, bundled with Intercept X and Sophos Central. It competes for the same mid-market and channel-driven buyer Beauceron targets through its MSP/MSSP program.
- Microsoft Defender for Office 365 Attack Simulation Training: Microsoft's built-in attack simulation training within Defender for Office 365 provides phishing simulations and training as part of the M365 E5 bundle. As a platform already deeply integrated with M365, Beauceron competes against this included-in-license option for the same enterprise M365 buyer.
Emerging players
- NinjaOne: NinjaOne is an IT management and RMM platform with an expanding security training and awareness offering for its MSP base. It competes for the same MSP-driven awareness buyer Beauceron targets through its partner program, though its core competency is broader endpoint and patch management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Beauceron Security social profiles
Digital presenceBeauceron Security compliance and trust
Trust signalCompliance4 records
Beauceron Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beauceron Security leadership team
Management profileNumber of profiles
Profiles4 records
Beauceron Security funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beauceron Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beauceron Security
What does Beauceron Security do?
Beauceron Security provides a cloud-based Security Culture and Behavior Change Platform that measures, changes, and proves reduction of human-centric cyber risk. The platform delivers phishing simulations, security awareness training, AI-powered email triage (The Analyst), personal and organizational risk scoring, and partner-ready delivery models for MSPs and MSSPs. It is sold as an annual or multi-year SaaS subscription to enterprises, financial institutions, telecoms, government agencies, and managed service providers.
Is Beauceron Security a public or private company?
Beauceron Security is a private company. It is classified as venture growth investor backed and is currently operating.
When was Beauceron Security founded?
Beauceron Security was founded in 2016. It employs 11 to 50 people.
Where is Beauceron Security based?
Beauceron Security is headquartered in Fredericton, Canada, in the North America region.
How does Beauceron Security make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are platform Licensing.
Who are Beauceron Security's main competitors?
Direct peers on record are KnowBe4, Proofpoint Security Awareness, Hoxhunt, Cofense (formerly PhishMe) and Infosec Institute. Broad incumbents are Arctic Wolf, Huntress, Sophos Phish Threat and Microsoft Defender for Office 365 Attack Simulation Training. NinjaOne is listed as an emerging player.
Does Beauceron Security have an API?
Yes. The API integrates with the PhishForward email forwarding system and processes emails submitted through the Outlook or Google "Report a Phish" button. The API enables customers to submit emails for analysis by The Analyst feature, which automatically triages reported emails and provides feedback. API access is customer-facing but no dedicated public developer portal or documentation URL is referenced in available sources.
What industry is Beauceron Security in?
Beauceron Security's product category is Cybersecurity Awareness & Human Risk Management Software. Its primary akta.pro industry code is BPAEADAB, Security Operations Center (SOC) as a Service, with a secondary code of BPAKAHAJ, Application Security & DevSecOps Services. Its NAICS code is 541519 and its SIC code is 7374.