What Duranta does

Duranta is an applied AI lab and vertical software company whose commercial platform targets landscapers, lawn care professionals, and facility managers. Its core technology is a proprietary foundation vision model called "Aidan" that converts optical imagery into 4D digital twins, automatically detecting and classifying property features (lawns, beds, trees, hedges, sidewalks, asphalt, buildings, pools, and more) and producing measurements in approximately 2 seconds per property—a step-change versus manual site visits or competitor workflows that take 30 minutes to days. Around this measurement engine, Duranta has built an integrated workflow platform that combines CRM, proposals, invoicing, and one-click payments processed through Stripe, with accounting sync to QuickBooks Online and geolocation services via Google Maps APIs.

The company distributes primarily through product-led growth: self-serve web signup at app.getduranta.com, a 14-day free trial, native iOS and Android apps distributed via Apple App Store and Google Play, and a Windows/Mac desktop application launched in March 2026. The platform is offered via monthly SaaS subscription with a flat-rate per-property measurement pricing model and a transaction fee on processed payments. Customers span long-tail SMB landscapers (e.g., Hubert's Turf Care LLC, Average Guys Amazing Results) and enterprise accounts (National Facilities Contractors, which bid over 20,000 locations using Duranta in a single year), with adjacent verticals including snow and ice management, pest control, and asphalt/paving being served from the same measurement core.

Duranta is a privately held, venture-backed company headquartered in Seattle, Washington, operating as Duranta Inc. (also referenced in marketing as Duranta Labs Inc.). It raised a $7 million seed round led by Base10 Partners with participation from Pear, Coalition Operators, and Sunshine Lake, with stated use of funds directed at accelerating product development and expanding the engineering team. A forthcoming AEC (Architecture, Engineering, Construction) product indicates the company's intent to extend its 4D vision model beyond outdoor service industries into the broader built environment.

Name

Duranta

Legal name

Duranta Inc.

Website

https://getduranta.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Duranta is an AI-powered software platform that uses its proprietary "Aidan" computer vision model to automate property measurements and digital takeoffs for landscapers, lawn care professionals, and facility managers, bundling measurement with CRM, proposals, invoicing, and one-click payments.

Ownership category

akta.pro rank

Product category

Landscaping Business Software

NAICS

Geophysical Surveying and Mapping Services (54136), Landscape Architectural Services (541320)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD)

akta.pro secondary industries

Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Landscaping software
• Property measurement AI
• Computer vision platform
• Lawn care management
• Geospatial AI

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based software with monthly billing cycle. Customers pay recurring fees to access the platform for property measurement, CRM, proposals, and invoicing capabilities.
2. Property Measurement Services: Charges a flat rate for measuring everything on the property, with both website and mobile application access included.
3. Payment Processing: Low processing fees charged on one-click payment transactions within invoices, helping landscapers manage seasonal cash flow.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Duranta is an AI-powered software platform for landscapers, lawn care professionals, and facility managers that uses computer vision to automatically measure and analyze properties from aerial imagery. It combines AI property measurements (lawns, beds, trees, buildings, pools, etc.), CRM, proposals, invoicing, and payment processing into a single platform powered by its proprietary Aidan foundation vision model. The platform also offers a Site Scanner for bulk property analysis and a World Model for 4D digital twin generation.

Product overview

Duranta is an AI-powered software platform for landscaping businesses consisting of multiple integrated modules. The core platform includes property measurement and analysis powered by the proprietary AI vision model called Aidan, combined with CRM, proposals, and invoicing capabilities. Key products include the Landscapers Solution for property measurement and bidding, the World Model for 4D digital twin generation, and Site Scanner for bulk property analysis. The platform also includes a mobile app for field access. An AEC product is forthcoming.

Differentiator

Problem solved

Functional benefit

Brands

• Aidan: A foundation vision model that understands the physical world in 4D, used for generating accurate digital twins from optical imagery.

Products and services

• Duranta Platform

Quantifiable outcome

• 18.9% of landscaping jobs are unprofitable due to miscalculations; Duranta's accurate measurements help prevent this
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and major.

• StripecoreTechnology or IntegrationPayment processing partner. Stripe handles and stores all payment data including payment instrument numbers and security codes. Customers can make purchases through Visa, Mastercard, Discover, and PayPal.
• QuickBooks OnlinemajorTechnology or IntegrationAccounting software integration allowing users to sync their accounts with QuickBooks Online for seamless financial management and invoicing.
• Google Maps Platform APIsmajorTechnology or IntegrationUses Google Maps APIs for location-based services. Uses GPS, Wi-Fi, and cell towers to estimate device location. Provides directions and location context for property analysis.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Service Autopilot: Route, CRM, and operations platform for lawn care, landscape, and snow removal companies. A direct competitor for the business management layer of Duranta's platform.
• LMN (Landscape Management Network): Established landscape business management software with estimating, CRM, and job costing. Targets the same landscaper buyer but bundles measurement as part of a broader business suite rather than AI-first.
• Aspire Software: End-to-end business management platform for green industry contractors (landscaping, snow, irrigation). Competes with Duranta on CRM/estimating/invoicing workflows for the same end customer.
• Jobber: Field service management SaaS widely used by SMB landscapers and lawn care operators. Competes with Duranta's CRM, scheduling, and invoicing modules, though it lacks AI property measurement.
• Arborgold: Green-industry business software for landscapers, lawn care, and tree care with estimating, routing, and invoicing. Comparable in target buyer and operational scope to Duranta.
• EagleView: Aerial imagery and measurement provider serving roofing, solar, and insurance, with adjacency into landscaping/snow. Comparable on remote-sensing property measurement but focused on different verticals and enterprise customers.

Direct peers

• SiteRecon: Direct competitor offering AI-driven property measurement and takeoffs for landscaping and snow management. Comparable to Duranta's core Site Scanner / measurement workflow, serving the same customer base.
• Attentive (Attentive.ai): Direct competitor providing AI takeoff and property measurement software for landscapers and snow removal operators. Named by Duranta as a primary incumbent competitor on speed and pricing.
• Go iLawn: Property measurement and proposal software specifically built for lawn care and landscaping businesses. Closely overlaps with Duranta's measurement + proposal workflow for the same end customer.

Emerging players

• Greenius: Sales and operations software for landscapers, including AI-assisted proposal generation. An emerging vertical player competing with Duranta's CRM/proposal module for the same SMB landscaper segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/getduranta
• LinkedInlinkedin.com/company/duranta-inc
• Instagraminstagram.com/getduranta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duranta