Design Shift
Design Shift is an Indian UI/UX design education company operating under Masai School, running 25-week live-online Full-Time and Part-Time programs funded via Income Share Agreements that begin only after graduates secure ₹5 LPA+ employment.
- Company typePrivate
- Founded2021
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Design Shift does
Design Shift is an Indian UI/UX design education company operated as a brand under Masai School and headquartered in Bengaluru. Established in 2021, the company runs two 25-week live, online programs: a Full-Time track (Monday-Friday, 10AM-5PM) and a Part-Time track (weekends plus Tuesday/Thursday evenings). The curriculum spans Design Foundation, UX and Interaction Design, UI and Visual Design, Advanced Prototyping, design for emerging technologies including AI, Voice, and AR/VR, usability studies, and portfolio preparation. The target audience is Indian nationals aged 18-26, primarily career switchers and freshers, with working professionals served by the Part-Time offering; international students are explicitly excluded. The four-step admissions process is application, Design Aptitude Test (DAT), personal interview, and ISA documentation.\n\nDesign Shift's business model is built around an Income Share Agreement (ISA): students pay zero upfront fees and begin remitting 15% of monthly post-tax salary (plus 18% GST) only after securing employment paying ₹5 Lakhs per year CTC or higher, capped at ₹2.5 Lakhs (Full-Time) or ₹2 Lakhs (Part-Time) over a maximum of 34 or 27 months respectively. Tuition funding is structured through an NBFC partner that disburses the ISA principal and handles EMI collection, with payments auto-pausing if income drops below the ₹5 LPA threshold. Placement is supported by an in-house team and a network of 300+ hiring partners including IBM, Samsung, Deloitte, Accenture, Mercedes-Benz, Paytm, PwC, SAP, Capgemini, Mindtree, Byju's, Sharechat, and Soroco.\n\nThe company operates from a co-working space (91springboard, Koramangala) and employs 11-50 staff. Its competitive positioning leverages its Masai School affiliation for brand, NBFC-financed ISA infrastructure, and a mentor bench featuring alumni of NID, BITS, and Srishti alongside industry practitioners from Frog Design, Soroco, Infosys, UiPath, and Synerzip. No external funding rounds, revenue figures, or acquired investors are disclosed in the available data, and all operations are delivered online while the office functions purely as a registered address.
Design Shift firmographics
Firmographics- Name
- Design Shift
- Legal name
- Design Shift
- Website
- https://designshift.in
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Design Shift is an Indian UI/UX design education company operating under Masai School, running 25-week live-online Full-Time and Part-Time programs funded via Income Share Agreements that begin only after graduates secure ₹5 LPA+ employment.
- Ownership category
- akta.pro rank
Design Shift industry classification
Industry- Product category
- Vocational Design Education
- akta.pro primary industry
- Design Colleges (Graphic, Industrial, UX/UI, Interior) (EDAHAJAB)
- akta.pro secondary industry
- UI/UX Engineering & Front-End Modernization (BPAEAFAH)
Keywords
Where Design Shift is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Design Shift business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Income Share Agreement (ISA) Tuition: Design Shift charges tuition only after a student is placed in a job earning ₹5 Lakhs per year (CTC) or more. Students pay 15% of their monthly salary (plus 18% GST) for a maximum of 34 months (Full-Time Program) or 27 months (Part-Time Program), or until the total fee cap is reached. The ISA includes built-in financial hardship protection — payments automatically pause if income drops below the 5 LPA threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Full-Time Program — 25 weeks, Monday to Friday, 10AM–5PM |
| Outcome Based/ Performance | Pay-as-you-go | Part-Time Program — 25 weeks, Sat & Sun 10AM–4PM, Tue & Thur 8PM–10PM |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Design Shift product offering
Product offeringCore offering
Design Shift is an India-based UI/UX design education provider that delivers 25-week online, instructor-led programs (Full-Time and Part-Time) covering design fundamentals, UX research, interaction and visual design, advanced prototyping, emerging technology design, and usability studies. Students pay no upfront fees under an Income Share Agreement (ISA), remitting 15% of monthly salary for up to 34 months only after placement at a job paying ₹5 LPA or more, with an in-house placement team supporting hiring through 300+ partner companies.
Product overview
Design Shift is an Indian UI/UX design education company offering two instructor-led programs: the Full-Time UI/UX Design Program (25 weeks, Monday-Friday, 10AM-5PM) and the Part-Time UI/UX Design Program (25 weeks, weekend + evening sessions). Both programs share the same curriculum covering Design Foundation, UX & Interaction Design, UI & Visual Design, Advanced Prototyping, Design for New Technologies (AI, Voice, AR/VR), Usability Studies, and Portfolio & Placement Preparation. Payment operates via an Income Share Agreement (ISA) where students pay zero fees upfront and only begin payments (15% of monthly salary for up to 34 months) after securing employment above 5 LPA.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Time UI/UX Design Program A 25-week intensive full-time program (Monday to Friday, 10AM–5PM) designed for beginners and freshers to become job-ready UI/UX designers, with zero upfront fees paid until employed at ₹5 LPA or more. Curriculum covers design fundamentals, UX research, UI/visual design, advanced prototyping, design for emerging technologies (AI, Voice, AR/VR), usability studies, and developer collaboration. Maximum total fees of ₹2.5 Lakhs (including 18% GST), paid at 15% of monthly salary for up to 34 months.
- Part-Time UI/UX Design Program A 25-week part-time program (Saturday & Sunday 10AM–4PM, Tuesday & Thursday 8PM–10PM) for beginner and working professionals to launch careers as full-stack UI/UX designers with the same ISA-based payment model. Maximum total fees of ₹2 Lakhs (including 18% GST), paid at 15% of monthly salary for up to 27 months, triggered only after placement at ₹5 LPA or more.
Quantifiable outcome
- Salary growth from 5–6 LPA to 20–25 LPA within 4–5 years of career in UI/UX design
Companies that use Design Shift
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Design Shift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Design Shift partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and flagship.
- IBMcoreIBM is listed as a hiring partner of Design Shift. Students graduating from Design Shift programs are placed at IBM in UI/UX design roles. IBM participates in campus recruitment drives organized by Design Shift's placement team.
- SamsungcoreSamsung is listed as a hiring partner of Design Shift. Design Shift graduates are placed at Samsung through the company's placement support services.
- DeloittecoreDeloitte is a hiring partner of Design Shift. Design Shift graduate Manuel Richie is employed as a Visual Designer at Deloitte.
- AccenturecoreAccenture is listed as a hiring partner of Design Shift, recruiting graduates for design roles.
- Mercedes-BenzcoreMercedes-Benz is a hiring partner of Design Shift, recruiting graduates for UI/UX design positions.
- PaytmcorePaytm is a hiring partner of Design Shift, recruiting graduates for design roles. Also mentioned as Paytm Money on the part-time program page.
- SharechatcoreSharechat is listed as a hiring partner of Design Shift, recruiting UI/UX design graduates.
- PwCcorePwC (PricewaterhouseCoopers) is a hiring partner of Design Shift, recruiting graduates for design roles.
- SAPcoreSAP is a hiring partner of Design Shift, recruiting graduates for design roles.
- CapgeminicoreCapgemini is a hiring partner of Design Shift, recruiting graduates for design roles.
- MindtreecoreMindtree is a hiring partner of Design Shift, recruiting graduates for UI/UX design roles.
- TekioncoreTekion is a hiring partner of Design Shift, recruiting graduates for design roles.
- SorococoreSoroco is a hiring partner of Design Shift and also employs a Design Shift alumnus (Sonu Sudharsan, Sr. UX/UI Designer) as a mentor for current students.
- Byju'scoreByju's is a hiring partner of Design Shift, recruiting graduates for design roles.
- ReputecoreRepute is a hiring partner of Design Shift, recruiting graduates for design roles.
- TwistopencoreTwistopen is a hiring partner of Design Shift, recruiting graduates for design roles.
- YujdesigncoreYujdesign is a hiring partner of Design Shift, recruiting graduates for design roles.
- Samsung, Instamojo, Paytm, Nobroker, MPL, Sharechat, Revvsales (among 300+ hiring partners)coreDesign Shift has 300+ hiring partners including Samsung, Instamojo, Paytm, Nobroker, MPL, Sharechat, and Revvsales. The in-house placement team works with these companies to facilitate student recruitment.
- BharatPecoreBharatPe is listed as a hiring partner on the part-time program page, recruiting Design Shift graduates for UI/UX design roles.
- Masai SchoolflagshipDesign Shift is operated by and affiliated with Masai School. Masai School provides the brand platform, operational infrastructure, and student pipeline for Design Shift. Design Shift is promoted through Masai School's website, and Masai School's ISA framework and NBFC partnerships are used for tuition collection.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Design Shift competitors and assessment
Company assessmentDirect peers
- CareerFoundry: Online UI/UX and web development bootcamp offering mentored, project-based programs with career coaching and a job guarantee. Directly comparable on UI/UX curriculum, mentor-driven delivery, and outcome-aligned tuition model.
- Coding Ninjas: India-focused coding and tech bootcamp with live classes, career support, and placement services. Overlaps with Design Shift on target persona (career switchers and freshers), live online delivery, and placement-led GTM, though historically weighted toward programming rather than design.
- General Assembly: Global provider of short-format bootcamps in UX design, web development, and data. Comparable on UI/UX curriculum, bootcamp duration, career services, and enterprise hiring partner ecosystem.
- Springboard: US-based outcome-oriented online bootcamp offering UI/UX and data tracks with 1:1 mentorship, career coaching, and a job guarantee (income-share-style) structure. Closest international analog on UI/UX curriculum and outcome-based payment model.
- Masai School: Parent organization of Design Shift and a direct operating peer. Masai School runs outcome-based full-stack developer programs using the same ISA framework, NBFC financing partners, and admissions infrastructure that Design Shift leverages, making it the most direct comparison for cohort economics and placement model.
- NxtWave (CCBP 4.0 Academy): Indian outcome-based tech skilling company offering ISA-style programs and intensive bootcamps. Directly comparable to Design Shift on target customer (career switchers and freshers in India), ISA-like payment structures, and placement-driven GTM.
Broad incumbents
- Simplilearn: Global online professional training company with a strong India presence covering tech, design, and digital skills. Comparable as a broad incumbent in professional skilling with enterprise and individual learner segments.
- Great Learning: Indian edtech incumbent offering professional certificate and bootcamp programs across data, tech, and design. Comparable to Design Shift on the career-transitioner persona and B2B/corporate upskilling motion, though operating at significantly larger scale.
- UpGrad: One of India's largest online higher-education platforms offering a wide range of certificates, bootcamps, and degree programs. Comparable as a broad incumbent in the Indian skilling market with overlapping design, tech, and data programs and university partnerships.
Emerging players
- Interaction Design Foundation: Online learning platform specializing in UX, UI, and interaction design content with industry-recognized certifications. Comparable as a specialist design-education peer, though focused more on self-paced content than live cohort-based bootcamps.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Design Shift social profiles
Digital presenceDesign Shift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Design Shift leadership team
Management profileNumber of profiles
Profiles1 record
Design Shift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Design Shift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Design Shift
What does Design Shift do?
Design Shift is an India-based UI/UX design education provider that delivers 25-week online, instructor-led programs (Full-Time and Part-Time) covering design fundamentals, UX research, interaction and visual design, advanced prototyping, emerging technology design, and usability studies. Students pay no upfront fees under an Income Share Agreement (ISA), remitting 15% of monthly salary for up to 34 months only after placement at a job paying ₹5 LPA or more, with an in-house placement team supporting hiring through 300+ partner companies.
Is Design Shift a public or private company?
Design Shift is a private company. It is classified as corporate owned and is currently operating.
When was Design Shift founded?
Design Shift was founded in 2021. It employs 11 to 50 people.
Where is Design Shift based?
Design Shift is headquartered in Bangalore, India, in the Asia region.
How does Design Shift make money?
One revenue line is on record: income Share Agreement (ISA) Tuition.
Who are Design Shift's main competitors?
Direct peers on record are CareerFoundry, Coding Ninjas, General Assembly, Springboard, Masai School and NxtWave (CCBP 4.0 Academy). Broad incumbents are Simplilearn, Great Learning and UpGrad. Interaction Design Foundation is listed as an emerging player.
Does Design Shift have an API?
No public API is recorded for Design Shift.
What industry is Design Shift in?
Design Shift's product category is Vocational Design Education. Its primary akta.pro industry code is EDAHAJAB, Design Colleges (Graphic, Industrial, UX/UI, Interior), with a secondary code of BPAEAFAH, UI/UX Engineering & Front-End Modernization.