Visual Branding & Content Body (VBCB IIM Ranchi)

Name

Visual Branding & Content Body (VBCB IIM Ranchi)

Legal name

Teeshood Private Limited

Website

https://teeshood.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time sale of printed T-shirts, hoodies, stickers, and other merchandise through the e-commerce platform. Products sold at various price points from Rs. 59 to Rs. 2,499. Volume-based promotions like BUY2 GET1 FREE and BUY3 GET2 FREE drive order value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

VBCB IIM Ranchi designs, produces, and distributes official-style branded merchandise for IIM Ranchi students and alumni via Teeshood's e-commerce platform. The product line includes round neck t-shirts, polo t-shirts, batch-specific hoodies (2022-24, 2023-25), and alumni apparel, complemented by a custom bulk-order service for institutional events, freshers, and alumni meets.

Product overview

Teeshood is an Indian online merchandise platform offering printed apparel including t-shirts, hoodies, and stickers. The core product portfolio consists of printed t-shirts (available in round neck, oversized, and polo fits) and printed hoodies, complemented by stickers and combo bundles. The platform specializes in institution-themed merchandise for IIMs (Indian Institutes of Management) and IITs (Indian Institutes of Technology), anime and pop culture collections (Jujutsu Kaisen, Demon Slayer, One Piece, Dragon Ball Z, BlueLock), adventure-themed apparel, and a Bengali cultural sub-brand called Bong Khushuti. The company also offers bulk/custom ordering services for brands, colleges, schools, offices, and events. The IIM Ranchi-specific products include official polo shirts, batch-specific hoodies for 2022-24 and 2023-25 batches, and alumni merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Bong Khushuti: A sub-brand featuring Bengali-themed merchandise including travel and cultural designs
• Adventureplay

Products and services

• IIM Ranchi Batch Official Hoodies (2022-24 and 2023-25) Official batch-specific hoodies for IIM Ranchi featuring institutional branding, designed for current batch students to wear at campus events, freshers, and farewells.
• IIM Ranchi Alumni Merchandise Alumni-branded apparel for IIM Ranchi graduates, supporting continued institutional affiliation post-graduation through official-style designs.
• IIM Ranchi Round Neck T-shirt Official-style round neck cotton t-shirt with IIM Ranchi branding, available for students and alumni across standard sizing.
• IIM Ranchi Polo T-shirt Official polo-style t-shirt featuring IIM Ranchi institutional branding, offered to students and alumni as part of the broader IIM merchandise assortment.
• Bulk/Custom Orders Service Custom bulk merchandise ordering service for institutional and corporate clients, providing personalized themed apparel, event merchandise, and branded goods at volume with flexible design and quantity options.

Quantifiable outcome

• Free shipping on prepaid orders over Rs. 499
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Souled Store: Indian pop-culture and licensed merchandise brand selling T-shirts, hoodies, and accessories featuring anime, superheroes, and TV shows. Closest peer to Teeshood's anime and institutional merchandise positioning, with broader IP licensing.
• Veirdo: Indian D2C custom-printed apparel brand featuring meme, anime, and pop-culture designs. Operates with similar catalog breadth, online-only GTM, and college/young-adult target customer base.
• Bonkers Corner: Indian streetwear and anime merchandise brand selling printed T-shirts, oversized fits, and hoodies with pop-culture themes. Highly comparable to Teeshood's anime collection in product style, fit offerings, and price points.
• Freecultr: Indian online custom apparel brand offering printed T-shirts, polos, and casual wear. Comparable on product customization, online-first D2C model, and India-only shipping footprint.
• Campus Sutra: Indian college-focused casual apparel brand selling printed and graphic T-shirts targeting students and young adults. Comparable in customer demographic and casual printed apparel category.
• The Bear House: Indian casual and printed apparel brand with similar oversized T-shirt, polo, and hoodie assortment. Targets comparable young-adult Indian demographic via online channels.
• Redbubble: Global online marketplace for print-on-demand apparel and merchandise with artist-driven designs. Comparable on the print-on-demand/DTG apparel model and diverse niche catalog, though operates internationally at much larger scale.
• Bewakoof: Indian D2C apparel brand selling printed T-shirts, hoodies, and casual wear with similar target market of Indian Gen Z and millennials. Directly comparable on product type, online GTM, pricing tier, and product-led growth motion.

Broad incumbents

• Myntra: Largest Indian fashion e-commerce marketplace operated by Flipkart. Comparable as a broad incumbent in the same online apparel retail category, but operates a multi-brand marketplace model rather than a single-brand D2C store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vbcb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Branding & Content Body (VBCB IIM Ranchi)