What Townhouse does

Townhouse is a UK-based luxury nail salon chain founded in 2018 by Juanita Huber-Millet, operating approximately 40-44 company-owned salons across London (multiple zones including Mayfair, Belgravia, Covent Garden, Knightsbridge/Harrods, Canary Wharf), and regional UK cities (Birmingham, Bristol, Cambridge, Chelmsford, Edinburgh, Guildford, Leeds, Manchester, Milton Keynes, Sheffield, Wilmslow). It serves primarily affluent female consumers aged 18-45 seeking premium nail care, with secondary segments in group celebrations (hen parties, baby showers, bridal events), corporate and brand events (clients include Morgan Stanley, Givenchy, Nasty Gal, Barbie), and external event activations. The company also has US operations in Los Angeles and New York.

Townhouse's service portfolio centers on manicures and pedicures across four tiers (Refresh, Express, Signature, Luxury) with multiple finish options (Polish, Gel, Super Gel Overlay/BIAB, Naked) and add-on nail art. Its proprietary technology stack includes TPO-free gel formulations (developed with European manufacturers), hospital-grade autoclave sterilization, an industry-first 7-day Flawless Finish Guarantee on gel manicures, daylight-cure topcoat technology for retail polish, and Halal-certified formulations. The company extended into retail with the Flawless Collection (39 polish shades, 73 gel shades) sold via Shopify-powered e-commerce (townhouse.co.uk/shop, townhousebeauty.com), with distribution spanning the UK and US. Operations are powered by Zenoti (booking/app), Shopify (e-commerce), and Cloudflare (security).

Townhouse operates a hybrid revenue model combining company-owned salons, a franchise-led international expansion (149 committed sites plus approximately 350 in advanced negotiations targeting ~500 locations globally), concession arrangements within Harrods and H Beauty, the Champneys Wellness Spa partnership, group packages, private event hire, external event services, retail product sales, gift cards, and a loyalty programme (Townhouse Rewards: 5 points per £1, 500 points = £5 credit). Pricing is publicly disclosed and tiered, with mandatory online booking, cashless payment, and 95%+ pre-booked appointments. A March 2026 investment from US private equity firm Cartesian Capital valued the company at £130 million, with the £9M JamJar/Stonebridge round from 2023 representing earlier-stage backing.

Name

Townhouse

Legal name

Townhouse Group Limited

Website

https://townhouse.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Townhouse is the UK's largest luxury nail salon chain, operating 40+ owned salons across London and other UK cities, offering premium manicures, pedicures, and proprietary gel/polish products to affluent female consumers aged 18-45 and corporate event clients.

Ownership category

akta.pro rank

Product category

Luxury Nail Salon Services

NAICS

Nail Salons (812113), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

akta.pro primary industry

Nail Salon Parties & Group Events (HSALACAM)

Keywords

• Luxury nail salon
• Manicure pedicure services
• Gel nail polish
• Nail art design
• Nail care brand

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices43 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Nail Salon Services (Manicures & Pedicures): Core revenue from providing luxury nail care services including Refresh, Express, Signature, and Luxury manicures and pedicures. Services are booked online (mandatory) with card pre-authorization. Approximately 95%+ appointments are pre-booked. Pricing is tiered by service duration and complexity, with add-ons for nail art, chrome finish, BIAB overlay, French finish, and extensions. No cash payments accepted.
2. Retail Product Sales (Flawless Collection): Sale of proprietary gel and polish products under the Townhouse Flawless Collection brand — Flawless Gel (professional use only in salons), Flawless Polish (consumer retail available online and in salon), and gift sets. Products are vegan, cruelty-free, TPO-free, and manufactured in Europe. Online shop available at townhouse.co.uk and townhousebeauty.com, shipping within UK and USA.
3. Group Packages & Private Events: Revenue from group bookings (3+ guests) with dedicated packages, and exclusive private hire for corporate events, PR launches, influencer events, and celebrations. Private events are bespoke and priced individually. Group packages start from Colour Refresh and Signature Manicure tiers with optional upgrades.
4. External Events & Mobile Nail Art Services: Townhouse Nail Artists travel to external event locations (pop-ups, press events, experiential activations, retreats) providing treatments on-site. Revenue generated through per-head or package pricing for events.
5. Gift Cards: Townhouse gift cards sold online and in salon, redeemable against treatments, drinks, retail products, and staff tips. Gift cards are non-transferable, cannot be resold, valid for 12 months, and non-refundable. Gift cards are excluded from loyalty point accrual.
6. Referral & Loyalty (Townhouse Rewards): Loyalty programme where customers earn 5 points per £1 spent in salon and on gift cards. 500 points = £5 credit, redeemable in salon on treatments and products. Referral programme incentivizes customer acquisition — referrer earns £10 in points, referred friend gets £10 off first booking and £10 in points for second visit.
7. Franchise Fees: International expansion is franchise-led, with committed franchise partners signed for 149 sites and ~350 more in advanced negotiations. Franchise partners are required to have existing operations of at least 30 locations and ability to open a minimum of 20 locations. Franchise fee income is implied.
8. Alcohol Sales in Salon: Townhouse salons hold alcohol licenses and serve alcoholic beverages (e.g., Lillet) to adult clients (18+) during treatments. Revenue from drink sales included in salon revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels14 records

Core offering

Townhouse is a UK-headquartered luxury nail salon chain operating 40+ company-owned salons and franchise locations. It provides manicure and pedicure services across four tiers (Refresh, Express, Signature, Luxury) with proprietary gel and polish finishes, accompanied by in-house retail products under the Townhouse Flawless Collection brand. Revenue is generated primarily through in-salon services, complemented by online retail of at-home polish, gift cards, group bookings, private events, and external mobile nail artist services for corporate clients.

Product overview

Townhouse is a UK-based luxury nail salon chain offering a unified service portfolio centred on manicure and pedicure treatments across multiple service tiers (Refresh, Express, Signature, and Luxury). The core service differentiates through proprietary finishes (Naked, Polish, Gel, Super Gel Overlay) and nail art offerings. The product line extends into retail with the Townhouse Flawless Collection (Flawless Gel for salon use and Flawless Polish for at-home application). Supporting services include Group Packages, Private Events, and External Events for mobile activations. The digital ecosystem comprises an online booking system, mobile app, and loyalty programmes (Townhouse Rewards, Refer a Friend). Townhouse operates approximately 44 salon locations across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Manicure Services Luxury manicure treatments offered across four tiers — Refresh (shaping, buffing, polish finish, 20–30 min), Express (shaping, buffing, gel finish, 30 min), Signature (shaping, buffing, cuticle care, moisturising, choice of finish, 30–60 min) and Luxury (full Signature plus extended massage and hot cream treatment, 45–60 min). Signature, Luxury and BIAB/Super Gel Overlay services are covered by the 7-day Flawless Finish Guarantee. For individual consumers seeking premium nail care.
• Pedicure Services Luxury pedicure treatments offered in the same service tiers as manicures, covering shaping, buffing, cuticle care and various finish options. Available across all 40+ UK Townhouse salons. For individual consumers seeking premium foot and nail care.
• Nail Art Services Add-on nail art designs available with gel manicures, including Simple & Stylish designs, seasonally refreshed collections (e.g., SS26 'Postcards From Paradise' with 6 destination-inspired designs) and Bespoke custom designs created with in-house Nail Artists.
• Group Packages Dedicated group bookings for hen parties, baby showers and milestone birthdays, accommodating 3+ guests. Four package tiers available with optional upgrades including Nail Art, BIAB, French Finish and Chrome Finish, and complimentary Gel Removal. Full payment is taken at the day of booking for 7+ guests.
• Private Events Exclusive salon hire for corporate events, PR launches, influencer events, wellbeing days and special occasions. Includes a dedicated Events Manager, bespoke nail art and customizable packages. Clients include Morgan Stanley, Givenchy, Nasty Gal and Barbie.
• External Events Mobile nail service bringing Townhouse treatments to external locations for experiential activations, pop-ups, press events, intimate celebrations and corporate events nationwide. Townhouse Nail Artists travel to client venues.
• Townhouse Flawless Gel Professional-grade gel nail product for in-salon use, offering up to 21 days of wear with a TPO-free, vegan and cruelty-free formulation manufactured in Europe. Includes rubber base coat for nail protection. The first retail collection launched in November 2025 included 73 gel shades.
• Townhouse Flawless Polish At-home nail polish range with 39 curated shades, offering up to 14 days of wear through daylight-cure topcoat technology. 9-free, vegan and cruelty-free formula with precision brush for smooth application. Sold in salon and online via shop.townhouse.co.uk and townhousebeauty.com, shipping within UK and USA.
• Townhouse Gift Cards Townhouse gift cards sold online and in salon, redeemable against treatments, drinks, retail products and staff tips. Gift cards are non-transferable, cannot be resold, valid for 12 months, non-refundable and excluded from loyalty point accrual.

Quantifiable outcome

• Up to 21 days of gel manicure wear from proprietary Flawless Gel system
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ChampneyscoreChannel Partner/ Reseller/ Distributor · 2 April 2026Townhouse has partnered with Champneys to introduce its luxury nail salon services within the Champneys Wellness Spa estate in the UK. The partnership follows Cartesian Capital investment and represents Townhouse's next phase of growth, extending its reach into the wellness hospitality sector. This partnership provides Champneys spa guests access to Townhouse's premium nail care services within the spa environment.
• Franchise Partners (International)coreChannel Partner/ Reseller/ DistributorTownhouse is seeking experienced franchise partners globally with existing operations of at least 30 locations and the ability to open a minimum of 20 Townhouse locations. As of March-April 2026, franchise commitments for 149 sites have been signed over five years, with approximately 350 more in advanced negotiations. These franchise partners will operate Townhouse-branded salons internationally.
• UNiDAYSminorGTM or Marketing PartnerTownhouse has partnered with UNiDAYS to offer a 20% student discount, verified through UNiDAYS student verification. This drives acquisition of younger, price-sensitive customers (students) and is available at all UK salons excluding Harrods. A micro-partner page exists at myunidays.com.
• Halal Certification Services (HCS)minorOthersTownhouse's polish range is certified Halal by Halal Certification Services (HCS). HCS verifies that Townhouse polishes are formulated without non-compliant alcohols or animal-derived ingredients and are manufactured under strict HCS requirements. This certification enables Townhouse to serve Muslim customers and those seeking Halal-certified beauty products.

Scale indicators9 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Ulta Beauty: Largest US specialty beauty retailer carrying nail polish brands and adjacent service offerings. Comparable as the broad incumbent shaping the nail-product distribution environment Townhouse must compete in with its Flawless Collection.
• Hershesons: UK luxury hair and beauty salon chain with concessions in Selfridges and other premium London locations. Comparable as a broader London luxury beauty incumbent; shares premium positioning, department-store concessions, and high-profile clientele with Townhouse.

Direct peers

• Nails Inc: UK-founded premium nail salon chain and polish brand that pioneered the chain nail-bar format in the UK. Comparable for the combination of in-salon services and proprietary retail products, and a benchmark for Townhouse's vertical integration strategy.
• MiniLuxe: US-based premium nail salon operator with multiple Northeast locations and an in-house product line. Comparable for scale ambition, multi-site operations, hygiene-forward branding, and proprietary retail products — a US peer for Townhouse's domestic and franchise rollout.
• WAH Nails: London nail salon founded by Sharmadean Reid, focused on bold nail art and cultural relevance. Comparable for its UK London presence, art-led service, and competitor for nail-art-conscious customers Townhouse targets.
• Paintbox: NYC-based luxury nail salon known for design-forward, single-shot gel manicures at premium price points. Comparable for its 'studio' positioning, fashion-week clientele, and trend-setting nail-art product — directly relevant to Townhouse's US franchise ambitions.
• Bellacures: US-based premium nail salon chain with multiple locations focused on a clean, modern, hospitality-driven service experience. Comparable for US multi-site operations, premium positioning, and head-to-head competition for franchise expansion.
• Glosslab: US premium nail salon chain operating membership-based services with a consistent, design-led brand experience. Comparable for its premium positioning, multi-unit US footprint, and reported relevance to Townhouse's US market entry.
• Duck & Dry: London-based luxury nail and lash bar chain with a similar premium positioning, prime-location footprint, and trend-led service menu (BIAB, gel, nail art). Direct head-to-head competitor for Townhouse's London customer base and franchise expansion ambitions.

Others

• Strip Wax Bar: UK premium beauty bar chain offering waxing, nails, and lashes with a similar physical format and London-centric customer base. Comparable as an adjacent UK beauty-bar operator against which Townhouse competes for premium same-day bookings and group-occasion clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mytownhouseuk
• LinkedInlinkedin.com/company/townhousebeauty
• Instagraminstagram.com/townhouse

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Townhouse