What Duck and Dry does

Duck & Dry (legal entity DD Brands Ltd) is a London-based blow dry bar chain founded in 2014 by Yulia Rorstrom. The group operates six salons under the Duck & Dry brand: five in premium London locations spanning Mayfair (flagship, 33 North Audley Street), Knightsbridge (inside Harvey Nichols), Oxford Street (inside John Lewis Beauty Hall), Notting Hill (The Whiteley), and Battersea Power Station, plus one international site at Rosewood Doha's Asaya Spa in Lusail, Qatar. The core offering is a 45-minute signature blow dry service, with an expanding menu that includes updos, braids, cut-and-blow-dry, a Keratin blow dry treatment, and a treatment bar for add-ons. Service is delivered against a 13-signature "Look Book" of codified styles, with multi-visit bundles (3/7/12 packs), gift cards, group/private-hire events for up to 60 guests, mobile pop-up services, and an educational £105 Blow Dry Workshop.

Name

Duck and Dry

Legal name

DD Brands Ltd

Website

https://duckanddry.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Duck & Dry is a London-founded blow dry bar chain operating six premium salons across London and Doha, offering signature blow drys, updos, braids, private-hire events, proprietary haircare products, and franchise opportunities to women seeking professional, experience-led styling.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. In-Salon Styling Services: Core revenue from blow dry, updo, braid, and cut services delivered at salon locations. Services priced from £44 for express blow dry to £160 for keratin treatment. Volume bundled in packages of 3, 7, or 12 visits at discounted rates.
2. Product Sales: Direct-to-consumer sales of proprietary hair care products including shampoos, conditioners, styling sprays, and accessories. Products sold through in-salon retail and e-commerce.
3. Group Events & Private Hire: Revenue from private hire of salon spaces, mobile pop-up services, and group booking events for celebrations and corporate occasions. Accommodates groups from 6 to 60 people.
4. Blow Dry Workshops: Educational workshops at £105 per session, including one-on-one styling tutorial, blow dry service, prosecco/cocktail, and redeemable products.
5. Franchise Fees: Franchise model offering entrepreneurs the opportunity to open Duck & Dry branded salons with full operational support, training, and product supply.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Duck and Dry operates a chain of dedicated blow dry bars offering signature blow dry, updo, braid, and cut services across premium London locations and one international site in Doha. The company also sells its own branded haircare and styling product range (Fine Feathers and Full Feathers lines plus silk accessories) via in-salon retail and e-commerce, and runs a franchise programme alongside private event/hire and workshop experiences.

Product overview

Duck & Dry is a London-based blow dry bar chain offering signature blow drys, updos, and braids as core services across six salon locations (five in London: Mayfair, Knightsbridge, Oxford Street, The Whiteley, Battersea; plus one international location in Doha, Qatar). The company operates a unified service model with pricing ranging from £44 for express blow dries to £160 for keratin treatments, and also offers private event hire accommodating up to 60 guests. Alongside services, Duck & Dry sells proprietary hair care products under two collections: the Fine Feathers line for fine hair (shampoo, conditioner, volume spray, primer) and the Full Feathers line for thick hair (shampoo, conditioner). Additional retail products include award-winning styling sprays (Mega Volume Spray, Sea Salt Styler, OOMPH! texture spray, Hold In Place hairspray) and The Silk Edit luxury accessories (scrunchies, turbans, sleep masks, scarves). The company also offers multi-visit Blow Dry Bundles, gift cards, and a Blow Dry Workshop educational experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Blow Dry Services Signature blow dry styling services delivered in approximately 45 minutes, offered in Classic (with wash) and Express (no wash) variants, priced from £44.
• Updo Services

Quantifiable outcome

• 45-minute blow dry service completion time
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Harvey NicholscoreChannel Partner/ Reseller/ DistributorDuck & Dry operates a salon inside the Harvey Nichols Knightsbridge store, Ground Floor Beauty Concierge. This flagship retail location positions the brand within London's most iconic luxury fashion destination.
• John LewiscoreChannel Partner/ Reseller/ DistributorDuck & Dry operates a salon within the newly refurbished Beauty Hall at John Lewis Oxford Street. The partnership aligns London's favorite beauty destination with Britain's best-loved retailer.
• The Whiteley LondoncoreChannel Partner/ Reseller/ DistributorDuck & Dry's newest London location at The Whiteley, Notting Hill, occupies Retail Unit 18 within the beautifully restored architectural icon building.
• Battersea Power StationcoreChannel Partner/ Reseller/ DistributorDuck & Dry's biggest and boldest salon yet, located at the iconic Battersea Power Station development. Features full-service cocktail bar and private event space.
• Rosewood Doha / Asaya SpacoreChannel Partner/ Reseller/ DistributorFirst international Duck & Dry location operating within Rosewood Doha's Asaya Spa as a Members Only Social Wellness Club. The partnership brings the London-born blow dry concept to Qatar.
• DisneyminorGTM or Marketing PartnerBrand collaboration for private hire events and product launches. Duck & Dry has worked with Disney on brand activation events.
• ElemisminorGTM or Marketing PartnerBrand collaboration for private hire events and brand activations in Duck & Dry salons.
• MAC CosmeticsminorGTM or Marketing PartnerBrand collaboration for private hire events and brand activations in Duck & Dry salons.
• ChambordminorGTM or Marketing PartnerBrand collaboration for private hire events and cocktail partnerships. Chambord has been featured in Duck & Dry's cocktail offerings.
• Four Seasons HotelminorGTM or Marketing PartnerBrand collaboration for private hire events and hospitality partnerships. Duck & Dry has worked with Four Seasons on exclusive events.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rush Hair: UK-based multi-site hair salon chain with stylists and blow dry services across multiple locations; comparable UK premium hair services competitor with broader service menu.
• Drybar: US-originated blow dry bar franchise chain built around a single-service blow-dry concept; the original category-defining peer with comparable service menus, branded products, and franchise model.
• DreamDry: Premium NYC-based blow dry bar chain with multiple Manhattan locations; comparable experience-led positioning, signature look book, and supplementary product retail.
• Hershesons: London-headquartered blow dry and hair styling salon group with multiple premium locations; closest UK direct competitor sharing the London blow-dry-bar concept and similar target customer.
• Blo Blow Dry Bar: North American blow-dry-bar franchise offering signature blowouts, updos, and braids — directly comparable service menu, franchise-led growth model, and proprietary product retail.

Broad incumbents

• Sassoon Academy: Iconic global hairdressing brand with technical training and salon operations; broader incumbent relevant as a benchmark for stylist training standards and brand-led salon economics.
• Franck Provost: European premium hair salon chain with broad service menu including blow dries; relevant European incumbent with comparable premium positioning and franchise-like expansion.
• John Frieda Salons: Established London salon brand with broad service offering and retail haircare products; broader incumbent with overlapping clientele and product portfolio, but not a single-service blow-dry specialist.
• Toni&Guy: Global hairdressing brand with large franchise salon network; broad incumbent offering overlapping services including blow dries but with a wider technical colour and cut focus.
• Regis Corporation: Large US-listed owner of multiple salon brands operating hair service chains at scale; broad incumbent illustrating the multi-site franchise salon model relevant to Duck & Dry's growth strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/duckanddry
• LinkedInlinkedin.com/company/duck-and-dry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duck and Dry