What ReflexAI does

ReflexAI is a New York-based B2B SaaS company founded in 2022 that provides an AI-powered conversation performance platform for contact centers and organizations conducting high-stakes customer interactions. The company targets enterprises in crisis response, behavioral health, healthcare, emergency dispatch, financial services, education, and customer service—verticals where the quality of human conversations carries material operational, safety, or regulatory consequences. Named customers include the Department of Veterans Affairs, Pearson, Block, One Medical, Varsity Tutors, Centerstone, RAINN, United Way, and Cortland.

The platform is built on three layers: ReflexAI Studio, a no-code self-serve engine that lets teams construct simulations and scoring models from scripts, files, or prompts; Prepare, the AI simulation training product that deploys configurable personas, custom scoring dimensions, and CRM/EMR software overlays for realistic practice; and Assure, the automated quality assurance product that evaluates 100% of conversations rather than relying on random sampling. ReflexAI applies generative AI for conversation simulation and natural language processing for interaction analysis, and has integrated Google's Gemini into its training tools. The platform holds SOC 2 Type 2, HIPAA, HITRUST, GDPR, and ISO 27001 certifications, enabling deployment in regulated industries.

ReflexAI operates a sales-assisted enterprise GTM with primary conversion through 'Schedule a Demo' CTAs and a self-serve tier (ReflexAI Studio) for mid-market adoption. Pricing is quote-based on annual subscriptions; the HomeTeam veteran mental health training program is offered free of charge. The company has raised approximately $16 million across five rounds since 2022, including a $3.3M seed led by Footwork (July 2023), a $6.5M SEC Form D filing (May 2024), and a $4M Google.org grant (April 2026). As of September 2025, ReflexAI reported $6.1 million in annual recurring revenue.

Name

ReflexAI

Legal name

REFLEXAI, INC.

Website

https://reflexai.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Conversation Intelligence Software

NAICS

Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

akta.pro secondary industries

AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), Quality Assurance (QA), Coaching & Performance Management (EDABACAF)

Keywords

• AI conversation training
• Contact center QA
• Simulation-based learning
• Automated quality assurance
• Workforce performance platform

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (B2B SaaS): ReflexAI operates as a B2B SaaS company offering subscription-based access to its Prepare and Assure platforms. Customers pay for AI-powered training simulations and quality assurance tools on a subscription basis, with enterprise customers likely on annual contracts. The company serves organizations across healthcare, crisis response, financial services, and customer service sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ReflexAI provides AI-powered conversation simulations and automated quality assurance software for contact centers and high-stakes frontline teams. Its Prepare product enables configurable AI-driven roleplay training with custom scoring, while its Assure product analyzes 100% of conversations for QA and coaching, both powered by the no-code ReflexAI Studio platform. Customers span healthcare, crisis response, mental health, financial services, education, and enterprise customer service.

Product overview

ReflexAI is the conversation performance platform for high-stakes work, built as a unified platform-plus-modules architecture. The core platform, ReflexAI Studio, powers two primary products: Prepare (AI simulation-based training) and Assure (automated QA and conversation intelligence). Together they form a closed-loop system connecting AI-powered simulation, real-world evaluation, and performance intelligence. A separate sub-brand, HomeTeam, extends the platform's AI simulation capabilities into a dedicated mental health training application for veterans.

Differentiator

Problem solved

Functional benefit

Brands

• HomeTeam: An interactive, online educational program that gives veterans practical skills to have impactful conversations about mental health. A free program designed with input from over 600 former service members.
• Prepare
• Assure
• ReflexAI Studio

Products and services

• Prepare Prepare is ReflexAI's AI training simulation product that gives contact center and frontline agents realistic, configurable persona-based practice before they take live calls. It supports custom scoring dimensions mirroring organizational evaluation criteria and simulates tools like CRMs and EMRs concurrently with the conversation, targeting crisis response, healthcare, mental health, sales, and customer service teams.
• Assure Assure is ReflexAI's automated quality assurance product that analyzes 100% of contact center conversations instead of relying on random sampling, providing automated interaction analysis, cohort tracking, and collaborative coaching workspaces. It surfaces trends, strengths, and risks that traditional QA methods miss, and is used by enterprises in healthcare, crisis response, financial services, and customer service.
• ReflexAI Studio ReflexAI Studio is the no-code self-serve platform underlying Prepare and Assure, allowing teams to create lifelike AI simulations and custom scoring models from any script, file, scenario, or prompt in minutes. It enables organizations to build, measure, and improve training and QA workflows without code, and supports the mid-market self-serve distribution motion.
• HomeTeam HomeTeam is a free interactive educational program by ReflexAI for veterans to develop practical mental health conversation skills, featuring 30-minute clinician-reviewed modules with veteran voiceovers and AI-powered chat simulation practice. It includes a 988 (option 1) crisis helpline referral and supports veteran suicide prevention initiatives including the VA's Mission Daybreak grand challenge.

Quantifiable outcome

• Training and QA costs reduced by over 50% for high-stakes call centers in crisis response, 911 dispatch, and healthcare
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Google (Google.org)flagshipStrategic or Co-development Partner · 1 April 2026Google.org committed $30 million over three years to support global mental health infrastructure and expanded partnership with ReflexAI including $4 million in direct funding. Integration of Google's Gemini AI into ReflexAI's training tools enables enhanced simulation capabilities. The partnership supports crisis helpline scaling and mental health AI safety development. This represents a significant technology and financial partnership leveraging Google's AI capabilities with ReflexAI's training platform.
• VA (Department of Veterans Affairs) - Mission DaybreakcoreStrategic or Co-development Partner · 1 January 2022ReflexAI participates in VA's Mission Daybreak grand challenge to fund innovative suicide prevention solutions. The VA has issued over $20 million in awards to organizations developing new mental health tools. ReflexAI's involvement positions its AI training tools for government mental health applications, particularly for crisis intervention and veteran support.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Balto: Balto provides real-time AI agent coaching and conversation guidance for contact centers. Closely comparable to ReflexAI's simulation-based training and QA workflow, particularly for customer service and sales teams.
• Cresta: Cresta offers generative AI for contact center agent assist, coaching, and real-time conversation intelligence. Directly comparable to ReflexAI's Prepare (simulation training) and Assure (automated QA) products across enterprise contact center buyers.
• CallMiner: CallMiner offers speech analytics and conversation intelligence platforms for contact centers, including automated QA and coaching. Competes with ReflexAI's Assure product on enterprise QA and performance intelligence.
• Gong: Gong captures and analyzes customer-facing conversations to drive sales performance and coaching. Comparable to ReflexAI in conversation analytics, coaching, and quality assurance, especially for sales-team use cases like Verstela.
• Observe.AI: Observe.AI provides conversation intelligence and quality assurance for contact centers, including 100% automated interaction scoring. Overlaps with ReflexAI's Assure and Prepare capabilities for enterprise customer service and sales teams.

Broad incumbents

• NICE Ltd. NICE is a broad incumbent in contact center analytics, workforce engagement, and quality management. Competes with ReflexAI at the QA and performance management layer across large enterprise call centers.
• Genesys: Genesys provides cloud contact center platforms with embedded workforce engagement, quality, and training modules. A broad incumbent whose quality and training modules overlap with ReflexAI's Prepare and Assure products.

Emerging players

• Traliant: Traliant delivers compliance and conduct training using interactive, scenario-based content. Comparable to ReflexAI in the use of scenario simulations for high-stakes soft-skill training, though focused on compliance rather than contact centers.
• Mindtickle: Mindtickle is a sales readiness and enablement platform with role-play and training capabilities. Adjacent to ReflexAI's Prepare product in the corporate training category, especially for revenue and customer success teams.
• Quantified: Quantified offers AI-driven sales coaching and role-play simulations. Direct overlap with ReflexAI's Prepare simulation product for sales readiness and training outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReflexAI