What Loud Security Systems does

LOUD Security Systems, Inc. is a privately held, founder-owned provider of integrated low-voltage security and life-safety services headquartered in Kennesaw, Georgia. Founded in 1995 by John Loud (a former Delta Airlines flight attendant) and now employing approximately 60 people, the company serves roughly 10,000–13,000 residential and commercial customers across metro Atlanta and 20 U.S. states, and ranks on the SDM 100 Report of the largest U.S. security companies. Its core offering is a unified monitoring-plus-installation platform, anchored by a UL-Listed 24/7 professional monitoring center using cellular and IP dual-path communication, and built on a multi-vendor hardware stack (Resideo/Honeywell, DMP, Alarm.com, Alula, HikVision, Dahua, Sonos).

The company's product portfolio spans seven core service modules — video surveillance and cameras, intrusion security systems and monitoring, Live Video Monitoring / Virtual Security Guard, life-safety facility management, fire detection and suppression, elevator and pool phone monitoring, and access control — sold as bundled residential or commercial packages or as fully custom systems. Differentiated capabilities include proactive analytics-driven video monitoring with voice-down intruder deterrence, smart video analytics that classify people, animals, vehicles, and packages, and a UL-681 Certified alarm company designation that unlocks insurance-mandated work for jewelry stores, banks, and other high-value commercial clients. The portfolio is wrapped in a 24/7 live-tech-support model and Sedona ASP-powered customer portal.

LOUD's revenue model is a blend of recurring monthly monitoring subscriptions (RMR), equipment sales and professional installation, and managed-services contracts for life-safety inspections, supplemented by acquisition-based customer-book growth. Distribution is direct and sales-led: phone-based quotes (Call 678-GET-LOUD), on-site appointments, an inside-sales team, and an authorized-dealer channel with tier-1 manufacturers. Marketing emphasizes a locally owned, high-touch service ethos (President John Loud's personal cell phone is published to customers), community sponsorships (LakePoint Sports, Kennesaw State Athletics, Big Shanty Festival), and conversion offers such as "Switch & Save up to 20%." Following the 2023 acquisition of Vytis Security Systems, the company has explicitly expanded its commercial-services bench under VP Mike Sandes and is scaling toward new geographies (Warner Robins, GA) and a substantially larger headquarters acquired in July 2025.

Name

Loud Security Systems

Legal name

LOUD Security Systems, Inc.

Website

https://loudsecurity.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

LOUD Security Systems is a privately held, founder-owned low-voltage security and life-safety integrator based in Kennesaw, Georgia, providing 24/7 monitored intrusion, video, access control, fire, and live video guard services to roughly 10,000–13,000 residential and commercial customers across metro Atlanta and 20 U.S. states.

Ownership category

akta.pro rank

Product category

Commercial and Residential Security Systems

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)

akta.pro secondary industries

Alarm System Installation, Maintenance & Repair (HSAHAAAD), Control Panel, Keypad & Siren Installation/Replacement (HSAHABAE), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG), Life Safety & Mass Notification / Public Address Systems (Testing/Service) (BPABAHAH), Video Doorbell & Intercom Monitoring Services (HSAHAAAH)

Keywords

• Security systems installation
• 24/7 professional monitoring
• Video surveillance services
• Access control systems
• Fire life safety

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Monitoring Subscriptions: Recurring monthly revenue (RMR) from 24/7 professional monitoring services for intrusion, fire, video surveillance, access control, elevator, and pool phone systems. Customers sign multi-year monitoring contracts that generate ongoing subscription revenue.
2. Equipment Sales & Installation: One-time revenue from sale and professional installation of security equipment including panels, sensors, cameras, video doorbells, access control systems, and smart home automation devices (thermostats, locks, garage door openers).
3. Professional Installation & Training Services: Fee-based professional installation, on-site system training, and ongoing tech support included in package offerings; represents service revenue bundled with system sales.
4. Life Safety Facility Management Contracts: Recurring managed services contracts for annual inspection and maintenance of fire systems, sprinklers, suppression systems, fire extinguishers, and exit lights for commercial customers.
5. Acquisition-Based Customer Book Growth: Growth strategy of acquiring customer accounts from regional security companies (e.g., Vytis Security, Signature Alert, Due West Security) to expand recurring revenue base; financed via Eastern Bank $7.5M credit facility.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

LOUD Security Systems is a privately held, founder-owned provider of low-voltage security and life-safety solutions for residential and commercial customers in metro Atlanta and 20 U.S. states. The company sells, installs, and professionally monitors intrusion alarm systems, video surveillance, access control, fire detection, live video monitoring / virtual guard, elevator and pool phone monitoring, and life-safety facility management, backed by a UL-Listed 24/7 monitoring center and on-site installation crews.

Product overview

LOUD Security Systems offers a single unified low-voltage security services portfolio delivered through two customer-facing solution tracks (Residential Solutions and Business Solutions) supported by a common 24/7 professional monitoring center. The portfolio combines seven core service modules — Video Surveillance & Cameras, Security Systems and Monitoring, Live Video Monitoring / Virtual Security Guard, Life Safety Facility Management, Fire Detection & Suppression, Elevator and Pool Phone Monitoring, and Access Control Systems — that are sold as bundled packages (e.g., Fire and Water Package, Elite Monitoring Package with Outdoor Video, Small Business Security Takeover Package, Proactive Video Monitoring) or as fully custom systems. The offering is platform-plus-modules rather than a single SKU: the underlying platform is LOUD's UL-listed, A+ BBB-rated monitoring service and supporting back-office (customer portal, mobile apps, mobile alerts), onto which the seven solution modules and named packages are added for residential or commercial customers across metro Atlanta and 20 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Surveillance & Cameras Camera and video surveillance solutions for residential and commercial customers, providing 24/7 recording, remote viewing, mobile alerts, smart analytics, deterrent lighting, and integration with security systems.
• Security Systems and Monitoring Intrusion detection systems paired with 24/7 professional monitoring via cellular and IP communication paths, supporting add-on video services, award-winning mobile apps, and remote system control for residential and commercial customers.
• Live Video Monitoring / Virtual Security Guard 24/7 proactive video monitoring in which trained agents actively watch IP camera feeds, detect intruders and loitering via smart analytics, and intervene in real time (voice-down deterrence and alerts to authorities) to prevent crime before it occurs.
• Life Safety Facility Management Outsourced scheduling, inspection, and service for life-safety systems (fire alarms, sprinklers, suppression, fire extinguishers, and exit lights) under a single point of contact, helping commercial customers maintain year-round code compliance.
• Fire Detection & Suppression Monitored fire alarm systems providing advanced detection of smoke, fire, and carbon monoxide, with automatic dispatching of first responders when an alarm is triggered.
• Elevator and Pool Phone Monitoring Cellular emergency phone monitoring for elevators and pools with dedicated location-ID lines, real-time failure alerts, battery backup, and ADA-compliance support, replacing traditional copper phone lines.
• Access Control Systems Keyless access management with encrypted credentials, remote door release/lockdown, real-time monitoring, and centralized management of multiple doors, buildings, or campuses via a single app.
• LOUD Customer Portal Online account portal (powered by Sedona ASP, loudapi.sedonaasp.com) for online bill payment, system upgrades, moving help with loyalty discount, requesting monitoring certificates/signs/decals, and alarm registration assistance.

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature7 records

Partnerships

13 partnerships are on record, tiered flagship / core, minor and core.

• LakePoint Sportsflagship / coreGTM or Marketing Partner · 13 March 2019LOUD Security is the exclusive provider for all of LakePoint Community's surveillance camera systems, access control systems, security/fire protection equipment, and monitoring under a multi-year, multi-million dollar sponsorship agreement. LakePoint is a 1,200+ acre sports venue in Emerson, GA (the Southeast's premier competitive sports destination). Selected for technological reliability and strong local-corporate culture.
• Kennesaw State University Department of AthleticsminorGTM or Marketing Partner · 10 October 2015Multi-year sponsorship agreement providing significant support to KSU's Department of Athletics. LOUD Security serves as an official sponsor with brand presence in KSU athletics programming.
• Due West SecurityminorStrategic or Co-development Partner · 23 February 2012LOUD Security acquired ~400 accounts from Due West Security of Marietta, GA (Feb. 23, 2012 deal). Due West's accounts were mostly residential but also included restaurants, pharmacies, nightclubs, and a prominent golf course. Owner George Bowers cited LOUD's good service for customers as the driver.
• Signature AlertminorStrategic or Co-development Partner · 1 January 2012LOUD Security acquired Signature Alert, a small family-owned security company with about 200 mostly residential accounts in Canton, GA. Family members wanted to shift career focus and selected LOUD as a close local buyer.
• Vytis Security SystemscoreStrategic or Co-development PartnerLOUD acquired Vytis Security Systems, an Atlanta-based commercial security company (100% commercial focus, providing video surveillance, access control, fire systems, and monitored security). As part of the deal, Vytis CEO Mike Sandes was appointed VP of Commercial Services at LOUD. The acquisition solidified LOUD's position as a leading commercial security provider and added an array of commercial clients.
• Resideo (Honeywell First Alert Professional)coreTechnology or IntegrationLOUD is an authorized Resideo dealer (Honeywell First Alert Professional). Resideo is the diamond executive strategic partner of ESA. LOUD's Sue Durham won Resideo's 2021 National Salesperson of the Year at the Resideo Connect Security Dealer Conference in Orlando. LOUD sells Total Connect Interactive services from Resideo and supports the full Resideo product line (Pro-Series panels, Lyric, Vista series, etc.).
• Alarm.comcoreTechnology or IntegrationLOUD lists Alarm.com as a "Community Partner" on its About page; Alarm.com mobile app is supported for customers to remotely arm/disarm systems, receive alerts, and review video. Alarm.com is one of the trusted brands displayed on LOUD's homepage.
• Electronic Security Association (ESA)flagship / coreStrategic or Co-development PartnerPresident John Loud served as national Chairman of ESA from 2022–2024. ESA is the largest trade association in the US representing the electronic life safety and security industry; established in 1948; member companies employ 500,000+ industry professionals and serve 34 million+ residential and commercial clients. LOUD actively participates in ESA events and awards.
• GELSSA (Georgia Electronic Life Safety and Systems Association)coreStrategic or Co-development PartnerJohn Loud served as GELSSA President 2009–2011 and was instrumental in getting Enhanced Call Verification (ESV) signed into Georgia legislation in 2013. GELSSA represents the electronic security industry in Georgia, sharing ideas, best practices, and challenges.
• FAST (Foundation for Advancing Security Talent)coreStrategic or Co-development PartnerLOUD co-established National Security Technician Day (January 23rd) in 2022 with FAST and SIA. John Loud hosted the 2nd annual National Security Technician Day at LOUD's Kennesaw offices in January 2024 with FAST Executive Director Aiden O'Brien. FAST is a 501(c)(3) promoting careers in physical security technology, partnering ESA and SIA.
• Cobb County Chamber of CommercecoreStrategic or Co-development PartnerJohn Loud was elected Chairman of the Cobb County Chamber of Commerce in 2020, serving two years and helping navigate small business through the COVID-19 pandemic. Cobb County has the second-largest GDP in Georgia. LOUD has been named a Cobb County Top 25 Business 4 times and won the 2014 Small Business of the Year from Cobb Chamber.
• Chattahoochee Technical College (CTC)minorImplementation/ SI/ Consulting PartnerCOO Eric Widner serves on the CTC board of trustees; LOUD and FAST partnered with CTC leadership (College President Dr. Ron Newcomb) at National Security Technician Day 2024 to discuss establishing and promoting careers in low-voltage and electronic security.
• DMP (Digital Monitoring Products)coreTechnology or IntegrationLOUD supports DMP XR/XT/XTL series intrusion and fire panels (XR150-550, XR Series, XT Series, XTL Plus, XTL Touch) and offers DMP manuals via its user manual support portal. DMP was also represented as a security industry leader at LOUD's National Security Technician Day.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ADT Inc. Largest U.S. residential and commercial monitored security provider with national installation, monitoring, and service coverage. Directly competes with LOUD on monitored intrusion, video, and smart-home packages; acquired regional Atlanta rival Ackerman Security in 2021, intensifying pressure on LOUD's home market.
• Vivint Smart Home: National smart-home and professionally monitored security provider serving residential and small-business customers. Competes with LOUD on bundled intrusion, video doorbell, camera, and smart-home automation packages, with significantly larger marketing spend and a similar recurring RMR model.
• Brinks Home Security: National professionally monitored home and business security provider with strong brand recognition. Competes with LOUD on monitored intrusion, video, and smart-home offerings, particularly on cross-state account takeovers where Brinks leverages a national footprint.

Direct peers

• CPI Security Systems: Regional Southeast U.S. monitored security provider headquartered in Charlotte, NC, serving residential and commercial customers across the Carolinas and adjacent states. Closest direct peer to LOUD in business model — full-stack intrusion, fire, video, access control, and UL-listed monitoring with own field service — and competes head-to-head in adjacent Southeast geography.
• Vector Security: Privately held national/intra-regional monitored security provider offering intrusion, video, access control, fire, and life-safety services to residential and commercial customers. Comparable in multi-state footprint, RMR-heavy model, and M&A-driven growth strategy to LOUD.

Regional players

• Ackerman Security (ADT): Atlanta-based regional security provider (founded in Atlanta) historically direct comparable to LOUD; commercial business was acquired by ADT in 2021 and former Ackerman Commercial President Mike Sandes now leads LOUD's commercial division. Illustrates both the competitive set LOUD faces and the talent pipeline feeding its commercial build-out.

Emerging players

• SimpliSafe: DIY-installed, professionally monitored home security challenger with no-contract month-to-month service. Competes with LOUD on price-sensitive residential buyers who prefer self-installation, gradually expanding into small-business offerings adjacent to LOUD's core residential base.
• Frontpoint Home Security: DIY wireless home security provider with professional monitoring and a contract-light pricing model. Targets the same residential homeowner segment as LOUD's residential packages, with a national footprint and digital-first GTM that competes for the same online-researching customer.

Others

• Alarm.com: Cloud-based platform powering connected security, video, access control, and smart-home services for thousands of dealers including LOUD (which lists Alarm.com as a community partner). Not a direct competitor but a key enabling technology partner whose platform choices shape LOUD's product roadmap.
• Resideo Technologies (Honeywell Home): Manufacturer of Honeywell/Resideo security panels (Pro-Series, Lyric, Vista) and Total Connect Interactive service; LOUD is a First Alert Professional authorized dealer. Comparable as a security industry counterparty and as a broader incumbent in the home safety/security stack rather than a head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LSsystems
• LinkedInlinkedin.com/company/loud-security-system-inc.
• Instagraminstagram.com/loudsecurity
• Xx.com/loudsecurity

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loud Security Systems