Signature Alert

What Signature Alert does

Signature Alert, doing business as Advanced Protection, LLC, is a locally owned and family-operated security systems provider that has served the Delaware and Maryland Eastern Shore since 2005 from its headquarters at 9 Briarcliffe Court in Ocean View, Delaware. The company is an authorized Alarm.com dealer and delivers an integrated residential and SMB security portfolio built on Alarm.com's platform with dedicated cellular connectivity, including intrusion protection (door/window sensors, motion detectors, glass break detectors, touchscreen panels), life safety devices (smoke, heat, CO sensors, medical alert pendants, keypad emergency buttons), interactive security (remote arm/disarm, real-time notifications, two-way voice, mobile app access), home automation (lighting, thermostats, locks with scheduling and energy tracking), video surveillance (live viewing, motion- and alarm-triggered recording, text/email alerts), business management features, and a wellness/PERS offering for seniors.

The business model combines recurring monthly monitoring fees (UL-approved central station monitoring with redundant centers nationwide) with one-time equipment sales and professional installation, plus no-cost, no-obligation security consultations. The go-to-market is direct sales via phone outreach (302-539-6041) and in-person consultations, supported by professional installers and 24-hour service; pricing is quote-based with no hidden fees, no credit checks, and no equipment leasing. Customer segments are residential homeowners, small to medium businesses, government organizations in the three-county service area (Sussex, Wicomico, Worcester), and seniors seeking independent-living support. Marketing is light, relying primarily on the company website, direct outreach, and an organic Facebook presence.

Name

Signature Alert

Legal name

Advanced Protection, LLC

Website

https://signaturealert.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Signature Alert is a locally owned, authorized Alarm.com security dealer serving residential, SMB, government, and senior customers across Delaware and Maryland's Eastern Shore with intrusion, life safety, video, home automation, and 24/7 UL-approved monitoring.

Ownership category

akta.pro rank

Product category

Home and Business Security Services

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621), Investigation and Security Services (5616)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)

akta.pro secondary industries

Commercial & Industrial Alarm Monitoring (BPAKAFAB), Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE), Self-Monitored Intrusion Alarm Services (HSAHAAAB)

Keywords

• Home security systems
• Video surveillance services
• Home automation solutions
• Alarm monitoring services
• Business security systems

Headquarters

HQ city

Ocean View

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security System Monitoring: Recurring monthly monitoring fees for UL-approved, award-winning central station monitoring services with redundancy across multiple monitoring centers nationwide
2. Security Equipment and Installation: One-time equipment sales and professional installation services for security systems, including intrusion protection, video surveillance, and home automation components
3. Security Consultations: No cost, no obligation consultations for security, surveillance, and home automation solutions

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Signature Alert sells, installs, and monitors integrated security and automation systems for homes and businesses on the Delaware and Maryland Eastern Shore. As an authorized Alarm.com provider, it delivers intrusion protection, video surveillance, interactive remote security, home automation, life safety sensors, senior wellness monitoring, and 24/7 UL-approved central station monitoring backed by redundant monitoring facilities. Service includes professional installation and recurring monthly monitoring subscriptions.

Product overview

Signature Alert is a locally owned security systems provider serving the Delaware and Maryland eastern shore since 2005, operating as an authorized Alarm.com provider. The company offers a unified security and automation platform with multiple integrated service modules: Intrusion Protection (burglar alarms with motion sensors and glass break detectors), Life Safety (smoke/heat/CO sensors and medical alerts), Interactive Security (remote arm/disarm via cellular and mobile apps), Home Automation (lighting, thermostat, and lock control), Video Surveillance, and Business Security services. All systems are monitored 24/7 through UL Approved central stations, and the portfolio includes Alarm.com Wellness for senior monitoring. The architecture is built on Alarm.com's platform, with systems controllable via internet portal and smartphone app.

Differentiator

Problem solved

Functional benefit

Products and services

• Intrusion Protection Residential intrusion protection system that secures doors and windows and provides space protection through motion sensors and glass break detectors, controlled via a full-color touchscreen control panel. Targeted at homeowners seeking burglary prevention.
• Life Safety Life safety service bundling smoke, heat, and carbon monoxide sensors with medical alert pendants and panic, medical, and fire emergency buttons integrated into security keypads. Designed to protect homeowners and seniors from fire and medical emergencies.
• Interactive Security Interactive security service providing remote system status viewing, arm/disarm capability, notification alerts for system events, two-way voice, dedicated cellular connection, and mobile app access. Targeted at homeowners who want remote control and visibility of their security system.
• Home Automation Home automation service enabling remote control of lighting, thermostats, and door locks with scheduling capabilities and monthly energy usage tracking. Targeted at homeowners seeking convenience, energy savings, and integrated control.
• Video Surveillance Residential video surveillance with live viewing, motion-triggered or alarm-triggered recording, and immediate text and email alerts. Designed for homeowners who want visual verification and recording of activity at their property.
• Burglary Alarm Business-grade burglary alarm system that protects commercial properties against break-ins, robberies, intruders, and vandalism with 24-hour monitoring. Targeted at local small-to-medium businesses on the Eastern Shore.
• Interactive Security and Business Management Business management and interactive security service with remote system status viewing, employee open/close notifications, and scheduled arming capabilities. Targeted at small-to-medium business owners who need operational visibility and employee accountability.
• Business Video Surveillance

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Alarm.comcoreTechnology or IntegrationSignature Alert is an authorized Alarm.com provider offering the full suite of Alarm.com interactive security services including remote monitoring, arm/disarm capabilities, video surveillance, home automation, and wellness services through the Alarm.com platform with dedicated cellular connections and mobile apps

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ADT: Largest national security alarm monitoring company offering professionally installed and monitored residential and commercial security systems. Competes with Signature Alert for the same residential intrusion and life safety customer base, but at massive national scale with broader service offerings.
• Vivint Smart Home: National smart home security provider offering professionally installed intrusion, video, and home automation systems with professional monitoring. Directly overlaps with Signature Alert's interactive security and home automation offerings for residential customers.
• Brinks Home: National home security provider offering professionally monitored intrusion, video, and smart home solutions. Competes in the same residential alarm monitoring and home automation category with broader geographic reach.

Emerging players

• SimpliSafe: DIY home security company offering self-installed, professionally monitored alarm systems. Targets the same residential intrusion monitoring customer but bypasses the dealer/installer model, representing a disruptive alternative to Signature Alert's installation-led approach.
• Frontpoint Security: DIY smart home security provider with professional monitoring. Competes for the same digitally-engaged residential customer as Signature Alert but with a self-install model that bypasses traditional dealer relationships.

Regional players

• CPI Security: Regional security provider serving the Carolinas with professionally installed and monitored home and business security, video, and home automation. Closely mirrors Signature Alert's regional dealer model with overlapping product portfolio.

Direct peers

• Ackerman Security Systems: Family-owned regional security provider offering residential and commercial intrusion, fire, video, and access control with UL-listed monitoring. Closely mirrors Signature Alert's local dealer structure, service mix, and customer profile.
• Guardian Alarm: Regional security dealer offering UL-listed monitoring, intrusion, fire, video surveillance, and access control for homes and businesses. Comparable to Signature Alert as a similarly structured regional alarm dealer with comparable services.
• Bay Alarm: Family-owned regional security company providing professionally installed and monitored intrusion, fire, video, and access control solutions across California. Highly comparable to Signature Alert as a similarly structured family-operated local dealer with comparable service portfolio.

Others

• Alarm.com: Platform provider whose technology underpins Signature Alert's entire service architecture. While not a direct competitor, Alarm.com's dealer economics and platform direction materially shape Signature Alert's margin structure and product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/signaturealertsecurity
• LinkedInlinkedin.com/company/signature-alert-of-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signature Alert