Grupa Pracuj

What Grupa Pracuj does

Grupa Pracuj S.A. is a Warsaw-headquartered, publicly listed (WSE: GRUPRACUJ, since December 2021) HR technology platform founded in 2000, operating a portfolio of recruitment portals and SaaS workforce software across Poland, Ukraine, and the DACH region. Its recruitment marketplace assets comprise Pracuj.pl (Poland's leading job board with 61,500+ active employers), Robota.ua and Work.ua (leading Ukrainian portals, now under 52.7% majority ownership), and the:protocol (IT-sector focused). Its SaaS HR software suite includes eRecruiter (Poland's leading ATS with 2,270 active clients), softgarden (DACH Talent Acquisition Suite with 1,878 clients), plus Worksmile, absence, Kadromierz, and HRlink covering engagement, leave, scheduling, and HR administration. The company employs approximately 1,200 people across Poland, Ukraine, and Germany.

Grupa Pracuj monetizes through a hybrid revenue model: enterprise and SMB employers pay annual subscription packages or transaction-based single-job-posting fees on the recruitment portals (with an AI-supported dynamic-pricing e-commerce channel that contributed ~17% of Pracuj.pl sales and PLN 13M of pricing-optimized revenue), while HR software customers pay monthly recurring SaaS fees (total disclosed MRR of approximately PLN 13.4M across eRecruiter, softgarden, and Kadromierz as of September 2025). The group also operates a freemium model in Ukraine (one free posting per month per client) and a channel partner program for HR consulting agencies. Underlying technology includes proprietary AI-driven candidate-job matching (responsible for over half of Pracuj.pl applications), generative AI for job-posting content (~10% of listings), dynamic pricing algorithms, and AI assistants embedded in both eRecruiter and the new softgarden Light Touch SMB tier. Founded by Przemysław Gacek, who retains a 52.05% controlling stake, the company reported PLN 811.2M of FY2025 revenue (+5.4% y/y) and PLN 349.6M of EBITDA at an adjusted margin above 47%.

Name

Grupa Pracuj

Legal name

Grupa Pracuj S.A.

Website

https://grupapracuj.pl

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupa Pracuj is a Warsaw-listed HR technology platform operating leading recruitment portals (Pracuj.pl, Robota.ua, Work.ua) and SaaS HR software (eRecruiter, softgarden, Kadromierz) across Poland, Ukraine, and the DACH region, serving 61,500+ employers with AI-powered matching and dynamic pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Recruitment portals - job posting packages: Revenue from selling job posting packages with validity period (most commonly annual) and single recruitment projects (listings) in the e-commerce channel. Revenue is recognized at the time of publication or expiration of unused projects. In Ukraine, a freemium model operates where each client receives one free job posting per month.
2. HR Software SaaS subscriptions: Monthly recurring revenue (MRR) from subscription-based HR software systems (eRecruiter, softgarden, Kadromierz) with fixed monthly or annual fees dependent on number of users and selected modules. Key stability indicator is MRR (Monthly Recurring Revenue).
3. E-commerce self-service recruitment: Self-service online platform for purchasing recruitment services; e-commerce channel accounts for approximately 17% of Pracuj.pl sales value; includes AI-supported dynamic pricing
4. Robota.ua freemium: Freemium model in Ukraine where each client can publish one free job posting per month, supporting government and NGO recruitment during wartime

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Grupa Pracuj sells online recruitment marketplaces (Pracuj.pl in Poland, Robota.ua in Ukraine, the:protocol for IT) that connect employers posting job vacancies with job-seeking candidates, monetized through employer subscription packages and single-project e-commerce sales. Alongside these marketplaces, the company sells SaaS HR software — eRecruiter (Polish ATS/Talent Acquisition Suite), softgarden (German/DACH Talent Acquisition Suite), worksmile (employee engagement), absence (absence management), and Kadromierz (workforce scheduling) — to employer clients under monthly recurring per-user subscriptions.

Product overview

Grupa Pracuj operates a comprehensive HR technology ecosystem comprising two complementary pillars: recruitment platforms and HR Software systems (SaaS). The recruitment platforms include Pracuj.pl (Poland's leading job board), Robota.ua (Ukraine's top recruitment platform), and the:protocol (IT-focused recruitment). The HR Software portfolio consists of eRecruiter (Polish ATS/Talent Acquisition Suite), softgarden (German Talent Acquisition Suite serving DACH region), worksmile (organizational culture platform), absence (absence management), and Kadromierz (workforce scheduling). The company supports organizations across the entire employee lifecycle from recruitment through retention and development, leveraging AI for matching, content generation, and process automation.

Differentiator

Problem solved

Functional benefit

Brands

• Pracuj.pl: Leading Polish online recruitment platform connecting candidates with employers
• Robota.ua
• the:protocol
• eRecruiter
• softgarden
• Worksmile
• absence
• Kadromierz
• Work.ua

Products and services

• Pracuj.pl Poland's leading digital recruitment platform operating a two-sided model that connects employers posting job vacancies with job-seeking candidates. Generates revenue through annual subscription packages and AI-supported dynamic-priced e-commerce single-project sales; serves over 61,500 active employers with ~180,000 daily job offers.
• Robota.ua Ukraine's leading online recruitment platform serving as the dominant player in the Ukrainian job market. Offers mobile access via Telegram, Viber, and Diia apps and operates under a freemium model with one free job posting per month per client, including for government and NGO wartime recruitment.
• the:protocol IT sector recruitment platform in Poland focused on delivering higher-quality job offers and recruitment processes specifically for the technology industry.
• eRecruiter Poland's leading Applicant Tracking System (ATS) / Talent Acquisition Suite offered as SaaS. Manages the full recruitment process including multi-channel job posting, candidate selection, hiring manager collaboration, onboarding management, and reporting analytics; 2,270 active clients and PLN 4.3 million MRR as of September 2025.
• softgarden German Talent Acquisition Suite operating in Germany, Austria, and Switzerland (DACH region). Features multiposting for automated job publishing across multiple recruitment sites and offers both traditional and self-service (Light Touch) models; 1,878 active clients and PLN 8.4 million MRR as of September 2025.
• worksmile Platform for building an engaging organizational culture, helping organizations enhance employee engagement and workplace culture.
• absence Simple absence management system enabling organizations to track and manage employee leave, absences, and related HR processes.
• Kadromierz Modern workforce scheduling and time management system that enables organizations to manage work schedules and employee time tracking.

Quantifiable outcome

• Over 762,000 job offers published on Pracuj.pl in 2025
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Work.ua / Work Ukraine TOVcoreStrategic or Co-development Partner · 13 October 2025Grupa Pracuj increased its ownership stake in Ukrainian job boards Work.ua and Robota.ua (through Work Ukraine TOV), becoming majority owner with 52.7% stake (up from 33%) for USD 7.64 million. This strengthens the company's position in the Ukrainian market.
• KadromierzminorStrategic or Co-development Partner · 1 June 2022Grupa Pracuj acquired Kadromierz, a modern workforce scheduling and time management system, in March 2022. Kadromierz achieved 46% y/y MRR growth to approximately PLN 687,000 in September 2025.

Scale indicators13 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• StepStone Group: Global online job marketplace with strong DACH presence through brands like StepStone and Totaljobs. Direct competitor to Grupa Pracuj's Pracuj.pl in Poland and especially softgarden in Germany, Austria and Switzerland.
• SmartRecruiters: Global enterprise Talent Acquisition Suite competing directly with eRecruiter and softgarden. Targets mid-market and enterprise with ATS, CRM and AI matching capabilities analogous to Grupa Pracuj's HR Software portfolio.
• Greenhouse Software: Enterprise ATS and recruiting software with structured hiring and integrations focus. Competes head-to-head with eRecruiter and softgarden for mid-market and enterprise ATS deals in EMEA.
• Recruitee: European-origin ATS and collaborative hiring platform serving SMB and mid-market across Europe. Comparable to eRecruiter on customer profile, pricing model and self-serve onboarding.

Broad incumbents

• Indeed: World's largest job search engine operated by Recruit Holdings. Competes with Pracuj.pl and Robota.ua as a low-cost aggregator in Central/Eastern Europe, and pressures pricing on programmatic job listings.
• LinkedIn (Microsoft): Microsoft-owned professional network with integrated job marketplace and LinkedIn Recruiter ATS. Competes across all of Grupa Pracuj's geographies as a premium employer-branding and candidate-sourcing channel for white-collar roles.
• Workday: Global HR and finance SaaS suite including Workday Recruiting. While Grupa Pracuj's SaaS portfolio targets SMB/mid-market and is regionally focused, Workday defines the upper bound of HR software competition for enterprise buyers in EMEA.

Regional players

• New Work SE (Xing): Operator of Xing, the leading German-language professional network, plus e-recruiting and HR SaaS products. Closest comparable to softgarden in the DACH region with overlapping customer base and similar employer-branding and matchmaking model.

Emerging players

• Personio: European HR SaaS platform for SMBs covering HR, recruiting and payroll. Adjacent competitor to Grupa Pracuj's Worksmile, absence and eRecruiter products, especially in DACH where Personio has strong traction.
• OLX (OLX Group / Prosus): Operates classifieds and vertical job marketplaces across Central and Eastern Europe, including in Ukraine and Poland. Adjacent competitor particularly for blue-collar and high-volume hiring on Robota.ua/Work.ua and Pracuj.pl.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCn17Prxp7coPaHLWAvnQ6Xw
• Facebookfacebook.com/Pracuj.pldlaPracodawcow
• LinkedInlinkedin.com/company/30360

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries10 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa Pracuj